Nyob rau hauv lub Wreck ntawm ib tug Iconic Brand

Xyoo Tshiab no coj tsis muaj dab tsi los ua kev zoo siab rau ib zaug iconic loj-lub thawv khw muag khoom Bed Bath & Beyond. Nrog rau nws cov nqi Tshuag scraping hauv qab ntawm qhov uas nws tau ua lag luam 30 xyoo dhau los, lub tuam txhab tam sim no derisively xa mus rau cov khw muag khoom lag luam sab hauv li Bed Bath & Be Gone. Tias yog vim lub Xyoo Tshiab no yuav yog lub tuam txhab kawg.

Hauv kev xam phaj tsis ntev los no tau tshaj tawm rau Yahoo Xov xwm, Loop Capital tus kws tshuaj ntsuam xyuas Anthony Chukumba muab nws bluntly.

Lub hom phiaj "yog tsis cuam tshuam ntxiv lawm," nws hais.

Lub tuam txhab tab tom tawm tsam nws cov version ntawm Custer's Last Stand thiab, "Nws yuav zoo nkauj npaum li qhov nws tau ua rau Custer. Peb yuav tsis muaj ib qho kev sib tham no ib xyoos txij li tam sim no. Bed Bath & Beyond yuav ploj mus. "

Qhov kev poob qis thiab kev poob qis ntawm qhov uas yog ib tus neeg nyiam ntawm Wall Street thiab ib pawg neeg tua neeg yog ib zaj lus qhia ntawm yuav ua li cas tsav lub tuam txhab ua haujlwm tau zoo thiab lub npe nrov tshaj plaws rau hauv qhov kwj dej, thiab tom qab ntawd tawm ntawm pob tsuas.

Tshaj li ntawm 20 xyoo, pib thaum xyoo 1990, BBBY tau loj hlob los ntawm lub khw muag khoom me me hauv New Jersey los ua ib lub teb chaws cov saw uas tau nce siab hauv 2019 nrog ntau dua 1,500 lub khw. Raws li txoj kev, lub tuam txhab obliterated feem ntau ntawm nws cov kev sib tw, nrog rau ntau txhiab tus me me. tsev neeg cov khoom siv linen thiab qee qhov sib tw loj dua.

Qhov kev thov rov hais dua tau hais tias yog nws cov khoom muag thiab tus nqi txhoj puab heev.

Nws tau paub txog kev nthuav tawm ntau yam khoom lag luam nrog cov khoom sib sib zog nqus ntawm cov khoom lag luam npe hauv ntau hom xim thiab cov qauv. Aisles tau ntim nrog cov khoom muag, ua rau cov khw muag khoom muaj kev xav ntau.

Raws li ib tus kws sau ntawv xov xwm tau muab tso rau nws, nws yog qhov tseem ceeb ntawm "xav chaos." Cov neeg yuav khoom tau pom tias nws nyuaj rau khaws cov ntaub thaiv da dej tshiab yam tsis tau mus xyuas nrog lawv cov tsheb thauj khoom siab nrog hauv ncoo, phuam da dej, thiab cov khoom siv da dej.

BBBY qhov siab tshaj plaws tau tshwm sim nyob ib puag ncig xyoo 2011 thaum nws cov peev txheej lag luam tau mus txog yuav luag $ 14 nphom. Nyob rau hauv lub xyoo tom qab, cov nyiaj tau los tau nce qeeb thiab qeeb, pib flatline nyob rau hauv 2016 thiab peaking nyob rau hauv 2017 ntawm $ 12.5 billion.

Raws li txoj kev, lub tuam txhab pom nws tus kheej ntes ntawm ob qhov chaw tshiab ntawm kev sib tw. Nyob rau sab cib-thiab-mortar, nws suav nrog cov neeg muag khoom zoo li Walmart thiab Target, nrog rau cov khw muag khoom tshwj xeeb xws li Cov Khoom Siv Hauv Tsev thiab Kohl's. Ntawm sab digital, nws yog Amazon thiab e-commerce juggernaut.

Thaum txhua tus tau noj BBBY noj su, lub tuam txhab fumbled nyob ib ncig ntawm sim nrhiav ib qho kev nkag tau zoo rau cov lus teb e-lag luam muaj zog thiab tsis tau ua. Yog tias nws tuaj yeem ntes tau, tus kab mob kis thoob qhov txhia chaw yuav yog lub tuam txhab txoj kev cawm seej txij li thaum peb txhua tus tau cais tawm thiab siv peb cov kev ntsuam xyuas kev txhawb nqa, ntawm lwm yam, cov ntaub ntawv tshiab, phuam da dej thiab lwm yam kev nplij siab hauv tsev.

Qhov kev txiav txim siab tau tawg rau xyoo 2019 thaum lub tuam txhab cov nqi lag luam poob qis tau txhawb lub npe hu ua "tus neeg ua lag luam," cov hma ceev nyiaj ntawm Wall Street, kom yuam CEO Steven Temares, tus thawj coj ua haujlwm uas tau nrog lub tuam txhab rau peb xyoo lawm. . Cov tub ua lag luam tau hloov nws nrog lawv xaiv, Mark Tritton, tus thawj coj ua lag luam tau txais los ntawm Target. Tritton tau qhia los ntawm ib hnub vim li cas Wall Streeters yuav tsum tsis txhob sim xaiv cov thawj coj.

Tritton tau tshem tawm BBBY lub tswv yim muag khoom los ntawm kev hloov qhov kev tsom mus rau cov khoom ntiag tug thiab ua kom huv si ntawm cov khoom muag. Qhov kev hloov pauv dej hiav txwv no tau ua tiav ntawm "IDEA", "XEEM", "Kev Ntseeg" lossis qhov koj xav hu nws li ntau qhov kev txiav txim siab ua lag luam tseem tsis tau kuaj.

Los ntawm txhua tus account thiab hauv ntau qhov xwm txheej, cov tswv yim no tau ua los ntawm yam tsis muaj kev tshawb fawb ntawm cov neeg siv khoom uas tau dhau los ua qauv kev coj ua hauv kev lag luam. Peb tau pom lwm qhov ntawm cov teeb meem no tshwm sim hauv kev lag luam muag khoom yav dhau los: Ron Johnson nrog JC Penney. Thaum kawg ntawm lub sijhawm ntawd nrog JC Penney, Kuv nco qab tau ntsib ntau tus thawj coj hauv khw muag khoom uas tau thuam thiab quaj thiab hais tias qhov no yuav tsum tsis txhob tshwm sim dua.

Tseem nyob ntawm no peb dua.

Cov thawj coj ua tau zoo paub zoo dua li siv qhov nws yuav siv los tshaj tawm cov khoom tshiab thiab hloov cov tswv yim yam tsis tau sim thawj zaug nrog cov neeg yuav khoom.

Lub txaj, Bath thiab Beyond cov nyiaj tau los pib poob qis los ntawm 2019-14 lub hlis twg ntawm kev muag khoom poob qis ntawm 15. Hauv 2022, lub tuam txhab tau tshaj tawm txog ib nrab ntawm cov nyiaj tau los hauv tsib xyoos dhau los. Nws lub khw muag khoom tam sim no yog kwv yees li 1.5% ntawm nws lub ncov thiab BBBY tab tom kaw txog 150 ntawm nws qhov chaw seem 700 US.

Qhov no yuav yog thawj zaug ntawm ntau qhov kev txav mus los uas zoo li lub hom phiaj xaus nrog lub tuam txhab sib koom qhov chaw hauv lub tuam txhab toj ntxas ib sab ntawm ntau "cov tswv yim ntse" uas tsis tau kuaj.