Inflation Effects teem rau Kneecap Retailers '2022 Soj Ntsuam Outlook, thiab Tshaj Tawm

Dab tsi ua yam sib txawv ib xyoos ua rau.

Kev sab laj loj McKinsey & Co. tso tawm cov txiaj ntsig ntawm kev nug cov neeg siv khoom Lub caij nplooj zeeg kawg uas tau sau cov xov xwm bubbly no: "Cov neeg yuav khoom tau hnov ​​​​suab paj nruag thiab kev sib raug zoo." McKinsey tau hais tias ib nrab ntawm cov uas tau tshaj tawm cov nyiaj tau los txhua xyoo tsawg kawg yog $ 100,000 yog, "zoo siab lossis mob siab rau hnub so." Nws tig tawm los ua ib tug zoo hu. Txawm hais tias muaj kev sib kis thoob qhov txhia chaw thiab nws muaj ntau yam teeb meem, US Census Bureau qhov kawg suav tau pom tias kev muag khoom muag txhua xyoo tau loj hlob nyob rau xyoo 2021 los ntawm 18 feem pua ​​​​ntawm 2020.

Lub ntsiab lus ntawm lub xyoo no? Yuav ua li cas hais tias, "Cov neeg yuav khoom raug rub tawm, qaug zog, thiab tsaus muag?" Kuv tsis paub meej tias nqe lus no yog qhov tseeb thiab.

Tus thawj neeg phem yog kev nce nqi, tab sis qhov teeb meem khiav deb dua li tus nqi roj lossis khoom noj. Cov paj laum yog spiking. Qhov ntawd txhais tau hais tias tus nqi ntawm daim npav rho nyiaj tau nce ntxiv thiab, raws li Tsoom Fwv Teb Chaws Reserve tsis ntev los no tau cog lus tseg, xav tias yuav nce ntxiv ntxiv vim tias lub tuam txhab nyiaj hauv nruab nrab ua kom tsis txhob muaj nyiaj txiag tsis zoo.

Ib xyoo dhau los, cov neeg siv khoom muaj qhov laj thawj zoo kom xav tias "siv nyiaj." Ntawm lwm yam, ntau tus tau siv qee qhov dej nyab ntawm tsoomfwv cov nyiaj txhawb nqa tawm hauv lub xyoo los txo cov nuj nqis. Nyob rau tib lub sijhawm, cov nqi vaj tse tau pib lawv cov tsiaj qus. Tus nqi nruab nrab ntawm cov tsev muag khoom hauv Asmeskas tau nce ntau dua li ib feem peb hauv 12 lub hlis xwb. Cov neeg siv khoom tau txais nyiaj ntsuab, credit, thiab vaj tsev sib npaug.

Ib xyoo tom qab ntawd, cov nuj nqis credit card tau nce, tshaj tawm qhov feem pua ​​​​ntawm ntau tshaj ib xyoos ib zaug nce hauv ntau tshaj ob xyoo lawm. Revolving credit tau nce hauv Lub Xya Hli ib leeg ntawm tus nqi txhua xyoo ntawm 11.6 feem pua.

Yog li, cov neeg siv khoom tau siv nyiaj lawv tsis muaj thiab tam sim no nws raug nqi ntau dua. Ib xyoo dhau los, qhov nruab nrab kho-tus nqi credit card them txog 15%. Niaj hnub no qhov nruab nrab hloov tau tus nqi rau txhua daim npav tshiab tau ua txhaum cai 21%, nrog qee daim npav hauv txhab nyiaj flirting nrog 25%. Cov nqi no tau lees tias yuav nce ntxiv raws li Tsoom Fwv Teb Chaws Reserve ratchets nce tus nqi tseem ceeb ntawm cov credit card nqi raws li.

Meanwhile, nce nqi tsev nqi yog smothering cov vaj tse bonanza. Cov nqi tsev tau raug cim tseg, kev ncaj ncees hauv tsev tau poob qis, thiab cov neeg uas tau pauv, nqis peev hauv vaj tse, lossis yuav tsev thib ob tab tom nrhiav pom tias nws txhais tau li cas rau av-neeg pluag.

Tej zaum qhov kev qhia tshaj plaws txog lub xeev ntawm cov neeg siv khoom yog Fed's Tus Kheej Cov Nyiaj Txiag tracker uas suav cov nyiaj khaws tseg ntawm tus kheej raws li feem pua ​​​​ntawm cov nyiaj tau los ntawm tus kheej pov tseg. Qhov kev ntsuas ntawd tau nce siab thaum lub Tsib Hlis 2020 vim tias tsoomfwv cov nyiaj txhawb nqa nyiaj txiag ua rau muaj kev lag luam nrog nyiaj ntsuab.

Ib xyoos dhau los, qhov nyiaj khaws cia yog 10.5%, qhov siab tshaj plaws hauv peb lub xyoo caum. Ib xyoos tom qab, nyob rau hauv daim ntawv tshaj tawm tsis ntev los no rau Lub Xya Hli, nws tau poob mus rau 5%, tus nqi qis tshaj txij li lub Great Meltdown / ntsoos qiv nyiaj xyoo 2008.

Cov ntaub ntawv no txhais li cas rau lub xeev ntawm cov neeg siv khoom thiab kev siv nyiaj yav tom ntej?

Ua ntej, tsheb thiab tsev tau dhau los ua tsis txaus rau ntau tus thiab yog li ntawd ntu ntawm kev lag luam yuav txuas ntxiv qeeb raws li qhov xav tau los ntawm Fed cov kev hloov pauv nyiaj paj. Yog tias Fed tuaj yeem tau txais kev nce nqi hauv kev tswj hwm, tshwj xeeb yog cov khoom noj thiab cov nqi roj, ces tej zaum yuav muaj lub teeb nyob rau qhov kawg ntawm lub qhov. Yog tias tsis yog thiab cov neeg siv khoom muaj nyiaj tsawg los siv, lawv yuav muaj feem yuav txiav nyiaj los yog qiv.

Uas coj peb mus rau qhov kawg ntawm cov neeg siv khoom cov nuj nqis uas yuav tsum tau txiav txim siab. Yog tias cov lej ua haujlwm tseem muaj zog, thiab tib neeg tuaj yeem txuas ntxiv them lawv cov credit card them thiab khaws cov feem pua ​​​​ntawm cov nuj nqis, peb txhua tus yuav nyob rau hauv qhov chaw zoo.

Qhov kev txhawj xeeb yog muaj ntau "yog" nyob rau hauv cov nqe lus no.

Qhov zoo tshaj plaws rau ob qho tib si kev lag luam thiab cov neeg siv khoom txuas ntxiv ua tib zoo saib xyuas txhua qhov kev ntsuas ntawm qhov tam sim no thiab dab tsi tshwm sim hauv kev lag luam, tab sis tsuas yog qhov tseem ceeb uas yuav tsum tau sim ua kom pom tias yuav muaj dab tsi ntxiv tom ntej.

Tau qhov twg los: https://www.forbes.com/sites/gregpetro/2022/09/23/inflation-effects-set-to-kneecap-retailers-2022-holiday-outlook-and-beyond/