Yuav Ua Li Cas Argent, Cov Poj Niam Cov Khoom Siv Ua Haujlwm, yog siv lub cev muag khoom kom loj hlob nws hom

nyiaj, lub npe nrov poj niam cov khaub ncaws ua haujlwm, tsis ntev los no tau qhib lub khw tshiab hauv New York City's SoHo cov zej zog ntawm 93 Crosby St. Ua ntej muaj kev sib kis, nws muaj lwm qhov chaw hauv nroog, nrog rau Washington DC, Los Angeles, thiab San Francisco, tab sis nrog rau Lwm yam, qhov kev thov qis rau cov khaub ncaws ua haujlwm tau ua rau kaw. Qhov chaw tshiab no zoo sib xws tab sis muaj kev sib tham ntau dua thiab ua tau raws li cov kev xav tau ntawm cov neeg ua haujlwm hloov chaw ua haujlwm.

"Peb tuaj yeem siv sijhawm ob xyoos los tsom mus rau qhov peb xav tau zoo li cas, qhov peb xav ua kom tiav, qhov tseeb, thiab qhov twg muaj peev xwm los ntawm Covid. Sijhawm tsis tau muaj dua nyob ntawm peb sab. Peb twb tsis tau pom thov txoj kev uas peb tab tom pom tam sim no. Cov poj niam tab tom tab tom nrhiav rau wardrobe overhauls. Cov qauv tau hloov pauv, lawv tsis paub hnav khaub ncaws li cas, lawv lub cev tau hloov pauv, thiab lwm yam, tab sis kuj, nws tau ncua kev siv khoom siv, "kev sib koom Founder thiab CEO Sali Christeson. "Yog li cov khoom lag luam nyob hauv qhov chaw zoo tiag tiag, cov khoom lag luam nyob hauv qhov chaw zoo tiag tiag, pab pawg yog nyob rau hauv qhov chaw zoo tshaj plaws uas peb tau ua, peb muaj lub sijhawm nyob hauv peb lub ces kaum, thiab cov khw muag khoom yog qhov kawg los rau hauv qhov sib npaug. ”

Argent nyob deb ntawm tib lub hom lag luam kom rov qhib lub khw muag khoom txij thaum muaj kev sib kis. Hom zoo li Therabody, Parade, Brooklinen, thiab Frances Valentine, yog tag nrho cov piv txwv ntawm cov hom digital uas tau tshaj tawm cov phiaj xwm nthuav dav hauv lub xyoo dhau los. Yog li, txawm tias kev lag luam looming, lub khw muag khoom lub cev yog qhov xav tau siab. Raws li a Cuaj hlis tsab ntawv ceeb toom los ntawm JLLJLL
, khw muag khoom qhib deb tshaj li kaw xyoo-rau-hnub, nrog cov qhib qhib ntawm yuav luag 2,500. Tsis tas li ntawd, JLL kwv yees Q2 leasing square footage mus rau 78 lab, qhov siab tshaj plaws nws tau ua txij li Q4 2017.

Qhov chaw ua haujlwm muaj nuj nqis yog qhov tseem ceeb ib yam li cov khoom siv ua haujlwm.

Lub khw tshiab muaj lub rooj zaum sofas, chav haum loj dua nrog lub xov tooj chargers, thaj chaw tshwj xeeb rau kev hu xov tooj lossis video hu, thiab qhov chaw rau kev sib tham hauv zej zog. Thiab tsis zoo li ntau lub npe khav theeb lawv cov phiaj xwm los muab cov xwm txheej hauv zej zog, Argent muaj lub zog tiag tiag rau nws. Nws tau tsom mus rau kev pab cov poj niam tsim lawv txoj haujlwm, thiab muaj lub cev lub cev los tuav cov xwm txheej "tso cai rau cov poj niam sib txuas lus muaj txiaj ntsig hauv txoj hauv kev uas yuav txav lawv txoj haujlwm mus rau tom ntej, thiab Argent tuaj yeem yog ib feem ntawm qhov ntawd, uas yog vim li cas peb muaj tiag," shared Christeson.

Ntawm lub khw muag khoom lag luam lub lim tiam dhau los, nws muaj cov qhua zoo li Huma Abedin, Hillary Clinton Tus Thawj Coj ntawm Cov Neeg Ua Haujlwm, Joanna Coles, tus neeg sau xov xwm thiab tsim khoom, thiab Aya Kanai, tus kws tshaj lij zam thiab tam sim no tus thawj coj ntawm Pinterest. Cov qhua no yog ib feem ntawm Argent qhov tshwj xeeb thiab txhawb nqa pab pawg Cov phooj ywg ua hauj lwm uas yog lub neej tiag tiag ua lag luam ua lag luam showcasing cov khoom lag luam. Yog li, nws tsis yog qhov xav tsis thoob tias nws qhov kev tsim kho tshiab hauv kev lag luam txuas mus rau nws lub tswv yim muag khoom.

Kev lag luam wholesale tau txais cov neeg siv khoom tshiab thiab, zoo li cov khw muag khoom, pab cov neeg siv khoom nkag siab txog qhov haum thiab cov yam ntxwv ntawm cov khoom.

Ntxiv rau cov khw muag khoom ib leeg, lub hom phiaj tau pib hauv Nordstrom thaum lub Cuaj Hli los pab kom nws lub npe loj hlob hauv lub cev thiab ncav cuag cov neeg siv khoom tshiab. Argent tam sim no nyob rau hauv cuaj qhov chaw, thiab txawm hais tias qhov kev paub txawv ntawm nws cov khw muag khoom ib leeg, nws tseem tso cai rau cov neeg siv khoom paub lawv tus kheej nrog cov khoom thiab tag nrho nws cov nta. Cov khoom lag luam paub txog kev ua haujlwm zoo, nrog ntau lub hnab ris sab hauv los nqa yam uas cov poj niam feem ntau yuav tsum khawb los ntawm lawv lub hnab mus nrhiav. Lub cev muaj zog, ncaj qha-rau-cov neeg siv khoom lossis lag luam wholesale, tso cai rau cov neeg siv khoom sim thiab pom cov haujlwm ua haujlwm hauv lub neej tiag tiag.

Tshwj xeeb, Argent tau pom lawv lub khw muag khoom muaj qhov kev txiav txim nruab nrab ntawm kwv yees li peb zaug hauv online, uas kuj zoo heev ntawm nws tus kheej. Thiab kom deb li deb, New York lub khw muag khoom nruab nrab tus nqi xaj yog peb-thiab-ib-ib nrab ntawm online. Christeson hais tias "Yog li muaj qee yam tshwm sim thaum nws nyob hauv qhov chaw thiab muaj peev xwm txheeb xyuas nws qhov loj me, thiab thaum nws pom qhov zoo thiab haum rau tus neeg, nws yog qhov nyuaj heev," Christeson hais.

Txawm hais tias nws qhov chaw New York yog thawj zaug qhib, Argent npaj yuav qhib ntau lub khw muag khoom xyoo tom ntej hla ntau lub khw. Thiab nyob rau hauv cov nqe lus ntawm Nordstrom, lub hom yog zoo siab nrog rau kev sib koom tes thiab qhia txog kev loj hlob muaj peev xwm tab sis tsis muaj kev npaj tshwj xeeb. Tab sis, rau tam sim no, nws yog qhov tseeb tias cov neeg ua haujlwm tau rov qab los, thiab cov poj niam tau npaj txhij rau ditch lub sweatpants nyob rau hauv qhov chaw ntawm cov khoom zoo, kev ua haujlwm, thiab cov khoom muaj nqis. Cov khoom lag luam uas tam sim no tuaj yeem sim thiab paub txog hauv lub neej tiag tiag.

Tau qhov twg los: https://www.forbes.com/sites/brinsnelling/2022/11/21/how-argent-a-womens-workwear-label-is-using-physical-retail-to-grow-its-brand/