Yuav Ua Li Cas Pressman Toy Shaped Lub Lag Luam Ntawm Kev Ua Si


Pressman Cov Khoom Ua Si yog cov khoom ua si tsis tshua muaj npe uas tuaj yeem lees tias nws tau ua cov khoom ua si rau txhua tiam neeg los ntawm kev nyuaj siab tshaj plaws los ntawm cov menyuam yaus boomers, millennials, thiab Gen Z, thiab tseem muag cov khoom ua si niaj hnub no.

Lub tuam txhab, paub zoo tshaj plaws rau kev muag khoom classic board games xws li checkers, Suav checkers, chess, thiab backgammon nyob rau hauv nws kos npe ci liab thawv, tau tsim nyob rau hauv 1922. Pressman tau muag khoom ua si 20 xyoo ua ntej Hasbro.TAU
(1942), 23 xyoo ua ntej MattelMAT
(1945) thiab 10 xyoo ua ntej Lego (1932).

Thaum lub sijhawm nws 100-xyoo keeb kwm nws pom cov khoom ua si hloov pauv ntawm cov ntoo thiab cov duab los qhia yooj yim ua si hauv zos, rau cov khoom ua si yas thiab hluav taws xob ua txawv teb chaws. Nws kuj pom cov khoom ua si ua lag luam hloov zuj zus los ntawm cov ntawv xov xwm tshaj tawm, mus rau xov tooj cua, rau kev tshaj tawm hauv TV, mus rau YouTube thiab kev tshaj xov xwm niaj hnub no.

Pressman Toy yog thawj cov tuam txhab ua si muag khoom ua si, nrog nws cov Orphan Annie npuas yeeb nkab hauv xyoo 1937 thiab nws cov khoom ua si uas muaj xyoo 1938 Disney ntaus Snow White. Nws yog ib qho kev hloov pauv thaum ntxov ntawm kev txav mus rau cov yas, yuav lub tshuab txhaj tshuaj molding hauv xyoo 1947. Thiab nws tau nrawm nrawm rau hauv kev tshaj tawm hauv TV, thaum cov menyuam yaus cov yeeb yaj kiab tau dhau los ua txoj hauv kev tseem ceeb rau kev muag khoom hauv xyoo 1960.

Cov keeb kwm ntawd nthuav tawm hauv phau ntawv tshiab los ntawm tus tsim Jack Pressman tus tub thiab yav dhau los Pressman Toy Thawj Tswj Hwm, Jim Pressman, thiab nws tus poj niam Donna, nrog rau tus kws sau ntawv Alan Axelrod. Phau ntawv 232 nplooj, Ib puas xyoo ntawm Asmeskas Cov Khoom Ua Si & Ua Si, Zaj Dab Neeg ntawm Pressman Toy, yog lub rooj kas fes loj ntim ntim nrog cov duab vintage, cov ntawv tshaj tawm qub, thiab cov dab neeg hais txog kev lag luam moxie ntawm lub tuam txhab tus tsim, thiab nws tus poj niam, Lynn Pressman.

"Zaj dab neeg nyuam qhuav hais rau nws tus kheej," Jim Pressman hais txog phau ntawv.

Raws li 100th-ib xyoos ntawm cov khoom ua si hom tau los txog, Jim thiab Donna Pressman txiav txim siab los sau txog lub tuam txhab keeb kwm. Lawv pib saib los ntawm cov laus Pressman catalogs thiab cov ntaub ntawv khaws tseg, thiab tshawb nrhiav los ntawm ntau xyoo ntawm cov duab thiab cov ntaub ntawv ntawm Lub Tsev khaws puav pheej khoom ua si muaj zog hauv Rochester, NY thiab txiav txim siab tias muaj cov khoom siv txaus rau hauv phau ntawv.

Jim Pressman, 73, uas tau tshwm sim ua tus qauv peb xyoos hauv xyoo 1952 tshaj tawm rau lub tuam txhab, pib ua haujlwm ntawm Pressman Toy hauv 1971, thiab tau los ua tus thawj tswj hwm xyoo 1977, hais tias nws nrhiav tau tej yam ntawm nws tsev neeg cov khoom ua si qub txeeg qub teg uas nws tsis muaj. t paub ua ntej.

"Peb pib nrhiav tag nrho cov tshaj tawm los ntawm 1923, thiab cov duab ntawm kuv txiv hauv nws thawj qhov chaw ua haujlwm nrog nws Zellophone," Pressman tau hais. "Peb tsis paub tias yog ib qho ntawm nws thawj yam khoom, uas nws tsim nws txoj kev lag luam tag nrho."

Jack Pressman tau tsim nws lub tuam txhab khoom ua si tom qab ua haujlwm hauv nws txiv lub khw muag khoom ntawm Upper East Side ntawm Manhattan. Lub khw muag khoom qab zib, thiab ntau yam sib txawv thiab xaus, nrog rau cov khoom ua si. Los ntawm lub khw, Jack Pressman tau paub nrog cov neeg muag khoom ua si. Tom qab ua haujlwm hauv Ntiaj Teb Tsov Rog Zaum Ib, nws tau los ua tus muag khoom ua si rau lub chaw tsim khoom ua si Brooklyn, thiab xyoo 1922 tau koom nrog lub tuam txhab muag khoom ua si ua tus khub, thiab lub tuam txhab tau hloov npe hu ua J. Pressman & tuam txhab.

Ib qho ntawm lub tuam txhab tshiab thawj cov khoom ua si uas nyiam nyiam yog Zellophone, ntoo xylophone uas muag rau qis dua $ 1.

Ib qho ntawm lub tuam txhab thawj hits tuaj nyob rau hauv 1935, thaum Jack Pressman ntsib ib tug German marbles kev ua si uas nws pab ua ib tug classic hu ua Suav checkers. Pressman bet loj tias qhov kev ua si tuaj yeem yog lub teb chaws craze thiab nws yog,

Phau ntawv sau tseg tias xyoo 1938 Playthings magazine tau tshaj tawm tias kaum tsib lab tus neeg suav suav suav ua si tau muag thaum xyoo 1935 thiab 1938, siv txog li ib lab pob zeb. Pressman Toy tsis yog lub tuam txhab khoom ua si nkaus xwb muag qhov kev ua si, tab sis nws "muaj qhov zoo dua qub, uas nws tau siv rau qhov hint," raws li phau ntawv.

Lub tuam txhab kuj tau txais txiaj ntsig los ntawm qhov tseeb tias Jack Pressman tau nqis peev hauv lub tuam txhab khoom ua si marble ua ntej lub craze tawm.

Phau ntawv tau teeb tsa nyob rau hauv raws sijhawm thiab pab pawg lub tuam txhab kev tsim kho tshiab thiab cov khoom ua si hits los ntawm kaum xyoo.

Nws qhia cov keeb kwm yav dhau los ntawm Pressman cov neeg muag khoom zoo tshaj plaws los ntawm Let's Go Fishin 'cov khoom ua si, yug hauv xyoo 1930s thiab tseem muag ntau lab txhua xyoo, rau xyoo 1990 ntaus Gooey Louie, thiab Leej Twg Xav Ua Ib Tus Neeg Muaj Ntawv Tso Cai Ua Si, uas yog qhov muag khoom zoo tshaj plaws hauv pawg thawj coj saib. ntiaj teb no xyoo 2000.

Jim Pressman muag Pressman Toy rau Goliath Group hauv 2014. Goliath Group tseem muag cov khoom ua si raws li Pressman Toy lub npe.

Pressman Toy kuj yog tus tsim kho tshiab hauv lub ntiaj teb cov khoom ua si vim yog lub luag haujlwm ntawm Lynn Pressman, uas tau los ua ib tus poj niam thawj coj ntawm lub tuam txhab khoom ua si tom qab Jack Pressman tuag hauv 1959. Txawm tias ua ntej nws tuag Lynn tau ua hauj lwm nrog Jack, ua tus thawj coj. marketing campaigns rau lub tuam txhab.

Lynn tau paub txog qhov uas phau ntawv piav qhia raws li Barnum-style tshaj tawm kev tshaj tawm, zoo li lub sijhawm xyoo 1960 thaum nws coj tus menyuam ntxhw mus rau Toy Fair los txhawb kev ua si nco tshiab.

Ib daim duab ntawm qhov stunt tshwm nyob rau nplooj 105 ntawm phau ntawv, thiab Jim Pressman tau hais tias nws nco txog qhov xwm txheej ntawd tau pab coj mus rau phau ntawv tsim. Nws paub tias daim duab ntawm nws niam Lynn nrog tus ntxhw ntawm Toy Fair muaj nyob rau qhov twg, tab sis nws tsis paub tias nws puas tuaj yeem taug qab. Nws pom tias Lub Tsev khaws puav pheej muaj zog muaj cov ntaub ntawv khaws tseg ntawm txhua qhov teeb meem ntawm kev lag luam magazine Playthings, uas muaj ib zaj dab neeg txog tus ntxhw stunt, nrog ib daim duab.

Thaum nws pom daim duab ntawd, nws hais tias, "Kuv paub tias peb muaj phau ntawv." Qhov kawg tshwm sim yog ib phau ntawv nyeem zoo rau cov kiv cua ntawm keeb kwm, Americana, cov khoom ua si, thiab cov khoom ua si kev lag luam.

Tau qhov twg los: https://www.forbes.com/sites/joanverdon/2022/12/22/a-100-year-old-toy-story-how-pressman-toy-shaped-the-business-of-play/