Ritual lub khw tshiab ntawm Abbot Kinney hauv Venice featuring traceability map wall.
ritual
Nyob rau hauv ib tug 2021 tsab ntawv ceeb toom, McKinsey kwv yees kev noj qab haus huv thoob ntiaj teb yog $ 1.5 trillion kev lag luam, nrog kev loj hlob ntawm 5% mus rau 10%. Lub tuam txhab tau soj ntsuam ntau dua 7,500 tus neeg siv khoom hauv rau lub teb chaws, thiab 79% tau hais tias kev noj qab haus huv tseem ceeb, nrog 42% suav tias yog qhov tseem ceeb. Qhov tseem ceeb tshaj, nyob rau ob peb xyoos dhau los, muaj 27% mus rau 65% nce hauv feem pua ntawm cov neeg siv khoom tseem ceeb ntawm kev noj qab haus huv. Yog li ntawd, nws tau pom tseeb tias tus kabmob kis tau cuam tshuam qhov tseem ceeb ntawm kev noj qab haus huv rau cov neeg siv khoom, thiab nws tsis muaj qhov xav tsis thoob qhov dej nyab tom qab kis mus rau cov khw muag khoom tau ua rau muaj kev xav ntau ntxiv rau cov hom kev noj qab haus huv kom tau raws li lawv cov neeg siv khoom hauv lub neej tiag tiag.
Lub khw muag khoom tsim los ntawm kev so thiab kev noj qab haus huv cov npe qhia txog tib neeg tsis tau muaj dua los hauv qhov chaw muag khoom, lees paub qhov tsis zoo ntawm cov neeg siv khoom xav tau, thiab cov chaw nyob ib puag ncig qhia rau cov neeg yuav khoom thaum lawv xav tau tshaj plaws.
Kev paub txog tib neeg rau tib neeg, tsis yog hom khoom lag luam rau tib neeg, yog qhov tseem ceeb rau tus neeg yuav khoom noj qab haus huv.
Thaum ib tus neeg yuav khoom rau cov ntaub pua tsev tshiab lossis cov khaub ncaws pw tsaug zog, nws yuav yog vim li cas tsis tseem ceeb. Txawm li cas los xij, muab tus nqi ntau tus neeg tam sim no ntaus nqi rau kev noj qab haus huv, kuj tseem yuav muaj qhov teeb meem ntawm tus kheej hauv qab uas nrhiav kev so zoo dua. "Xav txog cov khw muag khoom tshaj qhov txiaj ntsig ntawm kev sim khaub ncaws thiab kev lag luam tuaj yeem txhim kho cov kev xav uas tib neeg muaj kev noj qab haus huv thiab so tshwj xeeb," qhia Ashley Merrill, Lunya tus tsim thiab CEO.
Lunya lub khw ntawm Melrose Ave hauv Los Angeles
Adrian Alston
Lunya yog lub npe ncaj qha rau cov neeg siv khoom paub txog nws cov khaub ncaws hnav zoo nkauj, thiab tau nce mus txog $ 25 lab hauv cov nyiaj tau los txhua xyoo. Nws hu nws cov khw muag khoom "chaw pw," nrog rau txhua qhov chaw "tsim kom muaj kev sib hlub thiab txhawb nqa tib neeg txog qhov no qee zaum tsis txaus siab rau chav hauv tsev. Peb tau ua haujlwm nrog cov kws ua yeeb yam zoo kawg thiab muaj tswv yim los ua kom txhua qhov chaw sib txawv thiab txhawb nqa nrog kev cia siab tias peb cov qhua yuav rov qab mus tsev nrog cov tswv yim muaj tswv yim rau kev txhawb nqa lawv chav pw thiab kev paub txog kev so, "Merrill hais. Lub hom phiaj muaj rau qhov chaw nrog cov phiaj xwm ntau dua ob npaug rau xyoo no, qhib hauv San Francisco, Boston, Dallas, thiab Chicago thoob plaws lub caij ntuj sov.
Txhua qhov chaw Lunya sib txawv kiag li thiab tsom ntsoov rau tib neeg ntawm kev noj qab haus huv. Ib yam li ntawd, ritual, kev noj qab haus huv-kev sib ntsib-kev lag luam uas tau tsa tshaj $ 40 lab nyob rau hauv cov nyiaj txiag thiab paub txog multivitamin, tsis ntev los no tau qhib nws thawj lub khw ntawm Abbot Kinney hauv Venice. Qhov kev txiav txim siab tau tshwm sim tom qab qhov kev vam meej dhau los ntawm Melrose Ave. "Peb twb muaj kev sib raug zoo nrog peb cov neeg siv khoom hauv online-lawv qhia qee yam ntawm lawv cov kev ua tau zoo tshaj plaws thiab kev ua haujlwm nrog peb, thiab muaj peev xwm coj qhov kev sib raug zoo mus rau hauv lub cev. tau coj nws mus rau qhov tob tshiab, "kev sib koom tus tsim thiab CEO, Katerina Schneider.
Thaum saib tob ntawm kev sib cuam tshuam ntawm tib neeg-rau-tib neeg hauv cov khw muag khoom no, muaj lub ntsiab lus tseem ceeb ntawm kev kawm, uas zoo li qhov tseem ceeb rau kev txhawb nqa kev yuav khoom ntawm kev noj qab haus huv.
Kev muaj peev xwm xav tau, kov, thiab kawm yog qhov tseem ceeb rau kev noj qab haus huv kev yuav khoom.
Ib phab ntsa kev kawm thev naus laus zis hauv Ritual lub khw ntawm Abbot Kinney hauv Venice.
ritual
Nyob rau hauv Ritual lub khw tshiab yog traceability daim ntawv qhia phab ntsa. "Nws qhia txog cov khoom xyaw tseem ceeb thoob plaws peb cov khoom lag luam thiab ua rau peb qhia peb cov neeg siv khoom nyob ib puag ncig peb cov khoom lag luam ua ntej-ntawm-nws-zoo traceable, peb cov khoom lag luam txhob txwm los ntawm thoob plaws ntiaj teb, thiab txawm coj kev sib tham mus rau hauv kev tshawb fawb tom qab peb cov khoom, peb cov phooj ywg-tshuaj ntsuam xyuas kev tshawb fawb, thiab peb USP Verification, "said Schneider. Cov phab ntsa no thiab lub peev xwm rau cov neeg yuav khoom sib cuam tshuam nrog cov neeg koom tes muag khoom yog ob qho tib si kev kawm txog kev noj qab haus huv ntawm tus kheej thiab lub sijhawm los kawm txog cov khoom tshiab. Piv txwv li, txij li thaum qhib qhov chaw, ib yam khoom tshiab, Synbiotic +, 3-hauv-1 traceable biotic nrog 11B CFUs ntawm probiotics rau kev zom zaub mov, tau los ua tus muag khoom muag hauv khw.
Nyob rau hauv cov ntaub ntawv ntawm Lunya, txoj kev kawm zoo li ntau ntawm kev sib txuas ntawm kev tshoov siab los ntawm cov chav pw zoo li lub neej thiab muaj peev xwm xav tau thiab kov ntau yam ntawm textiles. Raws li Merrill tau hais, "txawm tias peb ntseeg lub zog ntawm cov yeeb yaj kiab thiab cov lus sau, nws nyuaj rau kev nkag siab tiag tiag cov khawv koob ntawm lub ntiaj teb cov ntaub ntawv zoo tshaj plaws yam tsis tau kov lawv tus kheej." Hauv kev sib cuam tshuam ntawm tib neeg-rau-tib neeg nrog lub hom, cov neeg yuav khoom tuaj yeem pom thiab hnov qhov cuam tshuam cov khoom tuaj yeem ua rau lawv txoj kev noj qab haus huv. Yog tsis muaj lub khw, cov neeg yuav khoom yuav poob lub zog ntawm qhov kev kawm ntawd.
Ritual thiab Lunya nyob deb ntawm tib qho chaw so thiab kev noj qab haus huv hom qhib lub khw tshiab thiab nrhiav kev paub txog kev yuav khoom zoo tshaj plaws. Piv txwv li, Brooklinen tsis ntev los no tshaj tawm cov phiaj xwm nthuav dav qhib plaub qhov chaw tshiab rau xyoo no thiab ncav cuag 25 mus rau 30 lub khw los ntawm 2024. Txij thaum ntawd los, Philadelphia thiab Santa Monica qhov chaw qhib, coj tib neeg-rau-tib neeg kev dhau los ntawm lub khw thiab hauv zej zog nrog ntau yam kev koom tes thiab cov xwm txheej nrog cov neeg ua yeeb yam hauv zos. thiab kev lag luam.
Txhua lub npe, kev noj qab haus huv, so, lossis lwm yam, muaj nws txoj hauv kev tshwj xeeb rau lub khw muag khoom. Tab sis, nrog kev so thiab kev noj qab haus huv dhau los ua qhov muaj txiaj ntsig zoo rau tib neeg nyob rau ob peb xyoos dhau los, cov hom no tau lees paub qhov xav tau los muab cov kev paub zoo sib xws rau kev kawm thiab tib neeg.
Tau qhov twg los: https://www.forbes.com/sites/brinsnelling/2022/06/10/how-rest-and-wellness-brands-like-lunya-and-ritual-are-redefining-the-store-experience/