Nyob rau hauv 2021, Drinkers Shelled Out As Premium Spirits Sales Soared

Raws li premiumization txuas ntxiv mus rau hauv cov ntsuj plig sector, kev muag khoom ntawm cov khoom kim heev ntsuj plig tau nce siab. Cov ntaub ntawv tshiab los ntawm Distilled Spirits Council ntawm Teb Chaws Asmeskas (DISCUS) tau qhia tias kev muag khoom ntawm cov ntsuj plig khoom kim heev tau nce 43% xyoo tas los, coj los ntawm tequila thiab American whiskey. Xyoo tas los qhov kev loj hlob tau ntau dua ob npaug ntawm qhov nruab nrab (18%) ntawm tsib xyoos dhau los.

Kev muag khoom ntawm cov ntsuj plig siab kawg tau nce 47% hauv peb lub hlis twg ntawm 2021, piv rau peb lub hlis twg ntawm xyoo ua ntej.

Christine LoCascio, DISCUS tus thawj coj ntawm pej xeem txoj cai hais tias "Tus ntsuj plig premiumization ntawm xyoo tas los no tau nce mus rau theem tshiab hauv 2021," "Tom qab lub tsev noj mov thiab kev txwv kev mus ncig los ntawm kev sib kis, cov neeg siv khoom tau nce lawv cov kev yuav khoom kim heev los txhawb lawv cov kev paub cocktail hauv tsev."

Tsis tsuas yog muaj qhov ntim ntawm cov ntsuj plig khoom kim heev muag hauv Tebchaws Meskas tau nce siab nyob rau xyoo dhau los, tab sis yuav luag txhua pawg ntawm cov ntsuj plig khoom kim heev kuj tau pom qhov kev loj hlob txhua xyoo. Thoob plaws tequila, Japanese whisky, rum, thiab bourbon, kev loj hlob ntawm 6% mus rau 48%, nrog rau qhov nruab nrab ntawm 23%.

Cov ntaub ntawv no tau muab los ntawm Luxury Brand Index, ib qho cuab yeej tshiab los ntawm Distilled Spirits Council los txheeb xyuas kev muag khoom ntawm cov khoom kim heev ntsuj plig. Daim ntawv tshaj tawm nqaim hauv cov npe hauv Asmeskas qhov chaw uas muaj 750ml muag tus nqi ntawm $ 50 lossis ntau dua. Cov ntaub ntawv tshiab txheeb xyuas cov ntu yuav raug tso tawm txhua lub hlis twg.

Dab tsi yog qhov kos ntawm tus ntsuj plig pricey? Muaj tseeb tiag, muaj qhov zoo dua thiab muaj koob meej hauv lub npe thiab ntim khoom. Tab sis nrog cov neeg haus cawv daig hauv tsev dhau ntawm kev sib kis, cov hauv kev siv hauv cov khw txiav thiab cov neeg siv khoom tso lawv cov nyiaj khaws cia rau lub raj mis nqi siab dua. Yog tsis muaj kev taw qhia los ntawm tus neeg noj mov, cov neeg haus dej haus cawv pib ua zaub mov rau lawv tus kheej hauv tsev - ib qho malt Scotch, sipping tequilas, thiab zoo dua bourbons.

Xyoo tas los, IWSR tus thawj coj tshawb fawb Jose Luis Hermoso tau sau tseg hauv kev tso tawm hais tias "Covid txwv tau ua rau cov neeg siv khoom txaus siab rau tus nqi ntawm kev kho mob hauv tsev los ntawm kev yuav cov khoom lag luam hwm. Tus kab mob kis thoob qhov txhia chaw tau muab ntau yam rau hauv kev xav, thiab 'carpe diem' tau rov qab los rau hauv cov txheej txheem. "

Kev khawb rau hauv qhov tshwj xeeb ntawm xyoo tas los cov khoom kim heev dhia, tequila tau pom qhov nce loj tshaj plaws nyob rau lub sijhawm, qhia txog 75% kev loj hlob txhua xyoo. 2020 kuj yog xyoo banner nyob rau hauv tequila kev loj hlob - qeb pom tau hais tias ib tug 46% kev loj hlob nyob rau hauv lub xyoo.

Hauv thaj av ntawm cov ntsuj plig xim av, khoom kim heev American whiskey tau tshaj tawm 46% thiab khoom kim heev Cognac nce 31%. Scotch whiskey rebounded los ntawm tariffs ntawm ib tug 20% ​​kev loj hlob tus nqi, thaws rov qab tom qab qhia poob nyob rau hauv 2020. Irish whiskey tau nce 9%, thaum Japanese whiskey pom tsis muaj kev loj hlob.

Kev loj hlob ntawm Scotch tuaj txawm tias muaj teeb meem tshwm sim los ntawm tariffs. Qhov kev txiav txim ntawm 25% tariff tariff rau American whiskeys tshwm sim los ntawm steel-aluminium kev tsis sib haum xeeb poob exports mus rau lub UK los ntawm 42% nyob rau hauv plaub lub xyoos, los ntawm $ 150 lab mus rau $ 88 lab. Txhawm rau npog qhov poob, American whiskey hom yuav tsum tig lawv lub qhov muag mus rau lawv lub tsev lag luam.

Qhov kev ncua ntawm cov nqi se tau xaus rau lub Kaum Hlis 2021.

Zooming tawm thiab saib ntawm tsib lub xyoos tiam sis, American whiskey thiab tequila loj hlob ntau dua 40% toj xyoo, thaum Cognac pom 19%. Nyiv thiab Scottish whiskey loj hlob tsuas yog 6% ib xyoos ib zaug nyob rau tsib lub xyoos dhau los - credit rau US tariffs rau ib malt rau qhov sluggishness.