Hermès Wins Trademark Lawsuit Tawm tsam Furry 'MetaBirkins' NFTs Hauv Thawj-ntawm-Nws Qhov Kev Sib Tw

Tojsiab

Khoom kim heev zam hom Hermès yeej kev foob rau hnub Wednesday tawm tsam tus tsim Mason Rothschild rau kev ua txhaum lub cim lag luam los ntawm kev muag NFT 'Meta Birkins,' riffing ntawm kab kos npe lub hnab, nrog rau pawg txiav txim plaub ntug txiav txim siab cov duab digital tsis yog kos duab, pom meej thawj qhov kev sim los txiav txim siab. Kev ua txhaum cai kev txawj ntse los ntawm NFTs.

Cov Lus Tseem Ceeb

Ib tus neeg saib xyuas cuaj tus neeg hauv Manhattan tsoomfwv lub tsev hais plaub txiav txim Rothschild ua txhaum rau Hermès 'cov cim lag luam ntawm lawv lub hnab nyiaj Birkin iconic, pom nws cov NFTs tsis muaj kev tiv thaiv hais lus, raws li cov New York Times thiab Bloomberg Lawd.

Hermès tau txais txiaj ntsig $ 133,000 hauv kev puas tsuaj, $ 100,000 rau kev ua txhaum cai ntawm kev txawj ntse, thiab $ 23,000 rau cybersquatting, lossis siv lub npe sau npe zoo ib yam li Hermès, raws li cov Nyiaj txiag zaug.

Qhov kev sim no yog thawj zaug los tshuaj xyuas txoj cai lij choj kev txawj ntse thiab NFTs, raws li Bloomberg Txoj Cai.

Ib tug kws lij choj rau Rothschild hais rau Nyiaj txiag zaug Kev sib ntaus sib tua yog "dhau mus," thiab thuam Hermès li "ntau txhiab daus las khoom kim heev zam lub tsev uas hais tias lawv 'xav' txog kev kos duab thiab cov neeg ua yeeb yam tab sis xav tias lawv muaj cai xaiv dab tsi yog kos duab thiab leej twg yog tus kws kos duab.

Tus Keeb Kwm Tseem Ceeb

Hermès pib muag Birkin hnab hauv xyoo 1984 thiab raug suav hais tias yog ib qho tseem ceeb ntawm lub hom thiab yog cov cim tseem ceeb. Lawv tuaj yeem muag tau txog kaum txhiab daus las. Nrog nws cov duab boxy thiab kos npe pluaj, Birkins yog ib qho ntawm cov khoom siv zoo tshaj plaws uas tsim tau ib txwm muaj. Rothschild, 28, pib muag MetaBirkin NFTs ntawm nws lub vev xaib hauv 2021. Instagram account tshaj tawm cov NFTs muaj ntau dua 18,000 cov thwjtim. Rothschild muag 100 NFTs rau $ 450 txhua qhov, thiab nws tau txais 7.5% ntawm kev muag khoom thib ob - nws kwv yees nws khwv tau kwv yees li $ 125,000 hauv tag nrho. Hermès foob Rothschild hauv 2022. Nws hais tias NFTs yog "kev tsis txaus siab" rau Hermès. Hloov cov tawv tawv, NFTs qhia txog Birkins ua plaub, nrog cov xim ci thiab tsim. Ib tus kws lij choj rau Hermès tau sib cav tias tsuas yog vim li cas NFTs tau yuav yog vim lub npe Birkin, uas txhais tau tias tsis muaj kev sib txuas rau daim ntawv lo khoom kim heev. Cov kws lij choj rau Rothschild tau sib cav tias NFTs yog kev kos duab thiab yuav tsum tau tiv thaiv los ntawm Thawj Kev Hloov Kho, zoo li Andy Warhol cov duab ntawm Campbell's kua zaub poom.

ntxiv nyeem ntawv

Hermès yeej MetaBirkins foob, Nrog Jurors txiav txim siab NFTs tsis yog kos duab (New York Times)

Hermès tau yeej dhau MetaBirkins hauv thawj NFT Trademark sim (Bloomberg Law)