Yuav Ua Li Cas Peloton Yuav Mus Ntxiv Tshuag Ntawm Nws Lub Tebchaws Music

Taylor Swift tuaj txog Christmas. Ib zaj yeeb yaj kiab David Bowie tab tom poob rau Lub Ib Hlis 19. Thaum Phab Ntsa Street ntawm lig tsis raws nraim nyob sab nraum Peloton lub qhov rooj, qhov o ntawm A-list music artists-los yog lawv cov vaj tse-zoo li zoo li.

Nws tau raug ntaus txij li cov kws tshuaj ntsuam, lossis cov neeg siv npe, tau suav Peloton ua kev ua si huv si. Lub tuam txhab, nrhiav tau nyob rau hauv 2012, yog raws li embedded nyob rau hauv kev lom zem thiab kab lis kev cai raws li nws yog nyob rau hauv kev ua hauj lwm. Saib tsis muaj ntxiv dua li nrhiav-tom qab tus kws qhia Cody Rigsby qhov tsis ntev los no tig rau Seev Nrog Cov Hnub Qub los yog HBO Max Sib Deev Thiab Lub Nroog Reboot Thiab Tsuas Yog Li ntawd xwb, nyob rau hauv uas lub tsheb kauj vab Peloton muaj, cia peb hais tias, ib qho kev cuam tshuam zoo.

Thiab suab paj nruag yog nyob rau hauv lub plawv ntawm lub teb chaws Ottoman. Ob lub Swift thiab Bowie series yog qhov yeej loj rau lub platform, uas tau ua haujlwm nrog Beyonce, Verzuz series thiab Usher, uas tau tshwm sim rau lub neej nyob hauv lub sijhawm nws seev cev cardio. Tiesto-uas yog "Tus Ntsuj Plig" yog Peloton zaj nkauj loj tshaj plaws ntawm xyoo tas los-Foo Fighters thiab Abba yog lwm cov neeg ua yeeb yam uas tau nyem rau hauv 2021.

Nws yog ib qho ruaj khov, synchronous tsim txij li Peloton tau txiav txim siab nws qhov kev sib cav sib ceg nrog cov tshaj tawm suab paj nruag ob xyoos dhau los rau lub suab ntawm $ 49 lab (cov tshaj tawm tau pib nrhiav $ 300 lab).

Hnub no lub tuam txhab - uas muaj 874,000 tus neeg them nyiaj digital raws li lub Rau Hli 2021, 176% dhia los ntawm Lub Rau Hli 2020 - thiab cov neeg tsim suab paj nruag yog simpatico. Peloton tsis yog tsuas yog nyob rau hauv cov platforms uas muab qhov zoo tshaj plaws them nyiaj rau cov neeg ua yeeb yam, tab sis tau qhib qhov kev xaiv hauv lub portal uas cov kws ua yeeb yam ywj pheej, cov kws sau nkauj thiab cov tsim tawm tuaj yeem sau npe rau ob qho tib si qhia lawv txoj haujlwm thiab xyuas kom lawv tau txais nyiaj.

"Lawv yog cov catalog amazing thiab muaj tswv yim phooj ywg. Txhua tus ntawm peb cov neeg koom tes tau dhia dhau ntawm hoops, txhua hnub, nyob rau theem sib sau ua ke kom coj cov lem zoo tshaj plaws rau hauv lub platform, "hais tias tus lwm thawj coj ntawm suab paj nruag Gwen Bethel Riley. 

"Qhov hloov pauv tiag tiag yog tam sim no lawv pom peb ua ib feem ntawm lawv cov tswv yim digital. Yog li yog tias lawv tab tom xav tias yuav tso tseg cov nkauj tshiab, zoo li Taylor Swift, Peloton tuaj yeem nkag mus rau qhov ntawd thiab yog ib feem ntawm lawv cov tswv yim digital. "

Thaum Peloton tsis qhia txog qhov tshwj xeeb ntawm nws cov kws kos duab kos duab, Riley hais tias lawv siv qhov twg los ntawm peb lub hlis mus rau peb xyoos, ceeb toom ntawm Swift thiab Bowie, "cia tsuas yog hais tias ob qho tib si yog lub sijhawm sib txawv heev thiab qhov ntawd yog vim lawv txawv heev. deals."

Tshaj li nws txoj kev thawb kom coj A cov npe rau hauv qhov quav, ntawm no yog lwm txoj hauv kev Peloton tab tom txhim kho nws txoj kev sib raug zoo nrog cov kws ua yeeb yaj kiab:

Tshwj xeeb Remixes & Premieres 

Lub Bowie debut yuav nrog rau thawj peb lub remixes-los ntawm Honey Dijon (Caw ua las voos), St. Vincent (Nws Tsis Muaj Kev Ua Si, Pt 1) thiab TOKIMONSTA (Lub Xyoo Ntshaw) - uas yuav ua yeeb yam tshwj xeeb ntawm lub platform rau 90-hnub qhov rais. 

Lwm cov kws ua yeeb yam, zoo li Demi Lovato thiab Debbie Gibson nyob rau lub hli tas los no, tau muab cov nkauj los ua suab paj nruag los ntawm Peloton's in-house DJ John Michael thiab DJ Skribble, thiab premiere ntawm lub platform. 

Riley hais tias "Peb yuav ua ntau dua ntawm qhov ntawd hauv tsev thaum peb tsim peb cov ntawv teev npe ntawm Peloton workout tshwj xeeb, tsis yog tsuas yog tsim cov remix tab sis tsim lub suab hauv tsev," Riley hais.

"Hauv qhov thib tsib, David Bowie luag ntxhi vim tias tag nrho peb tus kws ua yeeb yam no yog cov kws ua yeeb yam hauv xov xwm, thiab ua haujlwm nrog [nws lub suab paj nruag] tau tshoov siab rau txhua tus kom thawb cov phab ntsa," nws hais ntxiv, ceeb toom qhov ua kom "tau tso cai rau peb hloov peb cov theem mus rau hauv. lub suab seev suab thiab peb cov phiaj xwm muaj tswv yim rau hauv qhov pom qhov muag. "

Digital Music Fest 

Thaum Lub Xya Hli Peloton tau ua tiav lub hnub qub pob zeb nrog thawj-ntawm-nws-zoo, peb-hnub All For One suab paj nruag fest, uas muaj 25 tus kws ua yeeb yam-Doja Cat, Imagine Dragons, Migos, Nas, Pearl Jam, Thomas Rhett, Tina Turner thiab Gwen Stefani ntawm lawv—thiab tag nrho 40 tus kws qhia. 

So assured, yuav muaj lwm yam.

Riley hais tias "Koj tuaj yeem nthuav tawm thiab xav tias tsuas yog ib xyoos xwb," Nws loj tshaj takeaway? “Muaj ntau qhov kev koom tes. Tsis tau muaj kev koom tes zoo thiab koom nrog qhov twg koj tab tom ua haujlwm, koj tau muaj qhov kev zoo siab hauv kev ua koob tsheej, thiab cov neeg coob coob thiab suab paj nruag coj tuaj rau koj thaum koj nyob hauv koj lub tsheb kauj vab lossis koj tread lossis ntawm lev. ”

Ntxiv nrog rau qhov tseem ceeb ntawm nws cov npe qhia tag nrho, Riley hais tias kev ua koob tsheej tau ua rau cov neeg ua yeeb yam tuaj yeem ci ntsa iab thiab. "Nws yog ib txoj hauv kev zoo los nthuav tawm cov xov xwm tshaj tawm tab sis kuj hloov kho cov txuj ci thiab cov kws ua yeeb yam uas peb tau ua haujlwm nrog ntev ntev thiab xav muab lub ntsiab lus rau," nws hais.

Creator Kev Tshaj Tawm & Kev Koom Tes

Peloton tseem tab tom nthuav tawm txoj hauv kev uas nws cuam tshuam nrog cov kws ua yeeb yam. Lub tuam txhab tsim peb cov khaub ncaws hnav hauv kev hais kwv txhiaj nrog Beyonce's Ivy Park, nrog rau kev sib koom tes ntawm poj huab tais rau hnub so. Nws tseem tab tom tsim tawm nws cov kev sib tham sab hauv, uas nws ua ke tus kws qhia thiab kws ntaus nkauj los hais lus sab hauv rau pab pawg. 

Cov kev sib tham no tuaj yeem ua rau txhua txoj hauv kev. Nyob rau hauv cov ntaub ntawv ntawm St. Vincent, uas tau sib tham rau Cov Poj Niam Keeb Kwm Lub Hlis xyoo tas los, thiab TOKiMONSTA, uas tau ua vaj huam sib luag… rau Bowie.

Riley hais tias "Peb ib txwm muaj kev sib tham txaus nyiam thiab qee zaus lub teeb me ntsis yuav tawm hauv koj lub taub hau," Riley hais. "Kuv pom peb txoj haujlwm yog ua kom muaj kev sib tham tsis tu ncua nrog ntau tus kws ua yeeb yam li peb tuaj yeem ua tau, txawm tias peb tau ua qee yam nrog lawv lossis peb tsis tau ua. Feem ntau peb xaus nrog kev sib raug zoo. Nws yeej tsis muaj ib qho thiab ua tiav. "

Tau qhov twg los: https://www.forbes.com/sites/cathyolson/2022/01/17/taylor-bowie-beyond-how-peloton-will-continue-taking-stock-of-its-music-empire/