Walmart tshaj tawm hnub no tias nws nkag mus tus metaverse nrog ob qhov kev paub tshiab ntawm Roblox: "Walmart Land" thiab "Universe of Play." Lub ntiaj teb virtual tshiab los ntawm Walmart yog tsim los rau cov neeg siv khoom yau. Lub ntiaj teb no cia cov neeg ua si sau cov khoom siv virtual tshiab, ua si ua si uas muaj cov khoom ua si thiab cov cim, khwv tau cov khoom ua si los ntawm lub ntsej muag, mus koom kev hais kwv txhiaj nyob, yeej kev sib tw zam, thiab ntau dua.
Nws tseem yog thawj zaug Walmart lub khw siv lub ntiaj teb virtual raws li nws tseem tshawb nrhiav txoj hauv kev tshiab kom ncav cuag Generation Alpha thiab Gen Z. Walmart yav dhau los tau sim lwm yam thev naus laus zis, xws li nws cov AI-powered virtual sim-on thev naus laus zis.
Walmart dhia mus rau hauv Roblox thiab txuas ntxiv mus rau hauv metaverse
Nrog kev qhia txog ob qhov kev paub tshiab hauv kev ua si platform Roblox, khw muag khoom behemoth Walmart (NWS) yog tso cai rau tib neeg nkag mus rau metaverse los ntawm nws cov creation. Qhov kev pib no tau los txog tom qab lub koom haum ua ntaub ntawv ntawm xya lub cim lag luam thaum kawg lub Kaum Ob Hlis uas tau qhia nws lub hom phiaj los tsim thiab muag cov khoom virtual hauv metaverse.
Roblox yog ib lub platform loj tshaj plaws thiab loj tshaj plaws nyob rau hauv metaverse, thiab peb paub tias peb cov neeg siv khoom tau siv sijhawm ntau nyob ntawd […] hauv cov zej zog uas lawv nyob, thiab tam sim no, lub ntiaj teb virtual uas lawv ua si […] Qhov no yog lwm kauj ruam ntawm kev ncav cuag peb cov neeg siv khoom hauv txoj kev npaj txhij txog thiab hauv qhov chaw uas lawv tau siv sijhawm. Peb zoo siab los ua ib qho ntawm thawj cov khw muag khoom loj los ua qhov no.
William White, tus thawj coj ua lag luam ntawm Walmart US
Cov kev paub dhau los muab cov ntsiab lus tshiab, tshwj xeeb sib tham sib tham thiab kev lom zem rau cov neeg siv khoom, nqa qhov zoo tshaj plaws ntawm Walmart's 'aisles' mus rau lub neej hauv ib puag ncig virtual. Walmart Land yuav xa cov qauv zoo tshaj plaws, style, kev zoo nkauj, thiab cov khoom lom zem ncaj qha rau lub ntiaj teb Roblox zej zog ntawm ntau dua 52 lab tus neeg ua si txhua hnub.
Lub tuam txhab muag khoom tau txuas ntxiv coj kev lom zem nrog Walmart's Universe of Play - qhov kawg ntawm cov khoom ua si virtual hauv Roblox, tsuas yog nyob rau lub sijhawm rau cov npe hnub so.
Qee tus neeg muag khoom uas tau koom nrog, Roblox yog Nike nrog lawv "Nikeland," American Eagle Outfitters, thiab Ralph Lauren. Txawm hais tias cov tuam txhab no loj lawv tus kheej, nws zoo nkaus li tias lub khw muag khoom tau ua qhov kev xav loj tshaj plaws ntawm Roblox.
Roblox cov neeg ua si yuav nkag mus rau Walmart Land, qhov chaw lom zem muaj yeeb yuj nrog Walmart-themed Ferris log, swb, ntug hiav txwv dej, thiab ntau dua. Lub koog pov txwv zoo li lub tuam txhab lub logo nrog lub voj voog zoo li qhov chaw thiab rau lub ceg nrog cov ntsiab lus sib txawv thiab kev ua ub no.
Cov kev paub dab tsi uas cov tub ua lag luam xav tau?
Walmart Land yuav nthuav tawm ntau yam kev paub dhau los, suav nrog lub khw virtual uas koj tuaj yeem yuav khoom rau koj tus avatar. Cov neeg ua si tuaj yeem mus ntsib "verch" ntawm qhov chaw nruab nrab kom tau txais tokens mus yuav cov khoom siv virtual, xws li khaub ncaws thiab khoom siv. Koj tuaj yeem tau txais cov khoom xws li lub mloog pob ntseg thiab lub nplhaib selfie.
Thaum cov neeg ua si thawj zaug tuaj txog, lawv tau txais Walmart lub kaus mom thoob. Lub hauv paus hub kuj yog qhov twg cov khoom plig tau poob los ntawm qhov muag tsis pom. Lub timer rau qhov poob tom ntej yog nyob rau sab saum toj ntawm lub vijtsam, thiab tseem muaj ib qho monorail uas coj cov neeg ua si ntawm kev ncig xyuas. virtual ntiaj teb no, muab rau lawv saib saum huab cua ntawm txhua yam.
Walmart Land tab tom pib nrog peb qhov kev paub loj tshwj xeeb rau cov neeg siv khoom tiam tom ntej.
Electric Island: uas tau txais kev tshoov siab los ntawm lub ntiaj teb cov suab paj nruag zoo tshaj plaws, muaj kev sib tham sib piano taug kev, kev sim seev cev, kev paub txog Netflix kev paub nrog Noah Schnapp, thiab DJ lub rooj muag khoom uas cov neeg ua si tuaj yeem kawm sib txawv.
Lub tsev ntawm Style: Nrog rau chav hnav khaub ncaws virtual, kev sib tw tawm tsam kev sib tw, cov khoom siv tshuaj pleev ib ce loj heev (Bobby), thiab cov menyuam skating rink, House of Style yuav muaj cov khoom lag luam los ntawm af94, UOMA los ntawm Sharon C., ITK los ntawm Brooklyn & Bailey, Lottie London, Npuas thiab lwm yam.
Electric Fest: Thaum Lub Kaum Hli, cov neeg siv tuaj yeem tuaj koom Electric Island rau 'Electric Fest', kev ua yeeb yam suab paj nruag ua yeeb yam ua yeeb yam los ntawm cov kws ua yeeb yam xws li Madison Beer, Kane Brown thiab YUNGBLUD.
Madison Beer yog ib tus neeg hu nkauj nto moo thiab YouTube hnub qub. Tsis ntev los no, Roblox tau tshaj tawm cov tub ntxhais hluas hip-hop artist, Doechii, ua lawv thawj tus kws kos duab hauv ntiaj chaw Hip-Hop, Spotify qhov kev paub Roblox tshiab. WMTt's "Electric Island" muaj cov yam ntxwv zoo sib xws thaum piv rau Spotify Island.
Paub meej rau lub Ntiaj Teb Kev Ua Si
Walmart's Universe of Play yog tib qhov chaw los nrhiav cov khoom ua si zoo tshaj plaws rau xyoo no. Nrog lub ntiaj teb cov khoom ua si sib txawv rau Roblox zej zog los tshawb nrhiav, cov neeg siv tuaj yeem khwv tau nyiaj npib rau cov khoom siv virtual lossis ua tiav cov kev sib tw los qhib cov lej zais, thiab lwm yam. WMT qhov kev sib tham sib tham thiab ntau haiv neeg ntawm Kev Ua Si suav nrog:
Ua si ua si: Tsib qhov kev ua si tshiab tam sim no muaj rau cov neeg siv, suav nrog LOL Surprise!, Jurassic World, Paw Patrol, Magic Mixies thiab Razor Scooter cov khoom thiab cov cim.
Cov khoom plig nrhiav tom qab: Cov neeg siv tuaj yeem sim sau cov khoom ua si virtual kom ntau li ntau tau kom tau nyiaj npib uas lawv tuaj yeem siv los yuav khaub ncaws thiab khoom siv rau lawv tus avatar. Cov khoom ua si yuav tawg ib ncig, thiab WMT blimp yuav tsis tu ncua tso ntau cov khoom ua si thoob plaws qhov kev paub.
Virtual Adventures: Lub Ntiaj Teb Kev Ua Si yuav muaj lwm yam khoom siv hluav taws xob xws li hoverboards los pab koj txav mus txog lub ntiaj teb sai dua. Cov neeg siv kuj tuaj yeem ntsib Sharper Image drone uas tuaj yeem qhia lawv rau qee lub caij nyoog nyiam cov khoom ua si.
Cov neeg siv tuaj yeem nkag mus rau WMT Land kev paub ntawm Roblox.com thiab Walmart's Universe of Play ntawm txhua lub cuab yeej, suav nrog PC, Mac, iOS, Android, Amazon li, Xbox consoles, Oculus Rift thiab HTC Vive, hnub no.
Tau qhov twg los: https://www.cryptopolitan.com/watch-inside-the-walmart-metaverse/