H&M Launches Loooptopia, Ib qho Kev Paub Roblox Immersive Qhov twg Cov kiv cua tshawb pom lawv cov cim zam digital

Nrog rau kev sib txuas lus thiab kev sib raug zoo gaming channel tau dhau los ua ib feem ntawm peb cov kab lis kev cai, H&M tsim ib qho kev paub zoo rau Roblox qhov twg cov kiv cua tuaj yeem pom lawv cov cim zam digital. "Qhov tseeb, peb pom qhov no nrog cov tub ntxhais hluas, tab sis nws muaj thoob plaws txhua lub hnub nyoog," said Linda Li, Tus Thawj Saib Xyuas Kev Ua Haujlwm thiab Kev Lag Luam, H&M Americas.

"Thaum peb xav txog peb lub hom phiaj cov neeg siv khoom, nws yog ib tus neeg paub txog digitally thiab ib tus neeg uas xav tsim lawv tus kheej tus kheej nrog kev zam, txawm tias nws nyob hauv lub neej tiag tiag lossis los ntawm kev hloov pauv," Li ntxiv. "Nws tsuas yog ua rau muaj kev nkag siab ntau rau peb kom xav koom nrog hauv kev hloov pauv hauv qee txoj kev. Nws yog heev nyob rau hauv peb cov kev txaus siab thiab peb DNA nyob rau hauv lub siab hais tias peb yog ib tug kev vam meej, ib txwm kawm, ib txwm xav paub zam lub tuam txhab. Txhawm rau tuaj yeem koom nrog qhov chaw zoo li Roblox, uas peb paub ntau tus neeg tab tom tshawb nrhiav, ua rau peb nkag siab ntau. "

Roblox tso cai rau cov neeg ua si sim cov ntaub ntawv thiab cov qauv hauv kev ua si los ntawm kev mus saib ntau lub ntiaj teb xws li Rainbooow Fields, Neon Studiooo, Fabric Fooorest, thiab Utopia City, qhov uas tsim cov khaub ncaws virtual thiab khaub ncaws rau lawv tus avatar yog ib qho yooj yim.

Kev koom tes nrog metaverse studio Dubit, H&M qhov kev sib tham sib tham hauv online tshiab kuj tseem ua rau kev ua haujlwm ncig ntawm qhov chaw lom zem. Li hais tias "Qhov zoo nkauj, zam thiab lub ntiaj teb tau khi ua ke hauv txoj kev lom zem tiag tiag," Li hais. "Lub tswv yim tag nrho yog zam, tab sis kuj tseem muaj kev tshawb pom, kev hloov kho thiab kev ruaj khov, uas yog qhov zoo heev rau peb. Peb ntseeg nws heev. Nws yog qhov tseem ceeb rau H&M. "

Raws li lub npe nrov zam zam, H&M tau txais nws qhov kev thuam ntawm kev tsim cov khaub ncaws pheej yig ntau ntau. Lub khw muag khoom tau txais kev ncig ncig hauv xyoo tas los no nrog ntau yam kev siv rov ua dua tshiab.

Li hais tias "Cov neeg siv khiav thoob plaws ntiaj teb no," Li hais. "Peb muaj ib tug hu ua Zaj sawv, ib tug hu ua Fabric Forest thiab qhov tseem ceeb, qhov zoo nkauj yog tias nws yog txhua yam muaj yeeb yuj thiab ntxim nyiam heev. Utopia City zoo li lub nroog, peb muaj Neon Studios, uas yog neon, thiab peb muaj Fabric Forest, zoo li hav zoov.

"Cov neeg siv tuaj yeem sau cov khoom xws li cov ntaub ntawv raw los tsim ntau txhiab tus khaub ncaws sib xyaw ua ke," Li ntxiv. "Lawv tuaj yeem qhia lawv tawm ntawm kev taug kev hauv catwalks thiab sib xyaw thiab ua kom zoo nkauj txhawm rau tsim cov khaub ncaws tshiab. Lawv tuaj yeem pauv cov qauv nrog lawv cov phooj ywg. Thaum nws los txog rau kev ruaj khov, tsis yog lawv tuaj yeem ua lag luam nrog lawv cov phooj ywg thiab muaj peev xwm ces yeej ib qho khoom plig, tseem muaj kev xaiv rov ua dua tshiab, uas yog nyob rau hauv plawv nroog Utopia. Nws muab nqi zog rau peb cov players. Lawv rov ua dua lawv cov khaub ncaws, tom qab ntawd sau cov khoom tsis tshua muaj thiab khoom plig thiab khoom plig txhawm rau ntxiv lawv cov kev paub hauv kev ua si. "

Li hais tias "Lub tswv yim tag nrho, kuv xav hais tias, yog, lub ntiaj teb muaj kev lom zem, lawv muaj yeeb yuj, lawv koom nrog," Li hais. "Txhua qhov ntawd los ntawm kev paub dhau los ntawm qhov kev ua si, tab sis tom qab ntawd nws txoj kev sib raug zoo li cas hauv H&M yog kev zam, tus kheej thiab kev qhia, thiab tom qab ntawd tau kawg, kev ruaj khov."

Lid tau hais tias "Peb vam tias yuav muaj kev paub ntau dua ntawm kev ruaj khov nyob rau hauv feem ntau thiab tshwj xeeb tshaj yog yuav ua li cas zam thiab kev ruaj ntseg tau khi ua ke," Lid hais. "Cov tub ntxhais hluas tab tom ua si cov kev ua si no, yog li lub tswv yim ntawm kev nthuav tawm cov tub ntxhais hluas kom muaj kev ruaj ntseg, thiab kev sib tw yog qhov zoo heev."

H&M npaj yuav tshaj tawm cov lus hais txog Loooptopia. "Peb yuav pom tseeb tau sib txuas lus dav dav rau peb cov neeg siv khoom uas twb muaj lawm thiab peb tau qhib rau lub tswv yim tias peb yuav tau txais ntau tus neeg siv xav paub hauv Roblox nws tus kheej."

Qhov kev ua si yuav raug hloov kho tsis tu ncua, Li tau hais ntxiv, "Peb tsis muaj lub sijhawm los yog lub sijhawm nyob rau hauv lub siab ntawm lub sijhawm hloov tshiab yuav tshwm sim. Peb pom tseeb tias xav tau cov lus tawm tswv yim thiab cov tswv yim ntawm cov neeg siv kev paub. Peb yuav tsum tuaj yeem hloov qhov kev paub dhau los thiab hloov qhov kev paub dhau los thaum peb mus. Ib yam uas peb tau xav txog yog qhov muaj peev xwm ntawm kev tsim thiab ntxiv rau lub ntiaj teb kom txuas ntxiv muab cov kev lom zem tshiab rau peb cov neeg siv khoom. "

Roblox tau nrov nrog kev lag luam zam. Claire's, Gap, American Eagle, Forever 21 thiab Nike tau tsim txhua yam kev paub Roblox tshwj xeeb. Cov neeg ua si khoom kim heev tab tom tig rau lub sijhawm Roblox, ib yam nkaus. Ralph Lauren, Givenchy thiab Gucci kuj tau tsim cov kev paub dhau los ntawm Roblox.

"Peb zoo siab heev txog qhov kev ua si," Li hais. "Peb zoo siab heev los muab peb cov neeg siv khoom tshiab los cuam tshuam nrog H&M thiab peb lub hom phiaj. Peb zoo siab heev rau kev tshawb nrhiav cov kev paub tshiab peb cov neeg siv khoom uas twb muaj lawm thiab tseem [tshiab] cov neeg siv khoom. Yog li, peb tab tom tos ntsoov rau kev tshaj tawm thiab tau txais cov neeg siv khoom tawm tswv yim thiab nrhiav seb yuav ua li cas thiaj li kawm tau thiab loj hlob hauv qhov kev hloov pauv. "