Lub caij so khoom noj khoom haus tau tawm mus rau qhov pib pib thaum lub asthiv, raws li Dub Friday kev muag khoom hauv online yeej qhov kev cia siab thiab pib tsim qee qhov kev xav tau ntau rau lub khw muag khoom. Raws li Adobe lub khw muag khoom online, cov neeg siv khoom tau tshaj tawm cov ntaub ntawv $ 9.12 nphom kev yuav khoom online ntawm Dub Friday. Qhov ntawd yog nce 2.3% tshaj xyoo tas los thiab zoo tshaj qhov kev cia siab ntawm 1% nce. Tab sis qhov ntawd tsuas yog ib qho ntawm cov puzzle. Hauv lwm daim ntawv tshaj tawm thaum ntxov, kev khiav tsheb ntawm Dub Friday ntawm cov khw muag khoom cib thiab mortar tau nce txog 3% tshaj 2021, raws li cov khw muag khoom tracker Sensormatic, uas tau hais tias qhov nce ntxiv rau kev tshaj tawm thiab "kev nyiam hauv khw muag khoom." Thaum kev nce nqi tau cuam tshuam rau cov neeg siv khoom xyoo no, ntau dua 166 lab tus tib neeg tau npaj mus yuav khoom txij hnub Thanksgiving mus txog Cyber Monday, raws li National Retail Federation qhov kev tshawb fawb txhua xyoo. Qhov ntawd yog 8 lab ntau dua xyoo tas los thiab qhov kev kwv yees siab tshaj plaws txij li xyoo 2017. Tus lej NRF zaum kawg yuav tsum tawm hnub Tuesday. KeyBanc tau hais txog Sensormatic cov ntaub ntawv hauv tsab ntawv tshawb fawb hnub Sunday - hais tias, yog tias muaj tseeb, cov lej yuav siab dua qhov nws cov kws tshuaj ntsuam pom. Hauv kev txheeb xyuas cov channel tsis ntev los no, KeyBanc pom kev tsheb khiav ntawm cov khw muag khoom lub cev tau "kuj mus rau tiaj tus" xyoo dhau los. Cov kws tshuaj ntsuam tau taw qhia tias xyoo so hnub so yuav khoom yog ib hnub ntev dua li xyoo 2021. Ntau tus neeg muag khoom tawm tsam tau txais txiaj ntsig los ntawm qhov zoo li qhov pib muaj zog rau kev yuav khoom hnub so. Goldman Sachs tau hais tias cov khw muag khoom xws li Target (TGT) thiab Bed Bath & Beyond (BBBY) nyiam cov neeg siv khoom ntau dua los ntawm kev txo qis ntawm cov khoom. Hauv ib daim ntawv cais, Deutsche Bank tau sau tseg "kev thov kom muaj kev zoo nkauj" ntawm cov khw muag khoom xws li Ulta Beauty (ULTA), Kohl's (KSS), Victoria's Secret (VSCO) thiab Bath & Body Works (BBWI). Apparel khw muag khoom lag luam kuj muaj zog. Cov kws tshuaj ntsuam ntawm Deutsche Bank tau hais tias American Eagle Outfitters (AEO) yog tus thawj coj ntawm cov hluas. Lwm cov neeg ua yeeb yam suav nrog Gap 's (GPS) Old Navy brand as well as Abercrombie & Fitch (ANF) thiab nws Hollister hom. Cov kab hauv qab Nrog rau kev yuav khoom hnub so, peb tseem nyiam cov khw muag khoom tsis muaj nqi nyob rau lub sijhawm sim no. Peb yog cov bullish tshaj plaws ntawm Club tuav TJX Tuam Txhab (TJX), uas ua haujlwm TJ Maxx, HomeGoods thiab Marshalls. Cov khw muag khoom loj tshaj plaws tau cuam tshuam nrog cov khoom lag luam gluts, uas ua haujlwm raws li cov qoob loo ntawm cov khoom pheej yig uas cov neeg txo nqi xws li TJX, Ross Stores (ROST) thiab Burlington Stores (BURL) tuaj yeem tig rov qab rau cov txiaj ntsig zoo tab sis kuj yog ib qho khoom lag luam zoo rau. cov neeg siv khoom. Ntau lub khw muag khoom loj, lub sijhawm no, tseem ua haujlwm los ntawm cov khoom muag gluts thiab. Lawv tau xaj ntau dhau rau xyoo no, cia siab tias yuav rov qab muaj tus kabmob kis mus rau kev yuav khoom thaum xyoo 2020 thiab 2021. Tab sis kev siv nyiaj ntawm cov neeg siv khoom tau hloov pauv los ntawm kev yuav khoom mus rau qhov kev paub zoo li noj mov thiab mus so, ua rau ntau tus neeg muag khoom muaj ntau yam khoom. Cov xov xwm phem rau cov khw muag khoom no tau zoo rau TJX, uas tau ua tiav kev lag luam dav dav rau xyoo no. Peb pom muaj kev ua tau zoo dua tom ntej. (Jim Cramer's Charitable Trust yog ntev TJX. Saib ntawm no kom paub cov npe tag nrho ntawm cov khoom lag luam.) Raws li ib tus neeg siv khoom rau CNBC Investing Club nrog Jim Cramer, koj yuav tau txais kev ceeb toom kev lag luam ua ntej Jim ua lag luam. Jim tos 45 feeb tom qab xa daim ntawv ceeb toom kev lag luam ua ntej yuav lossis muag cov khoom lag luam hauv nws qhov kev ntseeg siab ntawm cov ntaub ntawv. Yog tias Jim tau tham txog ib qho khoom lag luam ntawm CNBC TV, nws tos 72 teev tom qab tshaj tawm tsab ntawv ceeb toom ua ntej ua lag luam. COV NTAUB NTAWV QHIA TXOG QHOV CHAW UA HAUJ LWM yog ua raws li peb cov lus cog tseg thiab cov xwm txheej thiab txoj cai ntiag tug, ua ke nrog peb qhov kev tsis lees paub. TSIS TXAUS SIAB RAU LUB SIJ HAWM NTAWM LUB SIJ HAWM NTAWM LUB SIJ HAWM NTAWM LUB TSEV KAWM NTAWV, LUB SIJ HAWM NTAWM LUB SIJ HAWM NTAWM koj tau txais cov ntaub ntawv qhia txog kev sib txuas nrog lub koom haum ua lag luam. 
Cov neeg muas zaub tau teev npe ntawm thaj chaw them nyiaj ntawm Macy lub khw muag khoom thaum Lub Kaum Ib Hlis 25, 2022 hauv Jersey City, New Jersey.
Kena Betancur | Getty Dluab
Lub caij so khoom noj khoom haus tau tawm mus rau qhov pib pib thaum lub asthiv, raws li Dub Friday kev muag khoom hauv online yeej qhov kev cia siab thiab pib tsim qee qhov kev xav tau ntau rau lub khw muag khoom.
Tau qhov twg los: https://www.cnbc.com/2022/11/28/heres-what-black-friday-sales-tell-us-about-the-retail-sector-and-our-top-pick.html