Islanders 'Isles Lab Ib Lub Chaw Muag Khoom Hauv Chaw Muag Khoom, Kev Ua Haujlwm Zoo

New York Islanders cov khoom muag muag tau nce siab. Lawv tau kwv yees peb zaug, nce 700% hauv online thiab txuas ntxiv pom ob tus lej loj hlob mus txog hnub no, txawm tias tom qab pab pawg tau qhib UBS Arena tshiab xyoo 2021. Tsis txhob cia li credit rau pab pawg tshiab, credit li cas Isles Lab lub tswv yim curates tus kiv cua kev paub.

Isles Lab, lub tswv yim coj los ntawm Paul Price, tam sim no tus kws pab tswv yim zam tom qab stints nrog Burberry, Topshot thiab lwm tus, thiab Jason Katz, tus thawj coj ua lag luam thiab tus lwm thawj coj ntawm Tus Nqi Muag Khoom (Islanders co-owner Scott Malkin tus tswv Tus Nqi Muag Khoom), tsim ib yam tshiab hauv ntiaj teb ntawm cov khoom ua si. Thiab tshwj xeeb tshaj yog tshiab rau NHL. Isles Lab ua ke kev ua kis las, zam, cov ris tsho hauv qab thiab kev koom tes nrog kiv cua los tsim kom muaj kev hloov pauv ntawm cov khw muag khoom, ob qho tib si hauv chaw thiab hauv online.

Txawm hais tias tus tuav daim pib caij nyoog uas tuaj koom txhua qhov kev ua si Islanders, yeej ib txwm muaj qee yam tshiab hauv khw. Nws tuaj yeem siv daim ntawv ntawm ib qho ntawm 100 qhov tshwj xeeb tsim Islander thaj ua rau thaj ntxiv rau lub tsho uas tuaj yeem hloov tau lossis ib lub hnab tawv tawv ntawm tes. Tej zaum nws yog tswm ciab Islanders koom tes rau ib pab pawg neeg cov ntxhiab los yog pab pawg kiv cua uas tam sim no yog tus neeg muag khoom nrog nws cov qauv tsim tshwj xeeb. Daim ntawv no pheej loj tuaj. Thiab hloov.

"Muaj qhov kev paub zoo tshaj plaws nyob rau ntawm qhov chaw sib tw tiag tiag, thiab peb xav kom muaj kev paub ntxiv thaum koj tuaj xyuas pab pawg khw," Nqe hais. “Txhua qhov kev ua si peb muaj cov khoom tshiab. Txawm hais tias tib neeg yuav lawv lossis tsis tsis yog qhov tseem ceeb, tab sis lawv tuaj yeem ntsib qee yam tshiab thiab zoo siab. "

Isles Lab pib txawm tias ua ntej qhov chaw muag khoom tsim tawm. Katz hais tias thaum ntxov 2021 lawv pom qhov sib txawv loj ntawm NHL pab pawg cov khoom lag luam thiab kev nyiam ntawm cov khoom kim heev zam thiab cov ris tsho hauv qab. Yog li, lawv tau tsim qhov kev sim me me hauv online, qhov pib sau ntawm cov khoom tshwj xeeb uas tsim los nrog cov khaub ncaws hauv lub siab muab tso ua ke hauv ob peb hnub. Nws muag tam sim ntawd. Nws hais tias "Lub tswvyim tau nrov dua li peb tau xav txog," nws hais. Isles Lab tom qab ntawd tau nthuav tawm hauv thaj chaw thiab thaum kawg ntawm 2021 lub caij nws tau tshaj qhov kwv yees peb zaug thiab ua rau cov kiv cua zoo siab. Celebrities—Maluma hnav lub tsho Isles kev cai thaum lub sij hawm kev hais kwv txhiaj thiab Shaquille O'Neal hnav 5XL lub tsho-thiab cov kab lis kev cai tau txais kev ceeb toom ntawm kev zam thiab kev hnav khaub ncaws sab nrauv.

Kev paub hauv qhov chaw pib nrog kev tsim ntawm "boutique" lub tswv yim khw muag khoom. Kev tshoov siab los ntawm 1905 Belmont Park, qhov chaw uas tam sim no zaum, lub khw tau hnav nrog cov khoom qub uas ua kev zoo siab rau New York. Lub tsev qiv ntawv loj loj los ntawm xyoo 1920 ua cov khoom ua yeeb yam, cov tsev qiv ntawv qub txee dai khaub ncaws Islanders jerseys. Cov duab kos rau ntawm phab ntsa showcase vintage hockey thiab ntu ntawm lub khw muag khoom tshwj xeeb rau cov keeb kwm ntawm pab pawg.

"Koj tsis yog khw muag khoom xwb, koj tab tom taug kev los ntawm lub sijhawm thiab tau txais keeb kwm ntawm kev ua si nawv thaum muaj kev lom zem," Nqe hais.

Tom qab ntawd tuaj cov khoom. Thiab qhov ntau yog khaus. Customization zaum ntawm qhov chaw. Nrog peb lub tsho sib txawv muaj - hauv tsev, tawm mus thiab thim rov qab - txhua tus tuaj yeem hloov kho nrog lub peev xwm ntxiv cov npe thiab tus lej, nrog rau 100 thaj ua rau cov kiv cua tuaj yeem tso rau ntawm lawv. Tab sis Isles Lab kuj xav tig cov khoom lag luam ib txwm coj mus rau qhov sib txawv.

"Yuav ua li cas peb yuav ua kom cov khoom nthuav thiab zoo siab thiab koom nrog tsis yog rau cov kiv cua uas twb muaj lawm, tab sis kuj yog cov kiv cua tshiab? Peb tau txais kev tshoov siab los ntawm txoj kev thiab zam, "Price hais. "Koj tuaj yeem nkag mus thiab tau txais koj lub cim nco txog hockey puck lossis koj lub tsho, tab sis peb xav ntxiv ib txheej rau qhov ntawd. Peb yuav ua li cas thiaj li ua tau zoo kawg thiab ntxiv rau qhov kev xav ntawm kev zam uas tsis muaj nyob rau lwm qhov?

Nws los ntawm kev sib xyaw ua ke ntawm kev sib koom tes, cov khoom siv tsawg thiab cov qauv tsim tawm ib zaug, txij li $ 10 cov khoom mus rau ntau dua $ 2,000. Cov neeg sib koom ua ke los ntawm cov neeg tsim qauv hauv cheeb tsam New York. Los yog Ltalis. Lawv tau repurposed vintage jerseys thiab ua rau lawv ua blazers. Lawv muaj cashmere hauv ncoo, hniav nyiaj hniav kub thiab tes pleev xim tawv tsho. Ntau yam ntawm cov khoom tsuas yog kav ib qho kev ua si los yog ob qho xwb, muag tawm vim qhov kev txwv tsis pub khiav thiab ua txoj hauv kev rau kev sib koom tes los yog lub tswv yim tom ntej.

"Peb nyiam muag tawm," Nqe hais, ntxiv tias lawv ib txwm muaj cov tsho uas hloov tau ntawm tes. “Yog tias koj tsis tau txais nws thawj ob peb qhov kev ua si, yuav muaj feem yuav tsis nyob ntawd. Peb tsis xav pom ib pawg ntawm cov khoom zaum ntawd rau yim ua si lossis 10 games. "

Txawm hais tias tsis muaj ntau, pab pawg tau txawm coj cov qauv uas tsis muag thiab rov ua dua rau hauv cov khoom tshiab.

Cov tswv yim tshiab tuaj. Nqe hais tias lawv muaj cov npe ntawm kev sib koom ua ke rau lub caij tom ntej, los ntawm New York cov tub ntxhais kawm zam rau cov neeg tsim qauv loj. "Qhov ntau peb nkag mus rau hauv nws, peb muaj ntau lub tswv yim," nws hais. "Peb muaj tswv yim rau tsib lub caij tom ntej."

Nrog rau cov me me batch khiav kuj tuaj loj collections. Pab pawg 50^th hnub tseem ceeb sau nrog ib daim ntawv teev cov khoom themed. Kuj tseem muaj qhov thim rov qab lub tsho tshaj tawm, ib qho monogram zoo li pom hauv cov qauv tsim khoom kim heev thiab cov khoom siv uas rov ua dua qub tsho, hnab thiab khoom.

"Kuv xav tias nws ua rau nws muaj tseeb dua," Nqe hais txog qhov hloov pauv tas li ntawm cov khoom lag luam thiab muaj Isles Lab raws li kev xav thoob plaws hauv khw thiab tsis yog lub kaum me me xwb. “Muaj qee yam rau txhua tus. Ib lub tswv yim lossis kev sau tsis yog tsim los rau ib pawg. Yog tias ib tug neeg tsis xav siv $ 2,000 rau ntawm tes pleev xim tawv varsity tsho, lawv tuaj yeem tau txais T-shirt zoo rau tsawg dua $ 50 thiab yog ib feem ntawm qhov ntawd thiab xav tias nws. Peb paub tseeb tias peb muaj 100 npaug ntau dua T-shirts dua li ib lub tsho pleev xim rau tes, tab sis thaum koj taug kev hauv muaj cov khoom tshwj xeeb txaus txaus nyob ib ncig ntawm nws ua rau koj mus, 'oh, wow.'

Cov tswv yim tshiab los ntawm cov organic thiab. Tsis ntev los no pab neeg tau ua ib lub tsho uas muaj cov khoom siv tes ua siv lead ua. Nws yog ib qho khoom siv kim heev, tab sis Nqe hais tias nws pom cov neeg xav tsis thoob ntawm qhov ci ntsa iab. Tom qab ntawd pab neeg tau pom tias tus tswvcuab ntawm lub caij nyoog tau muaj kev lom zem tsim tawm ntawm nws lub kaus mom Islanders thiab lawv pom tias nws ua nws tus kheej. Tam sim no pab neeg no tau koom tes nrog nws, muag nws lub kaus mom rau pem hauv ntej rau $ 45. "Ib qho ntawm peb cov kiv cua loj tshaj plaws tam sim no yog ib qho ntawm peb cov neeg muag khoom," Nqe hais. "Nws lom zem heev ua haujlwm nrog nws."

Rau International Women's Day nyob rau lub Peb Hlis, Isles yuav pab pawg nrog cov poj niam nyiam lub tsho tsim los muag cov ntawv kos npe blazers ntawm Isles game nrog tshwj xeeb tsim thaj ua rau thaj. "Ib yam li ntawd yog kev lom zem kev koom tes," Nqe hais. “Koj tsuas yog yuav tsum saib seb qhov ntawd zoo li cas thiab yog tias tsis muaj leej twg tau ua qhov ntawd ua ntej. Peb zoo siab rau sim ua yam tshiab, ib txwm. "

Lub tswv yim Isles Lab txuas ntxiv online, qhov twg ntawm 70% thiab 80% ntawm cov khoom hauv khw kuj muaj. Txawm tias tom qab lub xyoo qhib loj, kev muag khoom hauv kev ua yeeb yam tau nce 50% lub caij no. Kev muag khoom hauv online tau nce 700%. Katz hais tias nws tsis qhia tias tsis muaj kev cuam tshuam.

"Nws yog nws tus kheej qhov xwm txheej," Nqe hais txog lub khw. "Nws yog ib qho kev tshwm sim ua ntej, thaum lub sij hawm thiab tom qab qhov kev ua si. Nws zoo siab heev. "