Memphis Grizzlies lub hnub qub Ja Morant yuav yog lub ntsej muag ntawm Hyperice cov cuab yeej rov qab tshiab, Normatec Go.
Duab muab los ntawm Hyperice.
In Lub Cuaj Hli 2019, Gilad Jacobs, Tus Thawj Coj ntawm Normatec, tus tsim cov khoom siv uas pab cov neeg ncaws pob zoo los ntawm kev raug mob, thiab Anthony Katz, tus tsim ntawm lub tuam txhab zoo sib xws hu ua Hyperice, tau muaj kev sib tham txhua lub lim tiam txog kev lag luam tiam sis thiab cov thev naus laus zis tshiab hauv lawv kev lag luam thaum lawv ob leeg nres, paub tib lub sijhawm lawv tau sib tham tsis raug.
"Qhov tseeb," Yakhauj hais Forbes, “Yuav luag tib lub sijhawm, peb zoo li, 'Peb ua dab tsi? Koj xav li cas txog qhov no? Koj puas xav tshawb nrhiav qhov no zoo li cas?'
Lub ntsiab lus tshiab: yuav ua li cas Hyperice tuaj yeem tau Normatec thiab nws $ 1,700 huab cua compression ceg rov qab los, siv los ntawm cov neeg ncaws pob sab saum toj zoo li LeBron James thiab Kevin Durant, thiab ua rau nws nkag mus rau cov neeg siv khoom txhua hnub.
"Peb nyuam qhuav pib tham thiab nws tawm ntawm qhov ntawd," Jacobs hais.
Ntau tshaj li ob xyoos tom qab kwv yees li $ 100 lab nrhiav nyob rau hauv 2020, Ciav tab tom nthuav tawm qhov nws hu ua "thawj-ntawm-nws-zoo" ntaus ntawv, Normatec Go, lub xov tooj ntawm tes ntawm huab cua compression tech uas yuav raug nqi $ 399. Qhov ntawd tsis tshua kim tshaj qhov loj, ruaj khov Normatec 3, uas mus rau kwv yees li $ 800.
Hyperice CEO Jim Huether hais Forbes tias Normatec Go lub hom phiaj tib lub calf-muscle rov qab thiab yooj yim dua.
Huether tau hais tias "Nws yuav yog qhov kev hloov pauv loj heev," "Peb ib txwm hais tias peb xav ua kev sib koom ua ke ntawm Tesla, Apple thiab Dyson. Thiab tom qab ntawd, "nws hais ntxiv, "nrog me ntsis ntawm Nike, Adidas."
Hyperice ntiv tes ze rau $ 1 nphom
Irvine, California raws Hyperice, tawm tshiab xyoo 2012, tshwj xeeb hauv cov khoom siv uas pab cov neeg ncaws pob rov qab los ntawm kev raug mob sai dua. Nws cov khoom muaj xws li percussion massage devices, vibrating rollers thiab txias thiab cua sov ncoo. Hyperice kwv yees nws muaj nqis txog $ 850 lab tom qab $ 40 lab nyiaj txiag puag ncig hauv 2021. Qhov ntawd yog los ntawm $ 700 lab tus nqi xyoo ua ntej, thaum nws nce $ 48 lab. Huether hais Forbes cov nyiaj tau los tau nce peb npaug txij li xyoo 2019, thaum Hyperice ua tau txog $ 100 lab, raws li Pitchbook. Qhov ntawd tau nce los ntawm $ 10.6 lab hauv 2018.
Kev lag luam compression kho cov cuab yeej ua lag luam tau kwv yees kom ncav cuag ze li $ 4 nphom los ntawm 2026, raws li lub tuam txhab tshawb fawb MarketsandMarkets.
Cov kis las uas tau nqis peev hauv Hyperice suav nrog lub hnub qub ntaus pob tesniv Naomi Osaka, Kansas City Chiefs quarterback Patrick Mahomes, Phoenix Suns 'Chris Paul thiab Ja Morant ntawm Memphis Grizzlies.
Normatec tau tsim muaj nyob rau xyoo 1998 los ntawm Jacobs niam, Dr. Laura F. Jacobs, uas tau ua tus thawj coj ntawm kev kho lub cev thiab kev kho mob ntawm Cooper University Tsev Kho Mob hauv Camden, New Jersey. Nws tau tsim cov cuab yeej los pab cov neeg mob qog noj ntshav hauv lub mis nrog cov ntshav tsis zoo tom qab kev phais. Cov khoom siv cua compression feem ntau yog qhwv ib ncig ntawm tus neeg mob lub plab mog tom qab kev phais kom tiv thaiv pulmonary embolism, lossis cov ntshav txhaws uas mus rau hauv lub ntsws los ntawm txhais ceg. Nws yog ib qho xwm txheej uas tau ua tiav txoj haujlwm ntawm National Basketball Association Hall of Famer Chris Bosh tom qab lub caij 2016.
"Feem ntau tib neeg tsuas yog xav txog lub plawv thiab cov hlab ntsha" thaum nws los txog rau cov ntshav ncig, Jacobs hais. "Tab sis, nyob rau hauv cov nqe lus ntawm qhov tseeb yog txav khoom hauv lub cev - tus nyuj yog qhov tseem ceeb heev."
Thaum Lub Kaum Ib Hlis 2020, Hyperice tau ntxias National Football League ua tus neeg ua lag luam sib luag los ntawm kev txhawb nqa. Lub tuam txhab tseem muaj kev txhawb nqa hauv kev ua si nrog NBA.
Normatec Mus
Duab muab los ntawm Hyperice
Huether hais Forbes tias Hyperice muaj 5,000 qhov kev txiav txim pom zoo thaum nws mus txog kev ua lag luam. Huether hais tias, "Tus neeg nkag siab ntau dua txog kev tshawb fawb thiab cov khoom lag luam ua dab tsi rau lub cev," Huether hais tias, "qhov muaj txiaj ntsig ntau dua nyob hauv cov khoom thiab qhov xav tau ntau dua peb tuaj yeem tsim."
Txawm tias muaj cov khoom tshiab thiab tus nqi, kev ntxias cov neeg siv khoom niaj hnub siv $ 399 thaum lub sijhawm nce nyiaj yuav yog qhov nyuaj rau Hyperice. Huether tau lees paub tias qee qhov ntawm kev lag luam tau cuam tshuam rau xyoo 2022 vim tias cov khw muag khoom tau txais "kev saib xyuas nrog kev yuav khoom" vim cov neeg siv khoom siv nruj. Hyperice muaj kev faib khoom nrog ntau dua 60 lub tuam txhab suav nrog Bloomingdales, Nordstroms, Best Buy thiab Target.
Tseem, Huether tau hais tias nws zoo siab txog Hyperice qhov kev xav, hais txog ntau cov nyiaj tau los uas suav nrog cov neeg muag khoom pom zoo nrog Asmeskas cov tub rog hauv paus thiab US Navy SEALs los muab cov thev naus laus zis ncig nws lub twj tso kua mis compression.
Nws tau hais tias "Peb muaj cov khoom siv kho vajtse," nws hais. “Peb tab tom tsim software. Peb lub raj xa dej tshiab muaj zog dua li qhov qub. "
Tau qhov twg los: https://www.forbes.com/sites/jabariyoung/2022/08/23/hyperice-targets-weekend-warriors-with-new-version-of-injury-recovery-device-favored-by-nba- hnub qub/