Kev ywj pheej Media Thawj Tswj Hwm John Malone hais rau CNBC nws tsis ntseeg tias ntxiv kev tshaj tawm rau cov ntsiab lus streaming ntev yuav pab cov tuam txhab xov xwm ua tiav nyob rau lub sijhawm ntev.
"Kuv tsis ntseeg me ntsis txog tias muaj pes tsawg tus neeg txuag tau ob peb lub bucks los yog yuav txaus siab zam kev tshaj tawm hauv qhov kuv yuav hu ua kev lom zem ntev ntev," Malone tau hais hauv kev xam phaj nrog CNBC. David Faber uas tawm hnub Thursday.
Netflix tau tshaj tawm nws thawj txoj kev npaj pheej yig nrog kev lag luam tom qab xyoo ntawm kev tsis lees paub lub tswvyim. Lub caij no, Disney + tau teem caij nthuav tawm nws cov npe tshaj tawm hauv lub Kaum Ob Hlis. Lwm cov streamers nrov suav nrog Hulu thiab HBO Max twb muaj nws cov phiaj xwm tshaj tawm hauv qhov chaw.
Malone xav tias cov khoom tseem ceeb hauv kev ua tiav cov txiaj ntsig yog rau cov kwj deg kom txav cov neeg siv los ntawm cov nqi qis dua mus rau cov nqi siab dua.
"Kuv xav tias yuav ua tiav hauv streaming, koj yuav tsum muaj koj tus kheej funnel. Koj yuav tsis muaj peev xwm siv nyiaj nplua nuj rau kev tshaj tawm thiab kev tshaj tawm hauv cov neeg siv khoom, vim tias qhov kev sib tw yuav tua koj, "Malone hais.
Media magnate hais tias Kua yog tsom rau kev tswj hwm nws cov khoom lag luam zoo, thaum Amazon tseem tab tom txheeb xyuas qhov zoo tshaj plaws lub luag haujlwm uas nws tuaj yeem ua si raws li cov pob khoom thiab ua tus txhawb nqa.
"Apple tau mob siab rau ua kom lawv khaws lawv cov qib zoo heev. Lawv txaus siab ntxiv cov ntsiab lus video rau lawv cov khoom. Tab sis lawv xav kom paub tseeb tias nws tsis ua rau lawv lub npe zoo heev, "Malone hais. "Cov neeg Amazon kuv xav tias yog kev lag luam ntau dua. Kuv xav tias lawv tseem tab tom sim. Lawv sim ua kis las, lawv sim cov ntsiab lus, lawv sim ad txhawb cov ntsiab lus. "
Malone tau hais tias muaj "pom meej" yuav muaj qee qhov kev sib koom ua ke hauv qhov chaw nrog rau kev txiav nyiaj txiag los ntawm cov streamers vim kev sib tw tseem kub.
Cov cai ua kis las
Cov kwj deg tau nruj dua nrog kev tshaj tawm cov kis las. Apple tshaj tawm 10-xyoo kev pom zoo nrog Major League Soccer los tshaj tawm cov kev sib tw ntawm nws qhov kev pabcuam streaming. AmazonThawj qhov tshaj tawm ntawm "Thursday Night Football" nyiam cov ntaub ntawv teev npe tshiab Prime tshiab nyob rau peb teev.
Malone tau hais tias cov tuam txhab tseem tab tom sim nrog kev tshaj tawm xov xwm kis las thiab pom tias kev lag luam ruaj khov thiab ruaj khov npaum li cas.
"Ib tug tseem pom lub zog ua lag luam loj heev hauv kev ua kis las tsuav yog tias muaj kev sib tw ntawm cov neeg muag khoom kom yog tias tus neeg muag khoom xav tias nws yuav tsum muaj, lossis nws yuav poob ntau lub ntsiab lus ntawm nws cov neeg siv khoom rau lwm tus rau tus neeg sib tw, nws yuav. them tus nqi thiab cia siab tias txhua tus neeg them tus nqi tib yam, "Malone hais.
Txawm li cas los xij, nws tau ceeb toom tias qhov kev txav mus los tuaj yeem ua rau tus nqi ntawm ib pob khoom thiab tig cov neeg siv khoom.
Malone tau hais tias "Koj yuav tsum tau ceev faj, lawv tsis xav xaus nrog tus nqi siab tshaj qhov kev pabcuam uas tsis muaj peev xwm ncav cuag vim tias tom qab ntawd cov menyuam yuav tsum tsis saib kev ua kis las," Malone hais.
Tau qhov twg los: https://www.cnbc.com/2022/11/17/john-malone-says-hes-skeptical-of-ad-supported-content-as-netflix-disney-roll-out-ad-tiers. html