Yog tias kev nce nqi txaus ntshai heev, Vim li cas cov neeg siv khoom tseem siv?

Ib yam li kev sib kis zoo li yuav rov qab los ua kev hem thawj rau peb txhua tus, muaj tus neeg tshiab boogeyman - kev nce nqi. Qhov ntawd yog lub ntsiab lus nrhiav hauv a lub rooj zaum Kev tshawb fawb Kev tshawb fawb tau ua dhau lub hli tas los: 93% ntawm cov neeg teb hais tias kev nce nqi yog qhov teeb meem "loj heev" lossis "loj loj". Thiab nws hloov lawv tus cwj pwm.

Ntawm 1,000 Asmeskas cov neeg laus tau xaiv tsa hauv a Kev tshawb fawb tsis ntev los no los ntawm First Insight, 97% tau tshaj tawm tias kev nce nqi siab tam sim no yog qhov tseem ceeb hauv lawv txoj kev npaj nyiaj txiag. Peb ntawm plaub tau hais tias lawv cov kev siv nyiaj tam sim no tsom mus rau qhov tseem ceeb thiab kev kho mob.

Nyob deb thiab deb, kev nce nqi yog qhov uas cov neeg Asmeskas txhawj xeeb tshaj plaws, thiab dab tsi ua rau cov khw muag khoom thaum hmo ntuj.

Yog lawm, cov nqi tau nce rau roj, zaub mov, vaj tse, thiab tsheb, tab sis cov xov xwm tseem tau tawm tsam lub nruas ntawm kev puas tsuaj. Kev nce nqi phem tshaj nyob rau tiam neeg! Tsuas yog yuav mob ntxiv!

Tej zaum. Tab sis rau tam sim no, kuv tau xav tsis thoob vim li cas cov neeg siv khoom tseem tab tom yuav khoom, sau cov chaw nres tsheb, thiab caij so so.

Tej zaum peb txhua tus yuav ntshai, tab sis Bank of America tshaj tawm tias lub Plaub Hlis debit thiab credit card siv thoob plaws txhua qhov nyiaj tau los yog 13% siab dua ib xyoos dhau los. Qhov tseem ceeb tshaj, lub tsev txhab nyiaj tau hais tias kev siv daim npav rau ib tsev neeg yog 24% siab dua li peb xyoos dhau los, hauv kev sib kis ua ntej 2019.

Lwm qhov taw qhia ntawm kev lag luam watches yog mus saib suav ntawm cov khw thiab khw muag khoom. Placer.ai, uas cuam tshuam cov ntaub ntawv ntawm kev taug kev taug kev, tshaj tawm tias cov khw hauv tsev, cov chaw ua haujlwm qhib huab cua, thiab cov khw muag khoom tau rov zoo. Lub tuam txhab sau tseg qhov nce loj tshaj plaws ntawm cov khw muag khoom, qhov twg lub Plaub Hlis mus ntsib tau nce 31.6% dhau lub Peb Hlis. Placer tau hais tias kev mus ntsib cov khw hauv tsev tau nce 17.4% txij lub Peb Hlis, thiab yuav luag txawm tias xyoo 2019.

Muaj dab tsi hauv no?

Cov txheeb cais qhia peb tus nqi tsev nyob yog nce ntau, txog ib feem peb hauv ob xyoos, raws li Census Bureau txheeb cais ntawm kev muag khoom. Tab sis rau tsib ntawm 10 xyoo dhau los, cov nqi tsev tau rov qab los ntawm kev poob nyiaj loj heev thaum lub sijhawm xyoo 2008 nyiaj txiag poob. Qee cov kws tshaj lij hais tias tus nqi tiag tiag ntawm vaj tsev tsis tau hloov pauv ntau hauv 40 xyoo.

Hauv ib daim, nws tsis ntev los no tau tshaj tawm rau Supermoney.com, lub platform kev pabcuam nyiaj txiag kev lag luam, tus thawj tswj hwm Andrew Latham sib cav tias cov nqi vaj tsev yuav nyob hauv thaj chaw npuas hauv California thiab sab qaum teb sab hnub tuaj, tab sis, "Nyob rau hauv lub tebchaws, 53% ntawm cov neeg Amelikas muaj cov nyiaj tau los tsim nyog rau lub tsev nruab nrab-nqi. hauv lawv lub xeev."

Roj av yog kim, tsis ntev los no tsoo cov ntaub ntawv nruab nrab ntawm kwv yees li $ 4.50 ib nkas loos. Tab sis cov neeg uas ntseeg hais tias cov nqi roj av yeej tsis tau siab heev, "tau raug kev txom nyem los ntawm cov kws lag luam nyiaj txiag hu ua 'kev dag ntxias nyiaj," sau Rex Nutting, tus kws sau xov xwm ntawm Kev lag luamwatch.com.

"Peb lub hlwb ua rau peb xav tias peb tsis tau muaj qhov phem heev." Thaum koj kho cov tsheb uas siv roj ntau dua, kev nce nqi, thiab lwm yam, "Tus nqi ntawm kev tsav tsheb ib mais hauv koj lub tsheb uas siv roj yog tam sim no qis dua li qhov feem ntau ntawm ib puas xyoo dhau los."

Meanwhile, cov nyiaj tau los nruab nrab ntawm tsev neeg tiag tiag hauv Asmeskas tau nce mus txog tsib xyoos kom txog rau thaum Covid-19 raug kaw hauv 2020. Los ntawm 2015 txog 2019, cov nyiaj tau los ntawm tsev neeg tiag tiag tau nce 20%, nce $ 4,400 hauv 2019 ib leeg.

Dab tsi tshwm sim nrog kev nce nqi yuav tshwm sim ntau dua ntawm rooj plaub ntawm reflation.

Peb txaus siab rau qhov ntev ntawm cov khoom pheej yig dua, pheej yig dua thev naus laus zis, kev siv hluav taws xob ntau dua, thiab cov paj paj pob zeb hauv qab. Tam sim no peb tab tom ntes. Hmoov tsis zoo, feem ntau cov thawj coj hauv tuam txhab thiab cov thawj coj tsis cuam tshuam nrog cov neeg siv khoom xav tau thiab qhov tseem ceeb tshaj qhov lawv txaus siab them. Yav dhau los Kev Tshawb Fawb Thawj, cov ntaub ntawv qhia tau hais tias muaj kev cuam tshuam loj heev ntawm cov khw muag khoom execs thiab lawv cov neeg siv khoom ntawm tus nqi. Amazing tias nrog pheej yig thev naus laus zis thiab txoj hauv kev yooj yim kom tau txais cov ntaub ntawv los ntawm cov neeg siv khoom, ntau tus execs xaiv tsis koom nrog kom nkag siab.

Txawm li cas los xij, txawm tias lawv ntshai, nws hloov tawm tias cov neeg siv khoom tseem tab tom yuav khoom, txawm tias ceev faj, vim lawv tuaj yeem ua tau.

Tau qhov twg los: https://www.forbes.com/sites/gregpetro/2022/05/20/if-inflation-is-so-scary-why-are-consumers-still-spending/