Yuav ua li cas streaming kev pab cuam yog bundling zoo li Cable Networks siv rau

Cov chaw muab kev tshaj tawm tau coj ib nplooj ntawv tawm ntawm cov ntawv xov xwm hauv xov tooj los ntawm kev xaiv bundling raws li kev xaiv ntau dua yuav cuam tshuam rau cov neeg siv khoom paub txog tus nqi.

Tau ntau xyoo lawm, thaum cov tswv cable TV tau sib tham txog cov nqi xa rov qab nrog ntau lub vev xaib video programming distributor (MVPDs), lawv tau siv lawv cov qhab nia saum toj kawg nkaus thiab yuav tsum muaj cov tes hauj lwm nrog qis qis qis thiab pib ua kom tau txais kev faib tawm. Nws thiaj li qhov nruab nrab ntawm tsev neeg cable yuav muaj ze li ntawm 200 channel tau txais tab sis saib tsuas yog ib txhais tes ntawm cable networks. Raws li tus nqi ntawm kev tso npe cable tau nce mus rau ntau dua $ 100 ib hlis thiab hloov pauv thiab tsis tshua muaj nqi saib cov kev xaiv tau dhau los, ntau lab tus neeg siv xov tooj tau tso tseg lawv cov npe rau NetflixNFLX
thiab lwm yam kev pabcuam streaming video.

Bundling nrog rau lwm lub tuam txhab muab cov nqi qis dua, nce cov qauv thiab pab txhawb cov nqi nce ntawm kev tswj hwm qhov kev sib tw streaming kev pabcuam thiab muaj nqi tshaj tawm. Muaj ob peb yam piv txwv ntawm bundling nrog streaming video. Nov yog ob peb ntawm lawv.

Disney: Cov streaming uas paub tshaj plaws yog los ntawm Disney. Disney streaming bundles uas ua ke nrog Disney +, Hulu (nrog kev tshaj tawm) thiab ESPN + tus nqi $ 13.99 toj ib hlis, luv nqi ntawm 44% piv rau kev yuav peb tus kheej. Muaj cov lus ceeb toom tias Disney tuaj yeem ntim tag nrho peb hauv qab Disney + app.

raws li Lub Hollywood Reporter, Disney kuj tau pom zoo nrog UberUBER
uas muab ob lub hlis pub dawb nrog Disney+. Disney + cov neeg siv khoom tau dhau los ua tswv cuab ntawm Uber One, nws txoj haujlwm ncaj ncees mus txog rau lub hlis.

Tsis tas li ntawd, thaum Lub Xya Hli Verizon tshaj tawm tias lawv yuav muab Disney + rau cov neeg siv khoom them ua ntej rau rau lub hlis thaum lawv qhib lossis hloov kho mus rau qhov kev npaj them nqi ntau dua Prepaid Unlimited. (Telecom tus sib tw T-Mobile muaj kev pom zoo nrog lawv cov neeg siv khoom thiab Apple TV +.)

paramount
LUB NEEJ
: Paramount yog lwm lub tuam txhab xov xwm uas yog bundling yog streaming khoom. Paramount-muaj Showtime yog bundled nrog Paramount + ntawm tus nqi txhua hli (nrog kev tshaj tawm) ntawm $ 11.99. Tus nqi tsuas yog ib duas las ntau dua li kev tso npe rau Showtime nkaus xwb thiab 25% luv nqi los ntawm kev tso npe rau ob qho tib si. Muaj lus xaiv tias Showtime yuav sai sai no mus rau Paramount + app.

Paramount tsis ntev los no tau pom zoo nrog Walmart thiab nws txoj haujlwm ua tswv cuab rau cov neeg xa khoom nquag Walmart Plus. Nws tau tshaj tawm kev sib tham ntawm Paramount thiab WalmartWMT
kav ntev tshaj ib xyoos. Raws li kev pom zoo Walmart Plus cov neeg siv khoom tuaj yeem tau txais Paramount + dawb. Walmart yuav them Paramount nruab nrab ntawm $ 2 txog $ 3 rau ib tus neeg yuav khoom hauv ib hlis rau Paramount txoj kev txhawb nqa kev tshaj tawm. Tus nqi them txhua hli rau qhov kev txhawb nqa Paramount + yog $ 4.99.

Walmart kuj tau nrhiav kev koom tes nrog Disney thiab ComcastCMCSA
ua ntej tawm tsam ib lub xyoo tshwj xeeb nrog Paramount. Tus nqi ntawm Walmart Plus tseem nyob ntawm $ 98 ib xyoos thiab qhov kev zov me nyuam muaj kwv yees li 11 lab tus tswv cuab. Dhau li ntawm Paramount +, Walmart Plus cov neeg siv kuj tuaj yeem tau txais kev tso npe pub dawb rau lub hlis rau Spotify, kaum xees ib nkas loos luv nqi ntawm cov chaw siv roj koom nrog thiab $ 15 credit los ntawm Lyft.

Walmart tseem sib tw nrog AmazonAMZN
. Zoo ib yam li Walmart Plus, Amazon Prime Video cov neeg siv tau txais kev xa khoom dawb ntawm lwm cov txiaj ntsig. Tsis tas li ntawd, Prime Video subscribers muaj lub sijhawm los koom nrog AMC + thiab Starz. Cov Phab ntsa Street Journal ceeb toom Costco kuj tau tham nrog cov kev pabcuam streaming.

Ntxiv mus, xyoo tas los Paramount + tshaj tawm kev koom tes nrog T-Mobile. Tshiab thiab uas twb muaj lawm T-Mobile thiab SprintS
cov neeg siv khoom ntawm txhua tus neeg siv khoom them nyiaj tshaj tawm thiab cov phiaj xwm internet hauv tsev tuaj yeem tau txais ib xyoos puv ntawm Paramount + dawb. (T-Mobile kuj muaj kev pom zoo nrog lawv cov neeg siv nrog Apple TV +.)

Comcast: Nyuam qhuav pib lub hlis no lub Comcast-muaj Peacock tshaj tawm kev pom zoo nrog Hallmark Channel. Raws li qhov kev pom zoo, Peacock cov neeg siv yuav tuaj yeem tshaj tawm Hallmark's Countdown rau Christmas TV yeeb yaj kiab, 72 teev tom qab lawv cov yeeb yaj kiab tawm ntawm Hallmark. (Cov tsos yuav nyob twj ywm muaj nyob rau hauv lub network cable.)

Warner Bros. Discovery: Nrog rau Discovery-Warner Media kev sib koom ua tiav, nws tau tshaj tawm tias cov chaw muab kev pabcuam streaming HBO Max thiab Discovery + yuav ua ke rau lub caij ntuj sov tom ntej. Tsis tas li ntawd, tus tshiab Warner Bros. Discovery tseem yuav txuas ntxiv cov phiaj xwm hauv internet thiab wireless nrog AT&TT
. (AT&T yog lub tuam txhab niam txiv ntawm Warner Media.)

Google
GOOG
: Google's YouTube nrog rau Netflix yog tus saib xyuas tshaj plaws streaming muab tso tawm Primetime Channels ua ntej lub hli no. Primetime Channels yog lub vev xaib video nrog kev nkag mus rau 34 cov kev pabcuam streaming. Cov neeg siv YouTube tuaj yeem nkag mus (qis lossis yuav) rau ntau qhov kev xaiv streaming ntawm nws cov yeeb yaj kiab thiab TV hub.

Ntawm cov programming muaj xws li kaum ob ntawm niche streamers nrog rau Paramount +, Showtime, Starz, AMC +, Epix, thiab ViX. YouTube npaj yuav ntxiv cov kev pabcuam streaming ntxiv nrog rau NBA League Pass. Tsis muaj kev tshaj tawm txog seb qhov kev pabcuam los nrog kev xaiv tsis muaj kev tshaj tawm. Tam sim no, qhov kev pabcuam tsuas yog muaj nyob hauv Asmeskas

Bundling raws li qhov chaw kom loj hlob cov nyiaj tau los tsis txwv rau streaming video. Hauv nws daim ntawv qhia txog nyiaj tau los Lub New York TimesNYT
hais tias nws ntxiv 180,000 cov neeg siv digital nkaus xwb. Lub Sijhawm tau nrhiav kom nthuav dav los ntawm kev sib sau cov ntsiab lus xws li Word games, zaub mov txawv, Wirecutter, ib qho khoom siv tshuaj xyuas thiab Tus Athletic, ib lub website xov xwm kis las.

Tsis tas li ntawd, kom loj hlob nyiaj tau los NPR tsis ntev los no tau tshaj tawm lub pob podcast hu ua NPR+. Txhawm rau nkag mus rau cov kev pabcuam nrov xws li Fresh Air thiab Code Nyiaj nrog cov khoom siv ntxiv thiab cov ntsiab lus tsis pub tshaj tawm. Cov neeg thov tuaj yeem them $ 8 ib hlis lossis $ 96 ib xyoos rau lawv lub chaw nres tsheb NPR.

Raws li kev tshaj tawm tau txais kev sib tw ntau dua yuav muaj ntau txoj hauv kev. Cable TV muaj lub tswv yim zoo.