Yuav Ua Li Cas Cov Chainsmokers Yuav Siv Pearpop Thiab Tubular los tsim kom muaj kev lag luam zoo dua

Teb Chaws Asmeskas DJ / tus tsim tawm duo The Chainsmokers tsis yog cov kws ntaus suab paj nruag thiab ua yeeb yam ua tau zoo. Zoo li ntau ntawm lawv cov phooj ywg uas tau tsim cov hauj lwm ruaj khov hauv kev lag luam suab paj nruag hloov pauv sai, Alex Pall thiab Drew Taggart kuj tseem yuav tsum tau koom nrog kev lag luam ntawm lawv txoj kev muaj tswv yim, siv kev sib raug zoo xov xwm thiab cuam tshuam nrog cov hom lag luam los pab ua neej nyob. .

Muab qhov kev lag luam suab paj nruag hloov mus rau streaming, thiab qhov cuam tshuam loj heev uas cov kev sib raug zoo-video platforms xws li TikTok thiab YouTube tau muaj rau cov kws ntaus suab paj nruag txuas nrog cov kiv cua, nws tsis xav tsis thoob tias cov hom lag luam niaj hnub ncav cuag Pall thiab Taggart rau kev koom tes. Tab sis kev ua lag luam kev lag luam cuam tshuam ntau dua li qhov yooj yim 'yog,' ua raws li kev tshaj tawm video online.

nrog lub rooj sib tham loj VidCon influencer rov qab mus rau qhov xwm txheej ntawm tus kheej hnub no hauv Anaheim, Calif., kuv xam phaj Pall los ntawm email ua ntej lub lim tiam. Peb tau tham txog yuav ua li cas Cov Chainsmokers siv lub lag luam-kev sib koom tes platform Pearpop los xyuas seb cov nkauj twg ua tiav nrog cov kiv cua, hom hom twg lawv yuav xav ua nrog thiab ntau dua. Cov Chainsmokers nyiam Pearpop ntau heev, lawv tau nqis peev hauv tuam txhab.

Pearpop nyuam qhuav tshaj tawm kev koom tes nrog kev sib raug zoo-video metrics tuam txhab Tubular Labs los txuas cov ntaub ntawv muag khoom los ntawm AmazonAMZN
thiab WalmartWMT
nrog rau social-video saib tus cwj pwm. Pearpop tau koom nrog Tubular qhov uas twb muaj lawm Consumer Insights muab rau kev sib koom tes.

Piv txwv li, duo cov kiv cua yog, piv txwv li, plaub zaug feem ntau yuav mus kav khw rau cov phau ntawv ntawm Walmart dua li qhov nruab nrab cov neeg saib video. Lwm cov lus qhia dhau ntawm The Chainsmokers suav nrog:

• Ze li ntawm 20% ntawm tus neeg ua yeeb yam Kevin Hart cov neeg tuaj saib tau yuav khoom hluav taws xob ntawm Amazon nrog 30 hnub ntawm kev saib ib qho ntawm nws cov yeeb yaj kiab.
• MrBeast, tus tsim YouTube nrov heev thiab tus neeg pab txhawb nqa, muaj cov neeg tuaj saib uas muaj plaub npaug ntau dua li qhov nruab nrab mus yuav khoom ntaus pob tesniv ntawm Amazon.
• Cov neeg tuaj saib rau Instagram hnub qub Sommer txoj sab ci yog 7.4 npaug ntau dua yuav mus kav Amazon rau nas ncoo hauv 30 hnub ntawm saib ib qho ntawm nws cov yeeb yaj kiab.

Tubular-Pearpop kev sib koom tes sawv cev rau qhov muaj peev xwm loj rau cov neeg tsim xws li Chainsmokers uas vam khom rau cov khoom lag luam, tab sis yuav tsum tau qhia lawv cov neeg koom tes ua haujlwm li cas, Pall tau hais. Hauv qab no yog ib qho kev hloov kho me ntsis ntawm peb cov lus sib tham:

Forbes: Cov Chainsmokers siv Pearpop thiab Tubular li cas? Ib qho piv txwv ntawm qhov project uas cov ntaub ntawv thiab lwm yam ntaub ntawv tau pab tsav koj lub lag luam thiab kos duab?

Pall: Peb tau siv qhov tseem ceeb ntawm Pearpop ntau zaus nrog peb cov kev tshaj tawm tsis ntev los no. Nws yog ib qho kev pab zoo heev rau peb tsis yog tsuas yog cog cov tswv yim thiab cov nkauj rau Tiktok tab sis kuj tseem taug qab qhov zoo li txuas lossis tsis tau. Hauv peb lub qhov muag, Pearpop pab txhawb, teeb tsa thiab tawm tswv yim kev tshaj tawm thiab ntau ntxiv, thaum koj pom ib yam dab tsi nias, nthuav nws. Peb tseem tsis tau muaj lub sijhawm los siv Tubular tab sis peb zoo siab heev txog qhov kev cia siab ntawm nws. Ntau npaum li cas tuaj yeem tau txais ntawm ob sab ntawm qhov sib npaug los ntawm kev pabcuam zoo li no. Kuv xav tias yog ib yam dab tsi Pearpop ib txwm ua haujlwm zoo rau, pom cov khoom los ntawm ob sab, qhov khoom thiab qhov xav tau, dab tsi yog qhov kev cia siab thiab kev xav tau thiab lwm yam.

Forbes: Kuv nkag siab koj kuj yog Pearpop cov tub ua lag luam. Dab tsi coj koj los nqis peev hauv lub tuam txhab, thiab qhov twg koj thiab Drew tau nqis peev hauv thev naus laus zis thiab kev lom zem? Qhov no puas haum rau koj cov tswv yim rau koj txoj haujlwm muaj tswv yim thiab kev lag luam tom qab koj txoj haujlwm?

Pall: Yog, peb tau nqis peev tus kheej. Kuv hais rau nws me ntsis hauv nqe lus nug kawg, tab sis rau peb, peb paub tias Pearpop yog hais txog kev nqa cov ntaub ntawv thiab lub zog nrog nws mus rau pem hauv ntej, tab sis tsis yog rau ib tog koom nrog tab sis rau txhua tus. Qhov ntawd rau peb yog qhov xwm txheej ntawm kev lag luam zoo thiab lawv nkag siab qhov sib npaug nws cuam tshuam nrog kev sib raug zoo (video), thiab cov neeg siv khoom. Raws li cov tub ua lag luam, peb yog tib neeg ua ntej, peb nyiam nqis peev rau cov neeg uas tab tom saib cov khoom los ntawm qhov tshiab lossis txawv qhov kev xav, sim cuam tshuam cov xwm txheej quo lossis coj kev paub zoo dua rau yav tom ntej. Peb muaj kev xaiv zoo nkauj thaum peb nqis peev hauv kev sib raug zoo thiab cov neeg siv khoom tab sis qee qhov kev nqis peev uas peb tau ua yog Fanhouse, Slushy, Royal, Beacons, Stir, PopShop Live, Underdog Fantasy thiab lwm yam. Tag nrho cov kev nqis peev no (yog nyob rau hauv) kev lag luam (uas) nyob rau hauv ib co duab los yog daim ntawv tiag tiag coj mus rau hauv ib qho kev paub tshiab, thiab ib qho zoo dua ntawm qhov ntawd, ntawm kev sib raug zoo thiab cov neeg siv khoom.

Forbes: Tham txog cov teeb meem Cov Chainsmokers tau ntsib kom tau txais cov ntaub ntawv txaus txog lawv cov haujlwm, tshwj xeeb tshaj yog thaum ua haujlwm nrog cov hom. Nws yog ib qho kev tsis txaus siab, tab sis yuav ua li cas Pearpop / Tubular kev sib txuas yooj yim rau qhov xwm txheej?

Pall: Zoo, Kuv tsis tuaj yeem xav txog ib tus neeg tsim, tus kws kos duab lossis koj lub npe uas tau txais kev txhawb nqa rau cov lag luam lossis cov phiaj xwm uas tsis tau xav txog lawv tus kheej, "Txawm tias cov nyiaj them poob haujlwm, qhov tseem ceeb dua kuv cov kiv cua puas cuam tshuam txog qhov no?" Thaum kawg ntawm txhua lub sijhawm koj ua phem rau koj cov kiv cua ib yam dab tsi uas tsis txuas, koj tsis yog ua rau koj tus kheej thiab koj txoj kev sib raug zoo nrog koj cov kiv cua tab sis kev lag luam kev sib raug zoo nws tus kheej. Nws zoo nkaus li pom tseeb thaum koj hais nws nrov, tab sis nyob rau hauv nruab nrab ntawm tag nrho cov no, muaj ntau qhov grey qhov chaw uas koj tsuas yog ua qhov kev xav. Peb tau ua ntau yam deals nyob rau hauv retrospect peb xav peb to taub me ntsis zoo dua qhov peb cov kiv cua xav tau tiag tiag. Tubular yuav tshem tawm tag nrho cov kev paub tsis meej thiab kev kwv yees thiab tso cai rau kev noj qab haus huv tiag tiag, kev ua haujlwm zoo kom txav mus tom ntej qhov twg ob tog zoo siab koom nrog. Yog tias kuv paub lub tuam txhab khaub ncaws uas peb tau txhawb nqa tau hnav lossis yuav los ntawm feem pua ​​​​ntawm peb cov kiv cua, kuv yuav xav tau ntau dua mus rau saum toj thiab tshaj qhov tsawg kawg nkaus kev txhawb nqa.