Yuav ua li cas cov khw noj mov tiv nrog kev nce nqi, los ntawm McDonald's mus rau niam thiab pops

Raws li lub tsev noj mov kev lag luam tawm tsam kev nce nqi, qhov loj ntawm chains thiab lawv txoj kev nkag mus rau cov nyiaj ntsuab muab rau lawv sab tes xis, tab sis cov neeg sab nrauv muaj qhov zoo ntawm lawv tus kheej thaum tswj cov nqi siab dua.

Xav tias muaj kev ntxhov siab ntawm lawv cov peev nyiaj, cov neeg siv khoom tau txiav rov qab rau lawv cov kev mus ntsib tsev noj mov hauv lub hlis tsis ntev los no. Lub hli tib lub khw muag khoom noj khoom haus tau poob qis dua piv nrog lub xyoo dhau los rau yim lub hlis sib law liag, Raws li kev lag luam tracker Black Box Intelligence. Hauv kev teb rau qhov kev tso tawm no, ob qho tib si chains thiab cov neeg sab nrauv tau ua haujlwm los daws cov nqi uas tsis muaj neeg txawv teb chaws.

Tus nqi ntawm cov zaub mov noj nyob deb ntawm tsev tau nce 8.6% nyob rau hauv 12 lub hlis dhau los, raws li lub Kaum Hli Ntuj, raws li lub Bureau of Labor Statistics, raws li cov khw noj mov nce nqi zaub mov los hais txog cov nqi nce rau cov khoom xyaw, kev ua haujlwm thiab txawm tias lub zog.

Aaron Allen, tus tsim thiab CEO ntawm lub tsev noj mov kev pab tswv yim Aaron Allen & Associates, piv cov tsev noj mov chains rau roj tankers thiab ywj siab rau speedboats. Chains muaj peev nyiaj ntau dua, qhov dav dav thiab lwm yam cuab yeej zoo li cov cuab yeej siv siab heev. Tab sis lawv kuj feem ntau qeeb ua haujlwm thiab ua rau muaj kev cuam tshuam hauv bureaucracy.

Ib lub tsev noj mov niam thiab pop, ntawm qhov tod tes, tsis muaj tib qho kev nkag mus rau cov nyiaj ntsuab lossis cov txiaj ntsig ntawm qhov loj me tab sis tuaj yeem txav nrawm dua los hloov pauv.

Thaum nws los txog rau kev nce nqi, tsev noj mov loj nyiam McDonald lub thiab Starbucks muaj qee qhov zoo tshaj plaws ntawm kev ywj pheej burger pob qij txha thiab khw kas fes. Lawv qhov loj me tuaj yeem pab cov chains kaw hauv cov nqi thaum ntxov thaum yuav cov khoom xyaw los ntawm cov neeg muag khoom, thiab lawv tuaj yeem siv ntau zaus kom tau txais cov ntawv cog lus zoo dua.

Allen tau hais tias "Yog tias koj yog cov saw hlau, koj tau txais lub zog ntawm kev sib tham muaj zog thiab siv zog nrog cov neeg muab khoom, uas yog qhov tshwm sim," Allen tau hais. "Cov neeg ywj pheej tsis muaj ntau chav wiggle los hloov cov neeg muab khoom, tshwj tsis yog cov khoom tsis tseem ceeb."

Ntawm ntau dua 843,000 lub tsev noj mov, tsheb thauj khoom noj khoom haus thiab chav ua noj dab nyob hauv Tebchaws Meskas, kwv yees li 37% yog ib feem ntawm cov chains nrog ntau dua cuaj qhov chaw, raws li cov khoom lag luam tsom xam Datassential.

Qij & Tuam Txhab, uas muaj ntau dua 450 qhov chaw, tsis ntev los no tau kos npe rau daim ntawv cog lus rau nws cov khoom noj nqaij qaib 2023. Lub tuam txhab cia siab tias daim ntawv cog lus yuav pab nws txuag tau li 2% txheeb ze rau nws lub quarter thib peb ntawm cov nqi ntawm cov khoom muag.

"Raws li koj saib los ntawm txhua qhov kev cuam tshuam hauv cov khoom lag luam ib puag ncig, cov neeg muag khoom xav tau qee theem ntawm qhov tseeb ntawm kev yuav khoom, tsis yog tus nqi xwb," Noodles CEO Dave Boennighausen tau hais.

Vim tias cov saw hlau tau xaj ntau dua, cov neeg muag khoom feem ntau muab qhov tseem ceeb rau lawv cov xaj ntau dua rau cov tsev noj mov ywj pheej. Adam Rosenblum, kws ua zaub mov thiab tus tswv ntawm Causwells thiab Red Window hauv San Francisco, tau hais tias qhov tsis paub tseeb ntawm cov khoom xyaw ua rau nws yuav ob lossis peb zaug qhov nws ib txwm xav tau thaum lawv muaj. Thiab nqa cov khoom lag luam siab dua ua rau muaj kev ntxhov siab ntau dua rau nws cov nyiaj tau los ntawm rab chais-nyias.

Rosenblum tau hais tias "Kuv tsis muaj lub zog yuav khoom, Kuv tsis tuaj yeem tsim kuv tus nqi txhua xyoo, thiab kuv tsuas yog tsis mus dhau cov khoom txaus los cuam tshuam rau qee lub tuam txhab loj," Rosenblum tau hais.

Hauv tebchaws United Kingdom thiab lwm lub lag luam nyob sab Europe, uas tau pom tias muaj kev nce nqi ntau dua li hauv Teb Chaws Asmeskas, cov tuam txhab lag luam loj tau hais tias lawv tab tom muab kev pab nyiaj txiag rau cov tswv lag luam uas tawm tsam los daws cov nqi siab dua. Piv txwv li, McDonald lub Cov thawj coj tau hais nyob rau lub Kaum Hlis lig tias cov khoom noj ceev ceev tuaj yeem muab "kev txhawb nqa lub hom phiaj thiab ib ntus" rau cov neeg lag luam nyob sab Europe uas xav tau.

Cov neeg ua haujlwm ywj pheej tsis muaj qhov khoom kim heev. Kate Bruce, tus tswv ntawm Buttery Bar hauv Brooklyn, tau hais tias nws tau ntsib tus nqi siab dua rau txhua yam los ntawm kev ua haujlwm rau roj ua noj rau lub zog.

"Nws kim heev los ua tsev noj mov hnub no, thiab peb qhov me me. Yog li cov nqi no tseem ceeb, thiab txhua yam nruj heev, "nws hais.

Ntawm qhov tod tes, cov tsev noj mov ywj pheej muaj qhov zoo ntawm kev ceev. Yog hais tias ib tug niam thiab pop ceeb toom tus nqi siab dua rau cov khoom tseem ceeb nyob rau hauv ib qho chaw, lub tsev noj mov tuaj yeem hloov cov nqi sai, slim hauv qhov loj me lossis txawm tias tshem cov khoom ntawm cov ntawv qhia zaub mov.

Piv txwv li, Bruce hais tias yog tias nws nce tus nqi ntawm ib yam khoom, nws nyiam ntxiv lwm yam rau cov ntawv qhia zaub mov uas pheej yig dua.

"Yog lawm, peb muaj cov nqaij nyug Wagyu, tab sis [peb] kuj muaj qee cov zaub xam lav uas pheej yig dua me ntsis thiab cov nqaij qaib uas yuav tsis ua rau qee tus neeg ntshai tsis tuaj," nws hais.

Portillo cov Lub tsev noj mov saw CEO Michael Osanloo tau hais tias cov neeg ywj pheej muaj kev hloov pauv ntau dua thaum nws los hloov cov nqi. Cov neeg siv khoom noj ceev ceev cia siab tias tus nqi tib yam ntawm txhua qhov chaw, tab sis cov ntawv qhia zaub mov tuaj yeem sib txawv raws li qhov chaw nyob thiab yog tias tus franchisee lossis lub tuam txhab muaj lub tsev noj mov ntawd. "Muaj me ntsis ntawm tus nqi poob siab," Osanloo hais.

Cov neeg siv khoom xav paub ntau ntxiv txog tus nqi thaum lawv mus xyuas lub tsev noj mov, raws li kev tshawb pom los ntawm kev tshawb fawb ntawm kwv yees li 2,400 Asmeskas cov neeg siv khoom ua los ntawm PYMNTS. Ntau tshaj li ib feem peb ntawm cov neeg teb hais tias tus nqi niaj hnub tseem ceeb thaum xaiv lub tsev noj mov, thaum tsuas yog 22.5% tau hais tias nws cuam tshuam rau lawv qhov kev txiav txim siab thaum xaiv lub tsev noj mov ywj pheej.

Thiab txawm hais tias cov saw hlau nyiam muaj kev lees paub txog cov khoom lag luam thiab cov nqi hluav taws xob uas los ntawm qhov ntawd, cov neeg ywj pheej kuj tau txais txiaj ntsig zoo los ntawm qee cov neeg siv khoom tsim nyog los ntawm kev ua lag luam me.

"Muaj qhov kev nkag siab ntawm qhov tseeb, zoo li tsev neeg Italian lub tsev noj mov piv rau cov saw loj xws li Olive Garden," Allen tau hais. "Qhov kev xav ntawd tau pib ua rau cov chains raug mob."