Yuav ua li cas Taylor Swift tig 'Ib tag hmo' rau hauv nws qhov kev vam meej tshaj plaws album tsis tau

Taylor Swift's "Ib tag hmo" yuav ua rau cov neeg nyiam indie-cov neeg nyiam ntawm nws cov nkauj dhau los poob siab, tab sis rhuav tshem ntau qhov muag thiab streaming cov ntaub ntawv hauv nws lub lim tiam, suav nrog noj tag nrho cov saum 10 qhov chaw ntawm Billboard Hot 100, Swift's thib kaum album yog nws qhov ua tau zoo tshaj plaws tsis tau, rhuav tshem cov ntaub ntawv loj tshaj plaws tag nrho lub lim tiam rau ib qho album, los ntawm qhov sib npaug album units, hauv plaub hnub xwb.  

“Cov txiaj ntsig hais rau lawv tus kheej. Nws nrov li nws tau ua, "hais tias Berklee College of Music tus kws tshaj lij kev lag luam suab paj nruag George Howard. "Nws tsim qhov kev npau taws ntawm ntau tus kiv cua."

Tsib xyoos dhau los, Swift's "Reputation" tau ua tiav qhov loj tshaj plaws nyob rau hauv Teb Chaws Asmeskas muag lub lim tiam los ntawm kev muag album nrog 1.216 lab luam tawm. "Ib tag hmo" topped no cov ntaub ntawv nyob rau hauv tsuas yog plaub hnub. 

Nws tsis zoo li Swift's yav dhau los albums tsis ua tiav. Hloov chaw, nws cov kwj deg tau loj hlob tsis tu ncua nyob rau xyoo dhau los vim kev lag luam streaming tau ntes ntau ntawm cov suab paj nruag mloog kev lag luam. Lub caij nplooj zeeg kawg, "Liab (Taylor's Version)" tau mus txog 90.8 lab kwj hauv nws hnub tso tawm thiab rhuav tshem Spotify cov ntaub ntawv rau cov nkauj tshaj plaws hauv ib hnub los ntawm tus poj niam ua yeeb yam. Cov ntaub ntawv dhau los yog 78.7 lab kwj dej - tuav los ntawm Swift's "Folklore." Nrog "Ib tag hmo," Swift tsoo nws tus kheej cov ntaub ntawv dua, mus txog 185 lab kwj ntawm nws hnub tso tawm.  

Nws yog dab tsi txog "Ib tag hmo" uas tau ua rau nws yog lub hnub qub pop qhov kev vam meej tshaj plaws tsis tau, thiab vim li cas nws thiaj li coj Swift plaub albums tshiab los tsoo nws cov ntaub ntawv?

Hauv nws qhov kev lees paub rau Video of the Year qhov khoom plig rau "Txhua Yam Zoo (10 feeb version) (Taylor's version) (los ntawm Vault,)" ntawm VMAs thaum Lub Yim Hli, Swift ua rau lub ntiaj teb xav tsis thoob los ntawm kev tshaj tawm tias nws tau tso nws lub cim tshiab. album "Ib tag hmo" thaum Lub Kaum Hli 21. Cov kiv cua xav tias Swift qhov kev tso tawm tom ntej yuav yog qhov rov sau dua ntawm ib qho ntawm nws cov albums dhau los, vim nws ob lub suab nkauj dhau los tau rov sau dua nrog "Fearless (Taylor's Version)" tso tawm lub Plaub Hlis 2021 thiab "Liab (Taylor's Version)" Thaum Lub Kaum Ib Hlis 2021. Qhov tseeb tias nws tau rhuav tshem qhov kev tso tawm no thiab tshaj tawm cov nkauj tshiab ntawm qhov yeeb yam khoom plig, ib yam dab tsi uas nws tsis tau ua ua ntej, tau tsim ntau lub suab nrov nyob ib ncig ntawm "Ib tag hmo."  

Tab sis nyob rau hauv ob peb lwm yam, Swift tau teeb tsa tus qauv tshiab los ntawm kev rov ua lub neej yav dhau los thiab qee qhov ntawm nws tus kheej cov kev coj ua zoo tshaj plaws yav dhau los.

Swift tau ploj mus los ntawm pej xeem qhov muag rau ib xyoos tom qab nws qhov kev tsis sib haum xeeb nrog Kim Kardashian thiab Kanye West hauv 2016. Tsis tsuas yog nws tau tso tseg kev tshwm sim rau pej xeem, tab sis nws kuj tau so los ntawm kev sib tham tag nrho. Nws qhov kev tsis tuaj yeem ua rau muaj kev poob siab loj rau cov kiv cua, uas nyob deb ntawm qhov kev tso tawm ntawm "1989," tau siv Swift nkag mus rau Tumblr txhua hmo los cuam tshuam nrog nws cov kiv cua.

Swift's social media muaj nqis zuj zus ntxiv ua ntej tshaj tawm "Reputation," thaum nws tshem tag nrho nws cov ntawv tshaj tawm hauv social media thiab unfollowed txhua tus. Plaub hnub tom qab, tus neeg hu nkauj tau tshaj tawm cov yeeb yaj kiab ntawm tus nab foreshadowing qhov kev tso tawm ntawm nws qhov kev tshaj tawm sai sai. Thaum lub sijhawm "Reputation" pib, Swift maj mam pib tshaj tawm dua, tab sis kev tshaj tawm hauv zej zog nws ib zaug khaws cia tau tsawg dua hauv cov peev txheej. Cov duab miv, kev sib tham nrog cov kiv cua thiab witty cov lus uas ib zaug dej nyab Swift tus social media accounts tsis muaj ntxiv lawm. Qhov kev ceeb toom tawm ntawm "Folklore" thiab "Evermore" tsis tshua tau txais ib qho kev tshaj tawm hauv lub hnub qub.

Swift cov lus tshaj tawm ntawm "Ib tag hmo" ua rau muaj kev hloov pauv hauv qhov kev sib tham hauv qab no. Tom qab VMA xav tsis thoob, Swift tau ua kom tsis txhob cia lub buzz tuag nyob rau hauv xya lub lis piam tom ntej mus txog rau nws qhov kev tso tawm album, tshaj tawm tom qab-tus-cenes saib ntawm kev tsim cov nkauj tag nrho rau hmo ntuj "Ib tag hmo Mayhem Nrog Kuv ” TikToks qhov twg nws tau nthuav tawm cov npe taug qab ib-los-ib. Mam li nco dheev nws zoo li 2015 dua rau cov kiv cua, raws li Swift tau tshaj tawm xyaum ua txhua hnub thiab cuam tshuam nrog cov kiv cua.

"Nws yog tus neeg lag luam ntse heev ntawm kev ua kom nws nyob deb ntawm nws cov kiv cua tab sis tseem ua rau lawv muaj kev sib raug zoo nrog nws los ntawm kev tso cov lus qhia no tawm rau ntawd ... thiab nws zoo li kev sib tham," Howard hais.   

Swift kuj tau tshaj tawm cov kab loj ntawm cov khoom lag luam uas ua rau "Ib tag hmo" tso tawm, uas tshwj xeeb txhawb kev muag khoom ntawm ib pawg uas nyob rau hnub no muaj feem cuam tshuam nrog ntau hom niche tshaj li cov hnub qub pop: vinyl albums. Nrog rau $ 75 hoodies, muaj plaub qhov sib txawv xim vinyl albums muab rau kev muag khoom uas muaj cov duab sib txawv thiab cov xim disc tshwj xeeb, xws li moonstone xiav rau jade ntsuab, mahogany thiab ntshav hli, nrog tus nqi ntawm $ 30. Rau cov kiv cua uas sau tag nrho plaub lub vinyl albums thiab sib dhos ua ke, lub nraub qaum npog ua lub moos tawm tsam ib tag hmo. Kuj tseem muaj "Taylor Swift Midnights Vinyl Clock," uas thaum sib sau ua ke, tuav ua ke plaub lub hnab yas los ua lub sijhawm ua haujlwm, dhau los ua cov khoom tseem ceeb rau nws cov kiv cua, hu ua Swifties.  

Swift rhuav tshem cov ntaub ntawv pov thawj los ntawm kev mus txog yuav luag 500,000 daim ntawv luam ntawm hnub tso tawm, peb zaug ntau npaum li Harry Styles 'Harry's House' muag hauv nws thawj lub lim tiam. Nyob rau hauv ib lub hnub nyoog uas cov khoom siv yas rov qab los tsis tu ncua, Luminate, lub tuam txhab kev lom zem cov ntaub ntawv uas muaj zog rau Billboard kab kos, tshaj tawm tias "Ib tag hmo" muaj lub lim tiam muag khoom loj tshaj plaws rau cov ntaub ntawv yas txij thaum nws pib taug qab kev muag khoom hauv xyoo 1991.  

Raws li Luminate's "US Midyear Report rau 2022," tam sim no vinyl album muag - suab paj nruag tso tawm tsawg dua 18 lub hlis - tau nce 27.4%. Ntawm qhov tod tes, catalog vinyl album muag - cov nkauj tso tawm uas muaj 18 lub hlis lossis laus dua - poob los ntawm 8.4% txij li xyoo 2021.

Cov pej xeem ntawm vinyl buyers kuj pab piav qhia qhov loj vinyl album muag "Ib tag hmo" yog pom. Generation Z tam sim no ua rau 34% ntawm cov poj niam cov neeg yuav khoom, raws li Luminate. Cov neeg mloog kev txawj ntse platform Audiense suav tias kwv yees li 55% ntawm Swift cov neeg tuaj saib thoob ntiaj teb yog poj niam, thiab qis dua 60% yog cov hnub nyoog ntawm 13 txog 24 xyoo.

"Thaum koj xav tias nrog rau qhov txuas ntxiv ntawm kev tshaj tawm, uas yog nce 11.6% nyob rau thawj ib nrab ntawm 2022 piv rau thawj ib nrab ntawm 2021, thiab nws cov kev siv tau, koj muaj ntau lab tus kiv cua tau txais kev cia siab tias yuav tso tawm los ntawm tus kws kos duab loj. raws li Swift ntau txoj hauv kev, ua rau thawj lub lim tiam tus lej zoo li cov uas peb pom, "said Luminate's CEO Rob Jonas.   

Winning Album of the Year ntawm Grammys rau nws cov pej xeem indie ntsib lwm lub pob zeb album "Folklore" tsis txaus kom Swift deb ntawm cov suab paj nruag pop. Swift tau sim nrog cov suab paj nruag tshiab no thoob plaws xyoo 2020 ntawm tus muam albums "Folklore" thiab "Evermore" thiab koom tes nrog cov pab pawg xws li Bon Iver thiab Lub Tebchaws. Tab sis nrog "Ib tag hmo," nws rov qab mus rau nws qhov chaw xis nyob ntawm pop.  

"Nws tau ua tiav tag nrho ntawm kev qhia nws tus kheej los ntawm ntau hom kev sau nkauj thiab kev koom nrog kiv cua. Nws yog ib tus neeg hais lus tseeb thiab muaj tswv yim zoo nkauj, vim nws yog ib tus neeg tiag tiag nrog kev hwm ntawm txoj kev uas nws koom nrog nws cov kiv cua. Kuv xav tias nws tau ua pov thawj tias ntau thiab ntau dua, "said New York University Steinhardt tus thawj coj ntawm kev lag luam suab paj nruag Larry Miller. 

Tag nrho 13 lem ntawm "Ib tag hmo" yog tsim los ntawm Swift thiab nws tus phooj ywg ntev Jack Antonoff, uas thawj zaug koom tes nrog tus hu nkauj ntawm nws thib tsib studio album "1989." Kev sim nrog huab cua synth-pop style nrog cov lus qhia ntawm R & B, "Ib tag hmo" cim qhov kev txhawb siab ntawm Swift's catchy, pop-style songwriting uas nws deviated deb ntawm xyoo tas los no.

"Kuv yuav xav tsis thoob yog tias qhov no tsis yog No. 1 lossis 2 cov ntaub ntawv loj tshaj plaws ntawm lub xyoo los txog Lub Kaum Ob Hlis 31," Miller hais.

Tshaj tawm nws qhov kev ncig xyuas thib rau, “Taylor Swift | Lub Eras Ncig Saib, "rau hnub Tuesday, Swift tau npaj rov qab los ntawm txoj kev thawj zaug hauv yuav luag tsib xyoos. Ib feem ntawm qhov ntawd yuav tsum yog vim muaj kev sib kis.

Ua ntej "Ib tag hmo" tso tawm, cov kiv cua xav tias Swift yuav sai sai no tshaj tawm nws qhov kev ncig xyuas tom ntej, tom qab Covid cuam tshuam nws txoj kev ncig xyuas ib txwm-txhua-ob-xyoos qauv tsim thaum ntxov hauv nws txoj haujlwm. Tshaj tawm plaub lub albums tshiab thiab ob daim ntawv rov sau dua txij li nws qhov kev ncig xyuas zaum kawg kuj tau muab Swift ib daim duab loj dua los txhawb kev ncig xyuas. Kev ncig xyuas yav tom ntej, los ntawm lub npe, yog npaj los qhia txog txhua lub sijhawm sib txawv hauv nws txoj haujlwm es tsis yog "Ib tag hmo" ib leeg.

Kev ncig xyuas tsis tau pib txog thaum lub caij nplooj ntoo hlav xyoo 2023, tab sis nws zoo li Swift cov lus tshaj tawm ncig xyuas yuav pab muab cov kwj thiab muag ntawm "Ib tag hmo" kev thawb ntxiv, vim tias lub lim tiam tso tawm tau los txog ze.

"Raws li ib tus neeg nyob hauv nws qhov chaw, nws yuav tsum muaj ib txoj hauv kev zoo ib yam los ua kom nws tus kheej nyob hauv qhov muag. Kev mus ncig ua si yog ib txoj hauv kev ua qhov ntawd. Thaum koj nyob ntawm txoj kev nws tsis yog qhov kev ua yeeb yam nkaus xwb, nws yog qhov chaw nyob ib puag ncig ntawd, "Howard hais.