IKEA tab tom ua nws Yuav Rov Qab & Rov Qab qhov kev pab cuam mus tas li thoob plaws nws 37 lub khw hauv Teb Chaws Asmeskas tom qab tus tsav lub caij ntuj sov dhau los.
Qhov kev pabcuam tsuas yog siv rau IKEA rooj tog uas tau ua tiav thiab ua haujlwm tau zoo. Cov khoom siv tau muaj xws li cov chaw ua haujlwm tub rau khoom, cov phau ntawv, cov rooj me me, cov rooj noj mov, rooj zaum thiab cov rooj zaum thiab cov quav uas tsis muaj upholstery. IKEA yuav tsis thim rov qab txaj, sofas, txaj, khoom siv hauv tsev, khoom tawv tawv lossis khoom siv teeb pom kev zoo.
Tus neeg muag khoom yuav muag cov khoom hauv nws Raws li Yog nyob rau hauv cov khw muag khoom uas tseem khaws cov khoom txiav thiab ex-showroom zaub.
Duab los ntawm Andreas Rentz / Getty Images
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"Kuv nyiam lub tswv yim ntawm cov khw muag khoom muaj lawv lub khw muag khoom ntau dua," sau Melissa Minkow, tus thawj coj ntawm cov tswv yim muag khoom ntawm CI&T, hauv ib qho kev sib tham hauv online los ntawm lub RetailWire BrainTrust lub lim tiam dhau los. "Los ntawm kev xav txog kev sib raug zoo ntawm cov neeg siv khoom, nws ua rau cov neeg yuav khoom hauv cov khoom lag luam ecosystem tom qab kev yuav khoom, uas tuaj yeem nyuaj tshwj xeeb kom ua tiav hauv qeb xws li rooj tog. Yog tias IKEA tuaj yeem muaj cov khoom thauj khoom thauj khoom rov qab, qhov no yuav zoo dua. Txawm li cas los xij, qhov no yog cov ntaub ntawv cov neeg siv khoom ntxiv uas tus neeg muag khoom tau txais los ntawm tus kheej. "
Cov neeg muag khoom siv rooj tog tau txais credit rau IKEA khw. Nyob rau hauv UK thiab Ireland qhov twg qhov kev pab cuam tau dov tawm, cov neeg muag khoom tau txais ntawm 30 mus rau 50 feem pua ntawm tus nqi qub.
Qhov kev zov me nyuam ua raws li IKEA's lub hom phiaj los ua huab cua zoo los ntawm 2030.
"IKEA feem ntau yog nyob rau ntawm ntug kev ntawm kev ruaj khov rau lub koom haum loj," sau Katie Thomas, coj ntawm Kearney Consumer Institute. "Qhov no daws tau ntau yam kev xav tau ntawm cov neeg siv khoom, suav nrog kev ua cov rooj tog zaum ntau dua rau cov neeg yuav khoom thiab cov neeg muag khoom thiab pab tib neeg kom ua tiav lawv cov hom phiaj kev ruaj ntseg."
Rau qee yam ntawm RetailWire cov BrainTrust, lub ntsiab lus sustainability tsis yog qhov tseem ceeb tshaj plaws ntawm kev pib.
"Qhov no yog qhov zoo rau IKEA ua," sau Doug Garnett, Thawj Tswj Hwm ntawm Protonik. "Kuv tsis ntseeg tias nws yuav muaj kev cuam tshuam tsis zoo lossis zoo rau lawv cov nyiaj txiag - tab sis qhov ntawd tsis yog vim li cas los ua. Qhov tseeb, kuv xav paub ntau ntxiv txog yuav ua li cas nws tsim ib lub lag luam thib ob uas yuav pab tau cov neeg uas tsis tshua muaj kev txhais tau tias, dua li kuv nyob hauv ntsuab ib feem ntawm kev pib. Tab sis nws yog ib lub tswv yim zoo. "
"Kuv yuav ua qhov no raws li cov neeg siv khoom tau txais txiaj ntsig thiab tsis yog ib qho kev txhawb nqa kev txhawb nqa," sau Lucille DeHart, tus thawj coj ntawm MKT Marketing Services. "Kev xa khoom hauv tsev yuav yog ib yam uas cov neeg siv khoom txaus siab thiab tej zaum tuaj yeem ua raws li kev yuav khoom hauv online. Kuv kuj tseem xav tias kev tswj cov npoo npoo yuav dhau los ua qhov teeb meem raws li qhov yuav cib-thiab-mortar qhov chaw kom haum rau cov seem muag. Paub tias IKEA tau ua qhov kev sim thiab tam sim no dov nws txhais tau tias lawv tuaj yeem ntsuas qhov no tau zoo, yog li kuv zoo siab los saib xyuas. "
Rau qee tus ntawm BrainTrust, qhov kev txiav txim tseem tsis tau paub txog qhov no yuav ua haujlwm zoo npaum li cas.
"Lub tswv yim no muaj qhov siab ntawm qhov ntim tsis paub tseeb cuam tshuam nrog nws," sau Bob Amster: koj puas xav tau ntau tus thwjtim?, tus thawj coj ntawm Retail Technology Group. "Thaum pib nws yuav nyuaj rau twv seb qhov ntim ntau npaum li cas tus qauv yuav nyiam thiab, yog li ntawd, yuav ua li cas thiab qhov twg los ua thiab khaws cov khoom zoo li no. Tej zaum thaum lub sij hawm lub ntim yuav ruaj khov thiab kwv yees ntau dua - thiab tej zaum nws yuav tsis tau. "
Hauv qhov chaw muag khoom muag, Levi's, Patagonia, Lub ntsej muag North, Madewell, Allbirds, Fababletics thiab Eileen Fisher yog cov uas nyuam qhuav pib pib uas cia cov neeg siv khoom xa rov qab rau cov khoom qiv nyiaj. Cov kev pab cuam tuaj raws li Gen-Z lub siab nyiam rau kev ruaj ntseg yog txhawb kev loj hlob muaj zog thoob plaws ntau lub khw muag khaub ncaws, suav nrog ThredUp, The RealReal, Poshmark thiab Depop.
"Kuv muaj peb 'cov laus' menyuam yaus thiab lawv tsis tau yuav ib yam tshiab hauv xyoo," sau Lee Peterson, EVP ntawm kev xav kev coj noj coj ua thiab kev lag luam ntawm WD Partners. "Gens A, Z thiab Y; lawv txhua tus tau txais kev lag luam rov qab rau nws cov txiaj ntsig ntau. Tam sim no yog tias peb tuaj yeem tau txais Boomers ntawm lub nkoj, lub luag haujlwm yuav ua tiav. "
Lwm qhov chaw tam sim no muag cov rooj tog siv xws li Kaiyo online lag luam thiab nws cov neeg sib tw, AptDeco thiab Chairish, nrog rau Craigslist thiab Facebook Marketplace. Qee tus ntawm BrainTrust pom lub tswv yim no txuas ntxiv siv - lossis rov siv dua - thoob plaws hauv khw muag khoom toj roob hauv pes.
"Kuv xav tias peb tseem yuav pom tias 'ib tug txiv neej kev lag luam yuav yog lwm tus txiv neej cov khoom muaj nqis' hla ntau yam khoom kim heev xws li rooj tog, khoom siv sab nraum zoov, khaub ncaws khoom kim heev, thiab lwm yam," sau Natalie Walkley, tus thawj coj ntawm enVista & Enspire Commerce OMS.
Txawm li cas los xij, tsis yog txhua tus pom IKEA yog qhov zoo rau kev muag khoom lag luam.
"Kuv nyiam IKEA tab sis, cia peb ua siab ncaj, kuv yuav tsis xav txog lawv cov rooj tog kom ruaj ntseg tshwj xeeb," sau Gary Sankary, khw muag khoom lag luam zoo ntawm Esri. "Kuv tsis xav tias leej twg xav kom dhau lawv lub IKEA phau ntawv thiab rooj rau lwm tiam."
Tau qhov twg los: https://www.forbes.com/sites/retailwire/2022/04/12/ikea-sees-sustainable-plan-in-secondhand-furniture/