Hershey-Backed Blue Stripes Ua Cacao Cov Khoom Los Ntawm Cov Plhaub Thiab Txhua Yam

Upcycling, ib hom kev ua noj ua haus alchemy uas hloov cov khoom pov tseg rau hauv cov khoom siv kub, yog ib qho kev txhawb nqa ib puag ncig zoo tshaj plaws hauv Consumer Packaged Goods (CPG). Cov tuam txhab ua lag luam noj zaub mov hauv qhov chaw no vam tias yuav ua kom tsawg kawg ib qho me me hauv qhov teeb meem loj ntawm cov khoom noj khib nyiab los ntawm kev siv cov khoom noj khoom haus, nrog rau cov nroj tsuag thiab cov tsiaj seem (xav tias cov nqaij ntses crispy) thiab cov khoom tsis zoo. .

Txij li thaum lub Upcycled Food Association'qhov pib xyoo 2019, pawg lag luam tau tshaj tawm tias nws cov tswv cuab tau loj hlob mus rau 255 tus neeg tsim khoom noj khoom haus, thiab nws cov tswv cuab cov tuam txhab tau hloov mus ze li ib lab phaus ntawm cov zaub mov pov tseg.

Tsis yog txhua lub tuam txhab cov khoom noj khoom haus tshiab tau tickled kuv cov tastebuds xyoo no, tab sis ntawm no yog ib qho standout: Blue Stripes Urban Cacao, uas nws cov tub ua lag luam suav nrog Hershey Co. Lub lag luam pib tag nrho cov khoom lag luam tau nthuav tawm hauv Whole Foods thaum lub Tsib Hlis 2022 thiab lub tuam txhab ua tiav nws thawj zaug, ib nrab xyoo hauv kev lag luam nrog $ 4.5 lab hauv kev muag khoom. Xyoo tom ntej, kev muag khoom tau kwv yees rau peb npaug, hais tias CEO Oded Brenner.

Chocolate makers feem ntau muab pov tseg txhua yam tab sis cov pawg ntawm cocoa taum (cov noob tiag tiag) uas cov paj dawb ntim. Kwv yees li 70 feem pua ​​​​ntawm cov cacao pod mus pov tseg - txhais tau hais tias cov neeg tsim khoom qab zib feem ntau muab pov tseg feem ntau ntawm cov txiv hmab txiv ntoo thiab lub plhaub, txawm tias tag nrho lub zog thiab cov peev txheej nws yuav siv los tsim lawv. Tom qab ntawd, xav txog nws yuav siv sij hawm kwv yees li ob-peb lub cacao pods los ua ib qho bar ntawm chocolate.

Qhov tsis pub leejtwg paub ntawm chocolate ntau lawm tiag tiag thab Brenner. Thaum lub chocolate tau ua tiav ntau pua xyoo, cov neeg feem coob yeej tsis tau saj cov txiv hmab txiv ntoo cacao.

Nws nrhiav tau Max Brenner Chocolate hauv Ixayees hauv nruab nrab-1990s, nyob tom qab nws tau los ntawm Strauss Group hauv 2001 rau $ 5 lab. Cov saw tau nthuav dav thoob ntiaj teb nrog ntau dua 50 qhov chaw ntawm nws qhov siab. Thaum nws tseem nyob ntawd, nws kuj pib ua ib lub khwb cij. Hmoov tsis zoo, yam tsis xaus zoo. Brenner tau raug foob los ntawm Strauss hauv 2012, uas tau liam tias lub khw muag khoom noj yog ua txhaum ntawm nws cov lus tsis sib tw. Tom qab siv nyiaj ntau heev ntawm kev sib ntaus sib tua raws li txoj cai, nws raug yuam kom tawm hauv lub tuam txhab thiab nyob hauv kev lag luam rau tsib xyoos.

Nws rov qab los tsis poob siab. Xyoo 2019, Brenner tau qhib lub khw tshiab hauv Manhattan's Greenwich Village, uas nws thiab nws cov neeg koom tes hu ua Blue Stripes Cacao Shop. "Peb tsim lub tswv yim uas koj tuaj yeem haus thiab noj txhua yam khoom ua los ntawm cacao."

Lub khw tau ua tau zoo, tab sis xyoo 2020, raws li Covid-19 kev kis thoob qhov txhia chaw tau kaw cov khw muag khoom hauv New York, Brenner tau siv sijhawm los piv thiab rov xav txog nws tus qauv kev lag luam. "Kuv xav hais lus zoo rau qhov muag khoom ntawm kuv lub neej thiab tsiv mus rau CPG," nws piav qhia.

Brenner thiab nws pab neeg tau teeb tsa los ua haujlwm tsim CPG cov khoom lag luam uas siv txhua feem ntawm cov tshuaj tua kab mob antioxidant nplua nuj cacao pod thiab coj kom zoo dua ntawm nws cov khoom noj khoom haus. Lawv txias-nias lub pulp ua cacao dej; lawv zom cov plhaub rau hauv cov hmoov nplej tsis muaj gluten thiab rho tawm cacao qab zib los ntawm cov txiv hmab txiv ntoo; lawv kuj muab cov txiv hmab txiv ntoo los ua smoothie mix.

Lawv txawm concocted ib qho chocolate-them tag nrho cacao taum plua plav nrog hmoov plhaub thiab cacao txiv hmab txiv ntoo qab zib, tsis yog hmoov cocoa. Cov ntau yam ua nrog hazelnut butter, Brenner nyiam, ntim peb grams fiber ntau thiab 11% ntawm tus neeg laus qhov xav tau hlau txhua hnub, raws li cov khoom noj khoom haus tseeb ntawm pob. Nws kuj tseem muaj magnesium thiab phosphorous, thiab lwm yam. Blue Stripes 'qab zib granola thiab txoj kev sib xyaw ua ke tau txais lawv cov crunch ntawm hauv av-up shells thiab lawv chewiness los ntawm cov khoom ntawm qhuav cacao txiv hmab txiv ntoo. Cacao qab zib yog siv los ua sweetener.

Hais tias 'yog'

Cov twists thiab lem nyob rau hauv ib tug neeg ua hauj lwm txoj kev taug kev muaj lub sij hawm ntawm ntshiab serendipity. Hauv Brenner qhov teeb meem, qhov kev txiav txim siab tsis tu ncua xa ib lub thawv rau Cov Khoom Noj Tag Nrho, suav nrog tag nrho cov cacao pod rau cov txiaj ntsig zoo, tau txais txiaj ntsig tsis tau xav txog.

"Lawv hais tias 'peb xav tso tag nrho cov kab ntawm ib zaug hauv txhua 550 lub khw," "Brenner nco qab. "Peb tsis tuaj yeem hais tsis tau rau qhov no." Qhov ntawd txhais tau hais tias nce siab sai, ua haujlwm nyuaj, tab sis tsis ua tsis tau.

Tom qab Tag Nrho Cov Khoom Noj Tshaj Tawm hauv lub Tsib Hlis 2022, lwm lub khw muag khoom loj, xws li Sprouts thiab Kroger, tau kos npe rau kev cog lus thiab. Blue Stripes 'cov tub ua lag luam suav nrog Hershey Co., uas tau coj cov tswv yim thaum ntxov hauv lub tuam txhab. Txog hnub tim, Blue Stripes tau nce txog $ 16 lab thiab tab tom nrhiav kom nce ntxiv $ 10 txog $ 15 lab nyob rau yav tom ntej.

Tshiab upcycled cov khoom lag luam cacao twb tau ua haujlwm lawm. Txij li thaum Blue Stripes cov zaub mov yog txhua yam vegan-phooj ywg, nws xav ua mis nyuj chocolate nrog oat mis nyuj. Nws kuj tseem ua haujlwm ntawm tag nrho cov cacao bar nrog tahini - zoo li halvah tov nrog tsaus chocolate.

Brenner, uas ib zaug ua npau suav los ua ib tug neeg sau dab neeg ua ntej nws poob rau hauv chocolate, hais tias nws txoj hauj lwm feem ntau yog hais txog kev ua dab neeg.

Nws hais tias "Kuv siv zaub mov ua kuv tus cwj mem," nws hais. Txawm tias nws lub hnab ntim khoom zoo siab qhia ib zaj dab neeg uas txhawb nqa nws txoj haujlwm ua haujlwm nrog cov yeeb yuj, cov duab zoo nkauj ntawm gorillas thiab cov noog tropical. Ntxiv rau nws qhov kev tsom mus rau ib puag ncig, Blue Stripes lub hom phiaj pab lawv cov neeg ua liaj ua teb Ecuadorian los ntawm kev yuav khoom ncaj qha los ntawm lawv.

Brenner vam tias cov dab neeg uas nws qhia los ntawm nws cov khoom lag luam cacao yuav txhawb nqa ntau tus neeg los sim cov khoom noj khoom haus thiab tuav lub luag haujlwm. "Kuv pom ntau yam hauv social media uas tib neeg tau txais. Lawv tab tom echoing peb cov lus thiab echoing peb lub hom phiaj. "