Yuav Ua Li Cas Qhov Nyiaj Them Nuj Nqis Sneaker Koom Tes Nrog Khoom Muag Khoom Muag Khoom Tshiab NFT Ua Lag Luam Ntawm Metaverse Fashion Week Hauv Decentraland

Ua ke nrog cov khoom kim heev NFT kev lag luam Tsis suav nrog, khoom kim heev Italian khau ntaub ntawv lo Hogan tuav ib qho ntawm cov neeg nyiam tshaj plaws txog tom qab ob tog ntawm Decentraland's Metaverse Fashion Week. Lub taub hau los ntawm Fab Kis tus superstar DJ Bob Sinclar ua yeeb yam nyob ntawm lub vijtsam, nws koom nrog kev sib tw seev cev uas avatars tuaj yeem pov cov duab nrog kev pab los ntawm kev tsim ua las voos tsim lub tshuab hluav taws xob daim ntawv thov.

Sinclar nws tus kheej tau xyaum ua haujlwm zoo hauv kev ua si digital teeb. Thaum lub ntiaj teb raug kaw thaum lub sijhawm Covid-19 kis thoob qhov txhia chaw nws tau ua sijhawm ntev Instagram Lives txhua hnub thaum 2 teev tsaus ntuj los ntawm nws lub studio Paris.

Ua ntej qhov kev tshwm sim, Exclusible tau tshaj tawm cov kev sib txuas ntawm nws Twitter tuav kev caw nws cov zej zog kom tau 10,000 dawb txwv ib tsab Decentraland (DCL) wearables xws li kaus mom, tsom iav thiab T-shirts rau lawv avatars rau pob zeb ntawm tog. Txhawm rau qhib cov no, cov neeg siv yuav tsum tau ua qee yam kev ua xws li koom nrog cov npe 'Discord channels. Hais tias wearables raug xa mus rau lawv cov hnab ev khoom DCL ntawm airdrop.

"Peb nyiam lub tswv yim los caw tib neeg los koom nrog Hogan, los tuav lub hom phiaj ntawm tus cwj pwm thiab thaum kawg muaj kev lom zem, hais tias Hogan tus thawj tswj hwm Andrea Della Valle ntawm nws lub hom phiaj Metaverse ntawm kev sib txuas cov zej zog kev lom zem nrog cov khw muag khoom.

Hais lus los ntawm email, Della Valle uas tseem yog tus lwm thawj ntawm Hogan's Tod's Group niam txiv tau hais ntxiv tias nws yog ib qho tseem ceeb rau kev lag luam "kom muaj kev tsim kho tshiab thiab hla ciam teb ib txwm los tshawb nrhiav cov hauv kev tshiab."

Hogan tau teeb tsa lub khw hauv DCL nrog lub khw muag khoom pop-up uas tau pib tshaj Metaverse Fashion Week (MVFW) thiab tau teem sijhawm nyob hauv qhov chaw rau rau lub hlis.

Ntawm kev muag khoom yog NFTs txhiv tau rau lub cev versions ntawm nws tus tshiab 'Untraditional' khau ntaub, ib qho kev rov luam tawm ntawm thawj tus qauv nws puas tau ua uas yog raws li ib txwm khau kab civliv. Cov kev hloov kho tshiab suav nrog cov ntsiab lus ruaj khov xws li cov roj hmab rov siv dua thiab cov ntaub pua plag.

Qhov kev sib pauv ntawm cov cuab tam digital rau lub cev yog ua tau los ntawm Boston Protocol ua kom siv thev naus laus zis uas txuas nrog blockchain raws li cov ntawv cog lus ntse rau lub ntiaj teb cov cuab tam tiag tiag yam tsis tas yuav muaj qhov nruab nrab nruab nrab.

Thaum lub Untraditional sneaker collection kuj muaj nyob rau hauv Hogan lub cev lub khw muag khoom, qhov zoo ntawm kev yuav ib daim hauv DCL yog tias cov neeg yuav khoom kuj tau txais nws cov digital sib npaug hauv daim ntawv ntawm DCL wearable.

Raws li rau ntau lub npe xws li cov koom nrog Metaverse Fashion Week Philipp Plein, Thiab Dundas, xws li 360 txoj hauv kev tseem ceeb rau Della Valle. "Hogan tau dhau los ua nto moo rau nws cov khoom, nws txoj kev ua neej tshwj xeeb, kev ua haujlwm yog li nws yog qhov tseem ceeb heev los ua cov khoom, pom tau qee yam," nws hais.

Nws tau xaiv los txuas ntxiv nws lub khw muag khoom teeb tsa hauv DCL dhau ntawm MVFW txhawm rau nkag siab zoo dua Web 3.0 playbook: "Raws li qhov nrawm peb tau xaiv lub sijhawm ntev dua los ntsuas, nyeem thiab hnov ​​​​mob."

Cov theem tom ntej hauv kev nthuav tawm ntawm nws lub hom phiaj Metaverse txoj kev yuav yog lub Plaub Hlis 3 tso tawm ntawm kev txwv tsis pub khiav ntawm 500 NFT artworks ntawm lub khw Exclusible. Exclusible tab tom ua lub npe rau nws tus kheej nrog nws lub vev xaib tshiab 3.0 ua haujlwm hauv cov khoom kim heev thiab hauv lub hli dhau los ib leeg tau koom tes nrog NFT cov haujlwm nrog Asprey Bugatti, Amedeo cov hniav nyiaj hniav kub thiab Louis Moinet timepieces.

Lub Hogan NFTs tau tsim nyob rau hauv kev koom tes nrog tsib tus kws kos duab digital curated los ntawm Braw Haus lub tswv yim studio: Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti thiab Finn Berenbroek. Lawv tau hloov pauv 'dawb canvas' nthuav tawm los ntawm Untraditional khau ntaub rau hauv mesmeric multidimensional art pieces nrog ib tug tshiab ntau yam ntawm augmented kev muaj tiag functions.

Hogan tsis yog neeg txawv teb chaws rau lub zog ntawm kev sib koom tes zoo kom ncav cuag cov neeg tuaj saib tshiab thiab yav dhau los tau koom tes nrog Karl Lagerfeld thiab London raws li stylist thiab editor Katie Grand kom rov xav txog nws cov khau ntaub.

Della Valle ntseeg siab tias qhov kev sim ua raws li Metaverse tshiab kawg no yuav muaj qhov tshwm sim zoo sib xws. Nws tau hais tias "Cia peb hais tias qhov no yeej yog lub sijhawm zoo los koom nrog cov zej zog nce siab ntawm cov tub ntxhais hluas cov neeg siv khoom siv digital," nws hais.

Nws ntseeg tias Metaverse nthuav tawm txoj hauv kev los "kev sib txuas lus sib txawv, nthuav dav dua" uas "tej zaum yuav muaj txiaj ntsig zoo rau kev muag khoom."

Txawm li cas los xij, nws kuj lees paub tias Web 3.0 tsis yog yam tsis muaj kev sib tw, suav nrog nws qhov kev cia siab rau cryptocurrency ua piv txwv. Txoj kev daws teeb meem, nws xaus lus, yog "kom qhia tsis yog peb tus kheej nkaus xwb tab sis peb cov kiv cua - tam sim no thiab yav tom ntej. Lub sijhawm yuav qhia. "