Instacart tau khaws Grammy tus yeej Lizzo ua lub ntsej muag ntawm nws cov phiaj xwm loj tshaj plaws rau hnub tim los qhia Carts, qhov kev paub hauv app uas yuav ua rau cov neeg pop kab lis kev cai, cov khw muag khoom thiab cov neeg tsim hauv online los qhia cov khoom muag, cov ntsiab lus curated.
Cov neeg siv khoom lag luam thiab xa khoom tuaj yeem saib thiab tau txais kev tshoov siab los yuav cov npe khoom noj ntawm Lizzo cov khoom nyiam, suav nrog vegan Ben & Jerry's ice cream, Impossible Burgers thiab Takis kub txiv qaub tortilla chips.
TSHIAB YORK, NEW YORK - Lub Cuaj Hli 22: Lizzo ua yeeb yam thaum nws 'Cuz Kuv Hlub Koj Ib Leeg Ncig' ntawm Xov Tooj Cua City … [+]
Getty Dluab
Lub Carts teg num tau qhuas los ntawm qee tus kws tshaj lij ntawm lub RetailWire BrainTrust nyob rau hauv ib qho kev sib tham hauv online lub lim tiam dhau los.
"Kuv nyiam txhua yam txog qhov no," sau Melissa Minkow, tus thawj coj ntawm cov tswv yim muag khoom ntawm CI&T. "'Carts' yog ib qho kev pib uas lees paub tias cov neeg siv khoom siv Instacart txawv ntawm qhov lawv yuav khoom noj hauv khw. Cov yeeb yam no ua rau lub platform ua qhov chaw thiab lees paub tias nws tau ua haujlwm zoo ib yam li kev tshaj xov xwm tshaj li nws yog rau cov khw muag khoom noj hauv online. Cov kev tshawb fawb pom tseeb ntawm cov neeg siv khoom tau ceeb toom rau qhov kev siv zog no, thiab kuv xav tias muaj kev ntseeg siab tias lwm qhov kev lag luam ntau dua yuav tau txais txiaj ntsig los ntawm hom kev muaj tswv yim no. "
"Kudos rau Instacart rau nws txoj kev lag luam zoo tshaj plaws - qhov no yog qhov tshiab thiab tam sim no thiab nws yog qhov zoo tshaj plaws," sau cov kws tshaj lij muag khoom Christine Russo.
“Yog!” sau Joel Rubinson, tus thawj tswj hwm ntawm Rubinson Partners, Inc. "Qhov lawv tab tom ua yog txhawb nqa kev lag luam kev lag luam uas tau txhawb nqa los ntawm COVID-19 rau qee yam ntau, loj dua. Online rau CPG [cov neeg siv khoom ntim khoom] yog nyob rau ntawm qhov tawg thiab Instacart (ib lub npe lawv yuav xav tau nce, BTW) yog pab ua kom nws tshwm sim. "
Instacart tau tshaj tawm 30-thib ob qhov chaw, "Lub Ntiaj Teb yog Koj Lub Thawv," los kos lub Carts 'lag luam. Nws tau nthuav tawm tom qab tus neeg hu nkauj ua yeeb yam thaum hnub Sunday 2022 MTV Video Music Awards (VMAs). Lub tuam txhab tau khiav ib lub chaw puv nplooj ntawv tshaj tawm uas muaj Lizzo nyob rau hnub Sunday New York Times
Tshaj Lizzo, Lub laub yuav thaum kawg muaj cov npe khoom noj zoo sib xws los ntawm cov neeg muaj feem cuam tshuam, suav nrog Cov Neeg Laus Gays, thiab cov neeg muag khoom muag, ntxiv rau cov npe xws li Kev Saib Xyuas Tus Kheej Hnub Sunday, Hmo Hmo Noms thiab Hnub Hmo Ntuj. Cov hom muag ntawm Instacart tuaj yeem txhawb kev tshawb pom hauv online los ntawm Hom nplooj ntawv, Shoppable Display thiab Shoppable Video ad hom.
Cov khoom noj khoom haus lub hom phiaj rov ua dua qhov kev tshawb pom ntawm scrolling ntawm Instagram.
"Peb tab tom xav txog yuav ua li cas peb mus los ntawm kev ua lag luam mus rau lub platform txhawb siab," Laura Jones, Instacart tus thawj coj ua lag luam, hais rau Kev Tshaj Tawm Hnub Nyoog.
"Kev txav los ntawm kev hloov pauv mus rau kev tshoov siab yog lub tswv yim zoo thiab nyuaj heev kom rub tawm, tab sis nrog Instacart cov nyiaj ntsuab thiab kev muaj tswv yim, lawv tuaj yeem ua tau," sau. David Spear, tus khub laus, kev sab laj kev lag luam, khw muag khoom, CPG thiab tos txais qhua ntawm Teradata
Lwm tus ntawm RetailWire cov BrainTrust ib yam li pom muaj peev xwm ua haujlwm nrog rau cov teeb meem muaj peev xwm.
"Cov ntsiab lus tseem ceeb uas pheej hloov pauv thiab tus kheej tuaj yeem ua rau cov neeg siv khoom txaus siab," sau Patricia Vekich Waldron, CEO ntawm Vision First. "Qhov kev sib tw rau Instacart yog seb lawv cov neeg muag khoom lag luam puas yuav txuas ntxiv outsource tus neeg siv khoom ncaj qha rau lawv."
Daniel Danker, Instacart tus thawj coj ntawm cov khoom lag luam, ntseeg tias, thaum kev tshawb nrhiav hauv khw ib txwm ua rau kev tshawb nrhiav khoom noj, khw hauv online tuav qhov zoo ntawm kev muaj peev xwm nthuav tawm cov khoom tshiab txhua zaus tus neeg siv khoom qhib lawv lub app thiab tus kheej pub. Nws hais Quartz, "Yog tias peb tuaj yeem nqa qhov kev xyiv fab ntawm kev tshawb pom uas tshwm sim hauv lub ntiaj teb tiag tiag, yog tias koj xav tau, hnub no, thiab koom nrog qhov kev paub ntawm tus kheej, peb muaj peev xwm ua tau qee yam txawv dua li qhov tau ua dhau los lawm."
Sab nraum lub app, los pab tsav tsheb ncaj qha mus rau nws qhov chaw, Instacart launched Instacart Tastemakers, lub koom haum koom tes uas tso cai rau cov tsim thiab tshaj tawm kom tau nyiaj los ntawm lawv cov ntsiab lus los ntawm kev txuas mus rau lub platform los ntawm cov zaub mov txawv ntawm TikTok thiab cov ntawv tshaj tawm online. Cov phab ntsa Street Journal tau tshaj tawm tias kev loj hlob sai nyob rau hauv lub quarter thib ob muaj lub platform xa khoom los ua kom tiav nws qhov kev nthuav qhia thawj zaug rau lub xyoo no.
Tab sis tsis yog txhua tus ntawm BrainTrust yog bullish ntawm Instacart hloov mus rau "kev tshoov siab" thaj chaw.
"Vim li cas Instacart nrhiav kom qeeb lawv cov kev yuav khoom platform rau cov neeg siv es tsis muab kev nrawm thiab kev taw qhia kom txo lub sijhawm ua lag luam?" sau Cai Clarke, CEO ntawm American Retail Consultants. "Thaum cov neeg siv khoom nyob hauv lub khw, lawv tau ntsib los ntawm ntau lub npe, kev xa xov, thiab kev tshaj tawm ntawm lub txee twb dhau los lawm. Sim ntxiv rau qhov kev xa ntawv tsis meej pem nrog lawv tus kheej cov lus xa khoom yuav tsuas yog ntxiv rau ntau lub suab nrov hauv qhov chaw muaj neeg coob coob. "
Tau qhov twg los: https://www.forbes.com/sites/retailwire/2022/09/06/instacart-wans-to-transform-into-an-inspirational-shopping-platform/