Yuav Ua Li Cas Pob Ntseg Piercing Thiab Earrings Hom Studs pom kev vam meej nrog kev muag khoom muag

Cib-thiab-mortar khw muag khoom tau rov qab los. Lub khw qhib tam sim no tshaj li lub khw kaw vim cov neeg siv khoom xav tau ntau dua tus kheej, kev paub txog kev paub hauv khw.

Qhov no yog qhov tseeb tshwj xeeb rau cov neeg siv khoom yau: Hauv Asmeskas, 81% ntawm Gen Z Cov neeg yuav khoom hais tias lawv nyiam yuav khoom hauv khw muag khoom kom pom cov khoom tshiab, thiab ntau tshaj 50% hais hauv khw browsing yog ib txoj hauv kev uas lawv tuaj yeem cuam tshuam los ntawm lub ntiaj teb digital.

Ib lub hom phiaj ua qhov zoo no yog pob ntseg tho thiab qhwv ntsej STUDS, uas muaj kev sib tham txog pob ntseg tho kev hauv khw.

Lawv lub hom phiaj: Txhawm rau ua kom muaj qhov sib txawv ntawm kev ua lag luam rau cov pej xeem ntawm cov neeg yuav khoom uas muaj hnub nyoog tawm ntawm lub hom phiaj zoo li Claire's thiab xav tau qhov chaw kom tau txais kev nyab xeeb, huv pob ntseg uas tsis yog lub hauv paus tattoo lossis tho parlor.

STUDS coj nws lub tswv yim khw muag khoom thiab qhib kaum rau qhov chaw thoob tebchaws - kaum tsib ntawm qhov uas tau qhib thaum muaj kev sib kis. Thaum ntau txhiab lub khw muag khoom thiab tuam txhab lag luam tau poob lossis kaw thaum lub sijhawm kaw, STUDS vam meej.

STUDS co-founders Anna Harman thiab Lisa Bubbers credit lawv txoj kev tsom mus rau kev muag khoom rau lawv txoj kev vam meej. "Peb lub khw muag khoom lawv tus kheej yog peb li kev lag luam, thiab lawv tab tom ua kev tshaj tawm rau peb," Bubbers tau hais.

Hauv khw, STUDS cov neeg yuav khoom yuav pom Instagrammable cov lus qhia thiab cov yam ntxwv zoo li pob ntseg silicone, uas pab cov neeg siv khoom tsim lawv tus kheej kev cai "Earscape." Earscaping yog ib lo lus Bubbers coined uas hais txog tus kheej pob ntseg tho thiab pob ntseg stacking, uas ua rau ib daim ntawv ntawm nws tus kheej qhia.

Pom tias ib tus neeg tsis tuaj yeem tau pob ntseg pob ntseg hauv online, qhov kev pabcuam raws li STUDS cov haujlwm ua rau tib neeg tuaj xyuas lawv ntawm tus kheej.

Thaum nyob ntawd, cov neeg siv khoom tau txais kev kawm dav dav ntawm qhov kev tso kawm thiab kev xaiv pob ntseg rau pob ntseg tho, kev sab laj nrog tus kws paub txog pob ntseg, thiab lub sijhawm los xaiv thiab yuav ntau yam qhwv ntsej.

Rau cov neeg yuav khoom uas xav tau kev ceev ntiag tug ntau dua thiab tsis suav nrog, kuj tseem muaj kev xaiv los xauj ib lub khw STUDS rau cov txheej xwm tho kev ntiag tug, uas ntxiv txhawb cov neeg yuav khoom kom tho qhov kev ua koob tsheej, kev lom zem, kev sib tw uas tuaj yeem koom nrog cov phooj ywg.

Tab sis lub hom phiaj txoj hauv kev rau kev muag khoom tsis yog txwv rau nws cov khw muag khoom cib-thiab-mortar.

Thaum lub caij ntuj sov xyoo 2021, lub hom phiaj tau pib Studs ntawm Log-a mobile trailer uas mus ncig teb chaws As Mes Lis Kas coj cov khoom lag luam tho thiab qhwv ntsej muag khoom mus rau qhov chaw tshiab.

Txog tam sim no, cov chaw suav nrog NYC's Chinatown, Greenpoint Terminal Market, UCLA, thiab Sorority Row ntawm USC tsev kawm ntawv. Kev vam meej ntawm Studs on Wheels muaj Harman thiab Bubbers hinting tias Studs on Wheels yuav tshwm sim nyob rau hauv ntau lub tsev kawm ntawv (thiab tej zaum txawm nyob rau hauv cov xwm txheej zoo li Coachella) hauv txoj kev.

Tshaj li nws qhov tseem ceeb ntawm kev paub txog pob ntseg pob ntseg hauv khw, STUDS kuj tseem siv nws txoj kev sib raug zoo nrog cov neeg muaj kev cuam tshuam thiab cov neeg muaj npe nrov kom tsav tsheb mus rau cov chaw no ntawm cov xwm txheej tshwj xeeb.

Piv txwv li, thaum lub Kaum Ib Hlis Ntuj xyoo 2021, STUDS tau tuav lub rooj sib tham hnub Friday thiab tos txais nrog tus muaj hwj chim Serena Kerrigan.

Qhov kev tshwm sim tau nthuav tawm lub pob ntseg sau STUDS tsim los ntawm kev koom tes nrog Kerrigan thiab kub chocolate bar. Qhov kev ua haujlwm no tau ua rau 50% tag nrho cov nyiaj tau los nce hauv kev muag khoom hauv studio piv rau qhov nruab nrab ib hnub muag tag nrho rau kev yuav khoom hauv khw.

Txog tam sim no, STUDS txoj hauv kev tau ua haujlwm. 34% ntawm tag nrho cov STUDS cov neeg siv khoom tau rov qab los ntawm cov neeg yuav khoom, thiab 40% ntawm cov neeg siv khoom uas tau pierced rov ua organically hauv online lossis offline. Tsis tas li ntawd, STUDS yog lub hom phiaj txhawm rau txhawm rau 2022 tus lej tsim nyog ntawm pob ntseg hauv 2021 ib leeg, ntau dua li ob npaug ntawm tus lej uas lawv tau tho hauv XNUMX.

Cov ntaub ntawv echoes vim li cas qhov kev qhia no ua pov thawj zoo li no: Ib qho daim ntawv qhia qhia tau hais tias 91% ntawm cov neeg siv khoom xav tau ntau dua los yuav cov khoom lag luam lossis cov kev pabcuam tom qab koom nrog kev ua haujlwm hauv khw muag khoom thaum 40% xav tias cov kev paub hauv khw ua rau lawv muaj kev ntseeg siab rau lub hom phiaj.

Yog li dab tsi lwm cov khw muag khoom kawm tau los ntawm STUDS txoj kev vam meej?

Yog tias koj tuaj yeem muab cov neeg siv khoom paub txog kev yuav khoom kom nco qab, lawv yuav rov qab los.