Puas yog Media Biased tawm tsam cog-raws li thiab Cell-Cultured nqaij?

Tsis tau muaj lub sijhawm zoo dua los txiav cov nqaij. Hauv kaum xyoo dhau los, peb tau pom lwm cov proteins hloov pauv los ntawm cov khoom lag luam niche mus rau tag nrho kev lag luam hauv nws txoj cai. Txij li thaum ntau-hyped debuts ntawm Impossible Foods 'thiab Beyond Meat's flagship burgers nyob rau hauv nruab nrab-2010s, hyperrealistic cog-raws li nqaij tau dhau los ua ubiquitous. Lawv muag nyob rau hauv yuav luag txhua lub khw muag khoom noj thiab lawv muaj nyob rau ntawm cov khw noj mov ceev. Lawv txawm muaj celebrity endorsements. Meanwhile, cell-cultured nqaij-nqaij loj hlob los ntawm cultivated tsiaj hlwb es tsis slaughtered tsiaj-yog hloov los ntawm science ntawv tseeb mus rau qhov tseeb. Hauv kaum xyoo dhau los los yog li ntawd, billionaires tau pib nqis peev lawv cov hmoov zoo hauv kev tshawb fawb thiab kev loj hlob ntawm cov tuam txhab tshiab xws li Upside Foods thiab Eat Just, thiab nws tau them nyiaj. Hauv 2019, tsoomfwv Meskas tau tsim txoj kev npaj rau tswj hwm cell-cultured nqaij, clearing txoj kev rau nws txoj kev mus rau lub tsev muag khoom txee. Thaum kawg ntawm xyoo 2020, ib tug puv tes ntawm cov neeg noj mov hauv Singapore tau saj cov nqaij thawj zaug uas tau noj rau hauv tsev noj mov.

Tab sis raws li excitement sawv, yog li ua ib nthwv dej ntawm critics: tias peb cov nroj tsuag nyiam tshiab- thiab cell-cultured burgers tsis yog noj qab haus huv, uas loj swathes ntawm cov neeg muas zaub yuav yeej tsis txais lawv, thiab hais tias lawv twb tsis heev phooj ywg ib puag ncig tom qab tag nrho. Qee qhov kev thuam no tsim nyog rau kev txiav txim siab, thiab lawv tau muab lub siab tawv counterbalance mus rau ntau ntawm hype. Lwm tus tau coj qhov kev xav tsis tshua muaj txiaj ntsig thiab nyeem zoo li lawv yog txhob txwm tshem tawm.

Ntau qhov kev thuam txog kev noj qab haus huv ntawm cov nroj tsuag- thiab cell-cultured nqaij zoo li yog ib qho kev tawm dag zog hauv scaremongering tshaj cov khoom noj khoom haus bogeymen zoo li GMOs, "kev ua” khoom noj, thiab ntev muaj cov npe. Lawv feem ntau tsis quav ntsej txog kev noj qab haus huv zoo tias cov kev xaiv no muaj tshaj cov nqaij tsoos. Qee qhov kev thuam ib puag ncig yog me ntsis ntau dua li cov npe ntawm hypotheticals, es tsis muaj kev sib piv ntawm cov teebmeem ntawm tsoos vs. lwm yam nqaij ntawm lub ib puag ncig. A tag kev sib piv yuav tshuaj xyuas qhov cuam tshuam ntawm cov khoom lag luam tsis yog kev hloov pauv huab cua xwb, tab sis kuj tseem siv av, kev ua qias tuaj, thiab kev siv dej tshiab. Nws yog ib qho tseem ceeb rau cov neeg sau xov xwm kom tsis ntseeg txog hype thiab kev lag luam thov, tau kawg. Tab sis kom muaj lub luag haujlwm qhia rau pej xeem, lawv yuav tsum nthuav tawm cov pov thawj rau ob tog ntawm kev thov.

Ob peb lub asthiv dhau los no tau pom lub teeb pom kev loj dua ntawm kev tsis ncaj ncees ntawm kev ua si.

Tsuas yog lub lim tiam no, hauv "puzzling" tsab xov xwm rau Bloomberg, tus kws sau ntawv Joe Fassler tau tshawb nrhiav qhov sib txuas ntawm cell-cultured nqaij thiab mob qog noj ntshav uas, txawm tias nws lees paub, yog qhov tsis muaj tseeb. Tsab ntawv no qhia tias kev siv "cov hlwb tsis txawj tuag" (xws li cov hlwb uas loj hlob mus ib txhis) hauv kev cog qoob loo yuav yog ib qho kev txhawj xeeb ntawm tib neeg. Txawm hais tias nws tsis qhia meej txog qhov laj thawj ntawm nws qhov kev txhawj xeeb, nws yog qhov xav tau vim tias cov qog nqaij hlav cancer, zoo li cov hlwb tsis txawj tuag, kuj tseem loj hlob ntawm tus nqi siab dua li lwm cov hlwb ntawm lawv hom. Oddly, nws hais ua ntej - raws li cov kws tshawb fawb txog qog noj ntshav - nws yog "qhov tseem ceeb tsis tuaj yeem" rau cov hlwb tsis txawj tuag hauv lwm cov nqaij ua rau mob qog noj ntshav rau tib neeg, vim lawv tsis yog tib neeg lub hlwb. Txawm li cas los xij nws siv ntau pua lo lus ntxiv los tshuaj xyuas qhov kev sib cav sib ceg ntxiv. Nws hais tias nws yog ib qho teeb meem ntawm kev lag luam kev kwv yees - "cov hlwb tsis txawj tuag" tuaj yeem dhau los ua qhov teeb meem PR rau cov neeg tsim khoom ntawm tes. Yog tias muaj dab tsi, txawm li cas los xij, nws zoo li tab tom tsim qhov teeb meem PR uas tsis muaj leej twg xav tau (dab tsi Vox Editor Marina Bolotnikova hu ua, "kev txhawj xeeb-trolling."). Raws li Jan Dutkiewicz, tus kws tshaj lij kev lag luam kev lag luam thiab mus ntsib tus khub ntawm Harvard Law muab tso rau nws: "Qhov no yog qhov ruam tshaj plaws rau ib tsab xov xwm puas tau: Tsis muaj pov thawj cov khoom no yog mob qog noj ntshav, tab sis ntawm no yog ib tsab xov xwm hais txog vim li cas peb yuav tsum ntshai."

Nws yog ntshai mongering, dawb thiab yooj yim. Fassler xyaum tsis quav ntsej nws tus kheej cov peev txheej tshawb fawb los txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau txhawm rau tshem tawm qhov tseem ceeb yog qhov kev thov tsis txaus ntseeg. Cell-cultured nqaij tuam txhab SCiFi Foods luam tawm ib LinkedIn tsab xov xwm hauv teb. "Immortalized cells," lawv piav qhia, tsis yog ib lo lus tshawb fawb tab sis luv luv hais txog "cov cell uas tuaj yeem loj hlob ntev dua li qhov qub rau lawv hom cell," suav nrog feem ntau cov qia hlwb thiab cov hlwb tshwm sim hauv lub cev ntawm xyoo txhiab xyoo. ntoo thiab tus kheej-regenerating jellyfish. Txhawm rau kwv yees tias kev noj cov hlwb tsis txawj tuag tuaj yeem ua rau mob qog noj ntshav vim tias cov cell sib koom ib yam ntawm cov qog nqaij hlav cancer (siab dua li ib txwm muaj kev loj hlob) yog qhov tsis txaus ntseeg. Ua li ntawd hauv lub rooj sab laj pej xeem kuj tsis muaj lub luag haujlwm ... tab sis nws paub tseeb tias kos cov clicks.

Ntau qhov kev kawm thiab lwm cov lus teb rau Fassler tsab xov xwm, zoo li Dutkiewicz's tweet, tau ua. ntse-lus thiab quippy. Tsab ntawv tsuas yog tsis muaj nqaij txawj ntse ntau (yog li hais) los koom nrog. Matthew Hayek, tus pab xibfwb ntawm kev tshawb fawb ib puag ncig ntawm New York University, qhia txog qhov no nrog qhov qhuav. dag: “Kuv nyuam qhuav tsim ib daim ntawv qhia tshiab squash daim ntawv qhia hnub so no. Tab sis peb tseem tsis tau muaj pov thawj xyoo uas nws tsis ua rau mob qog noj ntshav. " Tus kws sau xov xwm Michael Grunwald suab nrov qhov no, wryly thuam qhov kev xav tias "kev lag luam xya xyoo nrog cov khoom lag luam hauv cov khw muag khoom noj tsis zoo thoob ntiaj teb" yuav tsum muaj qee qhov kev tshawb fawb ntev ntev. (Raws li rau kuv, kuv sarcastically xav txog yog tias Bloomberg tau npaj ua txoj kev tshawb fawb tshawb xyuas seb puas los yog tsis nyeem lawv cov ntawv ua rau mob qog noj ntshav. Tom qab tag nrho, tsis muaj pov thawj tias nws tsis yog.)

Cov suab nrov kuj taw qhia qhov zoo nkauj irony ntawm qib tsis yooj yim ntawm kev tshuaj xyuas muab tso rau ntawm cov khoom tshiab, ib puag ncig-minded thaum muaj kev txhawj xeeb txog cov nqaij ib txwm ua tsis tu ncua tau txais daim ntawv hla tebchaws. Tsis muaj pov thawj tias cov nqaij ntawm tes yuav ua rau mob qog noj ntshav rau tib neeg, tab sis cov nqaij ua tiav xws li deli slices, sausages, hot dogs, thiab nqaij npuas kib paub tias yog carcinogenic. Cov nqaij liab kuj tau lees paub tias yog cov kab mob carcinogen los ntawm cov tub ceev xwm loj xws li World Health Organization. (Txawm hais tias ua dag sib npaug, leej twg txhawj xeeb txog kev noj ib yam dab tsi uas zoo li mob qog noj ntshav-y yuav pom qhov ua rau muaj kev kub ntxhov ntau dua nyob rau hauv rooj plaub uas cov tsev tua tsiaj tau ua. liam ntawm muag nqaij los ntawm cov tsiaj uas ua tau muaj mob qog noj ntshav.) Nws yog qhov paub tsis meej rau kuv vim li cas ntau tus neeg sau xov xwm tsis tau suab lub suab ceeb toom txog cov pov thawj kev noj qab haus huv ntawm cov khoom lag luam uas muaj nyob hauv txhua lub khw muag khoom noj, tsev noj mov, thiab tsev noj mov hauv ntiaj teb, tab sis peb tab tom tsoo lub pob poob siab. ib qho teeb meem tsim nrog cov khoom noj uas tseem tsis tau muaj rau leej twg.

Tag nrho cov no yog los ntawm txoj cai ntawm pob taws ntawm lwm qhov tsis zoo ntawm cov nqaij tawv nqaij los ntawm Bloomberg: Deena Shanker's tsab xov xwm ntawm qhov xav tias "tuag” ntawm cov nqaij cog qoob loo. Tsab ntawv tshaj tawm qhov kev poob qis tsis ntev los no ntawm kev muag khoom xws li Beyond Meat thiab Impossible Foods burgers, uas ua rau 14% poob - thaum lub sij hawm tag nrho kev lag luam poob qis - raws li "pummet." Cov lus thov kev noj haus hauv tsab xov xwm yog qhov yooj yim tshaj plaws, siv cov ntsiab lus xws li "kho kom zoo" thiab "ua tiav" raws li luv luv rau "phem" lossis "tsis zoo," es tsis yog txhais cov ntsiab lus dav dav thiab koom nrog kev ntseeg siab, txawm tias nyuaj, kev tshawb pom kev noj zaub mov zoo. ua muaj. Tsab xov xwm kuj underplays ntau yam zoo cog-raws li cov nqaij muaj dua ib txwm nqaij; Nws ua rau txo qis kev siv dej, siv av, cov pa hluav taws xob hauv tsev cog khoom, thiab kev ua qias tuaj, rau npe rau ob peb tug. Qhov tseem ceeb tshaj, nws yuav siv sij hawm me ntsis myopic stance ntawm tib neeg kev noj qab haus huv, tsom rau cov khoom noj khoom haus tshwj xeeb ntawm cov burgers tshwj xeeb thaum tsis quav ntsej txog ntau txoj kev tias tag nrho cov tsiaj kev lag luam ua mob thiab kev tuag ntawm tib neeg. Cov pov thawj tsuas yog tsis muaj zog txaus los txhawb rooj plaub uas cov nqaij cog qoob loo ua tsis tiav, lossis yuav ua tsis tiav. (Qhov ntawd yuav xav tau lub pob siv lead ua lossis lub peev xwm ntawm lub hlwb, uas, raws li peb paub, Shanker tsis muaj). Thiab tsis muaj pov thawj muaj zog thiab sib npaug, nws tsis yog ib qho kev qhia nruj heev. Nws yog ib qho kev xav, thiab ib qho zoo nkauj unsubstantiated ib ntawm qhov ntawd.

Peb nyob hauv ib lub zej zog uas feem ntau tau ua txhaum ntawm kev tiv thaiv kev lag luam thiab lwm yam kev txaus siab ntawm kev siv nyiaj rau pej xeem, uas yog qhov ua rau kev sau xov xwm tseem ceeb heev. Kev qhia meej meej thiab muaj lub luag haujlwm tuaj yeem hais qhov tseeb rau lub hwj chim, nthuav tawm kev koom tes, thiab txhawb cov neeg txiav txim siab tseem ceeb kom ua raws li lwm tus. Nws yuav tsum tsis txhob cuam tshuam kev ntshai txhawm rau tiv thaiv cov xwm txheej quo. Kuv tsis tau hais tias peb yuav tsum tiv thaiv kev lag luam alt-nqaij los ntawm kev thuam vim tias nws cov txiaj ntsig zoo npaum li cas. Cov neeg sau xov xwm thiab lwm cov neeg txawj ntse hauv pej xeem yuav tsum tshawb xyuas tag nrho cov tuam txhab thov thiab kev coj ua, txawm tias lub koom haum ntawd yog Impossible Foods lossis Tyson. (Qhov tseeb, Fassler tau sau ntau dua nuanced daim ntawm tib lub ntsiab lus hauv 2021.) Qhov teeb meem tshwm sim thaum cov tswv yim tshiab tau tuav mus rau cov qauv tsis yooj yim, kev thuam thuam tau tsim tawm ntawm huab cua nyias, thiab muaj kev tshawb fawb tsis zoo lossis cherry-xaiv kev tshaj tawm nyiaj txiag koom nrog, tag nrho thaum tsis ua siab ntev piv rau myriad kev puas tsuaj ntawm peb cov khoom noj tam sim no.

Tsis muaj kev lag luam lossis thev naus laus zis yog qhov zoo tshaj plaws, yeej tsis yog cov tshiab xws li cell-cultured thiab cog-raws li nqaij. Kev thuam thiab kev sib koom ua lag luam yuav tsum tau tshaj tawm thaum twg lawv tshwm sim, tab sis kev sau xov xwm tsis tuaj yeem raug coj los ntawm kev ntshai, nyem-bait, tsis tau txheeb xyuas, lossis kev ntseeg tsis zoo. Cov lus nug uas cov neeg sau xov xwm nug, thiab leej twg, tuaj yeem qhia ntau yam txog qhov twg peb cov kev xav thiab kev ncaj ncees dag. Nws tsim nyog saib peb lub zej zog qhov kev thov rau cov pov thawj, thiab seb nws puas raug siv los yog tsis ncaj ncees.

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