Yuav Ua Li Cas Ob Tus Poj Niam Oakland Rethinking Champagne Nrog Ib Lub Caw Caw Subscription

Niaj hnub no, muaj ib tug subscription rau txhua yam. Txiav mezcal rau koj lub qhov rooj txhua lub hlis, lossis rov qab muab koj cov tshuaj txhuam hniav ntxiv rau ib ntus. Txhua yam koj xav tau, nyeem, haus, lossis xav tau tuaj yeem tshwm rau ntawm koj lub qhov rooj.

Xws li zoo heev Champagne.

Xyoo 2020, cov phooj ywg zoo tshaj plaws thiab cov npuas-obsessed Erica Davis thiab Catherine Carter tau teeb tsa los nrhiav txoj hauv kev los coj cov neeg siv khoom zoo Champagne.

"Peb yuav mus ncig ua si rau Napa txhua lub sijhawm thiab rau peb tus ntxhais hmo ntuj, peb yuav xaj ib lub raj mis zoo Champagne. Peb yuav pom tias feem ntau, peb yuav xaj ib lub raj mis uas kuv hlub thiab nws tsis, los yog lwm yam. Los yog, peb ob leeg yuav hlub ib lub raj mis tab sis tsis paub tias vim li cas peb hlub lawv. Thaum peb tab tom nrhiav ib txoj hauv kev kom pom cov cawv txiv hmab lossis Champagne, peb tsis pom dab tsi. Kev nkag mus rau qeb tau txwv! Thaum peb pib tshawb nrhiav cov qeb, peb pom tau tias muaj ob peb txoj hauv kev kom txaus siab rau cov cawv txiv hmab thiab Champagne. "

Yog li lawv tsim The Sip, qhov kev pabcuam txhua hli nqa cov npuas npuas rau cov neeg siv khoom thoob plaws tebchaws. Lub thawv ob-hli tau txais cov neeg siv khoom peb 187mL fwj npuas lossis ib nrab-lub raj mis thiab ib lub 187mL, ntxiv rau cov lus qhia tasting thiab $ 10 credit rau lub raj mis puv.

Lawv cov khoom muaj xws li boutique fwj zoo li B. Stuyvesant (tsuas yog Dub poj niam-muaj lub tuam txhab champagne hauv Tebchaws Meskas raws li hauv Brooklyn NY.) thiab Wachira (thawj Kenyan-American winery), nrog rau cov khoom qub qub - Moet & Chandon, Veuve Clickquot, thiab lwm yam.

Vim li cas cov fwj me me? Nws tso cai rau cov neeg haus dej haus ntau lub raj mis sib txawv ntawm ib sab lossis hauv cov ntawv me me, tsis yog kev cog lus. Davis hais tias "Lub raj mis puv loj ntawm Champagne yog qhov kev cog lus loj," Davis hais. “Peb tau siv ntau pua daus las rau lub raj mis thiab qee zaum peb tsis nyiam lawv. Thiab tsis zoo li tseem wine, ib zaug koj pop nws koj zoo nkauj npaum li cas los ua kom tiav lub raj mis. Nws ua rau nws txaus siab tias peb muab kev pabcuam ib leeg yog li lawv tsis tas yuav txhawj xeeb txog kev cog lus. Yog tias lawv nyiam lub raj mis, lawv tuaj yeem siv peb qhov kev thov $ 10 mus rau lub raj mis. "

Davis thiab Carter pom cov nyiaj tau los loj hlob 400% thawj xyoo. Txij li thaum pib, Lub Sip tau rub ntau dua $ 2 lab hauv kev muag khoom thiab muaj cov neeg siv khoom ntawm 25,000 muaj zog, suav nrog cov neeg siv khoom niaj hnub thiab cov neeg siv khoom lag luam. Lub Sip tam sim no muaj 55 SKUs ntawm sparkling wines hauv nws cov ntaub ntawv.

Ib feem pua ​​ntawm txhua lub thawv mus rau kev muab dej huv rau East Oakland Community Project. Lub Sip tau pub 2,5000 nkas loos dej rau hnub no los ntawm kev pub dawb.

Ib feem ntawm Davis thiab Carter txoj kev vam meej yog Lub Sip lub peev xwm los thov rau ntau tus neeg haus dej haus cawv, tsis yog Champagne-obsessed.

“Peb ib txwm yog ib tug tswv cuab ntawm cov kev pabcuam subscription. Yog li tsim Lub Sip, peb tau ua kom paub tseeb tias muaj qhov kev tshawb pom tsis sib haum - yog tias koj tau txais lub raj mis qab thiab nrhiav tsis tau nws nyob qhov twg, zoo, qhov ntawd nqus. Yog li peb kuj tso cai rau peb cov neeg siv khoom ntsuas thiab tshuaj xyuas cov khoom, yog li peb tuaj yeem muab cov lus pom zoo ntxiv uas poob rau hauv tib qhov tsw qab. Nws nrhiav tau lub raj mis uas koj nyiam thiab nrhiav pom lwm yam cawv uas koj lub palate yuav nyiam. " Nrog rau kev lag luam poob qis, cov khoom lag luam tau hais tawm, cov neeg tuaj yeem nthuav dav lawv lub palate thaum khaws lawv cov peev nyiaj: feem ntau cov thawv ($ 59.95 ib lub thawv ntawm ib ob-hli subscription) raug nqi tsawg dua ib lub raj mis ntawm Fabkis Champagne.

Sab nraud ntawm cov neeg siv khoom, cov kev pabcuam kev tso npe kuj tseem muaj lub khw hauv online muaj zog rau ib lub thawv tasting - 30% ntawm lawv cov lag luam yog kev tso npe raws, thaum tus so yog padded tawm los ntawm kev lag luam-rau-kev lag luam thiab cov neeg yuav khoom hauv online. "Peb tau pom ntau qhov kev txaus siab los ntawm cov neeg siv khoom ncaj qha nrog rau kev lag luam-rau-kev lag luam. Cov lag luam uas sim ua kom lawv cov neeg ua haujlwm zoo siab. "

Lub duo ua haujlwm nrog ntau tus neeg tsim khoom loj thiab me los tsim cov kev xaiv me me. “Cov neeg thiab cov neeg tsim khoom tau pib paub txog cov txiaj ntsig ntawm cov ntawv me. Nyob rau sab nraub qaum ntawm qhov nrov ntawm cov kaus poom wines, wineeries tau smartened. Peb tau txais los ntawm kev sib koom ua ke ntawm cov neeg tsim khoom uas twb muab cov qauv me me thiab cov neeg tsim khoom uas tsim cov ntawv me me tshwj xeeb rau peb. "

Cov thawv yav tom ntej yuav nthuav dav mus rau qhov ci ntsa iab cocktail realm, nrog cov fwj me me ua ke nrog cov ntsuj plig thiab cov khoom sib xyaw ua ke rau kev tsim Fabkis 75 thiab lwm yam effervescent classics.

“Tib neeg muaj cov txheej txheem xav tias sparkling caw yog rau lub sijhawm tshwj xeeb. Tab sis tom qab txhua yam uas txhua leej txhua tus tau dhau mus, peb tsim nyog cov cawv txiv hmab. "

Tau qhov twg los: https://www.forbes.com/sites/katedingwall/2022/11/25/how-two-oakland-women-are-rethinking-champagne-with-a-sparkling-wine-subscription/