Maybelline New York thiab L'Orèal Professional pleev thiab plaub hau hnav zoo li Ready Player Me … [+]
L'Orèal
L'Oréal tau tshaj tawm kev koom tes nrog tus ntoo khaub lig game avatar platform Ready Player Me uas yog Maybelline New York thiab L'Oréal Professional tau tsim cov pleev zoo nkauj thiab cov plaub hau zoo nkauj rau Ready Player Me avatars. Kev siv pub dawb zoo tuaj yeem hnav ntawm ntau dua 4,000 apps thiab platforms thoob ntiaj teb xws li VRChat thiab spatial.
Maybelline thiab L'Oréal tau tsim tsib qhov zoo ib yam tsim los ntawm CGI artist Evan Rochette, uas tshwj xeeb hauv 3D-tsim nrog coding. Maybelline ua hauj lwm nrog nws tus kheej lub ntiaj teb no grand ambassador, pleev artist, Erin Parsons.
Ready Player Me twb tau koom tes ntawm kev hnav khaub ncaws hnav nrog digital haiv neeg TiabX thiab tsoos hom nyiam Tommy Hilfiger ntawm lwm tus, tab sis qhov no yog thawj zaug rau kev zoo nkauj.
Yav dhau los kev zoo nkauj forays rau hauv Web3 tau ntau niche, noj daim ntawv ntawm NFT lossis PFP cov haujlwm tsom mus rau cov zej zog sib txawv - nyob rau hauv rooj plaub ntawm L'Oréal muaj NYX thiab Cov Neeg ntawm Crypto Lab Ntawm Sandbox thiab Estée Lauder Group's Clinique nrog Cov Neeg Tsis Muaj Peev Xwm - los yog kev pab txhawb nqa lossis kev txhawb nqa los ntawm NFT cov haujlwm xws li MAC's Viva Glam lossis Guerlain Beauty's Cryptobee pib.
Txawm li cas los xij lub ntiaj teb kev ua si nrog nws qhov kev nthuav dav infinitely nthuav qhia lub sijhawm loj hauv kev lag luam, kev tsim khoom lag luam thiab, thaum kawg, cov nyiaj tau los, yog li RPM kev koom tes yog thawj kauj ruam tseem ceeb.
Maybelline New York thiab L'Orèal Professional pleev thiab plaub hau hnav zoo li ntawm Npaj Plater Me … [+]
L'Orèal
"Qhov kev koom tes no tso cai rau peb nkag siab zoo dua qhov qab los noj mov rau kev zoo nkauj virtual ntawm cov neeg siv khoom thiab txhawb kev paub txog kev zoo nkauj. Nrog ntau dua peb txhiab tus neeg ua si thoob ntiaj teb, peb txoj hauv kev yog tshawb nrhiav cov lej tshiab kev zoo nkauj, thaum ua kom muaj kev nkag tau yooj yim dua thiab suav nrog, "L'Orèal Group Chief Metaverse Officer Camille Kroely tau hais hauv nqe lus.
Tseeb tiag nws yog qhov nkag tau ntawm Ready Player Me uas ua pov thawj qhov kev nyiam loj. "Kev nkag mus tau (hauv lub ntiaj teb tiag) yog ib qho ntawm peb cov khoom lag luam tseem ceeb thiab peb txaus siab rau peb tus kheej hauv qhov ntawd," said Trisha Ayyagari, Ntiaj teb no Brand Thawj Tswj Hwm ntawm Maybelline New York ntawm email, ntxiv tias cov zoo li digital tuaj yeem siv rau tus avatar hauv ib qho. teeb meem ntawm vib nas this.
Tus Thawj Saib Xyuas Kev Lag Luam & Kev Lag Luam Asmita Dubey tau ntseeg tias kev zoo nkauj digital thiab virtual yuav ua lub luag haujlwm tseem ceeb ntxiv nrog rau lub cev.
"Peb cov khoom lag luam tau tsim cov kev paub tshiab, muaj txiaj ntsig, thiab kev paub siv virtual siv cov chaw Virtual (khoom noj), Kev ua si hauv kev ua si, Kev tshaj tawm hauv ntiaj teb virtual, E-sampling activations thiab Virtual ambassadors thiab influencers. Peb zoo siab heev los tsim lub hauv paus rau yav tom ntej ntawm kev zoo nkauj ntawm Web3 thiab Metaverse. "
Npaj Player Kuv zoo li tsis tau khi rau kev lag luam rau ib yam khoom tshwj xeeb, es lub hom phiaj ntawm kev sib koom tes yog hais txog underscoring brand values in this new medium. "Qhov kev nthuav dav ntawm kev tsim cov pleev zoo li hauv cov metaverse yog tias koj tsis raug txwv los ntawm kev muaj tiag ntawm lub cev. Txhua tus tuaj yeem rhuav tshem cov ciam teb nrog lawv txoj kev muaj tswv yim. Qhov no yog qhov zoo li no tau tsim los ua, "Ayagari xaus lus.
Tau qhov twg los: https://www.forbes.com/sites/stephaniehirschmiller/2022/11/17/loreal-creates-digital-beauty-looks-for-ready-player-me-avators/