Yuav Ua Li Cas Wing Fest dhau los ua Lub Ntiaj Teb Loj Tshaj Plaws Qaib Wing Festival

Nqaij qaib tis tsis tau ib txwm yog cov neeg nyiam noj zaub mov lawv niaj hnub no. Tshwj xeeb hauv UK.

Raws li ib tug me nyuam, qhov tseeb, Wing Fest tus tsim Richard Thacker pom nws tsev neeg ua liaj ua teb qaib tau tawm tsam kom muab lawv mus dawb.

"Tsuas yog cov lag luam Esxias xav tau lawv, yog li ntau tau xa tawm," Thacker hais. "Tom qab loj hlob nrog ib tug txiv uas tab tom khiav thiab loj hlob ib lub lag luam, txawm li cas los xij, kuv tau saib xyuas cov tswv yim txij li thaum ntxov.

"Kuv muaj kev hwm heev rau kuv txiv thiab tus qaib txo qis, yog li thaum nws cog cov noob ua ib yam dab tsi nrog tis, nws daig tam sim ntawd."

Armed nrog kwv yees li 15 xyoo ntawm qaib tis paub-yuav ua li cas thiab ntau qhov kev mus ncig rau Amelikas hauv kev tshawb nrhiav qhov zais cia rau lawv txoj kev vam meej hauv xeev, Thacker tau qhib cov zaub mov me me pop-up hauv London's The Star los ntawm Hackney Downs.

"Nyob rau hauv 2013 noj cov chav ua noj pub nyob rau hauv daim ntawv ntawm 'pop ups' nyuam qhuav pib hloov zuj zus raws li ib tug tswvyim thiab nws yog ib tug loj kev kawm nkhaus," nws hais.

Thawj thawj zaug, nws tau ua lub luag haujlwm rau cov khoom noj khoom haus, cov txheej txheem hauv chav ua noj, khoom siv, kev coj noj coj ua huv si, npaj zaub mov en masse, thiab lwm yam.

"Nws yog ib kauj ruam tseem ceeb hauv kev nkag siab txog kev lag luam tos txais qhua thiab txhim kho lub tswv yim, tab sis kuj tseem muaj qhov cuam tshuam tsawg rau kev nkag mus rau hauv cov ntsiab lus ntawm kev pheej hmoo nyiaj txiag - yog li qhov pib zoo."

Los ntawm 2014, nws tau mob siab los ua nws tus kheej lub cim hauv London txoj kev nthuav dav cov zaub mov sai sai, yog li txiav txim siab nthuav tawm los ntawm kev nthuav tawm 'Randy's Wing Bar' raws li lub tswv yim standalone.

"Cov qeb 'zoo dua burger' tau dhau los ua ib yam khoom, BBQ thiab pizza tau hloov zuj zus mus, thiab ob peb lwm hom zaub mov tau tsa lawv cov kev ua si tiag tiag, tab sis tis yog qhov tshiab rau qhov chaw," nws hais.

Tau kawg, 'tshiab' los nrog nws cov kev cov nyom. Gourmet qaib tis tsis yog lub tswv yim lossis cov zaub mov uas neeg feem coob tau paub txog (lossis txaus siab rau kev sim, ua tsaug rau cov khoom noj ceev hauv qab no), thiab lawv txoj kev lag luam yuav me me kom txog thaum hloov pauv.

"Lub tswv yim ntawm kev ua koob tsheej ntawm qaib tis, feem ntau, thawj zaug, tsuas yog los pab ua lag luam kuv lub khw muag khoom noj! " nws lees.

Thiab, txawm tias dhau los ua lub ntiaj teb loj tshaj plaws qaib tis Success nyob rau hauv lub xyoo txij li thaum, nws yog ib tug qeeb pib.

"Lub tswv yim ntawm Wing Fest tau txais cov neeg txaus siab tam sim ntawd tab sis kev ntseeg lawv nws tuaj yeem yog 'yam' thiab kev koom tes yog ib zaj dab neeg sib txawv. Nyob rau hauv thawj xyoo, tsis muaj nqi pitch. Kuv yuav tsum them tag nrho cov tub luam £ 100 [$ 130] kom them tus nqi ntawm lawv cov tis! "

Hmoov zoo thaum Lub Orange Buffalo-lwm tus neeg taug kev ntawm London lub tis scene-tshaj tawm tias lawv yuav koom nrog, lwm tus neeg lag luam zaub mov thiab cov khw noj mov ywj pheej ua raws. Txawm hais tias feem ntau tsuas yog pab qaib tis ua ib sab phaj.

Tsuas yog, nws yuav tsis muaj ntau lub koob tsheej uas tsis muaj cov neeg siv khoom, thiab lawv tau ua pov thawj nyuaj rau nrhiav.

"Tau txais cov lus no tawm mus rau cov pej xeem ntawm xoom kev lag luam nyiaj txiag yog qhov kev sib tw tiag tiag," hais tias Thacker. "Kuv tau ua qhov zoo tshaj plaws los sau tsab ntawv tshaj tawm-raws li kuv tau nyeem qhov ntawd yog qhov yuav tsum ua-thiab xa tawm mus rau leej twg kuv ua tau."

Nrog rau qhov chaw ruaj ntseg (txawm tias muaj chaw nres tsheb ntawm lub tsev noj mov hauv Dalston), 300 daim pib muag, thiab xya tus tub luam tab tom nrhiav rau ROI ntawm lawv lub sijhawm, lub siab ntawm nws ib tus txiv neej qhia tau nce.

"Kuv tau khiav lub nkoj nruj thaum nws los txog rau cov nqi thiab nyiaj txiag," nws lees. "P&Ls thiab kev kwv yees siv txawm tias lub lag luam me npaum li cas."

Thacker tau ua ntau txoj haujlwm nws tus kheej los pib, siv nyiaj tsuas yog £ 5000 ($ 6,530) ntawm nws tus kheej cov nyiaj los tsim lub koob tsheej.

Thiab thaum foodie TV program Sunday Brunch muab qhov kev tshwm sim qw ob peb lub lis piam ua ntej, nws tag nrho them tawm.

"Tseem tshuav daim pib, uas yog feem ntau ntawm lawv, muag tawm hauv vib nas this."

Wing Fest yog qhov ua tau zoo tshaj plaws thiab, dhau los ua cov txiaj ntsig hauv thawj xyoo, ib yam dab tsi Thacker xav tau kom nce nrawm.

Los ntawm xyoo peb, daim ntawv cog lus muag daim pib txhais tau tias lub lag luam muaj nyiaj ntsuab txaus sai li sai tau thaum daim pib mus muag, uas them tag nrho cov nqi tsim khoom ua ntej.

Txawm li cas los xij, raws li qhov kev thov tau nce, qhov dhia ntawm 300 (xyoo ib), mus rau 1000 (xyoo ob), mus rau 2000 (xyoo peb) cov neeg pib nthuav tawm cov kab nrib pleb hauv Thacker cov txheej txheem.

"Thaum koj pib nkag mus rau cov neeg ntawd, nws yog ib theem sib txawv ntawm kev npaj cov xwm txheej thiab, txawm tias tsis yog foob pob hluav taws, yog tias koj tsis muaj kev paub dhau los lossis cov peev txheej tau ploj mus," nws hais.

Hloov chaw ntawm kev nrhiav kev nqis peev, Thacker tau xaiv los koom tes nrog kev paub txog kev ua si nawv thiab kev ua koob tsheej Gorilla Events los sau cov kab nrib pleb.

"Yog tsis muaj lawv, Wing Fest yuav tsis tuaj yeem loj hlob. Dan [Baxter, MD ntawm Gorilla Events] thiab nws pab neeg muaj kev paub dhau los, kev txawj ntse thiab cov peev txheej los ua kom haum raws li cov neeg siv khoom xav tau thiab kev muag daim pib loj hlob thoob plaws. ntau yam Qhov chaw Wing Fest. "

Tom qab flinging tis mus rau 10,000 tus neeg mus ncig ua si ntawm London's Poj huab tais Elizabeth Olympic Park hauv xyoo tsib, Wing Fest Manchester thiab Bristol tau ua raws, txhawb nqa cov neeg siv khoom thoob tebchaws ntau dua 20,000 tus neeg los ntawm xyoo yim.

"Kev muag thiab kev lag luam Wing Fest yog txoj haujlwm puv sijhawm, ib yam li kev tsim khoom thiab kev npaj," Thacker hais. "Kev tsim thiab rhuav tshem ntawm cov xwm txheej kuj xav tau ib pab neeg ua haujlwm loj, nrog rau ntau tshaj li ib puas tus neeg ua haujlwm ntawm cov xwm txheej hnub lawv tus kheej.

"Kuv tau nkag mus rau tsis muaj cov peev txheej no ua ntej, yog li kev koom tes tseem qhib qhov rooj rau cov chaw loj dua thiab cov chaw muag khoom thiab yuav ua li cas nrog lawv. Gorilla Cov Txheej Txheem tau muaj kev sib raug zoo nrog cov neeg muag khoom uas tau pab nyiaj ntsuab thiab cov nqi tsim khoom. "

Thaum Covid-19 ntaus UK xyoo 2020, txawm li cas los xij, tsis muaj ib tog twg los tiv thaiv. Txhua qhov xwm txheej yuav tsum tau muab tshem tawm,

Nws lees tias, "Nws yog lub sijhawm zoo nkauj heev," tab sis peb muaj hmoo heev uas peb muaj cov neeg siv khoom txhawb nqa.

Thaum muab cov kev xaiv, 50% ntawm cov neeg uas twb tau yuav daim pib xaiv dov lawv daim pib mus rau 2021, thiab lwm 30% pauv lawv daim pib rau lub Swag Box kom lawv thiaj li muaj me ntsis ntawm Wing Fest nyob rau hauv tsev thaum lub sij hawm kaw.

"Thaum lub sijhawm tshem tawm, peb twb tau rub qhov cuam tshuam ntawm ntau tus nqi uas peb tsis tuaj yeem rov qab tau, yog li kev lag luam twv yuav raug cuam tshuam rau xyoo 2020/2021."

Thiab thaum qhov kev tshwm sim tseem ceeb, London Wing Fest, tau muag tawm dhau kev kaw cia, txuas ntxiv kev kaw cia tsis tu ncua txhais tau tias nws tsis paub yog tias thiab thaum twg nws tuaj yeem mus tom ntej.

"Tom qab muaj kev nruj heev thiab ntsia thawv-tom ob peb lub lis piam, nws thiaj li raug tshem tawm tsib hnub ua ntej qhov kev tshwm sim yuav tshwm sim. Peb yog li ntawd tsuas yog ib qho ntawm cov xwm txheej loj uas tshwm sim thawj lub lis piam txhua tus neeg tawm ntawm kev kaw thiab tib neeg mus qus! Peb muaj hmoo heev. "

Tshwj xeeb yog vim li cas, ua tsaug rau tus qauv thiab qib ntawm kev tsim khoom nce ntau xyoo dhau los, cov ntsiab lus tawg tau ntau dua.

"Nws ua rau mus rau qhov chaw tshiab muaj kev pheej hmoo ntau dua," nws hais. "Txhua zaus peb tso tawm hauv lub nroog tshiab, nws yog qhov tseem ceeb zoo li kev pib ua lag luam tshiab thiab yuav tsum tau ua tib zoo xav. Txhua qhov xwm txheej tau raug kho raws li kev ua haujlwm ib leeg kom paub tseeb tias lawv tau ua qhov lawv xav ua, tab sis koj tsis tau txais lub sijhawm thib ob lossis lub sijhawm qhib koj lub qhov rooj thiab tsim kev sib tw zoo li koj ua nrog tsev noj mov. "

Xyoo no Wing Fest yuav nthuav dav mus rau nws qhov chaw thib plaub thiab thib tsib hauv tebchaws Askiv, Birmingham, koom tes nrog Digbeth Dining Club (incubators ntawm ntau tus neeg lag luam khoom noj tsis txaus ntseeg uas tau mus rau tsim cov cib thiab mortar qhov chaw), thiab Derby, hauv kev sib tw los tuav me me. cov xwm txheej hauv nroog nyiam zaub mov.

"Wing Fest ib txwm tau hais txog kev tso txhua tus tub luam rau hauv qib kev ua si, thiab muab lub sijhawm rau txhua tus neeg tau lees paub txog qhov zoo ntawm lawv cov tis."

Txij li thaum nws tso tawm, cov tub lag luam tau raug caw tuaj sib tw hauv kev sim saj kom lawv cov qaib tis tsim tau zoo tshaj plaws Buffalo Wing los yog Zoo Tshaj Plaws Wing (nrog rau Cov Neeg Xaiv Khoom Plig thiab Cov Neeg Txiav Txim Xaiv Khoom Plig).

Tom qab Wing Fest cov yeej tau dhau los ua neeg nyiam heev hauv lawv cov cheeb tsam lawv tau feem ntau outgrown lawv txoj kev lag luam zaub mov. Cov tub lag luam xws li Wingmans, Thunderbird thiab Chicken George, nrog rau lwm tus, tseem tau mus rau qhib cov khw noj mov uas muaj kev vam meej.

"Los ntawm 2019 qhov kev thov rau qhov chaw siab heev peb yuav tsum tau pib mus xyuas ntau ntawm cov neeg uas tau thov kom ua tau zoo li lawv cov tis kom pom tias lawv ntaus tus qauv ua ntej peb caw lawv!" hais tias Thacker.

"Qhov no tau pab thawb qhov zoo ntawm tis hauv UK mus dhau lub ru tsev. Lawv tsis raug txiav tawm lawm tab sis tam sim no tau hwm cov haujlwm ntawm kev ua noj ua haus uas nthuav tawm txhua yam ntawm cov qauv, tsw thiab cov ntsiab lus pom zoo. Kuv tau noj tis thoob plaws ntiaj teb, hauv ntau lub nroog loj, tab sis London tis scene yog nyob deb ntawm qhov zoo tshaj plaws hauv ntiaj teb. "

Nyob rau hauv tag nrho, 45,000 tus neeg yuav tau txais kev pabcuam tis los ntawm 80 lub tsev noj mov sib txawv, cov neeg lag luam zaub mov, pop-ups thiab pab pawg BBQ ntawm xyoo no Wing Fest cov xwm txheej

"Vam tias UK txoj kev hlub ntawm zaub mov thiab nthuav qhia nws txoj hauv kev no txuas ntxiv mus.

"Cov nqaij noj tag nrho yog qhov txo qis, tab sis kev noj nqaij qaib tau nce sai, yog li cia siab tias qhov no txhais tau tias muaj qhov chaw rau ob peb Wing Fest ntau xyoo tom ntej!"

Tau qhov twg los: https://www.forbes.com/sites/lelalondon/2022/04/22/how-wing-fest-became-the-worlds-largest-chicken-wing-festival/