Nov yog Dab Tsi Zoo Tshaj Plaws Hauv Lub Cev Muag Khoom No Lub Caij So So

Kev yuav khoom thaum hnub so yog ib qho kev ua si uas qee qhov kev ntxub ntxaug thiab lwm tus xav tau, tab sis yuav luag txhua tus yuav tsum ua siab ntev. Xyoo no los nrog kev ntshai ntawm kev nce nqi siab, kev poob haujlwm, thiab kev lag luam tsaus ntuj. Zuag qhia tag nrho, nws yuav lossis tsis tuaj yeem ua rau kev siv nyiaj tsawg dua, tab sis nws yuav hloov pauv li cas cov neeg siv khoom yuav khoom. Raws li ICSC's Thanksgiving Weekend survey, 81% ntawm cov neeg teb tau hais tias qhov nyiaj paj tau nce siab yuav cuam tshuam rau lawv cov kev coj noj coj ua lossis kev them nyiaj thaum lub sijhawm Thanksgiving, txawm tias siv nyiaj tsawg, siv nyiaj ntsuab lossis siv kom zoo dua ntawm txoj kev them nyiaj ncua sij hawm.

Uas tau hais tias, kev yuav khoom hauv tib neeg tseem yog ib qho kev xaiv uas nyiam, thiab ib tus tuaj yeem sib cav tias muaj lub cev muaj zog yuav yog qhov zoo dua hauv kev lag luam kev lag luam.

Kev yuav khoom ntawm tus kheej tseem yog qhov kev xaiv nyiam.

Raws li ICSC's Thanksgiving Weekend daim ntawv ntsuam xyuas, 75% ntawm cov neeg yuav khoom hais tias lawv yuav mus xyuas lub khw muag khoom hauv khw muag khoom thaum hnub so tsib hnub. Qhov kev faib tawm no tsis tsawg dua li tag nrho US lub cev muag khoom siv nyiaj rau 3^rd peb lub hlis twg ntawm 2022, uas, raws li cov Asmeskas Kev Suav Neeg Zej Tsoom, yog 85% ntawm tag nrho cov khw muag khoom muag. Keeb kwm, qhov ntawd tsis hloov ntau thaum lub caij so.

Hais txog kev khiav tsheb mus rau cov khw muag khoom, Placer.ai tau pom tias txawm hais tias cov khw muag khoom ko taw tau poob qis ib asthiv-thib lub lis piam hauv lub Cuaj Hli, nws tau pib nce ntxiv rau lub Kaum Hli, qhia tias qhov kev xav tau nce mus txog hnub so. Nws tab tom taug qab qis dua 2021 tab sis tseem tuaj yeem dhau nws ntawm Dub Friday. Tsis muaj qhov xav tsis thoob tias kev lag luam yuav cuam tshuam rau kev siv nyiaj thiab kev khiav tsheb, yog li cov khw muag khoom yuav tsum ua haujlwm hnyav ntxiv kom nyiam cov neeg yuav khoom rau lawv lub khw.

Vim kev nce nqi thiab nce nqi, deals thiab khw muag khoom zoo yog qhov tseem ceeb.

Ib txoj hauv kev uas cov khw muag khoom tuaj yeem nyiam cov neeg yuav khoom yog los ntawm hnub so deals. Raws li ICSC daim ntawv ntsuam xyuas, 61% ntawm cov neeg yuav khoom tau pom zoo tias tus nqi siab dua ua rau muaj kev cuam tshuam ntau dua. Lwm txoj hauv kev yog los ntawm kev paub hauv khw muag khoom. Nrog cov nqi nce, qhov zoo ntawm kev yuav khoom yog qhov tseem ceeb dua. Jenni Palocsik tau hais tias "Lub sijhawm thaum kev nce nyiaj thoob ntiaj teb tau dhau los ua ib qho teeb meem loj tshaj plaws rau cov neeg siv khoom, ua rau lawv cov nyiaj tau los tsawg dua, kev tuav pov hwm lub hnab nyiaj yog qhov tseem ceeb rau cov khw muag khoom," said Jenni Palocsik, Verint's VP ntawm kev paub txog kev lag luam, kev paub, thiab kev ua haujlwm. "Kev tsim cov kev paub tshwj xeeb yuav tsum yog lub hauv paus ntawm txhua tus neeg muag khoom lub tswv yim kev koom tes. Thiab peb txoj kev tshawb fawb qhia tau hais tias 'rau cov khw muag khoom cov neeg siv khoom muaj yeej, mus rau qhov tsis zoo.'

Kev paub zoo yog qhov tsim nyog rau hauv online thiab hauv-tus neeg, tab sis kev paub zoo hauv khw feem ntau ua rau kev siv nyiaj ntau dua. Keeb kwm, ntau lub khw muag khoom tau ua pov thawj rau qhov kev txiav txim siab dua qhov tseem ceeb hauv khw muag khoom hauv online.

Muaj lub cev muaj zog muaj qhov zoo dua qub hauv kev lag luam kev lag luam no.

Nws yog qhov ua tau tias muaj lub khw yuav muaj txiaj ntsig zoo rau lub sijhawm no. Cov khw muag khoom tuaj yeem tso cai rau cov neeg siv khoom sib txuas nrog cov hom lag luam ntawm qib tus kheej ntau dua. Nws tuaj yeem tsim kev ncaj ncees, txwv tus nqi elasticity, lossis nce kev siv nyiaj.

Ntau lub npe digital muaj cov khw muag khoom thiab muab cov kev paub zoo thaum lub caij so, tab sis cov npe digital nkaus xwb kuj xaiv qhib cov khw muag khoom hnub so. Piv txwv li, Harry Styles ' Txaus siab hom kev ua neej nyob tau qhib ob peb pop-ups hauv London, New York, thiab Los Angeles. Tsis tas li ntawd, Bearaby, lub npe khoom lag luam zoo nkauj thiab ruaj khov, tau qhib nws thawj zaug pop-up hauv Whalebone ntawm Bleeker St hauv NYC, qhov chaw uas nws npaj yuav tuav lub sijhawm zoo siab, hmo ua yeeb yaj kiab, thiab kev coj noj coj ua nrog Muddy Paws. Lwm qhov piv txwv tseem ceeb yog Rakuten, uas muaj ob-hnub pop-up tsuas yog lub lim tiam dhau los uas nws muab nyiaj rov qab rau khw ntau hom. Cov pop-ups no yog ib txoj hauv kev zoo los nyiam cov neeg yuav khoom thaum lub sijhawm no.

Ntau tshaj li qhov qub, cov khoom lag luam yuav tsum tsim kom muaj txiaj ntsig zoo los ntxias cov neeg yuav khoom hnub so. Cov neeg tsis txaus siab los siv, tab sis yog tias tus nqi ntawm kev yuav khoom mus dhau qhov kev sib pauv los ntawm kev muag khoom thiab kev paub zoo hauv khw, cov neeg yuav khoom yuav tshwm sim thiab xav tias yuav tsum tau yuav.