Blackmagic Design's Grant Petty tig lub nti rau ntawm nws lub xub pwg nyom txog Hollywood cov neeg tseem ceeb thev naus laus zis rau hauv ib qho ntawm cov tuam txhab tsim tshiab tshaj plaws ntawm cov khoom siv ua yeeb yaj kiab pheej yig. Ua tsaug rau kev sib kis, kev saib tsis taus rau outsourcing thiab ib pab tub rog ntawm YouTubers, nws txoj kev lag luam yog booming.
All ntawm 2020 thiab ib nrab ntawm 2021, Kuv tau ua haujlwm txog 2 teev sawv ntxov txhua hnub vim kuv tau sau cov lej uas khiav lub tuam txhab, "hais tias Grant Petty, CEO thiab tus tsim ntawm Blackmagic Design.
53-xyoo-laus billionaire tsis yog dag. Nws saib tsis taus cov neeg siv khoom, yog li nws sau tau tag nrho cov kev pabcuam SQL uas khiav cov txheej txheem sab hauv ntawm nws 1,500-tus neeg ua haujlwm, $ 576 lab (cov nyiaj tau los) Melbourne, Australia-based tuam txhab. Nws kuj tseem paub txog kev ua yeeb yaj kiab hauv cov yeeb yaj kiab qhia ntev ntev rau Blackmagic cov khoom xws li Ursa Mini Pro 12K digital xinesmas koob yees duab. Thaum tus kab mob kis thoob qhov txhia chaw, Blackmagic (uas tsim tag nrho 209 ntawm nws cov khoom nws tus kheej, tsis tau hnov txog hauv kev lag luam kho vajtse tshwj tsis yog koj lub npe yog Samsung lossis Sony) xav tau los faib cov khoom ntawm peb lub chaw tsim khoom hauv Australia, Singapore thiab Indonesia. Tsis yog ntiav ib tus neeg, lossis txawm delegate txoj haujlwm sab hauv, Petty rov sau cov haujlwm ua haujlwm software txuas cov ntaub ntawv khaws cia.
"Tib neeg pom nws yog qhov tsis muaj zog uas kuv sau tus lej rau kuv tus kheej," nws hais tias, sib cav, rau qhov tsis sib xws, Blackmagic tshem tawm lub logjam ntau lub tuam txhab tau ntsib sim rov kho lawv cov saw hlau xa khoom thaum Covid vim tias lawv nyob ntawm cov kws pab tswv yim sab nraud thiab cov neeg muag khoom software. . "Kuv xav tias peb tau muaj teeb meem loj nrog kev tshaj tawm hauv ntiaj teb sab hnub poob."
Yog hais tias clubbiness, opaque accounting thiab exorbitant nqi epitomize tuam txhab uas muag nyob rau hauv Hollywood lub ecosystem, ces Petty thiab nws defiant, ua-nws-koj tus kheej mus kom ze ua Blackmagic Tsim ib tug rhuav-down-phab ntsa revolutionary. Nws lub hnub nyoog 21 xyoo kev lag luam yog qhov paub zoo tshaj plaws rau kev ua cov koob yees duab ua yeeb yaj kiab uas tsis tshua muaj nqi, hluav taws xob hloov hluav taws xob thiab lwm yam khoom siv tshwj xeeb siv hauv TV thiab ua yeeb yaj kiab. Nws kuj ua rau dawb software hu ua DaVinci Resolve, siv rau cov xim grading, tshwj xeeb cov teebmeem thiab kho video thiab suab.
Blackmagic cov khoom yog qab qee qhov nyiaj txiag loj, Oscar-nominated flicks xws li Txhob Ntsia Ntsia thiab Kab laug sab-txiv neej: Tsis Muaj Txoj Hauv Tsev, tab sis nws cov neeg siv khoom tseem ceeb yog YouTubers thiab cov neeg ua yeeb yaj kiab uas muaj peev xwm paub txog nyiaj txiag. Ob peb xyoos dhau los, qhov kev lag luam tau tawg vim kev kaw cia ua rau muaj kev xav tau rau cov khoom siv hauv tsev zoo.
Backlot Khawv koob: Cov qhab nia ntawm cov yeeb yaj kiab siv Blackmagic cov iav pheej yig thiab software, suav nrog Oscar tau xaiv tsa Lub Hwj Chim Ntawm Tus Aub thiab SpiderMan: Tsis Muaj Txoj Hauv Tsev.
Lub zog ntawm tus dev los ntawm Kristy Griffin / Netflix / Everett Collection; Kab laug sab-txiv neej: Tsis Muaj Txoj Hauv Tsev los ntawm Sony Duab / Marvel Lom Zem / Everett Collection
Jim Toscano, tus kws qhia ntaus nruas hauv New York City uas siv Blackmagic $ 1,300 ATEM Mini Extreme switcher, hais tias, "Kuv yuav tsum tau pom zoo rau lawv lub tshuab rau ntau pua tus kws qhia nruas thaum muaj kev sib kis," hais tias Jim Toscano, tus kws qhia ntaus nruas hauv New York uas siv Blackmagic tus $ XNUMX ATEM Mini Extreme switcher, txuas nrog xya lub koob yees duab video uas tau kawm ntawm nws lub nruas, qhia cov tub ntxhais kawm. hauv lub sijhawm tiag tiag. "Cov kws ntaus nkauj tau poob siab thiab nrhiav kev qhia online."
Xyoo 2020, lub tsev kawm yeeb yaj kiab tso tawm Julian Terry, 31, siv nws lub koob yees duab Blackmagic los tua. Tsis txhob peek, ib zaj yeeb yaj kiab rau-feeb txaus ntshai nyob hauv nws chav pw hauv LA. Qee qhov 4.5 lab YouTube saib tom qab, nws tau raug ntiav los coj tus nqi $ 10 lab raws li nws luv. "Lub Blackmagic Hnab 4k uas kuv tau tua Tsis txhob Peek nrog yog pheej yig dua kuv iPhone, "nws hais.
Lwm tus neeg yuav khoom loj thaum muaj kev sib kis, raws li Petty, yog cov xov tooj cua hauv TV tab tom nrhiav los muab lawv cov neeg ua haujlwm hauv tsev.
Rau lub xyoo xaus rau Lub Rau Hli 30, 2021, Blackmagic cov nyiaj tau los ze li ob npaug ntawm 2019, mus txog $ 576 lab, thiab nws cov txiaj ntsig tau nce kaum npaug, mus txog $ 113 lab. Muab nws txoj kev loj hlob sai thiab niaj hnub no cov kev ntsuas thev naus laus zis, tsis muaj nuj nqis Blackmagic tuaj yeem nqa tau $ 3 nphom raws li lub tuam txhab pej xeem, ua rau Petty thiab cofounder Doug Clarke, uas txhua tus muaj 36%, billionaires ntawm daim ntawv.
“Kev ntsuas yog vwm. Peb tsis tau ua ib qho kev yuav khoom tau ob peb xyoos vim tias txhua tus tau ploj mus, ”Snorts Petty hauv lub suab Aussie tuab. "Peb txhua tus paub tias kev lag luam thev naus laus zis feem ntau yog kev ua si sib tw. Koj ua neej nyob zoo li tus kws tshaj lij thev naus laus zis thaum koj tab tom mus ncig nyiaj txiag kom txog thaum tag nrho cov khoom pov tseg hauv khw muag khoom thiab koj tuaj yeem muag tawm. Tom qab ntawd koj khiav ncig nrog daim npav ua lag luam uas hais tias 'serial entrepreneur.' ”
Petty tau tsim nws lub xub pwg nyom loj hlob zuj zus rau cov neeg txom nyem hauv tebchaws Australia tom qab nws txiv, tus kws tshaj lij, sib cais los ntawm nws niam, tus kws kos duab thiab tus nais maum, thiab tsev neeg tau tsiv mus rau pej xeem vaj tse.
"Kuv nco qab tau hais rau 'F tawm rov qab mus rau lub tsev hais plaub qhov chaw koj nyob,' ” Petty hais txog nws lub xyoo kawm ntawv theem nrab, thaum nws qhia nws tus kheej kom code ntawm Apple II. "Tab sis kuv muaj kev xav nrog kev siv hluav taws xob, yog li kuv tau zaum hauv qab ntawm hierarchy xav, hav, tsis muaj leej twg paub cov khoom no."
“Cov ntawv tso cai huab yog zoo li cov neeg tsis muaj zog. Koj yuav tsum khaws cia los ntawm kuv thiab qhov ntau koj ua siab ncaj, qhov ntau koj yuav raug nplua. Nws zoo li koj tus dev ua ib yam dab tsi zoo thiab koj ntaus nws nrog ib tug pas. ”
Tom qab tau txais daim ntawv pov thawj hauv hluav taws xob los ntawm lub tsev kawm ntawv qib siab hauv xyoo 1991, nws raug mob ua haujlwm hauv Singapore ntawm lub tsev tsim khoom TV uas nws khaws cov khoom siv A / V nqi uas nws tus tswv ntiav yuav tsum tau xauj rau $ 1,000 ib teev.
"Kuv paub txog cov txheej txheem hauv chav kawm uas kuv pom hauv kuv lub nroog hauv nroog kuj tshwm sim hauv TV kev lag luam. Nws tsis yog ib qho kev lag luam muaj tswv yim tiag tiag, '' hais tias Petty, ceeb toom tias kev txwv tsis pub kim thiab tshwj xeeb rau kev lag luam. Kev txiav txim siab los tsim cov cuab yeej tsim nyog, nws tau pib tsom mus rau kev ntes cov ntawv uas yuav tso cai rau cov neeg tsim TV thiab cov neeg tsim yeeb yaj kiab kom hloov cov yeeb yaj kiab mus rau tus kheej lub khoos phis tawj rau kev kho, tsis yog siv cov tshuab bespoke raug nqi ntau pua txhiab nyiaj.
Xyoo 2001, Petty thiab software engineer Clarke nrhiav tau Blackmagic. Tsawg tshaj li ob xyoos tom qab lawv tau tshaj tawm DeckLink, daim npav $ 995 Mac-tshaj tawm uas tuaj yeem ua cov yeeb yaj kiab tsis muaj kev txhais siab. Lawv cov neeg sib tw ze tshaj plaws tau them ib ncig ntawm $ 10,000.
Petty tsis nres ntawm daim npav video. Xyoo 2009 Blackmagic tau yuav cov cuab tam ntawm da Vinci Systems, tus tsim kho mob ntawm cov khoom siv xim xim thiab cov software uas nws muag rau Hollywood tom qab tsim cov tsev ntawm tus nqi xws li $ 350,000 txog $ 850,000 ib chav. Petty hais tias "Peb xav tias peb tuaj yeem ua nws cov khoom lag luam software thiab coj mus rau Mac platform uas cov neeg muaj tswv yim tuaj yeem siv nws," Petty hais. "Thaum koj mus tom qab cov neeg tshaib plab thiab ua rau cov neeg ntawd muaj zog dua, koj paub tias qhov tseem ceeb uas koj muab yog kev ywj pheej."
Ib xyoo tom qab ntawd nws tau ua raws li nws cov lus cog tseg. Nws coj tawm ib qho khoom siv software nkaus xwb (tam sim no hu ua DaVinci Resolve) tus nqi tsuas yog $ 995. Tom qab lwm xyoo, nws ua nws dawb download.
"Cov ntawv tso cai huab zoo li cov neeg tsis txaus ntseeg," nws grips, hais txog cov neeg sib tw Adobe thiab Avid. “Koj yuav tsum khaws cia los ntawm kuv thiab qhov ntau koj ua siab ncaj, qhov ntau koj yuav raug nplua. Nws zoo li koj tus dev ua ib yam dab tsi zoo thiab koj ntaus nws nrog ib tug pas. "
Txawm tias muaj tseeb hais tias Blackmagic's software yog tam sim no pub dawb, converting kev yees duab editors accustomed mus rau lwm yam legacy cov kev pab cuam yog ib tug qeeb txheej txheem. Thaum DaVinci Resolve dominates hauv kev kho xim, nws nyob deb tom qab Adobe's Premiere Pro thiab Avid hauv kev kho video. Nws cov koob yees duab digital xinesmas, uas nws tus nqi pib qis dua $ 1,000 thiab mus txog $ 6,000, yuav muaj txoj hauv kev zoo dua los ntawm kev sib koom nrog cov thawj coj hauv kev lag luam xws li Arri, Sony thiab Liab, uas nws cov iav tuaj yeem raug nqi siab dua $ 95,000.
"Arri's Alexa yog zoo li tus qauv kub, thiab muaj kev tsis txaus ntseeg txog lawv," hais tias tus kws yees duab yeeb yaj kiab John Brawley los ntawm Miami teeb tsa. Liab siab, Apple TV + series starring Vince Vaughn. Brawley tab tom tua ntawm Arri Alexa Mini LF, uas raug nqi $ 60,000, nrog rau Blackmagic lub koob yees duab kim tshaj 12K, uas muag rau $ 6,000. "Kuv yuav coj [Blackmagic koob yees duab] tawm, thiab feem ntau yuav muaj kev yws yws thiab muag muag los ntawm cov neeg coob. Tab sis thaum kawg ntawm qhov yeeb yam ib nrab ntawm lawv tab tom yuav lawv lub koob yees duab. Blackmagic muab kuv 90% ntawm Alexa rau 10% ntawm tus nqi. "
Kev txuag nqi yog qhov txiaj ntsig zoo vim cov neeg ua yeeb yaj kiab nce siv qhov pom kev pom hauv lawv cov yeeb yaj kiab. Mloog Sam Nicholson, tus saib xyuas qhov pom kev pom kev pom zoo ntawm Emmy paub txog nws txoj haujlwm Taug Kev Tuag, ER thiab Lub Hnub Qub Trek. Nws lub tuam txhab, Stargate Studios, yog siv Blackmagic koob yees duab los ua yeeb yaj kiab dej hiav txwv backdrops rau HBO Max's pirate comedy Peb Chij txhais tau tias tuag, starring Rhys Darby thiab Taika Waititi.
“Yog tias koj yuav tso cuaj lub koob yees duab rau ntawm lub rig, koj yuav tsum muaj tsawg kawg 10 lub koob yees duab ntawm qhov chaw. Yog tias cov koob yees duab no yog Alexas, koj tab tom tham txog $ 500,000. Lub studio yuav tsis them, "hais tias Nicholson, sau tseg tias Peb Chij's turquoise dej hiav txwv scenes raug tua nyob rau hauv Puerto Rico, xim kho nyob rau hauv lub teeb siv DaVinci Resolve software thiab streamed ntawm 20k daws teeb meem ntawm 160-foot-dav LED screen nyob ib ncig ntawm cov neeg ua yeeb yam thaum lub sij hawm filming ntawm lub soundstage hauv Burbank, California.
"Yuav ua li cas koj ua tau zoo virtualize kev muaj tiag?" nws nug. “Nws siv ntau lub koob yees duab thiab ntau cov ntaub ntawv. Blackmagic thiab nws tag nrho cov ecosystem daws teeb meem ntau. "
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Tau qhov twg los: https://www.forbes.com/sites/schifrin/2022/04/11/how-an-aussie-from-the-housing-projects-became-a-billionaire-making-gear-for-next- gen-spielbergs/