Kuv tsis nyiam koj txoj kev nom kev tswv

Txawm hais tias lawv nyiam cov khoom, 45% ntawm Millennials yuav tsum tsis txhob siv lub npe lossis tuam txhab uas tsis ua raws li lawv txoj kev ntseeg. Qhov ntawd yog raws li ib qho InSites Kev Sib Tham Kev tshawb fawb ntawm cov neeg siv khoom kawm txog yuav ua li cas cov neeg siv khoom xav kom cov hom lag luam teb thaum lub sijhawm muaj kev kub ntxhov ntsig txog kev nom kev tswv, kev nce nqi, kev sib kis thiab lwm yam.

Ntau tshaj li qhov qub, Tebchaws Asmeskas tau faib rau kev nom kev tswv, kev ntseeg, tib neeg txoj cai, teeb meem ib puag ncig thiab ntau lwm yam uas muaj tib neeg tsis pom zoo thiab sib cav, qee zaum mus rau theem ntawm kev ua phem. Hauv kev lag luam, thaum qee cov neeg siv suab yuav sim kom tau txais lub tuam txhab lossis hom kev nyiam, feem ntau cov neeg siv khoom yuav pov npav rau kev pom zoo lossis tsis pom zoo nrog lawv lub hnab nyiaj.

Tsis yog txhua tiam neeg xav tib yam txog kev nom kev tswv thiab lwm yam teeb meem uas tau dhau los ua politicized. Thaum 40% ntawm Gen Z thiab 43% ntawm Millennials ua ib qho tseem ceeb ntawm kev nom kev tswv, 46% ntawm Gen X thiab 44% ntawm Boomers xav tias nws yog qhov zoo tshaj kom tsis txhob muaj kev sib cav.

Tab sis muaj qhov sib txawv ntawm kev nom kev tswv lossis kev sib raug zoo uas tseem ceeb rau tib neeg thiab ib qho uas ua rau muaj kev npau taws. Raws li cov lus qub hais, lub squeaky log tau roj. Cov teeb meem sib tw uas cuam tshuam rau kev nom kev tswv, tib neeg txoj cai thiab kev ntseeg zoo li txhawb cov neeg siv khoom xaiv los ua lag luam - lossis tsis yog - nrog rau qee lub npe uas tau xaiv los qhib rau lawv txoj haujlwm ntawm cov teeb meem no.

Qee zaum, kev ntseeg hauv ib yam dab tsi tseem ceeb tuaj yeem ua kom txaus nyiam es tsis txhob muaj teeb meem. Cov teeb meem ib puag ncig tau dhau los ua nom tswv. Thaum cov tuam txhab xws li Patagonia paub txog lawv txoj haujlwm ntawm kev ruaj khov, koj tsis tau nyeem lossis hnov ​​​​txog cov neeg tawm tsam sab nraud ntawm lawv lub tsev hauv paus tsis pom zoo nrog kev siv cov khoom siv rov ua dua tshiab hauv lawv cov khoom. Txog rau qhov ntawd, qhov laj thawj zoo tuaj yeem pab tsim kev muag khoom thiab txawm tias cov neeg siv khoom ncaj ncees. Raws li cov 2022 Tau Txais Kev Tshawb Fawb Cov Neeg Siv Khoom Txaus Siab (kev txhawb nqa los ntawm Amazon Web Services), 45% ntawm cov neeg siv khoom ntseeg tias nws yog ib qho tseem ceeb uas lub tuam txhab txhawb kev sib raug zoo uas tseem ceeb rau lawv. Thiab cov kev tshawb pom hauv InSites Consulting tsab ntawv ceeb toom, tshwj xeeb tshaj yog raws li nws siv rau cov tub ntxhais hluas tiam (Gen Z thiab Millennials), muaj qhov sib xws.

Nov yog qee qhov kev tshawb pom tseem ceeb uas pab txheeb xyuas qhov sib txawv ntawm cov tub ntxhais hluas thiab cov laus tiam neeg ntawm cov neeg siv khoom:

· Gen Z thiab Millennials ntseeg cov tuam txhab uas teb rau cov xwm txheej tam sim no (piv txwv li, cov khoom lag luam uas rub tawm ntawm Russia lossis cov tuam txhab muab cov txiaj ntsig tshiab rau cov neeg ua haujlwm thaum muaj kev cuam tshuam ntawm Roe vs. Wade) Lawv ua li ntawd vim lawv muaj kev ntseeg siab rau lawv cov neeg ua haujlwm thiab cov neeg siv khoom. Ntawm qhov tod tes, Gen X thiab Boomers me ntsis nyiam kev ntseeg tias cov tuam txhab tsuas yog ua li ntawd kom tsis txhob muaj kev thuam lossis ua raws li pob.

· Gen Z thiab Millennials xav qhib thiab sib txuas lus tsis tu ncua thaum lub sijhawm muaj kev kub ntxhov. Lawv xav kom ceev faj thiab txaus siab rau cov lus sib xws. Gen X thiab Boomers nyiam kev txhawb siab thiab luv nqi kom tau txais lawv txoj kev lag luam.

· Tsib caug feem pua ​​​​ntawm Gen Z thiab 54% ntawm Millennials xav kom lawv cov txiaj ntsig ua raws li lub tuam txhab lub hom phiaj, qhov ntau Gen X (36%) thiab Boomers (40%) xav tias nruab nrab rau nqe lus no.

· Thaum muaj kev kub ntxhov, Gen Z thiab Millennials pom zoo cov tuam txhab yuav tsum "txhawb lawv cov neeg ua haujlwm siab dua lwm yam." Gen X thiab Boomers xav tias muaj zog me ntsis uas cov tuam txhab yuav tsum "txhawb lawv cov neeg siv khoom dua lwm yam."

Yog li, peb yuav ua li cas nrog cov ntaub ntawv no?

Koj tuaj yeem sau tag nrho phau ntawv nrog cov lus teb rau cov lus nug no, tab sis ua ntej thiab qhov tseem ceeb, koj yuav tsum nkag siab tias koj cov neeg siv khoom yog leej twg. Yog tias koj muag rau Boomers, ntau tus neeg so haujlwm lossis ze rau cov nyiaj laus, koj yuav ua li cas thiab muag rau lawv yuav txawv li cas koj ua lag luam thiab muag rau cov tub ntxhais hluas cov neeg siv khoom. Cov kev sib txawv no tseem ceeb heev uas yuav tsum nco ntsoov, tshwj xeeb tshaj yog