Nov yog yam uas cov tub lag luam yuav tsum paub txog Kev Tsov Rog Ntawm Cov Khaub Ncaws Ncaws Pob Tawb Giants

Tus yuam sij takeaways

• Nike foob Lululemon thaum Lub Ib Hlis 30, 2023, dhau qhov kev iab liam tias Lululemon's khau kab ua txhaum rau lawv patent rau Flyknit
• Flyknit patent qhov siv tau tau raug tshuaj xyuas raws li txoj cai txij li lub xyoo nws tau tshaj tawm nyob rau hauv rooj plaub foob Nike los ntawm Adidas
• Kev foob ntawm IP txoj cai yog ib txwm muaj nyob rau hauv qhov chaw khau thiab tuaj yeem siv ntau xyoo los daws, yog li nws tsis tas yuav muaj qee yam uas yuav muaj kev cuam tshuam tam sim ntawm ob qho ntawm cov khoom lag luam loj.

Yog tias koj xav tias koj tab tom muaj deja vu raws li xov xwm tawg ntawm Nike foob Lululemon, koj tsis xav txog tej yam. Thaum Lub Ib Hlis 30, 2023, Nike tau foob lwm qhov kev foob rau lub tuam txhab kis las kis las. Lub sijhawm no, nws yog rau kev siv knitwear hauv nws cov khau tshiab.

Cov kab khau hauv nqe lus nug yog Lululemon thawj. Nws tau nrov dua li txhua tus neeg xav tau, thiab Nike ntseeg tias nws txoj kev vam meej yog txiav rau hauv lawv txoj kev lag luam.

Kev sib hais plaub ntawm txoj cai IP muaj ntau nyob rau hauv daim teb no, tshwj xeeb tshaj yog rau Nike. Txij li cov rooj plaub no tuaj yeem rub thiab qee zaum tawm ntawm lub tsev hais plaub, nws tsis paub meej tias qhov cuam tshuam rau lub tuam txhab cov khoom lag luam yuav ua li cas. Txog tam sim no, tsis muaj ib lub tuam txhab zoo li yuav raug kev txom nyem.

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Nyob rau hauv nqe lus nug: Patented Flyknit technology

Nike tau thov 'kev tsim txom kev lag luam thiab kev raug mob uas tsis tuaj yeem kho tau,' liam tias Lululemon nyiag nws cov thev naus laus zis Flyknit rau siv qee cov khau ntaub hauv lawv cov khau khau.

Hauv cov ntawv luv luv, Nike liam plaub qhov sib txawv Lululemon kis las khau ua txhaum rau lawv Flyknit patent. Cov no suav nrog:

• Chargefeel Mid
• Chargefeel Tsawg
• Blissfeel
• Strongfeel

Nike piav qhia txog Flyknit raws li cov ntaub uas nws tau tsim los "zoo li thom khwm, nrog kev txhawb nqa thiab ua haujlwm ntev rau kev ua kis las." Cov thev naus laus zis tam sim no tau nthuav tawm ntawm cov khau zoo li Nike Infinity React 3, Nike Phantom GT2 Elite FG thiab LeBron 18.

Lululemon tau qhia tias nws yuav tiv thaiv nws tus kheej tawm tsam cov lus thov no.

Qhov no tsis yog thawj zaug Nike tau foob Lululemon

Thaum Lub Ib Hlis 2022, Nike tau foob Lululemon hla nws cov khoom siv iav thiab app, uas pab cov neeg siv kev tawm dag zog hauv tsev los ntawm kev sib xyaw ua ke ntawm kev muaj tiag thiab ntau yam kev ntsuas kev noj qab haus huv.

Nike tau liam tias qhov no tau ua txhaum cai patent uas lawv tau thov rov qab rau xyoo 1983 rau lub cuab yeej ntsuas cov khoom xws li koj tau khiav nrawm npaum li cas, koj tau mus deb npaum li cas thaum koj ua haujlwm thiab pes tsawg calories koj tau hlawv.

Lululemon tau tiv thaiv nws tus kheej hauv tsev hais plaub thiab tsis ntev los no tau hais kom tus kws txiav txim txiav txim ncua rooj plaub.

Qhov no tsis yog thawj zaug Nike tau foob Flyknit

Tsis tsuas yog Nike foob ntau lub tuam txhab tshaj nws cov thev naus laus zis Flyknit, tab sis nws kuj tau foob qee lub tuam txhab ntau zaus.

Thaum Lub Kaum Ib Hlis 2021, Nike tau teeb tsa ntau qhov kev sib tw uas nws muaj nrog Skechers. Cov ntaub ntawv qub tshaj plaws hnub rov qab mus rau 2016. Hauv qhov kev foob no, muaj yim qhov sib txawv patents uas nws tau lees tias raug ua txhaum cai, suav nrog Flyknit thev naus laus zis.

Ib hlis tom qab, nws tau foob rau Adidas, uas lub tuam txhab tau muaj kev sib ntaus sib tua tsis tu ncua, kuj dhau kev ua txhaum cai ntawm Flyknit patent. Ob lub tuam txhab tau txiav txim siab qhov xwm txheej tshwj xeeb no thaum Lub Yim Hli 2022, tab sis tseem muaj kev sib hais tsis tu ncua ntawm lawv ntawm lwm yam teeb meem.

Nco ntsoov, thaum Flyknit tau pib patented hauv 2013, Adidas tau qhib kev foob hais tias Nike yuav tsum tsis yog tib lub tuam txhab uas muaj cai siv thev naus laus zis. Lub tsev hais plaub nrog Adidas. Txawm li cas los xij, qhov teeb meem tseem tsis tu ncua txij li Nike tab tom kos tawm cov txheej txheem kom tso cai rau nws tus kheej kom tswj hwm tus patent nyob rau hauv cov lus sib txawv.

Qhov no tsis yog thawj zaug Nike tau foob tsis ntev los no

Thaum Lub Ib Hlis 25, 2023, Nike tau teeb tsa rooj plaub tawm tsam Nyij Pooj cov khaub ncaws hom BAPE (A Bathing Ape). Nws liam tias ntau nkawm khau, suav nrog cov khoom hauv BAPE tus thawj kab, BAPE STA, ncaj qha luam tawm Nike cov qauv tsim.

Tshwj xeeb, nws liam tias:

• BAPE STA yog ib daim qauv ntawm Nike Air Force 1
• BAPE STA Mid yog ib daim qauv ntawm Nike Air Force 1 Mid
• Sk8 STA yog ib daim qauv ntawm Nike Dunk
• Lub Tsev Hais Plaub STA High yog ib daim qauv ntawm Nike's Air Jordan 1

BAPE STA thawj zaug ntaus rhawv hauv xyoo 2000. Nike hais tias nws tab tom tso cov khaub ncaws no tam sim no vim tias, thaum lub tuam txhab hloov kho qee yam ntawm nws nkawm khau, nws rov qab muag cov silhouette zoo ib yam li Nike tus tsim hauv xyoo 2021.

Vim li cas Nike thiaj li foob?

Thaum lawv tuaj nyob rau hauv iterations, Nike qhov kev foob tsis muaj dab tsi tshiab. Kev hais plaub txog IP txoj cai yog ib txwm muaj nyob rau hauv kev lag luam khau, thiab Nike paub tias yog teeb meem tshwj xeeb.

Kev foob hla IP txoj cai yog ib txoj hauv kev los txo qis kev sib tw thiab txhawb lwm lub tuam txhab kom yuav daim ntawv tso cai los ntawm Nike hauv qee qhov xwm txheej. Piv txwv li, Lululemon khau kab hauv nqe lus nug tau nrov dua li leej twg xav tau. Thaum qhov no tshwm sim, nws txiav rau Nike txoj kev lag luam.

Txawm hais tias Nike's patents yog qhov tshwj xeeb txaus los tiv thaiv hauv tsev hais plaub yog qhov teeb meem rau kev sib cav, raws li pom los ntawm cov ntaub ntawv xyoo kaum xyoo nrog Adidas. Txawm li cas los xij, kev sib hais plaub yog kev coj ua lag luam niaj hnub rau kev lag luam, tshwj xeeb yog Nike.

Qhov no cuam tshuam li cas rau Lululemon cov Tshuag

Nyob ntawm seb cov khoom mus li cas, tej zaum yuav muaj kev cuam tshuam ntxiv rau Lululemon cov khoom hauv kab. Txog tam sim no, tus nqi Tshuag tsis tau teb tsis zoo rau cov xov xwm. Qhov tseeb, nyob rau hnub foob tau foob (Lub Ib Hlis 30, 2023), nws kaw ntawm $ 302.59. Raws li ze rau Lub Ob Hlis 3, 2023, nws tau nce mus rau $ 319.42.

Cov khoom lag luam tau dhia dej thaum lub Kaum Ob Hlis 2022 tom qab Lululemon tau tshaj tawm Q3 2022 cov txiaj ntsig tau zoo tab sis muab cov lus qhia tsawg txog Q4, txawm tias muaj kev nce hauv cov khoom muag. Nws yeej tsis rov zoo li qub thaum Lub Ib Hlis, thiab txawm tias qhov kev nce siab tshaj plaws nyob rau ob peb hnub dhau los tsis ua rau lub caij nplooj zeeg los ntawm $ 385.99 thaum Lub Kaum Ob Hlis 2, 2022.

Qhov no cuam tshuam li cas rau Nike cov Tshuag

Nike cov khoom lag luam tau nyob ruaj khov thaum nws cov lus tshaj tawm hais plaub tawm tsam Lululemon. Hnub tau foob, Nike kaw ntawm $126.37. Raws li ze rau Lub Ob Hlis 3, 2023, tus nqi tau nce siab tshaj li ib duas rau $ 127.61.

Txawm hais tias qhov kev foob tawm tsam BAPE tau muaj kev cuam tshuam tsawg kawg nkaus rau Nike cov khoom lag luam. Qhov no zoo nkaus li qhia tau hais tias qhov kev tshaj tawm yooj yim ntawm kev coj tus neeg sib tw mus rau lub tsev hais plaub dhau IP txoj cai tsis ua rau Nike tus nqi mus rau sway ntau.

Cov tub ua lag luam yuav tsum paub dab tsi

Ob leeg Lululemon thiab Nike yog cov khoom lag luam loj. Cov hom khoom lag luam no yog ib feem tseem ceeb ntawm txhua qhov kev lag luam. Txawm li cas los xij, thaum koj nqis peev rau lawv, koj yuav tsum nkag siab tias tej zaum koj yuav tsis pom kev loj hlob skyrocketing nyob rau lub sijhawm luv. Qhov kev sib pauv rau qhov ntawd yog tias cov khoom lag luam loj loj yuav muab kev ruaj ntseg ntau dua nyob rau lub sijhawm ntev.

Nws tsis yooj yim sua kom twv seb yav tom ntej, tab sis koj tuaj yeem pib nqis peev hauv cov hom lag luam loj nrog cov Cov Khoom Siv Loj Loj los ntawm Q.ai. Txoj kev no, koj tsis tas yuav taug qab txhua qhov kev foob, vim tias kev txawj ntse ua rau koj.

Ntawm kab hauv qab

Yog tias Nike qhov teeb meem tawm tsam Lululemon's Mirror yog ib qho qhia tau hais tias, qhov teeb meem no yuav ntev thiab kos tawm. Thaum nws tuaj yeem yog qhov teeb meem rau Lululemon yog Nike yeej, muaj lub caij nyoog uas rooj plaub tawm ntawm lub tsev hais plaub zoo li ntau lwm qhov xwm txheej tsis ntev los no txog Flyknit thev naus laus zis.

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