Yuav Ua Li Cas Therabody Yog Revolutionizing Cov Khoom Muag Raws Li Cov Muag Khoom Nrog Kev Pabcuam Raws Li Lub Tswv Yim

Cov khw muag khoom lag luam rau cov khoom lag luam raws li cov khoom lag luam ib txwm tsom rau kev muag khoom. Txawm li cas los xij, nrog cov npe digital tshiab, cov chaw no kuj tseem muaj qee yam kev paub dhau los thiab kev pabcuam. Piv txwv li, Warby Parker muab kev kuaj qhov muag ntawm ntau qhov chaw, thiab cov hniav nyiaj hniav kub zoo li Mejuri thiab Astrid & Miyu muab pob ntseg tho hauv khw. Txawm li cas los xij, txawm tias cov khoom lag luam tshiab tshaj plaws tsis tshua muaj lub tswv yim tsim rau kev pabcuam. Tab sis qhov ntawd yog qhov tseeb Kev Nyuaj Siab, tus thawj coj ntawm kev noj qab haus huv kev lag luam thev naus laus zis paub txog nws lub npe nrov Theragun, tab tom ua nrog nws lub tswv yim muag khoom tshiab - Rov pib dua.

Rov pib dua qhov chaw muab cov kev pabcuam tech-centric kev noj qab haus huv thiab kev noj qab haus huv, suav nrog kev zaws thiab ncab, TheraFace PRO lub ntsej muag, cryotherapy, tag nrho lub cev lub teeb liab kho, suab kho, IV hydration, hyperbaric chambers, thiab ntau dua. Rov pib dua yog qhib hauv Philadelphia's Fishtown, Los Angeles' Brentwood, Manhattan Beach, thiab Houston. Thaum kawg ntawm lub xyoo, lub tuam txhab npaj yuav muaj tshaj 20 qhov chaw lub cev, suav nrog Resets thiab cov khw muag khoom ib txwm muaj.

"Peb tau tsim Reset los muab cov neeg nkag mus rau cov thev naus laus zis kev noj qab haus huv zoo tshaj plaws uas tib neeg feem coob tsis muaj pov tseg. Txawm hais tias muaj coob tus neeg siv peb cov khoom hauv tsev, peb Cov Kws Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij Tshaj Lij tsim thiab tswj hwm kev sib xyaw ua ke ntawm cov thev naus laus zis los pab peb cov neeg siv khoom nrog lawv tus kheej cov ntsiab lus mob, "hais qhia Benjamin Nazarian, CEO ntawm Therabody, ntxiv tias "pab pawg kho cov neeg siv khoom kho mob. raws li lawv xav xav li cas thaum lawv tawm - txawm tias qhov ntawd yog kev kho mob ntawm lub cev, kev ntxhov siab, lossis pw tsaug zog tsis zoo. "

raws li McKinsey, kev lag luam thoob ntiaj teb kev noj qab haus huv yog kwv yees li $ 1.5 trillion, nrog rau cov kev pabcuam tsim txog li 30%. Txawm li cas los xij, lub tuam txhab kev sab laj cia siab tias cov kev pabcuam yuav dhau los ua qhov sib txawv uas yuav txhim kho cov khoom noj qab haus huv zoo dua li hloov nws, qhia txog qhov muaj peev xwm loj hlob thiab kev ua neej ntev ntawm cov khoom lag luam raws li cov kev pabcuam.

Cov khoom lag luam raws li hom qhib kev pabcuam raws li cov ntsiab lus tsis tshua muaj tab sis loj hlob hauv kev muaj koob meej.

Kev pabcuam raws li hom muag khoom zoo li nrov dua li lwm tus. Mus rau kev hais kwv txhiaj, chaw so, lossis chaw ua si, thiab tej zaum yuav muaj cov khoom lag luam muag. Txawm tias cov kev pabcuam digital, Rowan, paub txog nws cov kev pabcuam pob ntseg los ntawm cov kws saib xyuas neeg mob muaj ntawv tso cai, muag ncaj qha rau cov neeg siv khoom hypoallergenic cov khoom hauv khw thiab hauv online. Los yog trendy vet clinic, Bond Vet, muag nws tus kheej cov tshuaj kho thiab kho cov khoom hauv online thiab ntawm nws ntau qhov chaw East Coast.

Ntawm qhov tod tes, ob peb tus neeg muag khoom raws li cov khoom lag luam tau cog lus rau qhov kev pabcuam tsom mus rau lub cev, tab sis ib qho ntawm cov npe no yog RH. Cov khw muag khoom hauv tsev muaj ntau qhov kev pabcuam muaj tswv yim, suav nrog tsev so, dav hlau, thiab yachts rau nqi xauj tsev, assumedly furnished hauv RH cov khoom. Ib yam li ntawd, Shinola muaj ib lub tsev so nyob hauv plawv nroog Detroit thiab Madison Reed, qhov ncaj qha rau cov neeg siv khoom hauv tsev cov plaub hau xim xim, tau qhib ntau dua 60 cov plaub hau xim plaub hau thoob plaws Asmeskas, nrog rau kev npaj yuav qhib ntau dua. Tsis tas li ntawd, lub tuam txhab nyuam qhuav tshaj tawm Lwm qhov kev nrhiav nyiaj txiag ntawm $ 33 lab, coj nws tag nrho kev nrhiav nyiaj txiag tshaj $ 230 lab. Nws npaj yuav siv qhov kev hloov tshiab no los txhim kho nws cov plaub hau xim Bar kev loj hlob, aiming mus ua hauj lwm 80 qhov chaw nyob rau thaum xaus ntawm lub xyoo.

Kev pabcuam cov chaw muag khoom pab txhawb kev sib tw nrog ib hom khoom.

Txawm hais tias muaj kev lag luam loj hlob ntawm cov khoom lag luam digital uas muab cov kev pabcuam lub cev, nws tseem tsis tau muaj nyob thoob plaws, uas ua rau cov khw muag khoom muaj kev paub tshwj xeeb, ua kom muaj kev sib raug zoo ntawm cov neeg siv khoom thiab cov khoom lag luam.

Nyob rau hauv rooj plaub ntawm Therabody's Reset, cov kev pabcuam raws li lub tswv yim muag khoom yuav tso cai rau lub hom phiaj los tsim kev sib raug zoo ntawm tus kheej nrog nws cov neeg siv khoom. "Peb txhawb kom cov neeg tuaj xyuas Reset thaum lawv xav tau kev so los ntawm cov kev ntxhov siab niaj hnub hauv lawv lub neej thiab xav txhim kho lawv lub cev thiab lub hlwb kev noj qab haus huv. Ntau yam kev kho mob uas peb muab muab rau peb cov neeg siv khoom xaiv los pab lawv zoo dua, txawm tias lawv tab tom mob nqaij leeg tom qab ua haujlwm hnyav, rov zoo los ntawm kev raug mob, lossis raug mob ntev, "Nazian hais.

Kev sib kis thoob ntiaj teb thiab kev cais nws tau coj lub ntiaj teb tau nthuav dav qhov xav tau kev noj qab haus huv ntawm lub cev thiab lub hlwb. Cov hom kev noj qab haus huv tau pom qhov tsis muaj qhov tsis zoo ntawm tib neeg txog kev noj qab haus huv thiab tab tom tsim kev paub txog lub cev uas hais txog nws. Ritual, ib hom tshuaj kho mob hauv Los Angeles paub txog nws cov vitamins, zoo ib yam tsis ntev los no qhib nws thawj lub khw, npaj siab siv qhov chaw kom paub thiab qhia nws cov neeg siv khoom.

Yog li ntawd, ntau lub npe, tshwj xeeb tshaj yog cov kev noj qab haus huv, yuav zoo li qhib kev pabcuam raws li cov ntsiab lus muag khoom yav tom ntej. Raws li Nazarian hais tias, "cov neeg siv khoom tau tsom mus rau lawv txoj kev noj qab haus huv tag nrho, uas tsis yog tsuas yog hais txog kev noj qab haus huv lossis kev noj haus, thiab cov qauv no tau nrawm dua thaum COVID thiab nyob ntawm no. Hauv kev noj qab haus huv thiab kev noj qab haus huv, cov khoom lag luam yuav tsum muab cov neeg siv khoom paub txog kev tshawb fawb los qhia tias lawv cov khoom thiab cov kev pabcuam tau pab tib neeg saib xyuas lawv lub cev li cas lawv tsis tuaj yeem mus rau lwm qhov - thiab Reset ua li ntawd. "

Tau qhov twg los: https://www.forbes.com/sites/brinsnelling/2022/07/26/how-therabody-is-revolutionizing-product-based-retail-with-a-service-based-concept/