Yuav ua li cas Amazon qhov $ 3.9 billion wager ntawm kev saib xyuas thawj zaug tuaj yeem hloov pauv koj tus tswv cuab Prime

Amazon tus
AMZN,
+ 1.52%

$ 3.9 billion tau txais ib qho Kev Kho Mob
ONEM,
+ 69.45%

yog lub lag luam e-lag luam loj tshaj thawj koom ruam ntawm kev kho mob rau hnub tim, thiab nws qhia txog lub neej yav tom ntej uas kev saib xyuas thawj zaug thiab cov kev xaiv streaming yuav raug muab khi ua ke.

Ib Lub Kho Mob yog lub tuam txhab kev saib xyuas ncaj qha. Cov neeg mob (lossis lawv cov tswv ntiav haujlwm) them nyiaj ntxiv - nws yog $ 199 ib xyoos rau cov tib neeg - kom nkag mus rau lub network ntawm cov chaw kho mob thiab cov chaw muab kev pabcuam nrog rau kev xaiv siv mobile app thiab kev saib xyuas virtual. Lub tuam txhab, uas tau mus rau pej xeem thaum Lub Ib Hlis 2020 raws li lub npe 1Life Healthcare Inc., kuj tseem muab kev xaiv ua tswv cuab rau cov neeg uas muaj Medicare Advantage cov phiaj xwm los ntawm Iora Health, uas nws tau yuav rau $ 2.1 billion ib xyoos dhau los.

Ib Lub Kho Mob muaj 188 lub chaw ua haujlwm thiab txog 730,000 tus tswv cuab.

Nws tsis yog qhov xav tsis thoob uas One Medical tau muag rau. Thaum ntxov lub hlis no Bloomberg qhia uas CVS Health
CVS, TSO
-1.49%
,
uas ua haujlwm rau tus tuav pov hwm kev noj qab haus huv Aetna, tau tshaj tawm tias xav yuav lub tuam txhab ntawm ib qho. 

Nws kuj tsis xav tsis thoob tias Amazon yog tus yuav. Lub tech behemoth tsis tu ncua tsim tawm kev lag luam kev noj qab haus huv thoob plaws hauv plaub lossis ntau xyoo dhau los. Nws tau yuav PillPack, qhov kev pabcuam xa tshuaj uas nthuav tawm cov neeg siv khoom siv huv si, ntau txhiab xyoo, txog li $ 1 nphom hauv nyiaj ntsuab hauv 2018. Nws tau ua haujlwm nrog Crossover Health txij thaum nruab nrab-2020 teeb tsa cov neeg ua haujlwm kho mob uas muaj kev saib xyuas thawj zaug. Thiab tam sim no nws muab Amazon Care rau cov neeg ua haujlwm thiab lwm tus tswv ntiav haujlwm.

Neil Lindsay, tus lwm thawj coj ntawm Amazon Health Services tau hais tias "Kev saib xyuas kev noj qab haus huv yog siab nyob rau hauv cov npe ntawm cov kev paub dhau los uas xav tau kev rov tsim dua tshiab," "Peb xav ua ib qho ntawm cov tuam txhab uas pab txhim kho kev noj qab haus huv tau zoo nyob rau ntau xyoo tom ntej." 

Qhov Kev Kho Mob Ib Leeg yuav tso Amazon hauv qhov chaw nrov nrov ntawm kev saib xyuas thawj zaug. Ntev saib raws li qhov chaw ntawm Asmeskas cov tshuaj, qhov chaw uas cov neeg mob tuaj yeem tham ncaj qha rau lawv cov kws kho mob txog lawv txoj kev noj qab haus huv, nws kuj tau ua tiav rau kev nqis peev hauv xyoo tas los no. CVS, UnitedHealthGroup
UNH,
+ 0.58%
,
Walgreens Boots Alliance
wb,
-1.18%

thiab Walmart
WMT,
+ 1.46%

tag nrho cov chaw kho mob uas muaj kev pab kho mob thawj zaug

Hais tias, kev kho mob yog ib qho me me ntawm Amazon cov nyiaj tau los. Kev tshawb nrhiav ntawm lub tuam txhab 10K tsis ntev los no tsis tau hais tawm ib qho ntawm nws cov kev kho mob lossis kev lag luam kho mob, suav nrog Amazon Care thiab Amazon Pharmacy, lub lag luam PillPack rebranded. 

"Thaum Ib Kev Kho Mob yuav tsis muaj txiaj ntsig zoo rau cov nyiaj tau los nyob ze, nws muab AMZN cov ntsiab lus kov ntau ntxiv rau cov neeg mob, tshwj xeeb yog ntxov thaum muaj kev txiav txim siab kho mob, ob qho tib si tiv thaiv thiab tawm tsam," JMP cov kws tshuaj ntsuam xyuas tau hais rau cov tub ua lag luam rau hnub Thursday. 

Qhov kev pom zoo kuj tseem yuav muab Amazon cov kev xaiv tshiab rau kev pabcuam pob khoom. Cov kws tshuaj ntsuam Wall Street hais tias lawv cia siab tias Amazon Care, yog tias nws suav nrog Ib qho Kev Pabcuam Kho Mob, thaum kawg yuav suav nrog Amazon Prime cov tswv cuab.

“Qhov no puas yog qhov tseem ceeb rau kev kho mob? Yog lawm, ”Cov kws tshuaj ntsuam Bernstein hais rau cov tub ua lag luam rau hnub Thursday. "Muaj peb lub hauv paus rau qhov kev pom zoo no los ntawm Amazon qhov kev xav: muaj peev xwm sib koom ua ke nrog lawv lub khw muag tshuaj online, kev muag khoom muag ntxiv thiab muaj peev xwm B2B muab rau cov tswv ntiav. Peb kuj xav tias qhov no yuav dhau los ua lwm lub hauv paus ntawm Prime pob. "

Amazon cov khoom lag luam tau poob 25.5% xyoo no, thaum Ib qho Kev Kho Mob tau nqis 2.6%. S&P 500
SPX,
+ 0.99%

tau poob 16.9% txij li thaum pib ntawm lub xyoo.

Tau qhov twg los: https://www.marketwatch.com/story/how-amazons-3-9-billion-wager-on-primary-care-could-change-your-prime-membership-11658432470?siteid=yhoof2&yptr=yahoo