Kev nce nqi yuav cuam tshuam li cas hnub so cov neeg yuav khoom yuav, thiab leej twg tau txais khoom plig

Kev nce nqi yog qhov kev txhawj xeeb tshaj plaws ntawm cov neeg yuav khoom hnub so rau xyoo no, thiab cov nqi siab ua rau cov neeg siv khoom rov suav dua qhov lawv tuaj yeem siv khoom plig, thiab leej twg lawv yuav yuav khoom plig rau, raws li kev kwv yees hnub so tshaj tawm hnub no los ntawm cov kev pabcuam kev tshaj lij KPMG.

Yim caum-tsib feem pua ​​​​ntawm cov neeg siv khoom tshawb fawb rau KPMG tsab ntawv ceeb toom tau piav qhia lawv tus kheej li cas, me ntsis, lossis txhawj xeeb txog kev nce nqi.

Cov neeg siv khoom tau hais tias lawv cia siab tias yuav siv sijhawm ntau lub caij so so ntau dua li xyoo tas los, tab sis lawv yuav zoo li yuav khoom plig rau cov neeg tsawg dua, thiab hloov lawv cov kev siv nyiaj mus rau cov khoom plig tsawg dua, thiab cov khw muag khoom siv nyiaj txiag.

Matt Kramer, KPMG Consumer thiab Retail National Sector Leader tau hais tias "Cov neeg siv khoom tau hloov pauv tus cwj pwm li cas lawv ua rau muaj kev nce nqi," "Tam sim no nws yog hais txog kev them taus thiab tus nqi rau cov neeg siv khoom. Lawv tau pom meej piv rau pawg rau ntau qhov tseem ceeb, "nws hais.

"Cov khoom noj khoom haus, tsheb, kev saib xyuas tus kheej, cov ntawv sau tshuaj yog cov khoom tseem ceeb uas lawv paub tias lawv yuav tsum tau siv nyiaj ntau dua, thiab qhov ntawd cog lus rau lawv cov peev nyiaj ntxiv rau cov khoom tsis tseem ceeb," Kramer hais.

Lub caij so hnub so, Kramer tau hais tias, nws yog ib qho tseem ceeb cov khw muag khoom teb rau qhov kev hloov pauv no los ntawm kev muab cov kev xaiv uas haum rau tus nqi cov ntsiab lus uas cov neeg siv khoom xav tau nyiaj txiag nrhiav.

Cov khw muag khoom tab tom ntsib lub caij so nyuaj vim tias cov khoom lag luam siab thiab cov nqi xa khoom nce siab, Kramer tau hais. Qhov kev xaiv ntawm "tsuas yog kev tshaj tawm thiab muaj cov cim tseem ceeb yeej tsis nyob ntawd, yog tias lawv xav khaws tsawg kawg qee qhov ntawm lawv cov paj," nws hais.

"Nws tsis yog txhua yam yuav tsum yog hais txog kev kos npe thiab tus nqi. Nws tseem tuaj yeem hais txog kev muaj kev paub tshwj xeeb rau cov neeg siv khoom, "Kramer tau hais. "Ib txhia ntawm cov neeg siv khoom no tau rov qab los rau hauv khw muag khoom thawj zaug. Yog tias lawv muaj kev paub zoo - qhov ntawd yuav txiav txim siab tias lawv rov qab los li cas, "nws hais.

Ib qho kev xav tsis thoob hauv qhov kev tshawb fawb, Kramer tau hais tias, yog cov neeg siv khoom txaus siab tau qhia rau hauv khw muag khoom. "Cov neeg siv khoom nyiam rov qab mus rau hauv khw muag khoom," nws hais.

KPMG cia siab tias feem ntau ntawm cov nyiaj so koobtsheej ntxiv rau xyoo no yuav tshwm sim hauv khw muag khoom lub cev, thaum kev siv nyiaj hauv online yuav zoo li qub. "Cov tib neeg xav tau kev sib raug zoo ntawm lub cev muaj peev xwm pom, kov thiab hnov, rau qee yam," Kramer hais.

Lwm qhov kev tshawb pom los ntawm tsab ntawv ceeb toom yog:

  • Cov neeg siv khoom tau hais tias lawv npaj yuav siv qhov nruab nrab ntawm $ 1,072 rau hnub so rau xyoo no, lossis 6% ntau dua xyoo tas los.
  • Cov khoom plig thiab daim ntawv pov thawj khoom plig, thiab cov khoom tsoos tsho yog cov khoom plig zoo tshaj plaws uas cov neeg siv khoom xav yuav.
  • Ntau tus neeg yuav khoom - 40% piv rau 32% - tab tom npaj tos kom txog thaum Lub Kaum Ib Hlis kom pib lawv lub khw xyoo no, vim tias kev yuav khoom yuav tsum ncav cuag ntev rau lub Kaum Ob Hlis xyoo no raws li cov neeg siv khoom tos rau qhov zoo tshaj plaws deals.

Tau qhov twg los: https://www.forbes.com/sites/joanverdon/2022/10/05/inflation-will-impact-how-holiday-shoppers-buy-and-who-gets-gifts/