Heinz 'Meanz' Kev Lag Luam Hauv Tesco Tsis Txaus Siab

Raws li cov kev txom nyem nyiaj txiag txuas ntxiv cuam tshuam rau tsev neeg thoob plaws tebchaws Askiv, cov neeg siv khoom tau tsom mus rau qhov tau txais tus nqi zoo tshaj plaws ntawm cov khoom tseem ceeb.

Cov khw muag khoom noj tau thawb cov lus muaj zog nyob ib puag ncig tus nqi rau cov nyiaj raws li qhov loj 4 tab tom muaj kev ntxhov siab los ntawm cov neeg txo nqi German, Aldi thiab Lidl.

Cov khoom tseem ceeb xws li taum thiab kua zaub yog cov khoom noj uas nyiam tshaj plaws rau ntau tus, Heinz hom yog UK nyiam.

Txawm li cas los xij, cov khoom lag luam tseem ceeb tshaj plaws yuav tsis pom ntawm lub rhawv ntawm UK lub khw loj tshaj plaws, Tesco, vim muaj kev tsis sib haum xeeb txog tus nqi.

Kraft Heinz thiab Tesco tau tshaj tawm ntawm cov loggerheads tshaj tus nqi nce nrog lub tsev muag khoom liam tias cov chaw tsim khoom tau nce nws cov nqi mus rau "tsis ncaj ncees" qib.

Kraft Heinz tau tso tseg ib ntus muab Tesco nrog nws cov khoom vim qhov tsis pom zoo tab sis cov chaw tsim khoom tau hais tias nws yog qhov xwm txheej uas lub lag luam xav ' daws sai'.

Tesco rov qab tau tshaj tawm tsis kam lees txais tus nqi nce siab uas txhais tau tias tam sim no muaj kev cuam tshuam rau cov khoom lag luam hauv khw.

"Nrog cov peev nyiaj hauv tsev nyob rau hauv kev nce siab, tam sim no ntau dua li peb muaj lub luag haujlwm los xyuas kom cov neeg siv khoom tau txais txiaj ntsig zoo tshaj plaws, thiab peb yuav tsis dhau qhov kev nce nqi tsis ncaj ncees rau peb cov neeg siv khoom.

"Peb thov txim tias qhov no txhais tau tias qee yam khoom tsis muaj tam sim no, tab sis peb muaj ntau txoj hauv kev," Tesco tus cev lus piav qhia.

Cov saw hlau siab tau ua rau hnyav dua nrog cov cua daj cua dub zoo kawg nkaus ntawm kev sib tw, cuam tshuam los ntawm kev nce nqi ntau lawm, nce cov neeg siv khoom xav tau thiab kev ua tsov rog tsis tu ncua hauv Ukraine.

Nws tsis yog thawj zaug uas cov neeg siv khoom Tesco tau pom cov npe nrov ploj ntawm cov txee. Hauv 2016, Unilever hom suav nrog Marmite thiab Pot Noodle tau raug tshem tawm ntawm kev muag thaum lub koom haum tso cov nqi liam tias qhov poob qis ntawm British phaus tom qab Brexit. Qhov kev tsis sib haum xeeb tau daws sai sai hauv daim ntawv cog lus ntiag tug tom qab sib faib cov nqi rau ob qho tib si Unilever thiab Tesco xav tias muaj kev cuam tshuam.

Txawm li cas los xij, piv rau xyoo 2016, cov neeg siv khoom ntau dua li ua ntej tau hloov pauv rau cov npe ntawm tus kheej los tiv thaiv cov nqi khoom noj nce ntxiv. Cov khw muag khoom noj khoom haus tau ntxiv ntau yam rau tus kheej-brand collections kom rov hais dua rau cov neeg yuav khoom tus nqi.

Ib qho kev txhim kho ntxiv txij li xyoo 2016 yog qhov tseeb tias Kraft Heinz tau tshaj tawm D2C (ncaj qha rau cov neeg siv khoom) muab 'Heinz To Home'. Qhov no yog ib qho kev pab cuam muag khoom muag khoom lag luam rau UK tsev neeg. Lub tuam txhab hais tias nws yuav txuas ntxiv mus ntxiv rau kev xaiv cov khoom muaj los ntawm qhov kev thov no.

Rau ntau tus neeg yuav khoom, qhov yooj yim ntawm lawv cov khoom nyiam muaj nyob rau hauv khw muag khoom raws li ib feem ntawm lub khw txhua lub limtiam yuav zoo dua ... yog vim li cas cov khw muag khoom thiab cov chaw tsim khoom yuav xav nrhiav kev pom zoo.

"Peb ntseeg siab txog qhov kev daws teeb meem zoo nrog Tesco," tus kws tshaj lij Kraft Heinz tau hais.