Ltalis Pab Pawg Pabcuam Pabcuam Kev Pabcuam Deal Nrog Adidas, Hloov Puma Raws li Cov Khoom Muag

Pib xyoo 2023, UEFA Euro 2020 cov thawj tswj kav yuav hnav Adidas iav, Ltalis tus tswj hwm ncaws pob FIGC tshaj tawm nag hmo hauv nws lub vev xaib.

Qhov kev pom zoo, uas pom Adidas hloov German sportswear tus neeg sib tw Puma ua tus Azzurri's official cov khoom siv, suav nrog cov txiv neej, poj niam thiab cov tub ntxhais hluas ncaws pob hauv tebchaws nrog rau Ltalis futsal, ncaws pob puam thiab e-kev ua si.

Thawj zaug pab pawg ncaws pob hauv tebchaws Ltalis tau nthuav tawm lub logo Puma hnub rov qab mus rau xyoo 2003. Nees nkaum xyoo tom qab ntawd - lub sijhawm uas Ltalis tau ntsib kev muaj koob meej zoo li 2006 FIFA World Cup thiab UEFA Euro 2020 yeej, tab sis kuj qis qis zoo li qhov tsis tau txais kev tsim nyog rau xyoo 2018. FIFA World Cup - kev koom tes nrog Puma tau xaus.

Thaum Puma daim ntawv cog lus tau lees paub lub koom haum ncaws pob Italian txog € 20 lab ($ 22m) ib xyoos, kev koom tes tshiab Adidas yuav ua rau Ltalis € 35 lab ($ 38.7m) txhua xyoo, raws li Reuters kwv yees.

Adidas CEO Kasper Rørsted tau hais tias "Peb zoo siab heev los tshaj tawm txoj kev koom tes ntev ntev nrog FIGC," Adidas CEO Kasper Rørsted tau hais hauv lub vev xaib FIGC.

Yog li Adidas tau ntxiv Italian lub npe rau cov npe cov neeg siv khoom uas twb muaj cov pab pawg tseem ceeb hauv tebchaws xws li Lub Tebchaws Yelemees, Spain, Argentina thiab Belgium.

Pab pawg neeg Italian hauv tebchaws yuav hnav Puma iav ib zaug kawg hauv 2022 FIFA World Cup, uas yuav siv sijhawm 28 hnub txij lub Kaum Ib Hlis 21 txog Lub Kaum Ob Hlis 18, 2022 nrog Qatar ua lub tebchaws. Roberto Mancini cov txiv neej, txawm li cas los xij, tseem tsis tau booked ib qhov chaw nyob rau hauv lub prestigious, heev-remunerative thoob ntiaj teb kev sib tw.

Qhov tseeb, lub hlis no yuav yog qhov tseem ceeb rau Lorenzo Insigne thiab nws cov phooj ywg, uas tau tawm tsam North Macedonia hauv kev sib tw ib leeg thaum Lub Peb Hlis 24. Tom qab ntawd, tus yeej ntawm qhov kev sib tw yuav mus ntsib Turkey lossis Portugal hauv kev ua si kawg, ib qho kev sib tw uas yuav muab qhov chaw nyob rau hauv 2022 FIFA World Cup pab pawg theem.

Cov European reigning champions yog nyob rau hauv lub zog siab kom tsim nyog thiab zam kom tsis txhob raug tso tawm ntawm FIFA World Cup kev sib tw zaum ob sib law liag.

Tau qhov twg los: https://www.forbes.com/sites/danieleproch/2022/03/10/italys-national-team-strikes-sponsorship-deal-with-adidas-replacing-puma-as-kit-supplier/