Yuav ua li cas Private Label Cov Khoom Muag Rov Qab Muag Khoom

Kev qeeb thiab tsis tu ncua ntawm cov ntawv ntiag tug thiab cov khw muag khoom lag luam tau hloov mus rau hauv cov iav siab xyoo tas los vim tias cov khoom noj khoom haus tau nce zuj zus ntxiv nyiaj txiag hauv tsev. Raws li ib daim ntawv qhia tsis ntev los no los ntawm Private Label Manufacturers Association (PLMA), tag nrho cov muag khoom ntiag tug cov neeg siv khoom ntim khoom (CPG) xyoo tas los tau nce 11% los ntawm 2021 txog ze li $ 230 billion.

Lub koom haum hais tias sawv cev yuav luag 20 xees ntawm txhua duas ntawm cov nyiaj tau los thoob plaws hauv kev lag luam.

Cov khw muag khoom lag luam muaj kwv yees li 50% tau txais txiaj ntsig ntau dua li lub teb chaws cov khoom lag luam, thiab cov tuam txhab xws li Target, Costco, Walmart, Amazon, thiab Kroger muaj tag nrho cov kev pab cuam mus sij hawm ntev kom loj hlob ntu. Xyoo ntawm kev nplua-tuning tau them cov nyiaj faib tam sim no nyob rau hauv daim ntawv ntawm kev loj hlob zoo kawg nkaus hauv khw muag khoom lag luam. Nyob rau xyoo tas los lub quarter thib ob, Walmart tau tshaj tawm tias kev muag khoom ntawm nws cov khoom noj khoom haus ntiag tug tau nce ob npaug rau xyoo tas los lub quarter thib ob. Target lub lag luam ntiag tug daim ntawv lo loj hlob 18% rau lub xyoo, sai dua lub tuam txhab muag tag nrho.

Predictably, lub teb chaws hom yog hnov ​​mob. Tau ntsib cov nqi siab dua thiab kev thuam loj zuj zus ntawm cov nqi nce siab, cov npe tsev neeg tau tawm tsam nrog kev loj hlob qeeb.

PLMA hais tias tag nrho cov nyiaj daus las muag khoom lag luam hauv lub tebchaws tau nce los ntawm 6% xyoo tas los. Tus cab tau phem tshaj nyob ze rau thaum xaus ntawm lub xyoo. Kimberly-Clark tshaj tawm 7% poob rau hauv plaub lub quarter muag ntim tom qab hiking nws cov nqi muag muag li ntawm 10%. P&G tau hais tias nws qhov kev muag khoom hauv peb lub hlis twg tsis ntev los no tau poob 6% tom qab nws, ib yam nkaus, nce nqi los ntawm 10%.

Cov khw muag khoom lag luam tau muaj qhov siab tshaj plaws yav dhau los thaum kev lag luam mus rau sab qab teb, thiab cov neeg siv khoom tuav lawv lub hnab nyiaj nruj. Tab sis qhov zoo dua tau ploj mus thaum kev lag luam txhim kho thiab tib neeg rov qab mus rau lawv cov hom nyiam.

Lub sijhawm no yuav txawv. Tus kab mob kis thoob qhov txhia chaw tuaj yeem yog qhov taw qhia.

Tsis zoo li yav dhau los, cov khoom ntiag tug daim ntawv lo tsis muaj kev txaus siab lossis qis dua cov qauv ntawm cov npe nrov. Tej zaum nws yuav yog National Brand Cereal cov ntsiab lus zoo ib yam li Lub Khw Muag Khoom Noj Khoom Noj hauv lub thawv uas muaj Walmart's Great Value logo - tshwj tsis yog nws 40% pheej yig dua.

Cov ntawv ntiag tug tau tshwm sim raws li tus nqi uas cov neeg yuav khoom nrhiav. Kev tshawb fawb xyoo tas los los ntawm Food Industry Association (FMI) pom tias, rau ze li cuaj tawm ntawm 10 tus neeg yuav khoom, cov khoom ntiag tug muaj tsawg kawg yog qee qhov cuam tshuam rau qhov lawv txiav txim siab siv. Ntau tshaj li ib nrab ntawm kev tshawb fawb tau hais tias cov ntawv ntiag tug tseem ceeb heev lossis tseem ceeb heev hauv kev cuam tshuam rau lawv qhov kev txiav txim siab.

Hauv cov khoom siv hauv tsev thiab cov khaub ncaws, cov khw muag khoom tau mining lawv cov neeg siv khoom databases thiab nqis peev hauv cov khoom ntiag tug ntawm cov khoom lag luam, cov khoom hauv zos rau cov neeg siv khoom nyiam, cov nqi sib xyaw, thiab txheeb xyuas cov nqi txuag hauv cov khoom siv.

Hauv kev xam phaj xyoo tas los nrog StoreBrands.com, Philip Melson, tus neeg koom tes ntawm Fractal Analytics, piav qhia, "Lub sijhawm sib txawv nrog cov khw muag khoom lag luam tsis yog los sib tw nrog lub teb chaws hom ntawm tus nqi tab sis ntau yam thiab kev tsim kho tshiab."

Ntau npaum li cas tus kheej daim ntawv yog hloov cov khw muag khoom yog hinted ntawm Walmart lub redesigned SuperCenter nyob ze ntawm lub tuam txhab lub hauv paus chaw ua hauj lwm nyob rau hauv Arkansas, tus qauv rau ib lub teb chaws rollout xyoo no ntawm apparel zaub cheeb tsam featuring khw-branded khoom.