Yuav Ua Li Cas Ib Tug Neeg Askiv Hauv New York tig nplooj ntawv rau Barnes & Noble

Koj puas nyiam zaj dab neeg nrog twist? Cov lus xaiv ntawm kev tua neeg tsis muaj lub cev? Zaj dab neeg ntawm ib tug plucky comeback huab tais? Thiab tag nrho nrog kev zoo siab xaus? Zoo, qhov no muaj nws tag nrho.

Rau peb cov phiaj xwm peb muaj cov khw muag khoom ib txwm raug hem los ntawm cov tuam txhab loj, tshiab-fangled (uas yuav yog AmazonAMZN
AMZN
) thiab ib tug neeg txawv txawv txawv txawv, tsis yog los ntawm ib ncig ntawm no (uas yuav yog tus qub banker James Daunt), caij rau hauv kom txuag tau hnub (ua tsaug rau hedge fund Elliott Advisors).

Cia peb pib thaum pib ntawm qhov kawg.

Me ntsis dhau kaum xyoo dhau los Barnes & NobleBKS
zoo li txhua yam tsis ncaj ncees lawm. Nws muaj lub khw muag khoom loj loj nyob rau lub sijhawm thaum cov phau ntawv ntsib kev sib tw hnyav los ntawm kev loj hlob ntawm kev cuam tshuam digital, los ntawm kev pabcuam streaming mus rau kev ua si, ntxiv rau e-phau ntawv thiab kev muag phau ntawv online.

Tab sis - ceeb toom spoiler - nws tig tawm tsis tuag tom qab tag nrho.

Lub khw muag ntawv hauv New York tau qhib 16 lub khw muag ntawv tshiab xyoo no thiab lub tuam txhab hais tias nws muaj tshaj 30 lub khw ntxiv hauv kev txhim kho rau 2023.

Txawm hais tias lub tuam txhab tseem ua haujlwm txog 125 lub khw muag khoom tsawg dua li nws qhov siab tshaj ntawm 726 hauv 2008, rov qab yog qhov tsim nyog thawj koom ruam yuav muaj nws cov khw muag khoom suav hauv 2022 nyob ib puag ncig xoom.

Yog li dab tsi tau ua rau kev hloov pauv?

James Daunt: Tus Thawj Saib Xyuas Nyiaj Txiag Hloov Phau Ntawv

Barnes & Noble, zoo li lwm tus neeg muag phau ntawv lub cev, tau tawm tsam txog li kaum xyoo raws li Amazon thiab lwm tus neeg muag phau ntawv online tau khiav roughshod los ntawm lawv txoj kev lag luam.

Nyob rau hauv 2019, UK hedge fund manager Elliott Advisors tau txais Barnes & Noble thiab nws 627 lub khw rau $ 683m thiab muab James Daunt ntawm nws lub taub hau.

Daunt - ib tug qub banker - tau tsim ib tug ywj siab bookstore saw nyob rau hauv London nyob rau hauv 1990 thiab 58-xyoo-laus tau raug xaiv los rejuvenate UK high street bookeller Waterstones nyob rau hauv 2011 nyob rau hauv cov tswv cuab ntawm Lavxias teb sab billionaire Alexander Mamut. Tom qab ob peb xyoos txiav cov nqi thiab rov ua haujlwm zoo, lub tuam txhab pib tig tau nyiaj los ntawm 2016.

"Ib qho ntawm qhov zoo ntawm kev mus tsoo yog tag nrho ntawm qhov kev txaus siab, uas Vajtswv tau muab txoj cai kom muaj nyob, yog thaum kawg punctured," Daunt hais txog lub tswv yim.

Elliott Advisors tau yuav qhov kev lag luam ntawd hauv 2018 thiab ib xyoos tom qab ntawd tau dhia hla lub pas dej kom tau Barnes & Noble.

Tsis yog tias thaum ntxov tsis muaj ntshav. Daunt tau txiav ib nrab ntawm Barnes & Noble cov neeg ua haujlwm hauv lub taub hau thiab tshem tawm 5,000 tus neeg ua haujlwm raws li kev lag luam tau hloov kho rau yav tom ntej.

Thiab thaum pib muaj kev sib kis, Daunt tau hais rau cov thawj coj hauv khw ntawm Barnes & Noble kom tshem txhua phau ntawv tawm ntawm lawv lub txee, "tshem tawm cov khib nyiab", ua kom txhua ntu ntws thiab muab lawv lub khw muag khoom rov qab ua ke dua. Kev kho dua tshiab yog ib lub tswv yim uas nws tau siv ntau zaus hauv kaum xyoo dhau los.

Barnes & Noble tig tag nrho lub voj voog

Kev ua vaj tsev (aisle rau 30, kev nyiam ua thiab kev nyiam) ua tiav, Barnes & Noble muaj ob qhov chaw hauv Boston-cheeb tsam uas yav tas los Amazon Books khw (oh lub irony) slated ntawm 2023 lub khw tshiab vim qhib rau xyoo 7,000. Barnes & Noble kuj npaj ntau me me. hom khw muag khoom dua li nws tau ua yav dhau los, suav nrog 50,000 sq ft khw hauv txoj kev los ntawm nws qhov qub XNUMX sq ft flagship khw hauv Manhattan.

Tseeb tiag, cov no yog cov hnub tsis zoo rau cov neeg muag ntawv uas tau hloov pauv tsuas yog 50 xyoo dhau los, xyoo 1971, los ntawm Leonard Riggio thaum nws tau txais Barnes & Noble lub npe lag luam thiab cov khw muag ntawv hauv Manhattan, sib koom ua ke nrog nws tus kheej phau ntawv muag lag luam.

Tsis pub dhau ob peb xyoos, nws tau loj hlob Barnes & Noble Fifth Avenue khw hauv New York rau hauv 'Lub Ntiaj Teb Cov Phau Ntawv Loj Tshaj Plaws', nrog 150,000 lub npe thiab thoob plaws xyoo 1970 thiab 1980, lub tuam txhab tau ua ntau yam khoom los ua tus thib ob loj tshaj plaws US phau ntawv.

Elliott Advisors Yuav Phau Ntawv

Rau nws ib feem, tam sim no tus tswv Elliott Advisors tsis tau tso tseg tig nplooj ntawv ntawm nws phau ntawv muag zaj dab neeg. Thaum Lub Peb Hlis Ntuj xyoo no nws tau txais Blackwell's, 143-xyoo-laus tus neeg muag ntawv, ntxiv UK cov xov tooj ywj pheej loj tshaj plaws rau cov ntaub ntawv Askiv suav nrog Foyles thiab Hatchards.

Raws li nrog rau yav dhau los takeovers, Waterstones tau khaws lub Blackwell lub npe rau nws 18 lub khw thiab, saib xyuas nws tag nrho, Daunt tau dhau los ua ib hom kev saib xyuas rau kev muag phau ntawv ywj pheej.

Nws yog txoj kev nyuaj tab sis, raws li peb zaj dab neeg ze rau qhov xaus, kev muag khoom ntawm Barnes & Noble tau pib nce siab, thaum Waterstones tau rov zoo los ntawm kev poob qis thaum muaj kev sib kis.

Elliott Advisors zoo li yuav tawm ntawm nws cov peev hauv ob peb xyoos tom ntej no, uas tuaj yeem pom Waterstones thiab Barnes & Noble mus rau pej xeem.

Tam sim no, qhov ntawd yog qhov kawg uas tsis muaj leej twg tuaj yeem pom.

Tau qhov twg los: https://www.forbes.com/sites/markfaithfull/2022/12/22/how-an-englishman-in-new-york-turned-the-page-on-barnes-noble/