Jones Soda unveils cannabis-infused sodas nyob rau hauv lub npe tshiab

Ntsib Mary Jones, lub npe tshiab los ntawm Jones Soda uas yuav nthuav tawm cannabis-infused sodas, gummies thiab syrups.

Nws yog ib kauj ruam tseem ceeb rau cov tuam txhab lag luam, uas paub zoo tshaj plaws rau nws cov khoom siv tes ua dej qab zib, tab sis nws qhov me me txhais tau tias nws yuav xav tias nws tuaj yeem ua rau muaj kev pheej hmoo loj uas cov neeg sib tw loj Coca-Cola thiab PepsiCo txaj muag sim.

Cannabis tseem yog tsoomfwv tsis raug cai, thiab cov neeg haus dej haus cawv tau ceev faj txog kev hla txoj kab ntawd. Qhov ze tshaj plaws uas Pepsi tau los yog nws qhov kev tshaj tawm tsis ntev los no ntawm ib kab ntawm hemp-infused Rockstar zog dej haus, txawm hais tias hemp noob tsis muaj qhov cuam tshuam loj heev thaum noj.

Cov tuam txhab cawv tau txais cov cannabinoids mus rau qib siab dua. Corona brewer Constellation Brands muaj feem cuam tshuam hauv tuam txhab cannabis Canopy Growth, thaum Molson Coors muag CBD-infused dej qab zib ua los ntawm kev sib koom ua lag luam.

Rau 2021, Jones Soda tau tshaj tawm cov nyiaj tau los ntawm $ 14.8 lab, tsawg dua .04% ntawm Coke cov nyiaj tau los rau tag nrho lub xyoo. Lub tuam txhab muaj kev lag luam tus nqi ntawm $ 37.3 lab thiab ua lag luam ntawm 55 xees ib feem.

"Peb yog ib tus neeg ua si me me hauv dej qab zib, tab sis peb yuav yog lub teb chaws loj tshaj plaws thaum nws los txog rau lub npe [cov neeg siv khoom ntim] lub npe hauv cannabis," Jones Soda tus thawj coj lag luam Bohb Blair tau hais hauv kev xam phaj.

Lub community launch kuj ua raws li kev nthuav dav hauv kev lag luam haus dej haus qhov muag tsis pom cov kab ntawm ntau pawg. Pepsi tab tom hloov nws lub roob Dew soda rau hauv cawv nrog Hard Mtn Dew, thaum Anheuser-Busch InBev's Bud Light Seltzer tau pib ua ntau yam dej qab zib nyuaj rau lub Kaum Ob Hlis.

Mary Jones yuav thawj zaug hauv California, uas muaj kev lag luam cannabis raug cai ntawm kwv yees li $ 4 nphom. Raws li Blair, ze li ib feem peb ntawm cov neeg laus hauv California cov khw hauv dispensaries, tsim kom muaj kev lag luam loj rau nws cov khoom.

Thaum cov neeg California feem ntau xav tsis thoob li cov neeg siv kev noj qab haus huv uas nyiam cov kua txiv ntsuab dua dej qab zib, Blair tau hais tias cov dej haus cannabis uas twb muaj lawm - ua nrog tsawg npaum li cas thiab lub teeb tsw - tau tso lub qhov rooj qhib rau cov neeg siv khoom uas xav tau cov dej haus cannabis ntim nrog tsw.

Blair tau hais tias "Kev thov kev noj qab haus huv tsis yog peb qhov kev ncaj ncees, tag nrho qhov tsw yog," Blair hais. "Peb muaj qee qhov kev sib tham thaum ntxov: Peb puas yuav muab CBD tso rau hauv qhov no? Thiab tsis yog, nws tsis yog peb yog leej twg. "

"Yog tias peb tawg nws hauv California, peb yuav ua cov neeg loj leeb thaum peb mus hla Midwest thiab East," nws hais ntxiv.

Thawj qhov kev tshaj tawm yuav suav nrog plaub kab khoom sib txawv: 12-ounce fwj dej qab zib infused nrog 10 milligrams ntawm cannabis; 16-ounce cov kaus poom ntawm dej qab zib infused nrog 100 milligrams ntawm cannabis; syrup tsim los sib tov nrog lwm yam dej qab zib los yog ntawm cov zaub mov nrog 1000 milligrams ntawm cannabis ib lub raj mis; thiab gummies infused nrog tsib milligrams ntawm cannabis, zoo li zoo li mini Jones Soda fwj.

Lub tuam txhab muaj cov phiaj xwm loj dua. Nws tab tom nrhiav kom nthuav dav hauv txhua lub xeev uas nws raug cai rau cov neeg laus siv cannabis thiab - thaum kawg - thoob tebchaws.

"Peb tau muab tag nrho cov khoom no tso rau hauv qhov chaw txij li peb tau tshaj tawm peb lub hom phiaj los tsim kom muaj kev faib cannabis lub Xya Hli dhau los, thiab peb cia siab tias lub hom yuav xa cov kev loj hlob zoo rau lub tuam txhab," CEO Mark Murray tau hais hauv nqe lus.

Qhov kev txiav txim siab txav mus rau hauv cannabis tuaj txog thaum Jones tau ua haujlwm los nthuav nws cov ntaub ntawv tshaj li dej qab zib. Blair tau hais tias lub tuam txhab muaj kev ntseeg siab tias nws yuav them nyiaj, muab Jones Soda qhov kev ua si zoo nkauj thiab lees paub lub npe nrov, cov khoom qab zib nrov uas yuav ua haujlwm nrog cannabis thiab muaj peev xwm rov hais dua rau cov neeg siv khoom tshiab.

"Ntau yam ntawm cov kab mob cannabis yog nplooj, tab sis qhov ntawd yog qhov qub txeeg qub teg ntawm qeb, qhov paub tab," Blair hais. "Yog tias koj saib cov neeg siv khoom tshiab rau cannabis, cov neeg uas xav coj nws mus rau tog lossis noj mov, ntau ntawm lawv tau tig mus rau dej haus thiab khoom noj. Thiab nws hloov tawm tias cov no tsis yooj yim ua. "

Tab sis muag cannabis, txawm tias qhov twg nws raug cai, los nrog nws tus kheej cov teeb meem. Jones Soda yog thawj koom ruam tias nws cov kws tshaj lij ua lub tuam txhab soda ywj pheej yuav txhais rau hauv kev faib khoom ntawm cannabis-infused thiab. Lub tuam txhab twb paub txog kev khiav hauj lwm ntawm lub xeev-los ntawm lub xeev.

Hauv California, cov khoom yuav raug muag hauv dispensaries, qhov chaw uas lub tuam txhab sib cav hais tias nws tsis zoo li lawv yuav tsis meej pem nrog cov tsis-cannabis versions ntawm Jones cov dej qab zib.

Lub tuam txhab kuj tau sim tsim Mary Jones 'packaging kom straddle txoj kab ntawm kev tau txais txiaj ntsig los ntawm Jones Soda lub npe lees paub thiab ua rau nws txawv txaus raws li lub teeb liab rau cov neeg siv khoom. Lub logo siv tib font rau "Jones," tab sis nrog "N" rov qab. Ua raws li cov cai hauv zos, cov khoom lag luam muaj qhov ntau npaum li cas hauv font loj dua li lwm qhov kev thov.

Lub npe nws tus kheej yog kev ua si ntawm "Mary Jane," ib lub npe menyuam yaus rau yeeb tshuaj xas.

"Coke muaj Diet Coke, thiab tib neeg tau txais qhov ntawd 100%,," Blair hais. "Yog li peb tsim nyog Jones nrog Mary Jones."