Absolut's Coachella tshwm sim pop-up hauv Decentraland.
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Zam thiab suab paj nruag festivals mus koom tes thiab tsis muaj qhov twg ntau dua li ntawm Coachella. Ua raws Metaverse Fashion Week Nyob rau hauv Decentraland, Absolut Vodka tau pib Absolut.Land, Coachella tshwm sim pop-up kev paub hauv tib lub ntiaj teb virtual. Lub community launch coincides nrog thawj lub lis piam ntawm California suab paj nruag Success thiab headline act yog ib lub koob tsheej tsim nyog sau los ntawm digital fashion wearables.
Pam Forbus, SVP, Tus Thawj Saib Xyuas Kev Lag Luam, Pernod Ricard North America hais tias "Raws li lub npe, peb vam meej ntawm kev ua thawj coj ntawm kab lis kev cai, thiab kev zam yog ib feem loj ntawm qhov ntawd."
Absolut vodka Sacai kev koom tes fwj.
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Thaum lub sijhawm xyoo 90s, Absolut muaj Tom Ford, John Galliano, Helmut Lang, Versace, Stella McCartney thiab Jean Paul Gaultier rov xav txog nws lub raj mis tsim. Kev sib koom tes tsis ntev los no suav nrog cov nrog Sacai thiab MSGM.
Rau nws txoj haujlwm Absolut.Land, Pernod Ricard tus tswv lag luam tau txuas nrog cult New York tus tsim Susan Alexandra los ua peb cov khoom siv digital thiab tau tsim cov khoom ntxiv nrog rau zaj sawv motif bodycon dresses, luv thiab lub kaus mom tshwm sim los ntawm kev ua koob tsheej thiab nws txoj kev koom tes ntev. nrog kev txaus siab thiab LGBTQ + cov zej zog.
Txawm li cas los xij, tsis zoo li Sacai lub tsho txias rau nws lub raj mis kos npe, cov ntawv digital tsuas yog tsim los hnav los ntawm koj tus avatar.
Kev hnav khaub ncaws digital rau Absolut's Coachella tshwm sim hauv Decentraland.
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Raws li Matt Bond, tus tsim ntawm digital consultancy Banquet Labs, Metaverse wearables nqa ib lub cachet zoo li IRL zam. "Lawv tau siv los sib txuas lus koj li xwm txheej thiab tus kheej," nws hais. "Ntau yam zoo li cov khoom noj Instagram curated, kev ntaus pob ncaws pob tsis tshua muaj hnav yog qhov tseem ceeb ntawm lub cim xiav xiav tshiab rau Metaverse."
"Tib neeg ib txwm hais tias kuv cov khoom lag luam qiv nws tus kheej zoo heev rau lub ntiaj teb digital," hais tias Susan Alexandra tus tsim, Susan Korn uas paub txog nws lub hnab muaj yeeb yuj thiab cov hniav nyiaj hniav kub uas tau txais kev tshoov siab los ntawm cov khoom noj thiab dej haus. Kev koom tes hauv lub neej tiag tiag suav nrog kev koom tes nrog Champion sportswear.
Absolut x Susan Alexandra tsej ntawm Coachella tshwm sim DCL pop-up.
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Nws riffed tawm nws qhov muag zoo tshaj plaws Martini Hnab los tsim avatar tsej thaum ob qho tib si thiab cov 'cocktail bag' tau txais kev tshoov siab los ntawm Citron tshiab Absolut yog txhawb. Nws kuj tau ua ib nkawm khau digital flatform - khau yog ib yam uas nws ib txwm xav ua hauv lub neej tiag tiag tab sis tam sim no tau ua pov thawj kim heev. Qhov kev xyiv fab ntawm kev zam digital, nws hais tias, yog tias cov txheej txheem muaj tswv yim yog "tsis ua raws li kev ua tau zoo thiab tus nqi."
Nws nthuav tawm tias cov txheej txheem tsim qauv digital zoo kawg nkaus zoo ib yam li lub cev uas nws xa cov xim dej los yog iPad duab rau nws tus thawj coj ntawm kev tsim khoom. Nws tau hais tias "Tus tsim qauv (digital) nug (zoo sib xws) cov lus nug txog yuav ua li cas cov khoom yuav txav mus thiab qhov twg lawv yuav zaum ntawm lub cev," nws hais.
Susan Alexandra x Absolut digital nkawm khau rau Coachella tshwm sim DCL pop-up.
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Korn kuj tau nyiam los ntawm lub kaum ntse ntse ntawm kev ua lag luam digital - ib yam dab tsi uas ib txwm yog tus ncej tseem ceeb ntawm nws hom. Nws cov kab tsis tu ncua yog txhua yam tsim tawm hauv New York City hauv ob peb mais ntawm nws lub khw Lower East Side. Cov neeg nyob sib ze zoo sib xws suav nrog New York flagship ntawm Emily Bode, 2021 CFDA Menswear Designer of the Year uas paub txog nws cov khoom kim heev upcycled ib yam khaub ncaws zoo.
Thaum Korn twb tau npaj tawm xyoo ua ntej nws tam sim no rov xav txog yuav ua li cas nws tuaj yeem hloov qee qhov ntawm nws lub cev pib nrog Metaverse poob.
Pam Forbus tau tshaj tawm tias Absolut tau nce ob npaug ntawm nws cov peev txheej tshaj tawm xyoo no nrog ze li 80% mus rau digital thiab tias nws tau mob siab txog 10% ntawm nws cov kev lag luam txhua xyoo rau Coachella program.
Kev txaus siab qhov ntawm nrog avatar hauv digital wearables ntawm Absolut's Coachella tshwm sim pop-up hauv DCL
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Absolut's Decentraland kev paub yog rov xav txog nws qhov kev ua haujlwm IRL Coachella thiab nta 'antigravity' seev cev hauv pem teb nkag los ntawm cov yeeb yuj 'Pride Tunnel', lub tsev cia puav pheej raws li nws lub cev lub tsev khaws puav pheej hauv Stockholm thiab Chav Selfie qhov twg cov neeg siv tuaj yeem thaij lawv cov avatars. Forbus hais tias "Metaverse yog qhov chaw rau kev muaj tswv yim," "muaj ntau lub sijhawm los coj ntau yam hauv lub neej."
Lub Absolut wearables yog txhua yam pub dawb thiab yuav muab tso rau hauv huab cua rau cov neeg tuaj saib los ntawm digital brand ambassadors hauv kev sib pauv rau lawv cov kev sib tw ntau yam thiab sib qhia cov duab ntawm kev tshaj xov xwm.
Thaum hnav khaub ncaws tsim los rau ib qho kev hloov pauv, hauv qhov no Decentraland, tsuas yog hnav tau hauv Decentraland, Matt Bond kwv yees tias yav tom ntej wearables yuav hloov pauv ntawm metaverses - rau Sandbox piv txwv - thiab vim li no, nws hais tias, " tus nqi ntawm cov cuab tam no tsuas yog nce mus ntxiv. "
Chav Selfie ntawm Absolut's Coachella tshwm sim pop-up hauv Decentraland.
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Qhov chaw kos duab kos duab ntawm Absolut's Coachella tshwm sim pop-up hauv Decentraland.
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Tau qhov twg los: https://www.forbes.com/sites/stephaniehirschmiller/2022/04/16/metaverse-coachella-with-absolut-vodka-and-digital-wearables/