Cov neeg taug kev saib lub qhov rais hnub so ntawm Macy's Inc. lub khw muag khoom lag luam hauv Herald Square cheeb tsam ntawm New York, Asmeskas, hnub Thursday, Kaum Ob Hlis 2, 2021.
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Cov neeg Amelikas tsis tau npaj kev txiav nyiaj so koobtsheej loj rau xyoo no, pib nrog Dub Friday, txawm hais tias muaj kev ntshai ntawm kev nce nqi thiab kev pheej hmoo ntawm kev poob nyiaj txiag yog qhov kev txhawj xeeb tshaj plaws ntawm feem coob ntawm cov neeg siv khoom, raws li kev tshawb fawb txhua xyoo ua los ntawm CNBC thiab SurveyMonkey ua ntej ntawm thawj lub khw loj. lis xaus ntawm lub caij ncov.
Ob feem peb ntawm cov neeg Amelikas (67%) txhawj xeeb txog kev nce nqi ua rau nws nyuaj rau lawv yuav khoom lawv xav tau. Txawm tias ntau dua (69%) txhawj xeeb txog kev lag luam nyiaj txiag yuav txwv lawv lub peev xwm los ua kev yuav khoom. Tab sis kev cia siab tias yuav txo qis hauv kev siv nyiaj ntawm cov neeg siv khoom tsuas yog nce me ntsis piv rau xyoo tas los - 39% piv rau 36% - nrog rau feem coob ntawm cov neeg Asmeskas hais tias lawv xav kom siv tib yam (44%) lossis ntau dua (14%) xyoo no, raws li txhua xyoo CNBC|SurveyMonkey Small Business Hnub Saturday pov npav.
Laura Wronski, tus thawj coj loj ntawm kev tshawb fawb tshawb fawb ntawm Momentive tau hais tias "Cov tib neeg zoo sib xws ntawm lawv xav tias yuav siv nyiaj ntau npaum li cas rau kev yuav khoom hnub so," "Txhua yam yuav raug nqi ntau dua thiab koj yuav tsum lees paub tias tsis muaj ib txoj hauv kev zais cia kom mus txog qhov kev nce nqi siab," nws hais. Tab sis nws tau ceeb toom tias tseem muaj kev pheej hmoo uas cov neeg siv khoom hloov pauv thaum cov neeg yuav khoom ntsuas tus nqi. “Lub hom phiaj yuav txawv dua li qhov tshwm sim. Lawv yuav pom qee cov ntawv nplaum tawm qhov ntawd thiab pom tias lawv cov peev nyiaj yuav tsis mus deb li xyoo dhau los, "Wronski tau hais.
Cov txiaj ntsig kev tshawb fawb qhia cov neeg siv khoom sib faib hauv kev lag luam, nrog kev txhawj xeeb txog kev siv nyiaj ntau dua ntawm cov nyiaj tau los qis.
Xya caum-yim feem pua ntawm cov tsev neeg uas khwv tau tsawg dua $ 50,000 muaj kev txhawj xeeb txog lawv lub zog siv nyiaj thaum lub caij so nyiaj so koobtsheej, ib daim duab uas poob rau 56% rau tsev neeg cov nyiaj tau los ntawm $ 100,000 lossis ntau dua.
Kev txhawj xeeb txog kev lag luam kuj tseem ceeb ntawm cov tub ntxhais hluas Asmeskas ib yam nkaus, nrog 73% ntawm cov 18-34 txhawj xeeb txog kev tuaj yeem yuav yam lawv xav tau vim kev nce nqi, qhov siab tshaj plaws ntawm txhua pab pawg hnub nyoog hauv daim ntawv ntsuam xyuas.
Cov ntaub ntawv ntawm kev nce nqi sib tw muaj kev txhawj xeeb hauv kev tshawb fawb xyoo tas los hais txog cov saw hlau uas lub sijhawm ntawd tawg.
Wronski tau hais tias "Kev nce nyiaj nce ntxiv yog ua lub luag haujlwm ntawm cov khoom lag luam cov dab neeg xyoo no," Wronski tau hais.
SurveyMonkey online poll tau ua lub Kaum Ib Hlis 9-13, 2022 ntawm cov qauv hauv tebchaws ntawm 3,549 tus neeg laus.
Lub National Retail Federation kwv yees tau tshaj tawm ua ntej lub lim tiam no kwv yees cov ntaub ntawv muag khoom rau thawj hnub so yuav khoom hnub so, pib rau hnub Friday Dub, cia siab tias yim lab tus neeg yuav khoom (166 lab) xyoo no dhau xyoo dhau los, thiab qib siab tshaj txij li xyoo 2017.
Qee cov ntawv tshaj tawm nyiaj tau los ntawm cov khw muag khoom tsis ntev los no qhia tau tias cov neeg siv khoom muaj zog. Qhov Zoo Tshaj Plaws tau tshaj tawm cov txiaj ntsig peb lub hlis twg uas tau tshaj Wall Street qhov kev cia siab thiab hais tias nws cia siab tias kev siv nyiaj so koobtsheej yuav zoo ib yam li keeb kwm hnub so, nrog rau cov neeg siv khoom lag luam tsom mus rau Black Friday lub lim tiam, Cyber Monday thiab ob lub lis piam ua ntej mus txog rau lub Kaum Ob Hlis 25. Abercrombie & Fitch tau hais rau lub lim tiam no nws "ceev faj zoo" txog hnub so. muag.
Tab sis kev txhawj xeeb txog cov neeg siv khoom hluas kuj tau tshwm sim nyob rau hauv cov ntaub ntawv muag khoom muag tsis ntev los no. Nroog Outfitters CEO Richard Hayne tau hais rau nws cov nyiaj khwv tau los ua ntej lub lim tiam no tias lub tuam txhab tau nce nqi "ntau dua li peb yuav tsum muaj" ntawm nws cov khw muag khoom - nws muaj cov neeg siv khoom yau uas cuam tshuam ntau dua los ntawm kev nce nqi. American Eagle Outfitters 'CEO tau hais rau nws cov nyiaj khwv tau los kom cia siab tias, "lub caij so kev txhawb zog siab heev."
Cov khw muag khoom yuav tsum muab qee yam zoo nkauj loj luv nqi txav cov khoom muag, pib nrog Dub Friday.
Wronski tau hais tias "Txhua qhov kev nce nyiaj txiag thiab kev lag luam poob qis yog khi ua ke thiab ob qho tib si ntawm lub siab rau cov neeg siv khoom, tab sis tus cwj pwm yog nplaum," Wronski tau hais. "Nov yog lub sijhawm ntawm lub xyoo koj yuav tsum tau yuav khoom thiab siv ntau tshaj qhov koj yuav tsum tau ua. … Qhov ntawd yog qhov tseem ceeb ntawm kev tshem tawm. Lawv tsis tau hloov pauv loj txawm hais tias lawv muaj kev txhawj xeeb txog kev poob nyiaj txiag thiab peb nyob hauv ib puag ncig kev nce nqi siab. "
CNBC|SurveyMonkey kev soj ntsuam pom tias nrog ntau tus neeg siv khoom siv tus cwj pwm nyob rau hauv txoj kab nrog yav dhau los, cov kev hloov pauv ntawm cov qauv kev yuav khoom los ntawm kev sib kis, xws li kev lag luam e-lag luam piv rau hauv khw muag khoom, tau hloov mus rau qhov qub qub.
Nov yog ob peb yam ntxiv ntawm qhov kev tshawb pom tseem ceeb los ntawm kev tshawb fawb xyoo no.
Dub Friday tseem yog hnub so khoom plig thib 1
Kev tshawb fawb tau pom tsis tu ncua pom tias qhov hype nyob ib puag ncig cov hnub so yuav khoom yog feem ntau siab dua qhov kev txaus siab tiag tiag ntawm cov neeg siv khoom. Ntau tshaj li ib nrab (55%) ntawm cov neeg teb cov lus nug tsis npaj mus yuav khoom rau hnub Friday Dub, Me Me Hnub Saturday lossis Cyber Monday. Xyoo tas los, tus lej ntawd yog 52%.
Tab sis Dub Friday tseem yog No. 1 mus yuav khoom hnub so uas cov neeg Asmeskas hais tias lawv yuav siv sijhawm. Ib ntawm tsib (21%) yog "zoo siab tshaj plaws" mus kav khw rau Dub Friday, yuav luag ob npaug ntawm cov neeg siv khoom npaj mus yuav khoom ntawm Cyber Monday (12%). Kev Lag Luam Me Hnub Saturday yog qhov thib peb nyob deb, ntawm 7%.
Rau cov lag luam me, lub tswv yim ntawm hnub so yuav khoom yog qhov nyuaj tshaj vim tias muaj ntau ntau yam kev lag luam uas haum raws li lub kaus ntawm Txoj Kev Loj, Wronski tau sau tseg, los ntawm cov khw muag ntawv hauv zos mus rau cov khw noj mov thiab ntau hom khw muag khoom, thiab tseem muaj kev sib koom tes tsawg dua ntawm kev txo nqi piv rau cov nyiam ntawm cov khw muag khoom loj loj.
Muaj kev poob qis hauv plaub xyoos dhau los hauv cov neeg yuav khoom hnub so uas npaj yuav txhawb nqa kev lag luam me rau hnub Saturday, nqis los ntawm 44% hauv 2018 txog 28% xyoo no.
Amazon thiab Kev Lag Luam Me Hnub Saturday siv nyiaj
Cov txiaj ntsig tau los ntawm kev lag luam e-lag luam tuaj yeem ua rau muaj kev poob qis mus tas li hauv Kev Lag Luam Me Hnub Saturday yuav khoom txaus siab, uas yog plaub xyoos qis. Tab sis nws kuj tau pab txhawb rau kev lag luam me me tau ua hauv online, nrog rau feem pua ntawm cov neeg Amelikas npaj yuav online los ntawm kev lag luam me xyoo no nce ob npaug rau plaub lub xyoos dhau los, los ntawm 9% mus rau 18%, thaum cov neeg hais tias lawv yuav patronize ib Kev lag luam me hauv-tus neeg tau poob los ntawm 10% (los ntawm 58% vs. 48%). Thaum lub sijhawm muaj tus kabmob kis loj tshaj plaws ntawm xyoo 2020, ib feem tsib (20%) ntawm cov neeg siv khoom npaj siv rau Kev Lag Luam Me Hnub Saturday tau hais tias lawv yuav ua kev yuav khoom hauv online, nrog rau xyoo no cov txiaj ntsig qhia tau tias muaj txiaj ntsig zoo rau Main Street e-lag luam.
Kev sib raug zoo ntawm Amazon kev hem thawj thiab Main Street txoj kev tawm tsam, lub sijhawm no, tsis muaj pov thawj hauv cov txiaj ntsig kev tshawb fawb. Ob feem peb ntawm cov neeg laus neeg Asmeskas (66%) hais tias lawv muaj Amazon Prime subscription, zoo li tsis muaj kev hloov pauv ntawm xyoo tas los, tab sis lawv muaj feem ntau hais tias lawv yuav siv rau Kev Lag Luam Me Hnub Saturday (33%). Qhov ntawd yog ze li ob npaug ntawm cov neeg siv khoom uas tsis sau npe rau Amazon Prime (18%) thiab npaj yuav mus kav khw rau Hnub Saturday.
Wronski tau hais tias "Peb ib txwm hnov txog Amazon kev hem thawj tab sis peb tsis tau pom nws ua li ntawd," Wronski hais. "Nws tshwm sim hauv qee cov ntaub ntawv hauv lwm txoj hauv kev, thiab Amazon tab tom tshem tawm kev lag luam, tab sis tib lub sijhawm cov neeg yuav los ntawm Amazon kuj tseem yuav los ntawm cov lag luam me ntawm tus nqi siab dua," nws hais ntxiv tias ib qho tseem ceeb yog kev sib raug zoo ntawm Amazon. Prime subscription thiab ntau dua wealth.
Kev lag luam e-lag luam tau qeeb tab sis nyob ntawm no
Xyoo no tau yog ib qho nyuaj rau cov tuam txhab thev naus laus zis uas twv qhov kev nce qib ntawm cov txiaj ntsig tau ua thaum muaj kev sib kis mus ntxiv nrog rau tus cwj pwm ntawm cov neeg Asmeskas tau hloov pauv loj heev. Qhov ntawd tsis yog li ntawd, tab sis cov txiaj ntsig tau los ntawm kev lag luam e-lag luam zoo li yuav nyob rau hauv lub xeev mus tas li.
Ntau tshaj li ib nrab ntawm cov neeg yuav khoom (51%) hais tias lawv nyiam ua cov khoom hnub so ntawm tus kheej, piv rau cov neeg nyiam mus yuav khoom hauv online (47%). Cov nuj nqis no tsis hloov pauv ntawm xyoo tas los, tab sis lawv ua cim qhov kev hloov pauv tseem ceeb ntawm xyoo ua ntej muaj kev sib kis, raws li SurveyMonkey. Xyoo 2018, 61% ntawm cov neeg yuav khoom hnub so tau hais tias lawv nyiam yuav ntawm tus kheej, thaum 37% hais tias lawv nyiam yuav hauv online.
Cov neeg yuav khoom hauv online tau siv tus lej sau tseg nyob rau hnub Thanksgiving.
Tau qhov twg los: https://www.cnbc.com/2022/11/25/inflation-recession-starting-black-friday-america-plans-to-spend.html