Yuav ua li cas Fabkis Retail yog Spearheading Circular Fashion; Vestiaire Collective, Printemps, Galeries Lafayette

Yog tias Vestiaire Collective lub Peb Hlis yuav los ntawm Teb Chaws Asmeskas kev muag khoom lag luam Tradesy muab Fabkis lub tuam txhab lub taub hau mus rau lub taub hau nrog behemoth The Real Real, qhov kev pom zoo kuj tseem pom cov khw muag khoom Fabkis txoj kev vam meej, kev xav ntawm lub siab thaum nws los txog rau kev zam.

Hauv Fabkis, kev yuav khoom thib ob yog qhov thib ob. Alix Morabito, Galeries Lafayette Lub taub hau ntawm Womenswear, Kids thiab Lingerie, Kev Lag Luam Lag Luam thiab Cov Haujlwm Tshwj Xeeb hais tias, "Vintage zam thiab kev muag khoom zoo ib txwm yog ib feem ntawm Fab Kis kab lis kev cai," hais tias Alix Morabito, Galeries Lafayette Lub taub hau ntawm Womenswear, Kids thiab Lingerie, Kev Lag Luam Lag Luam thiab Cov Haujlwm Tshwj Xeeb, hais txog Paris ntau lub khw muag khoom noj khoom haus thiab khw muag khoom noj. Qhov kev txhawb siab no tshwm sim los ntawm ob qho "kev lag luam kom zoo dua thiab kev xav tau yav dhau los," nws hais ntxiv.

Tseeb tiag, thaum B-Corp tau lees paub Vestiaire Collective txuas ntxiv tsim kho tshiab nrog lub chaw haujlwm tshiab thiab ruaj khov nyob rau hauv Paris lub hauv paus hauv paus, - qhib lub lim tiam no - cov khw muag khoom kim heev Printemps thiab Galeries Lafayette tab tom hloov kho lawv tus kheej cov tswv yim tsis tu ncua hauv kev nrhiav lub neej yav tom ntej ntxiv rau. muag khoom.

Galeries Lafayette Doubles Down Ntawm Cov Kev Pab Cuam

Galeries Lafayette lub thib peb pem teb (Re)Khoom chaw tsim tawm xyoo tas los tsom teeb hom rau lawv cov khoom lag luam ruaj khov thiab muaj lub luag haujlwm tsim khoom. nrog kev sib xyaw ua ke ntawm cov khoom kim heev Fabkis cov khoom lag luam xws li Monogram thiab Tus Neeg Muag Khoom, vintage, thiab upcycled ntawv xws li Patine.

Ob peb lub hlis tom ntej no yuav pom kev tshaj tawm cov kev pabcuam hauv khw tshiab hais tias Morabito - "kom cov neeg siv khoom txuas ntxiv lub neej ntawm lawv cov khoom." Yuav muaj kev kho dua tshiab nrog lub tuam txhab koom nrog Fab Kis thiab tseem muaj kev muag khoom pib thaum Lub Xya Hli - tsis yog hauv Paris nkaus xwb tab sis hla tsib lub khw hauv Galeries Lafayette lub network.

Kev txhawj xeeb rau lub ntiaj teb ib sab, xws li kev tsom mus rau kev lag luam zoo ib yam. Raws li tsab ntawv ceeb toom 2021 los ntawm Boston Consulting Group thiab Ellen MacArthur Foundation, rov muag, xauj, kho thiab rov ua dua muaj peev xwm loj hlob ntawm 3.5% mus rau 23% ntawm lub ntiaj teb zam kev lag luam los ntawm 2030.

Raws li rau lub tswv yim (RE)Store nws tus kheej, cov pab pawg tab tom npaj yuav yob qhov no mus rau nws lub xeev cov khw muag khoom nrog lub hom phiaj ntawm tsib (RE) Khw muag khoom hauv lub network los ntawm 2023. Lub nroog tsom mus yuav suav nrog Nice thiab Nantes - xaiv rau lawv txoj kev vam meej. thiab kev lag luam ruaj khov.

Launching lub lim tiam no hauv Paris yog ib lub hlis-ntev pop-up nrog OMAJ, Paris raws li kev xa khoom online pib pib lub caij ntuj sov 2021. Co-founded los ntawm yav dhau los McKinsey thiab Bain tus kws pab tswv yim, Marine Daul Mernier thiab Paul Charon, cov kev pabcuam tag nrho outfits yog tsom rau kev simplicity thiab tsis tshua muaj kev cuam tshuam kev lag luam qauv. OMAJ cov kev xaiv curated muaj kev lees paub ntawm qhov zoo, hais tias Charon raws li txhua yam khoom tau raug tshuaj xyuas los ntawm pab pawg ua ntej nrhiav nws txoj hauv kev mus rau qhov chaw.

Lwm qhov tsis ntev los no (RE) Khw muag khoom ntxiv suav nrog Les Récupérables uas tsim cov khaub ncaws thiab cov khoom siv ntxiv los ntawm tsev neeg linens thiab dormant stocks los ntawm Fab Kis kev lag luam textile, whimsical, Paris tsim Toile de Jouy concoctions los ntawm Studio Rosalie thiab upcycled hniav nyiaj hniav kub los ntawm Strasbourg-raws li Tête d'Orange .

Printemps Nqa Tus Tsim Qhov Hluav Taws Xob Hauv Khw

Thaum nws los txog rau cov khoom lag luam yav dhau los, Caij nplooj ntoo hlav' Hors Season lub tswv yim tshiab lub khw tau rov ua dua phau ntawv txoj cai. Hors Season yog thaj tsam 200m2 nyob rau hauv pem teb plaub ntawm nws Boulevard Haussmann flagship mus tas li rau cov khoom los ntawm kev sau yav dhau los - lub cev ua ntej rau lub khw muag khoom Fabkis.

Tshaj tawm thaum kawg ntawm lub Peb Hlis, cov neeg siv khoom teb, hais tias Printemps Tus Thawj Saib Xyuas Kev Muag Khoom Karen Vernet, tau tshaj qhov kev cia siab. "Peb tau coj txoj hauv kev cuam tshuam" nws hais ntxiv. “Thaum yav dhau los, cov khoom qub qub muaj cov duab tsis zoo. Tab sis peb muab lawv tso rau hauv lub tswv yim zoo nkauj architectural nrog rau kev muag khoom zoo. "

Printemps 'Hors Season muab rau hauv daim ntawv ntawm ntau lub tswv yim khw muag khoom fusing poj niam thiab txiv neej khaub ncaws nrog accessories thiab khoom siv hauv tsev. Nws nta kev sib xyaw ua ke ntawm cov khoom kim heev thiab cov ntawv niaj hnub suav nrog Jacquemus thiab Alexander Wang thiab Ganni. Qhov chaw muag khoom yog npaj raws li xim raws li qhov sib txawv ntawm hom.

Vernet hais tias "Peb lub luag haujlwm yog los ua txoj hauv kev zoo," Vernet hais. "Ntau zaus koj tsis pom cov khoom koj xav tau hauv lub caij tam sim no. Nws tsis yog lawm hais tias ib yam dab tsi tsis nyob rau hauv style thaum lub caij tiav lawm. Peb xaiv cov hom muaj tswv yim thiab cov tsim tawm tshiab. "

Hors Season 40% mus rau 60% txo yog muaj rau cov tswv cuab ntawm lub khw muag khoom daim npav qhov kev ntseeg siab - ib txoj hauv kev los ntawm Fabkis txoj kev tswj hwm nruj me ntsis biannual muag lub sijhawm. Los ntawm kev pom kev lag luam, qhov kev pib kuj tseem ua haujlwm los nrhiav cov neeg siv tshiab Vernet ntxiv.

Lub tswv yim yog ib qho evolution ntawm cov khoom kim heev department khw qhov kev tsom mus rau kev ncig. Tshaj tawm xyoo 2021, Printemps mob siab rau nws tag nrho 1300sqm 7th pem teb rau kev siv ncig. Dubbed Thib Ob Printemps, nws muaj kev sib xyaw ntawm cov khoom kim heev tsim vintage thiab kev sib hloov ntawm cov khoom siv hluav taws xob tsis zoo thiab tsis tshua muaj kev cuam tshuam cov khoom lag luam pop-ups suav nrog cov neeg nyob hauv Paris lub luag haujlwm khoom kim heev zam accelerator hub, La Caserne. Thib ob Printemps twb muaj kev muag khoom muag uas cov khoom tuaj yeem hloov pauv rau lub khw muag khoom.

Kev xaiv vintage yog curated los ntawm vintage kws pab tswv yim Marie Blanchet, uas nws Mon Vintage lub koom haum ua hauj lwm nrog influencers xws li Rihanna thiab Amal Clooney thiab cov khoom kim heev hom xws li The Row. Rau cov ntaub ntawv Blanchet kuj tau ua haujlwm nrog Vestiaire Collective, Selfridges thiab William Vintage.

Vestiaire Collective's Office of Tomorrow

Tab sis rov qab mus rau Vestiaire Collective. Lub tuam txhab nyuam qhuav nthuav tawm 5400m2 qhov cuam tshuam qis, siab ruaj khov HQ, lub tsev Haussmannian refurbished hauv Paris 'hip 11th arrondissement.

Lub hom phiaj rau qhov chaw, tsim los ntawm Fab Kis Architecture tuam txhab Les Batisseurs, yog los txo cov pa roj carbon emissions, txo cov khib nyiab thiab ua kom cov neeg ua haujlwm noj qab haus huv thiab muaj tswv yim. Vestaire, twb muab cov neeg ua haujlwm 50:50 sib cais ntawm chaw ua haujlwm thiab chaw ua haujlwm nyob deb.

50% ntawm tag nrho cov saum npoo yog npaj rau kev sib raug zoo thiab kev sib koom tes thaum muaj kev sib koom ua ke thiab kev noj qab haus huv tau txhawb nqa los ntawm qhov chaw ua niam txiv, chav xav txog thiab kev ntaus pob ncaws pob. Giant frescos tuaj los ntawm Fabkis txoj kev kws kos duab Louis Bottero thiab cov ntawv siv hluav taws xob siv tau yog tsim los ntawm tus tsim origami Junior Fritz Jacquet.

Cov ntaub ntawv muaj txiaj ntsig tau nyob hauv zos thiab ntau dua 60% ntawm cov rooj tog zaum - cov neeg tsim qauv suav nrog Charles thiab Ray Eames thiab Charlotte Perriand - yog rov siv dua, siv dua tshiab lossis thib ob txhais tes. Lawv tau txais los ntawm cov neeg koom tes hauv kev lag luam xws li cult tsim kev muag khoom ib pab tub rog Selency thiab cog curation lag luam La Grande Serre. Cov chaw hauv chav ua noj tau muab los ntawm Fabkis pib Back Market uas tshwj xeeb hauv cov khoom siv hluav taws xob kho dua tshiab.

Lub hom phiaj kawg hais tias Vestiaire co-founders Fanny Moizant thiab Sophie Hersan yog "tsim lub tswv yim zoo tshaj plaws uas tuaj yeem rov ua dua tshiab hauv cov chaw haujlwm tshiab thiab tam sim no hauv New York, Hong Kong, Berlin thiab London."

Raws li kev cog lus Tradesy, lub tuam txhab ua ke yuav khav theeb cov tswv cuab hauv zej zog ntawm 23 lab, ib phau ntawv teev npe ntawm 5 lab cov khoom nrog cov khoom muag tag nrho tshaj li $ 1 nphom. Nws tseem yuav qhib lub peev xwm ntawm ib puag ncig tus phooj ywg hauv zej zog ntau dua rau kev lag luam hauv zos nrog lub chaw pov thawj tshiab hauv Los Angeles - thib tsib thoob ntiaj teb thiab thib ob hauv Asmeskas Lub Cuaj Hli 2021, Vestiaire tshaj tawm $ 210 lab kev nrhiav nyiaj txiag puag ncig txhawb nqa los ntawm Softbank Vision Fund 2 thiab Generation Kev Tswj Nyiaj Txiag.

Tau qhov twg los: https://www.forbes.com/sites/stephaniehirschmiller/2022/05/19/how-french-retail-is-spearheading-circular-fashion-vestiaire-printemps-galeries-lafayette/