Il Makiage tus tsim Oddity hais tias nws tau txais txiaj ntsig

Oddity - qhov ncaj qha-rau-cov neeg siv khoom zoo nkauj thiab kev noj qab haus huv platform paub txog nws qhov kev tshaj tawm thoob ntiaj teb Il Makiage - yog ua nyiaj thiab loj hlob nyob rau hauv ib puag ncig uas yog nce kev pheej hmoo rau cov digital ntshiab cov neeg muag khoom. 

cov Tel Aviv-founded tuam txhab zoo li nws tseem tuaj yeem npaj rau thawj qhov kev tshaj tawm rau pej xeem, txawm tias muaj kev tsis txaus ntseeg hauv kev lag luam thiab kev lag luam, cov kws tshaj lij hais rau CNBC. 

Oddity, uas yog lub tsev rau Il Makiage pleev kab, Spoiled Child skin and hair care brand, thiab ib tug thib peb hom uas yog nyob rau hauv tej hauj lwm, tsis kam hais seb nws puas npaj mus rau pej xeem tab sis tau qhia ib co ntawm nws cov nyiaj txiag ntsuas nrog CNBC. 

Txij li thaum nws lub US launched nyob rau hauv 2018, Oddity tau ua tiav profitability, lub tuam txhab hais tias, ua $380 lab nyob rau hauv tag nrho cov muag khoom nyob rau hauv 2022. Qhov nruab nrab, nws tag nrho cov muag tau ob npaug rau txhua xyoo txij li thaum 2018, lub tuam txhab ntxiv.

In Spoiled Child thawj xyoo nyob rau hauv kev ua lag luam, lub hom tshiab coj nyob rau hauv $48 lab nyob rau hauv tag nrho cov muag khoom. Oddity tsis kam qhia nws tus nqi rov qab; nws qhov kev muag khoom tag nrho tsis suav nrog cov khoom xa rov qab. 

Txawm tias tus nqi siab ntawm cov neeg tau txais rau feem ntau DTC cov khw muag khoom, Oddity hais tias nws tau txais nyiaj thawj zaug uas tus neeg siv khoom yuav khoom, tsis yog hauv kev muag khoom dua, thiab nws khav theeb ntau dua 40 lab tus neeg siv.

Kev lag luam, uas yog ntau ntawm cov tuam txhab thev naus laus zis raws li nws yog lub tuam txhab kev zoo nkauj thiab kev noj qab haus huv, tab tom nrhiav kev cuam tshuam kev lag luam ntev. dominated los ntawm legacy retailers los ntawm kev hloov cov kev paub hauv khw nrog cov khoom pom zoo uas tau tsav los ntawm kev txawj ntse thiab cov ntaub ntawv. 

"Yuav ua li cas thiaj ua tau tias cov neeg siv khoom zoo nkauj no siv sijhawm tag nrho hauv online, ntawm Insta, hauv YouTube, tau txais kev kawm, kev tshoov siab, tab sis thaum kawg ua lag luam hauv khw muag khoom?" Lindsay Drucker Mann, Oddity tus thawj coj nyiaj txiag thoob ntiaj teb tau hais. “Nws tsis yog tias nws xav mus tom khw, nws yog qhov nws xav tau kev pab. Nws xav tau kev pab xaiv, nws xav tau cov lus pom zoo. " 

Thiab qhov ntawd yog qhov Oddity tuaj.

Tshaj tawm xyoo 2018 los ntawm cov kwv tij thiab cov muam duo Oran Holtzman thiab Shiran Holtzman-Erel, lub plawv ntawm Oddity tus qauv kev lag luam yog nws cov cuab yeej siv cuab yeej cuab tam - suav nrog cov thev naus laus zis tsim los ntawm tus qub Israeli tiv thaiv tub ceev xwm - thiab ntau lab ntawm cov ntaub ntawv ntsiab lus nws tau sau los ntawm nws ntau lab. cov neeg siv. 

Ib lub tuam txhab digitally, lub tuam txhab DTC nkaus xwb, cov khw muag khoom tau hais tias 40% ntawm nws cov neeg ua haujlwm yog cov kws tshaj lij thiab tsis muaj ib tus neeg ua haujlwm los ntawm kev lag luam kev zoo nkauj thiab kev noj qab haus huv. 

Hloov chaw tsim cov khoom lag luam uas cov neeg siv khoom xav tau sim hauv khw, Oddity siv cov ntaub ntawv thiab AI los ua cov lus pom zoo rau cov neeg siv khoom. Dab tsi ntxiv, nws npaj yuav siv cov cuab yeej qub no los tsim ntau lub npe tshiab yav tom ntej.

Oddity thawj hom, Il Makiage, ua haujlwm los xaiv "zoo meej" lub hauv paus haum rau txhua hom tawv nqaij nrog nws "powermatch quiz," uas yog AI-powered khoom pom zoo algorithm, lub tuam txhab hais tias. Cov lus nug yuav siv cov neeg siv khoom los ntawm ntau cov lus nug txog lawv hom tawv nqaij thiab lub suab thiab tom qab ntawd luam ib daim duab ntawm lawv lub ntsej muag kom pom qhov ntxoov ntxoo zoo. 

Lub tuam txhab hais kom cov algorithm ua haujlwm - thiab hais tias nws tau txais qhov ntxoov ntxoo zoo tshaj 90% ntawm lub sijhawm.

Drucker Mann tau hais tias "Yog tias nws tsis ua haujlwm, peb yuav muaj ntau qhov rov qab los, tsis muaj rov qab, thiab tus qauv kev lag luam yuav poob qis," Drucker Mann hais.

Oddity tsim tawm cov khoom tshiab thiab cov npe los ntawm kev siv nws cov thev naus laus zis los xyuas seb cov neeg siv khoom tab tom nrhiav dab tsi. Tom qab ntawd nws mus rau nws cov chaw muag khoom, uas tseem ua haujlwm rau lub neej zoo nkauj qub txeeg qub teg. 

Drucker Mann piav qhia "Peb mus rau peb cov neeg muag khoom nrog nyiam, cov khoom tshwj xeeb tshaj tawm ntawm 'peb xav kom koj tsim x' ... raws li tag nrho cov ntaub ntawv peb tau saib," Drucker Mann piav qhia. "Peb tab tom ua ib txheej tob rau hauv cov khoom tshwj xeeb uas yuav muaj txiaj ntsig rau cov neeg siv khoom." 

Lub tuam txhab tau hais tias nws tsis qhia nws cov ntaub ntawv nrog nws cov neeg xa khoom.

Xyoo 2021, lub tuam txhab tau Voyage81, kev sib sib zog nqus thev naus laus zis AI-raws li kev suav cov duab pib tsim nyob rau xyoo 2019 los ntawm Niv Price, tus qub thawj coj ntawm kev tshawb fawb thiab kev tsim kho rau ib qho ntawm Israeli Defense Forces 'cov neeg tseem ceeb thev naus laus zis, Dr. Boaz Arad, Dr. Rafi Gidron thiab Omer Shwartz.

Cov thev naus laus zis muaj peev xwm ua daim ntawv qhia thiab tshuaj xyuas cov tawv nqaij thiab plaub hau nta, kuaj xyuas cov ntshav ntawm lub ntsej muag, thiab tsim cov ntawv qhia melanin thiab hemoglobin siv lub koob yees duab smartphone niaj hnub. 

Oddity yog nyob rau hauv tus txheej txheem ntawm kev koom ua ke thev naus laus zis rau hauv nws qhov Il Makiage powermatch quiz los txhim kho qhov tseeb. Lawv thov ib hnub nws "yuav hloov tau tus kws kho mob qhov muag."

Nyob rau xyoo tas los thiab ib nrab, Oddity tau ua ntau txoj kev txav uas qhia tias nws tuaj yeem npaj rau IPO. 

Nyob rau hauv 2021, nws tapped Drucker Mann, ib tug qub Goldman Sachs thawj coj, los ua nws tus thawj tswj hwm nyiaj txiag thoob ntiaj teb. Nws tau siv sijhawm ntau dua 16 xyoo nrog Wall Street loj heev, feem ntau tsis ntev los no ua nws lub taub hau ntawm cov neeg siv khoom thiab cov neeg siv khoom siv thev naus laus zis kev lag luam peev hauv Asmeskas 

Hauv lub luag haujlwm, nws coj ntau lub lag luam rau pej xeem thiab pab lwm tus uas tab tom sim mus rau pej xeem. Nws kuj tau coj pej xeem thiab ntiag tug kev ncaj ncees nyiaj txiag rau cov neeg siv khoom thiab cov tuam txhab thev naus laus zis, suav nrog IPOs, kev ua raws li kev thov thiab kev tso chaw ntiag tug. 

Tom qab ntawd, thaum Lub Ib Hlis 2022, Oddity tau coj $ 130 lab los ntawm cov tub ua lag luam xws li Franklin Templeton thiab Fidelity Management, ntawm $ 1.5 billion tus nqi. Ua ntej ntawd, tsuas yog tus neeg ua lag luam sab nraud Oddity coj los rau hauv yog lub tsev muaj zog ntiag tug L Catterton, uas tau pab nyiaj rau lub tuam txhab US tshaj tawm. 

Tom qab xyoo ntawd, nws tau tshaj tawm qhov kev muab ntawm ib thiaj li hu ua kev ruaj ntseg token, uas yuav hloov mus rau hauv ib feem ntawm cov khoom lag luam hauv qhov tshwm sim IPO ntawm 20% luv nqi rau tus nqi qhib. 

Matthew Kennedy, tus kws tshaj lij kev lag luam IPO rau Renaissance Capital tau hais tias "CFO ntiav uas yog, kuv xav tias nws yog ib qho txiaj ntsig zoo rau IPO. "Yog tias qhov kev loj hlob zoo nyob rau xyoo 2022, kuv xav hais tias lawv tau tua txhua lub tog raj kheej thiab zoo li lawv tuaj yeem npaj tau zoo rau pej xeem."

Nws tau taw qhia rau Oddity's token muab raws li cov pov thawj ntxiv uas lub tuam txhab tuaj yeem sai sai muaj cov khoom lag luam rau pej xeem. 

Nws tau hais tias "IPO tau pom meej meej hauv lawv lub siab," nws hais. "Cov tuam txhab uas tsis xav txog IPO tsis tau tshaj tawm xov xwm hais tias tokens yuav hloov pauv thaum lub sijhawm IPO."

Xyoo tas los yog ib lub xyoo qeeb tshaj plaws hauv kev lag luam IPO hauv ntau tshaj kaum xyoo tom qab cov paj laum tau nce siab, tab sis qhov khov yog pib thaw thiab ntau thiab ntau lub tuam txhab tau pom ib nrab mus rau lig 2023 raws li "lub sijhawm teev npe siv tau," Kennedy hais. 

Hauv nws txoj haujlwm ntawm Renaissance Capital, Kennedy taug qab txhua qhov pib ua ntaub ntawv rau lub tuam txhab cov neeg siv khoom. Feem ntau nws tab tom nrhiav rau cov tuam txhab uas muaj tshaj $ 100 lab hauv kev muag khoom thiab muaj peev xwm kom tau txais txiaj ntsig hauv ob peb xyoos ntawm kev mus rau pej xeem.

Nws tau hais tias "Oddity tsis yog ib qho uas peb tau taug qab," nws hais. "Tab sis kuv xav tias peb yuav saib xyuas nws tam sim no." 

Hauv qee txoj hauv kev, Oddity's brands reminiscent ntawm buzzy plaub hau tu kab ua olaplex, lub tuam txhab thev naus laus zis-tsav kev zoo nkauj uas tau muaj kev loj hlob sai thaum lub sijhawm IPO tsuas yog pom nws cov khoom lag luam poob qis tom qab nws ua tsis tau rov qab poob muag.

Yog tias Oddity txiav txim siab mus rau pej xeem, nws yuav tsum tau qhia cov tub ua lag luam nws tuaj yeem txhawb nqa nws txoj kev loj hlob sai sai thiab tsis ploj mus raws li kev fad. 

"Kuv xav tias qhov kev pheej hmoo loj tshaj plaws yog tias lawv tab tom loj hlob ntawm qhov pib hype thiab cov neeg siv khoom nyiam tuaj yeem hloov pauv sai thiab peb pom fads tuaj thiab mus," Kennedy hais. 

Nikki Baird, tus kws tshuaj ntsuam xyuas lub khw muag khoom ntev thiab tam sim no tus lwm thawj ntawm lub tswv yim ntawm cov khw muag khoom thev naus laus zis lub tuam txhab Aptos, hais tias DTC hom yuav tsum tawm tsam cov khoom lag luam zoo txhawm rau kom muaj kev cuam tshuam, txhawb kev loj hlob thiab nyiam cov tub ua lag luam. 

"Qhov kev sib tw DTC thiab qhov twg ntau lub npe tawm tsam, koj muaj tus tsim no uas muaj lub tswv yim zoo rau cov khoom no lossis lawv pom qee cov txiv ntoo ntawm qee tsob ntoo tshwj xeeb hauv Brazil uas lawv tau coj los ua lag luam los ntawm lawv cov khoom tu tawv nqaij," hais tias Baird. "Thiab, yog, qhov ntawd yog qhov zoo rau koj cov tshuaj pleev ib ce ... tab sis koj puas tuaj yeem tsim tag nrho cov npe zoo nkauj tawm ntawm qhov no uas yog qhov tseem ceeb ntawm koj thawj cov khoom lag luam?" 

Oddity hais tias nws npaj txhij rau qhov kev sib tw - thiab xav ntau dua. 

"Kuv ntseeg tias qhov tshwm sim los ntawm lub sijhawm no yuav yog lub platform ntawm lub neej yav tom ntej, puas yog? Kuv xav tias tam sim no peb tab tom txhim kho cov yeej, ” Drucker Mann tau hais. "Thiab, hauv kuv qhov kev xav, rau Oddity, peb tab tom tsim cov tiam tom ntej, yog ib lub tuam txhab siv khoom tseem ceeb tshaj plaws ntawm peb lub neej."