Nov yog Dab Tsi Los Rau Streaming Music Platform Hauv 2023

Spotify tau tuav nws qhov kev tshwm sim txhua xyoo Stream On hauv Los Angeles ua ntej hnub no (Lub Peb Hlis 8), thiab nws tau chock tag nrho ntawm cov lus tshaj tawm, hnub qub, thiab qhia tias cov kws ntaus nkauj thiab kev lag luam feem ntau yuav tsum tau ceeb toom.

Qhov kev tshwm sim ua lub platform rau lub tuam txhab los nthuav qhia nws cov kev hloov tshiab tshiab thiab kev ua tiav thaum muab cov neeg siv pom qhov yuav xav tau yav tom ntej. Nws yog ib yam ntawm kev sib xyaw ntawm TV network ua ntej thiab Apple'sAAPL
txhua xyoo tus tsim tawm lub rooj sib tham.

Thaum lub sijhawm xyoo no, Spotify tshaj tawm thawj zaug tias nws tau tshaj ib nrab lab tus neeg siv nruab nrab txhua hli - qhov tseem ceeb tseem ceeb rau lub tuam txhab thiab pov thawj ntawm nws txoj kev tswj hwm hauv kev lag luam.

Tej zaum qhov tshwj xeeb tshaj plaws, Spotify tau nthuav tawm qhov homepage tshiab rau cov neeg siv xov tooj. MusicAlly Tus kws sau ntawv Stuart Dredge pom tias nws lub app twb tau hloov kho lawm thiab muab kev saib thaum ntxov ntawm qhov kev tsim kho tshiab no, sau tseg tias nws muaj qee qhov zoo ib yam li TikTok qhov kev tshawb pom seem. Qhov hloov tshiab tau nyob rau hauv kev txhim kho rau qee lub sijhawm - nws tau pom thawj zaug rov qab rau xyoo 2021- thiab yuav raug muab tso rau cov neeg siv hauv nthwv dej sai sai.

Ntxiv nrog rau qhov hloov pauv ntawm nplooj ntawv homepage, Spotify tau qhia lwm yam kev hloov tshiab tseem ceeb uas haum rau peb pawg: Kev Tshawb Fawb los ntawm Cov Neeg Mloog, Cov Cuab Yeej rau Suab Nkauj, thiab Podcasts.

Discovery By Listeners

Raws li Gustav Söderström, Spotify's Co-President thiab Chief Product & Technology Officer (hauv kev tshaj tawm qhia los ntawm lub tuam txhab), "Spotify cov lus pom zoo tsav ze rau ib nrab ntawm txhua tus neeg siv kwj," yog li kev tshawb pom meej yog ib qho tseem ceeb tshaj plaws rau tham rau tus streamer.

Niaj hnub no, lub tuam txhab nthuav tawm ib chav ntawm kev hloov tshiab zoo siab los pab cov neeg siv nrhiav cov suab paj nruag tshiab thiab txhim kho lawv txoj kev mloog.

• Ib qho ntxiv tseem ceeb tshaj plaws yog Smart Shuffle, lub cim tshiab uas tso cai rau cov neeg siv los txhaj cov suab paj nruag yav dhau los tsis paub, ntxiv rau lawv cov playlists uas twb muaj lawm. Ib yam dab tsi zoo li qhov no twb muaj nyob rau hauv ib daim ntawv yooj yim nyob rau hauv qab ntawm cov neeg siv ua playlists, tab sis qhov kev rov ua dua tshiab tseem tso cai rau cov neeg siv tshawb pom qhov pom thiab lub suab saib ua ntej ntawm playlists, albums, podcast ntu, thiab audiobooks, kom ntseeg tau tias lawv ib txwm muaj qee yam tshiab rau. mloog.

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• Spotify txoj haujlwm tshawb nrhiav kuj tau txais kev hloov kho tshiab nrog kev qhia txog kev pub tshiab rau kev tshawb pom. Cov neeg siv tam sim no tuaj yeem scroll los ntawm kev sau luv luv Canvas pom los ntawm lawv cov ntawv nyiam. Canvas clips yog cov yeeb yaj kiab uas cov kws kos duab siv los txhim kho lawv cov ntsiab lus suab paj nruag.
• Lwm qhov kev hloov tshiab zoo siab yog lub peev xwm los saib ua ntej ntawm qee qhov Spotify cov npe nrov tshaj plaws, xws li New Music Friday, Discover Weekly, thiab Tso Tawm Radar. Qhov tshwj xeeb no tso cai rau cov neeg siv kom tau saj cov suab paj nruag ua ntej cog lus rau kev mloog tag nrho, txuag lawv lub sijhawm thiab pab lawv nrhiav cov lem tshiab zoo dua.

Cov cuab yeej rau Musicians

Ua lub neej-thiab ua haujlwm-yooj yim rau cov kws ntaus suab paj nruag kuj tseem ceeb rau Spotify rau ntau yam laj thawj, thiab muaj qee qhov hloov tshiab thiab cov yam ntxwv tshiab tau qhia thaum lub sijhawm Stream On qhov kev tshwm sim uas yuav muaj txiaj ntsig ncaj qha rau cov neeg tsim khoom uas lub zog rau lub xaib. Yooj yim, txhua tus muaj lub npe, uas ua rau nws yooj yim rau taug qab (thiab sau txog).

• Marquee - Raws li Spotify, Marquee-ib qho puv npo, kev txhawb nqa kev pom zoo txhawb nqa los ntawm cov kws ua yeeb yam rau cov kiv cua uas tau txheeb xyuas qhov kev txaus siab rau ib tus kws kos duab ua haujlwm - yog 10 npaug ntau dua ntawm kev ua kom cov neeg tuaj yeem tshaj tawm suab paj nruag tshaj li cov tshaj tawm ntawm cov kev tshaj tawm nrov tshaj plaws. platforms.
• Discovery Hom - Twb muaj nyob rau hauv Spotify rau Artists, Discovery Hom cia cov kws ua yeeb yam thiab lawv pab pawg xaiv cov lem uas lawv yuav tsum tsom mus rau kev txhawb nqa. Lub tuam txhab tau sib koom qhov no rau ntau yam kev ua, thiab qhov txiaj ntsig tiag tiag yog qhov streamer lub zog tag nrho cov txheej txheem coj nws mus rau hauv tus account.

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• Showcase - Tam sim no tseem nyob rau hauv kev sim, Showcase yuav ua ib yam dab tsi ntawm ib qho kev tshaj tawm uas qhia cov kiv cua ib tus neeg ua yeeb yam suab paj nruag, txawm tias tshiab lossis xyoo tshiab. Nws coj cov nkauj thiab albums rau lub tsev noj mov tshiab.
• Concert thiab Merch Discovery - Thaum cov kiv cua tuaj yeem kawm txog kev hais kwv txhiaj yav tom ntej thiab pom thiab txuas tawm mus yuav cov khoom lag luam, Spotify tau ua qhov tseem ceeb rau qhov no hauv txoj hauv kev uas nws tsis tau ua ntej. Qhov no yuav cia siab tias yuav pab cov kws ua yeeb yam tau nyiaj ntau dua los ntawm lub platform, txawm hais tias tsis yog nrog kev nce hauv streaming them nqi.
• Cov kiv cua thawj - Qhov kev lag luam no tau teeb tsa kom nthuav dav kom siv tau los ntawm ntau tus kws kos duab. Tam sim no, nws tso cai rau cov kws ntaus suab paj nruag ncav cuag lawv cov neeg mloog loj tshaj plaws thiab tseem ceeb tshaj plaws nrog email thiab ceeb toom txog txhua yam ntawm kev tshaj tawm tshiab mus rau kev hais kwv txhiaj mus rau kev muag khoom ntawm cov khoom muag.
• Clips - Ib yam li lawv tam sim no tuaj yeem nrog Canvas cov yeeb yaj kiab, cov neeg ua yeeb yam tam sim no tuaj yeem tshaj tawm 30-thib ob qhov pom rau lawv cov profile thiab nplooj ntawv album.

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• Countdown Nplooj ntawv - Cov no yog txhua yam hais txog kev cia siab. Countdowns hype txog kev tso tawm tshiab thiab cov khoom poob qis, tso cai rau cov kiv cua kom txuag tau thiab xaj ua ntej.

podcasts

Tau siv ntau pua lab nyiaj daus las - suav nrog ib tug cuaj daim duab rau Joe Rogan (uas tau tshwm sim ntawm Stream On qhov kev tshwm sim) ib leeg-kom dhau los ua tus neeg ua si loj hauv kev lag luam podcast, Spotify tau txuas ntxiv nws txoj kev cog lus rau nruab nrab. Tsis ntev, Spotify thiab Patreon yuav koom ua ke, txhais tau tias cov kiv cua tuaj yeem txhawb nqa podcasters ncaj qha.

Cov thev naus laus zis thiab suab paj nruag behemoth kuj tau tshaj tawm cov xov xwm tshiab los rau hauv lub platform, nrog rau ib txhais tes ntawm cov yam ntxwv uas yuav cuam tshuam rau podcasters thiab lawv pab pawg.

• Lub tuam txhab tab tom tsom mus rau kev nthuav qhia tshwj xeeb xws li kev sib tham sib ntu thiab video podcasting, uas tam sim no yuav muaj ntau dua rau cov neeg siv.
• Los rau Spotify rau Podcasters yog Megaphone, lub platform hosting feature rau nws tus kheej kev lag luam luam tawm kev daws teeb meem.

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• Hauv kev sib zog los txhim kho qhov kev paub mloog podcast, Spotify yuav nthuav qhia Autoplay rau Podcasts. Thaum ib ntu ntawm kev ua yeeb yam xaus, lub platform yuav cia li pib ua si lwm qhov uas yog tus kheej rau tus neeg siv nyiam thiab nyiam.

Nyob rau sab saum toj ntawm cov yam ntxwv tshiab podcast, Spotify kuj tau qhia ntau tus lej thiab hloov tshiab txuas nrog nws hauv tsev Spotify Audience Network (SPAN), uas txuas cov podcasters thiab cov tshaj tawm hauv kev rau siab ua podcasting ntau ntawm cov neeg tsim nyiaj txiag rau cov neeg tsim khoom. Raws li lub tuam txhab, nws zoo li ua haujlwm zoo nkauj.

• Nyob rau hauv ib xyoos xwb, cov nyiaj them txhua hli rau cov tshaj tawm uas tau xaiv rau hauv SPAN txoj haujlwm tau nce 50%. Ntxiv rau qhov ntawd, kev koom nrog tshaj tawm tau nce 500%.
• Hauv ob xyoos dhau los, kev ywj pheej thiab kev lag luam podcasters tau koom nrog lub platform ntawm tus nqi ntau dua 700%.

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