Tojsiab
Instagram tus thawj coj Adas Mosseri tau hais rau hnub Tuesday "ntau thiab ntau dua" ntawm kev tshaj xov xwm platform yuav dhau los ua yeeb yaj kiab tsom mus rau lub sijhawm, tiv thaiv Instagram los ntawm kev tsis txaus siab txog kev hloov pauv uas tau ua rau nws zoo li tus neeg sib tw TikTok - qhov kev txav uas tau npau taws rau tus tsim zoo li Kim Kardashian thiab Kylie Jenner, ob ntawm cov neeg ua raws ntau tshaj plaws ntawm lub app.
Kim Kardashian thiab Kylie Jenner tuaj txog ntawm 2020 Vanity Fair Oscar Party thaum Lub Ob Hlis 09, 2020 hauv … [+]
Getty Dluab
Cov Lus Tseem Ceeb
Lub lim tiam dhau los, niam txiv tuam txhab Meta qhia txog kev hloov rau Instagram cov apps: Cov yeeb yaj kiab hauv qab 15 feeb yuav raug tshaj tawm raws li Reels, lub platform cov video hom, thiab Reels tam sim no tau tshaj tawm thiab qhia rau lwm tus ntawm Instagram, lub tswv yim zoo ib yam li TikTok's For You Page.
Raws li Instagram hloov los ntawm nws cov hauv paus hniav raws li daim duab-raws li app tsom mus rau video, ntau tus tsim lub npe loj tau hais tawm: Kardashian, uas muaj 326 lab tus thwjtim, thiab Jenner, uas muaj 360 lab, sib koom. ib qho thov kom "Ua Instagram Instagram Dua" es tsis txhob luam tawm TikTok - ib qho kev txhawb nqa los ntawm ntau lwm tus tsim.
mosseri muab tso tawm video Hnub Tuesday teb rau qhov tsis txaus ntseeg thiab kwv yees "ntau thiab ntau ntawm Instagram yuav dhau los ua yeeb yaj kiab dhau sijhawm," raws li qhov ntawd yog qhov uas cov neeg siv tau tso siab rau lawv ntau dua.
Nws hais tias lub platform "yuav tseem txhawb nqa cov duab" thaum nws "leans hauv" kom tsom mus rau video.
Instagram "yuav sim ua kom zoo dua" ntawm kev pom zoo cov ntsiab lus ntawm cov neeg siv khoom noj - qhov tshwj xeeb nyiam los ntawm TikTok - txhawm rau pab cov tsim "mus txog ntau tus neeg" thiab rau cov neeg ua raws kom pom cov nyiaj tshiab, Mosseri tau hais.
Mosseri tau hais tias lub social media platform yuav sim ib qho "tag nrho-screen" tso saib rau cov duab thiab yeeb yaj kiab rau qee tus neeg siv, lwm qhov kev hloov pauv uas tuaj yeem ua rau Instagram zoo li TikTok, tab sis nws "tsis tau zoo" txaus los hloov tag nrho Instagram.
Kev Nkag Siab Hais
Mosseri tau hais tias "Peb yuav nyob hauv ib qho chaw uas peb sim muab koj cov phooj ywg cov ntsiab lus tso rau saum koj cov khoom noj thiab nyob rau pem hauv ntej ntawm Dab Neeg thaum twg ua tau," Mosseri tau hais.
Thawj Cov Neeg thuam
Kardashian thiab Jenner tau tshaj tawm cov ntawv tshaj tawm uas hais tias "tsis txhob sim ua tiktok kuv tsuas yog xav pom cov duab ntxim hlub ntawm kuv cov phooj ywg."
Tus Keeb Kwm Tseem Ceeb
Cov tsim xws li Jenner thiab Kardashian tsis yog npau taws xwb lawv tsis tuaj yeem pom cov duab ntawm lawv cov phooj ywg yooj yim ntxiv lawm. Instagram yog lub hub rau influencers, Celebrities thiab cov ntsiab lus tsim los thawb kev sib koom tes, txhawb nqa cov ntawv tshaj tawm thiab tshaj tawm rau cov khoom lag luam. Lub algorithm tshiab uas qhia txog cov yeeb yaj kiab tsis yog cov duab txhais tau hais tias cov neeg tsim khoom yuav tsum hloov lawv cov ntsiab lus kom tau txais qhov muag ntawm nws - thiab khwv tau nyiaj los ntawm nws. Tab sis TikTokers tseem tau txais kev ua si hauv kev ua kom tau nyiaj: Xyoo tas los, kev tshaj xov xwm platform cov neeg tsim khoom tau txais nyiaj ntau tshaj plaws tau txais $ 55.5 lab, nce 500% txij xyoo 2020, vim tias lawv feem ntau koom tes nrog cov khw muag khaub ncaws thiab tshaj tawm cov yeeb yaj kiab thiab TV, Forbes qhia ua ntej xyoo no. Instagram tau tshaj tawm Reels hauv 2020, tsis ntev tom qab TikTok tau ntsib kev tawg ntawm kev loj hlob mus rau hauv cov ntsiab lus tseem ceeb uas yuav ua rau Meta npau taws. CEO Mark Zuckerberg hais rau cov neeg ua haujlwm hauv Lub Ob Hlis tias Meta tab tom ntsib "kev sib tw tsis tau muaj dua" los ntawm TikTok, Bloomberg qhia. Zuckerberg tau hais tias lub tuam txhab yuav tsom mus rau Reels ua ib txoj hauv kev los tawm tsam qhov no. Lub Plaub Hlis, Meta hais tias nws yuav siv kev txawj ntse txawj ntse kom pom zoo tshaj tawm rau cov neeg siv, kev txav zoo ib yam li TikTok, raws li Phab ntsa Street Journal.
Tus lej Loj
2 billion. Qhov ntawd yog pes tsawg tus neeg siv txhua hli Instagram tshaj tawm tias muaj Thaum Lub Kaum Ob Hlis 2021. Lub Cuaj Hli, TikTok tau hais tias nws muaj ntau dua 1 billion.
ntxiv nyeem ntawv
Tau qhov twg los: https://www.forbes.com/sites/marisadellatto/2022/07/26/instagram-exec-defends-shift-to-video-despite-complaints-from-creators-like-kylie-jenner/