Lub caij so lub caij yuav khoom yuav tsum tau kaw thaum muaj kev nce nqi siab

Cov khw muag khoom tab tom npaj rau lub caij so kom txog rau lub caij so sai sai, tab sis kev muag khoom loj hlob yuav tsum tau kaw rau xyoo no vim cov neeg siv khoom tiv thaiv kev siv nyiaj nruj.

Kev sib cav ntawm cov lus ceeb toom hais tias cov neeg yuav khoom yuav xav tias muaj txiaj ntsig zoo vim lawv ntsib tus nqi siab dua rau cov khoom noj thiab lwm yam khoom siv. Cov neeg siv khoom ntsuas tus nqi tau nce 8.3% xyoo dhau los, raws li hnub Tuesday lub Bureau of Labor Statistics qhia. Yog li ntawd, hnub so kev muag khoom loj hlob yuav tsum tau tsav los ntawm kev nce nqi ntau.

ntsig txog kev nqis peev xov xwm

Credit Suisse downgrades Oatly, hais txog cov neeg siv khoom txaus ntshai nyob hauv Europe thiab Asia

Twb tau, cov khw muag khoom tau tso siab rau kev txo nqi kom tshem tawm cov khoom muag ntau dhau thiab cov rhawv ntshiab hauv lub sijhawm rau lub caij so khoom noj khoom haus, uas feem ntau pib nrog Dub Friday tom qab Thanksgiving. Nws yog lub sijhawm tseem ceeb rau cov khw muag khoom thiab tuaj yeem suav txog li ntawm 40% ntawm lub tuam txhab muag khoom txhua xyoo.

Nov yog qhov kev kwv yees hais tias cov neeg yuav khoom thiab cov khw muag khoom tuaj yeem xav tau.

Nyob rau hauv daim ntawv, lub caij so kev muag khoom yuav zoo li noj qab nyob zoo, nrog rau Bain & Co. kwv yees kev loj hlob ntau npaum li 7.5% xyoo tas los. Tab sis thaum kho rau kev nce nqi, nws cia siab tias kev loj hlob tsuas yog 1% mus rau 3%, uas yog qis dua nws qhov nruab nrab 10 xyoo. 

Kev kwv yees me me ua raws li 14.1% dhia rau xyoo tas los lub caij so, raws li National Retail Federation. Qhov kev nce ntxiv no tau ua rau cov neeg yuav khoom tau mob siab rau siv lawv cov nyiaj khaws cia raws li kev txwv tsis pub muaj kev sib kis tau yooj yim, txawm tias cov khoom lag luam cov khoom lag luam poob qis.

Tam sim no, cov neeg siv khoom thiab cov khw muag khoom zoo ib yam tab tom ntsib qhov tsis muaj tseeb. Ib qho kev xaiv tsa rau CNBC los ntawm Morning Consult tau pom ntau dua ib nrab ntawm cov neeg siv khoom muaj qee yam lossis txhawj xeeb txog kev nyob hauv lawv cov nyiaj so koobtsheej nyiaj so koobtsheej, thiab 80% cia siab tias yuav cuam tshuam los ntawm kev nce nqi.

Kev tshawb fawb tseem pom 52% ntawm cov neeg teb hais tias nws yuav nyuaj dua rau lawv cov nyiaj so koobtsheej xyoo no dua li xyoo 2021.

Matt Kramer, KPMG tus thawj coj hauv tebchaws rau cov neeg siv khoom thiab cov khw muag khoom tau hais tias "Nws yog qhov tseeb ib xyoos hauv kev hloov pauv,"

Nrog rau cov neeg siv khoom tau ceev faj txog kev siv nyiaj xyoo no, nws hais tias cov khw muag khoom yuav tsum tau thawb cov luv nqi.

Cov khw muag khoom yuav tsum tau nce mus ntxiv rau kev txhawb nqa, lub zog uas lawv tau paub zoo nrog thaum tawm tsam los hloov pauv cov cwj pwm yuav khoom hauv lub hlis tsis ntev los no.

Raws li kev txwv tsis pub muaj kev sib kis tau yooj yim thiab tib neeg pib tawm mus ntau dua, ntau lub tuam txhab pom tias lawv tau khaws cia ntau dhau ntawm cov khoom uas tib neeg tsis xav tau ntxiv lawm. Qhov ntawd yuam kom lawv txo qis cov khoom lag luam kom tshem cov txee thiab ua kom muaj chaw rau hnub so.

Lub Yim Hli, Lub Hom Phiaj qhia txog kev poob qis hauv cov nyiaj tau los thiab txo cov kev xav txog nyiaj txiag ua raws li cov kauj ruam tom ntej. Walmart thaum Lub Xya Hli tau xaiv tawm ntawm kev sib tw nrog Prime Day tom qab nws raug yuam kom txo qis tus nqi kom txav nws cov khoom muag.

Kev txo nqi yuav tsum txuas ntxiv mus rau lub caij so, nrog 73% ntawm cov thawj coj hauv khw muag khoom qhia KPMG lawv lub khw yuav tshaj tawm, thiab 21% hais tias lawv npaj yuav "ntau dua" kev tshaj tawm. 

Txawm hais tias qis me ntsis los ntawm xyoo tas los, feem coob ntawm cov khw muag khoom tseem xav tias yuav koom nrog Black Friday thiab Cyber ​​​​Monday muag.

Kev yuav khoom hnub so tuaj yeem pib thaum Lub Kaum Hli thaum cov neeg yuav khoom pib yos hav zoov rau kev cog lus ntxov, raws li Mastercard SpendingPulse.

Daim ntawv tshaj tawm no tseem kwv yees tias cov khaub ncaws yuav muaj kev loj hlob zoo tshaj plaws thaum cov neeg rov qab mus rau qhov chaw ua haujlwm xaiv cov khaub ncaws zoo dua. Cov thawj coj los ntawm Nordstrom thiab Macy tus tau sau tseg tias qhov kev thov ntau ntxiv rau cov khaub ncaws zoo li no ntawm Goldman Sachs Lub Rooj Sib Tham Thoob Ntiaj Teb Kev Muag Khoom Txhua Xyoo lub lim tiam dhau los. 

Kev muag khoom ntawm cov khoom kim heev tseem xav tias yuav muaj zog heev, raws li Mastercard SpendingPulse, echoing lub caij ntuj sov cov lus ceeb toom ntawm txuas ntxiv dag zog rau kev siv nyiaj ntawm cov neeg tau txais txiaj ntsig siab dua.

Kev muag khoom hauv khw tau kwv yees tias yuav loj hlob 7.9% raws li cov khw muag khoom lean rau hauv qhov rooj thiab ua rau cov neeg tawm mus yuav khoom dua xyoo no, raws li Mastercard SpendingPulse. Kev muag khoom hauv online tau cia siab tias yuav loj hlob 4.2%.

Ib daim ntawv tshaj tawm los ntawm Deloitte, txawm li cas los xij, kwv yees kev lag luam e-lag luam muaj zog ntawm 12.8% thiab 14.3%, uas yog vim li cas rau cov neeg siv nyiaj tsom mus rau hauv online los nrhiav kev sib tham thiab sib piv cov nqi.

Txawm hais tias cov khw muag khoom pom kev muag khoom muaj zog rau lub caij so no, 92% ntawm cov thawj coj tshawb fawb los ntawm KPMG tau hais tias lawv xav tias yuav muaj kev lag luam poob qis yav tom ntej. Yim caum-ib feem pua ​​tau hais tias lawv ntseeg tias kev lag luam poob qis yuav kav ib xyoos lossis tsawg dua.

Txhawm rau npaj, 52% ntawm cov khw muag khoom hais tias lawv yuav nrhiav kev txiav nyiaj ncaj qha, thaum 42% hais tias lawv yuav nqis peev rau cov neeg siv khoom ncaj ncees, txo cov nuj nqis ncaj qha thiab txo cov khoom muag. 

Lub caij ntuj sov cov khoom lag luam gluts kuj tseem tuaj yeem rov qab los rau cov neeg muag khoom haunt, nrog 56% feem pua ​​​​ntawm cov thawj coj xav tias yuav daig nrog cov khoom muag ntau dhau tom qab hnub so. Qhov ntawd tuaj yeem ua rau txo qis dua.

Cov kev txhawj xeeb yog qhov tsis sib xws rau xyoo 2021 hnub so, uas tau ua rau muaj kev tsis txaus thiab cov saw hlau tsis muaj zog.

Steve Sadove, tus kws pab tswv yim laus rau Mastercard thiab yav tas los CEO thiab tus thawj coj ntawm Saks Inc.