Nws yog Isaac Larian's 43rd Christmas Hauv Kev Lag Luam Khoom Ua Si. Nov yog qhov Nws tau twv rau xyoo no

Tus thawj coj ntawm cov khoom ua si Isaac Larian tau ua kom muaj txiaj ntsig hauv kev ua lag luam khoom ua si hauv plaub lub xyoos dhau los los ntawm kev paub cov menyuam yaus xav ua si nrog. Tam sim no, nws txoj haujlwm tseem xav kom nws paub tias cov menyuam loj hlob xav ua si nrog dab tsi.

Tus tsim thiab CEO ntawm MGA Kev Lom Zem hais tias "kidulting" - tus qauv ntawm cov neeg laus tsav tsheb xav tau qee yam khoom ua si - yog ib qho ntawm cov laj thawj tseem ceeb uas nws xav kom nws 43rd Christmas hauv cov khoom ua si yuav yog ib qho zoo rau nws lub tuam txhab.

Larian, uas tau pib nws thawj lub tuam txhab khoom ua si hauv xyoo 1979, tau pom kev lag luam hloov pauv los ntawm cov hnub thaum hnub so khoom ua si muag nyob ntawm kev tshaj tawm hauv TV uas yuav tsum tau npaj ib xyoos ua ntej Christmas, rau hnub no, thaum cov khoom ua si tso tawm tau tshaj tawm ntawm TikTok thiab txoj cai viral video tuaj yeem hloov cov khoom ua si rau hauv cov khoom muag zoo tshaj plaws hauv ob peb teev.

MGA, lub tuam txhab khoom ua si thib plaub loj tshaj plaws hauv ntiaj teb, thiab lub tuam txhab khoom ua si thib ob loj tshaj plaws tom qab Lego, paub txog nws cov hits nrog rau hauv av-breaking Bratz menyuam roj hmab kab, LOL Surprise menyuam roj hmab thiab accessories, thiab nws cov kab tshiab tshiab, Zaj sawv High . Lub tuam txhab tseem muaj lub npe Little Tikes ntawm cov khoom ua si sab nraum zoov thiab tsheb.

Lub caij so hnub so TIkTok tus qauv ntawm cov neeg laus tsim thiab ua si nrog cov khoom noj me me, thiab npaj tag nrho cov zaub mov me me, tau tshoov siab MGA los tsim cov khoom ua si uas cia cov neeg yuav khoom tsim me me milkshakes, waffles, donuts, ncuav thiab lwm yam khoom noj tawm ntawm cov khoom ua si. uas tawv tom qab tsim tiav.

Cov khoom siv mini-khoom noj muaj cov khoom xws li lub kaus mom me me ntawm whipped cream uas ua tau tuaj yeem tawm ntawm cov khoom siv rov ua dua ntawm cov nplawm nplawm, thiab tsom iav, phaj thiab cov khoom siv me me los tso saib nrog cov khoom tsim. Ib qho ntawm cov khoom siv tau pib ntawm WalmartWMT
lub hlis no.

MGA kuj leaned rau hauv cov khoom ua si mini, popularized yav tas los los ntawm Moose Toys Shopkins hom, thiab cov chaw tsim khoom ua si Zuru, los ntawm kev nthuav tawm cov qauv me me ntawm nws cov khoom ua si Bratz thiab Little Tikes ua ntej xyoo no.

MGA yog qhov sib txawv ntawm nws tus kheej hauv qhov chaw me me, Larian hais tias, los ntawm kev tsim ua haujlwm, ua haujlwm mini versions ntawm cov khoom ua si.

Thaum nws cia siab tias cov khoom ua si me me yuav nyiam cov menyuam yaus, Larian tab tom twv tias feem ntau ntawm kev muag khoom yuav yog rau menyuam yaus ua khoom lom zem.

Nws tau hais tias "Cov menyuam yaus yog qhov loj hlob ntawm cov khoom ua si niaj hnub no," nws hais.

Cov menyuam yaus, nws hais tias, muaj nyiaj tau los pov tseg ntau dua li cov menyuam yaus. Thiab millennials tau ua pov thawj tias qhov nostalgic rau cov khoom ua si uas lawv ua si nrog, los yog xav tau, raws li menyuam yaus, xws li Bratz dollhouse, lossis Little Tikes basketball hoop. Cov mini versions ntawm cov khoom ua si no muab qee yam me me uas lawv tuaj yeem sau thiab tso tawm, lossis ua si nrog TikTok.

Nostalgia rau Bratz, cov khoom ua si kab uas ua rau Larian nto moo hauv kev lag luam khoom ua si, tau nce siab rau xyoo no, thiab txhawb kev muag khoom rau MGA.

Lub hom phiaj tig 21 xyoo no - lub ntsiab lus tseem ceeb ua kev zoo siab nrog kev ua koob tsheej hnub tseem ceeb ntawm cov menyuam roj hmab - thiab Bratz muag tau nce 100% xyoo no, Larian tau hais.

TikTok kuj tau pab txhawb lub hom Bratz, raws li ntau yam kev sib tw hnav zoo li Bratz menyuam roj hmab, siv pleev zoo li Bratz menyuam roj hmab, lossis saib seb koj zoo li cas nrog Bratz lim siv rau koj daim duab, tau kis mus.

Lub Bratz TikToks yog hom kev tshaj tawm cov tuam txhab khoom ua si npau suav ntawm - cov ntsiab lus tsim organically los ntawm TikTok-ers, tsis yog cov neeg lag luam lag luam.

Larian pib nws thawj lub tuam txhab khoom ua si, hu ua Surprise Gift Wagon, xyoo 1979, Nws tau txais txoj cai muag cov khoom siv hluav taws xob me me ntawm Nintendo games thiab hloov npe lub tuam txhab Micro Games of America. Tom qab ntawd nws tau los tsim ib lub tswv yim rau tus menyuam roj hmab hu ua Singing Bouncy Baby, thiab tau hais los ntawm Walmart tus neeg yuav khoom tias tsis muaj leej twg yuav tus menyuam roj hmab los ntawm lub tuam txhab hu ua Micro Games of America, nws tau hloov lub npe dua, xyoo 1996, rau MGA. Kev lom zem.

Ntxiv Kev Lom Zem rau lub npe tau ua kom pom deb. Cov tuam txhab ua si loj, HasbroTAU
, Mattel, UasMAT
, thiab Lego, nyob rau hauv xyoo tas los no tau nrhiav los tsim cov yeeb yaj kiab, thiab lwm yam kev lom zem cov ntsiab lus ntsig txog lawv cov khoom ua si hom. MGA tau nqis peev ntawm kev lom zem kev sib txuas thaum ntxov, tsim Bratz animated cartoons thiab Bratz tsos. Lub hli tas los nws tau tshaj tawm tias nws tau noj nws cov phiaj xwm kev lom zem mus rau qib tom ntej, nrog rau kev tshaj tawm ntawm nws tus kheej cov ntsiab lus studio, MGA Studios. Raws li ib feem ntawm kev tshaj tawm, MGA tau txais Pixel Zoo0 Animation, Australia-based animation studio.

Larian tau hais tias "Peb muaj kev lom zem hauv lub npe txij thaum pib - ua ntej nws dhau los ua zam" rau cov tuam txhab khoom ua si los piav qhia lawv tus kheej li cov tuam txhab kev lom zem, Larian hais.

Ntxiv rau tapping rau hauv cov qauv tam sim no, Larian ntseeg MGA cov khoom ua si ntawm ntau cov ntsiab lus ntawm tus nqi kuj tseem ua rau nws muaj kev cuam tshuam rau Christmas no, vim tias kev nce nqi tuaj yeem cuam tshuam rau cov nyiaj so koobtsheej. Lub tuam txhab Miniverse mini Bratz menyuam roj hmab thiab Little Tikes cov duab muag rau qis dua $ 10, thiab cov npe zoo li LOL Surprise muaj cov khoom ua si uas pib ntawm $ 5 thiab ntau yam txog li $ 200 rau ib qho kev ua si loj.

Ua ib lub tuam txhab ntiag tug kuj tseem ua rau MGA hloov tau yooj yim hauv kev khaws cov nqi qis, Larian hais.

"Peb cov nqi tau nce 23% ntawm cov khoom, tab sis kuv xav kom txhua tus menyuam yaus uas xav tau ib qho khoom ua si MGA, lossis txhua tsev neeg uas xav tau MGA khoom ua si rau hnub so lawv muaj peev xwm yuav nws," . "Yog li peb tsis tau dhau ntau ntawm peb cov nqi nce rau cov neeg siv khoom. Peb tau absorbed ntau ntawm qhov ntawd. Thiab qhov ntawd yog qhov khoom kim heev ntawm kev ua tus kheej vim tias koj tsis tas yuav qhia txhua lub hlis twg koj cov txiaj ntsig tau zoo, "nws hais.

Larian cia siab tias tsis zoo li ob lub caij Christmas dhau los, cov niam txiv yuav ua ntau lub khw thaum lub hlis no.

Cov neeg tau txais kev pabcuam xyoo tas los tau yuav cov khoom ua si thaum Lub Kaum Hli lossis Kaum Ib Hlis vim lawv xav tias cov khw muag khoom yuav ploj mus, "nws hais. "Tam sim no, lawv tab tom tos raws li lawv tau ua rau ob lub lis piam ua ntej Christmas."

Kev lag luam khoom ua si, raws li lub pendulum hloov pauv los ntawm cov khoom lag luam tsis txaus nyob rau ob xyoos dhau los, mus rau ntau cov khoom muag rau qee lub npe, yog "mus dhau qhov kev hloov pauv loj" xyoo no, Larian tau hais.

Tab sis nws saib ntawm qhov kev hloov kho nrog qhov kev cia siab uas los ntawm kev muaj sia nyob 43 xyoo hauv kev lag luam khoom ua si.

"Christmas yog ib txwm nyob rau lub Kaum Ob Hlis 25, thiab kuv qhia kuv cov neeg yuav khoom nws ib txwm los," nws hais. "Qee xyoo nws los txog ob peb lub hlis ua ntej - zoo li xyoo tas los. Xyoo no kuv xav tias nws yuav tuaj ob lub lis piam dhau los ua ntej Christmas. "