Harding Yuav dhau los ua Carnival Cruise Line Tus Neeg Muag Khoom Loj Tshaj Plaws Thaum Lub Peb Hlis 2023

Lub khw muag khoom Cruise Harding tau nthuav dav nws txoj kev sib raug zoo nrog Carnival Cruise Line (CCL) los ntawm kev sib cog lus uas yuav pom lub tuam txhab UK-raws li tus thawj coj ntawm lub khw muag khoom nyob rau hauv ib qho ntxiv tsib lub nkoj ntawm tam sim no thiab Lub Peb Hlis 2023, nqa tag nrho rau 13.

Txij thaum ntawd los, Harding Retail yuav dhau los ua Carnival Cruise Line tus neeg muag khoom loj tshaj plaws, ua haujlwm hauv khw muag khoom ntau dua li ib nrab ntawm cov nkoj. Tsib lub nkoj uas yuav hloov pauv tam sim no muaj nyob rau hauv cov khw muag khoom cog lus nrog lub teb chaws Yelemees-based Heinemann thiab LVMH-muaj Starboard Cruise Services.

Harding CEO James Prescott tau hais tias: "Peb tau ua haujlwm sib koom tes kom rov qab los ua haujlwm puv ntoob. Qhov khoom plig ntawm cov nkoj ntxiv yog pov thawj ntawm Carnival txoj kev ntseeg rau peb. " Harding tau koom tes nrog CCL txij li xyoo 2015 thiab, nrog rau pawg niam txiv, Carnival Corporation, rau ntau tshaj 30 xyoo.

Cov ntaub ntawv coj mus muag qauv

Qhov tseem ceeb ntawm kev sib koom tes nthuav dav yog cov qauv kev lag luam tshiab uas txhawb nqa los ntawm cov ntaub ntawv thiab kev pom zoo uas Harding tau tsim nyob rau tsib xyoos dhau los. Raws li Harding nws tso cai rau tus neeg muag khoom los txheeb xyuas qhov tseeb ntawm cov neeg siv khoom thiab cov qauv kev lag luam rau kev caij nkoj ntawm cov kev xav tau tshwj xeeb.

Hauv tsab ntawv tshaj tawm, Jeremy Schiller, tus lwm thawj ntawm cov khw muag khoom lag luam rau Carnival Cruise Line, tau hais tias: "Harding pab pawg tau pom qhov tob thiab dav ntawm cov kws tshaj lij hauv cov khw muag khoom caij nkoj thiab kev sib koom tes uas yog qhov tseem ceeb rau kev vam meej mus ntev." Txoj kab caij nkoj simplified nws Covid-19 raws tu qauv Nyob rau nruab nrab Lub Yim Hli, pab txhawb nqa cov ntawv uas, txog rau thaum xaus ntawm 2022, "tau muaj zog heev" raws li CCL tus thawj tswj hwm Christine Duffy.

Nov yog xov xwm zoo siab txais tos rau Harding thaum nws dov tawm ntawm cov nkoj tshiab. Thaum lub khw muag khoom tsis tau nthuav tawm cov ntsiab lus ntxiv ntawm nws cov qauv tshiab lossis kev pom zoo, tus kws tshaj lij tau hais Forbes.com: "Tam sim no peb tab tom ua haujlwm hauv kev sib koom tes uas peb lub hom phiaj tau ua tiav, thiab qhov twg peb tuaj yeem tsim cov lus pom zoo muag khoom rau cov qhua raws li qhov lawv xav tau, tsis yog qhov peb muaj peev xwm muag tau. Thaum peb tsis tuaj yeem nkag mus rau hauv kev lag luam tshwj xeeb, nws yog qhov ncaj ncees los hais tias qhov no yog kev sib koom ua haujlwm ntev, muaj tseeb uas yuav muaj txiaj ntsig zoo rau cov qhua, kab caij nkoj, cov khw muag khoom, thiab cov khoom lag luam. "

Ua cov ntaub ntawv-coj thiab cov neeg siv khoom-centric tsis muaj dab tsi tshiab hauv High Street khw muag khoom, tab sis hauv kev mus ncig ua lag luam thiab kev lag luam nkoj nws tseem yog thaj chaw tsim kho. Harding tau siv tsib xyoos dhau los ua ntau tshaj 20,500 cov qhua tuaj xyuas ntawm ntau lub nkoj caij nkoj. "Ntxiv qhov ntawd rau cov ntaub ntawv caij nkoj uas tau muab sib qhia yog muab rau peb qee qhov kev nkag siab zoo nkauj uas peb tab tom siv los qhia txog kev muag khoom muag," said Harding tus cev lus.

Nrog cov chaw nruab nrab hauv Sydney, Australia; Bristol, UK; thiab Miami, Harding tau nthuav dav nws qhov chaw nyob thoob plaws ntau dua 20 txoj kev caij nkoj sib txawv thoob plaws ntiaj teb, suav nrog ntau dua 100 lub nkoj caij nkoj.

Hauv siab

Carnival tus nqi sib koom tau nyob rau hauv kev ntxhov siab txij li thaum muaj kev sib kis tau ua rau kev lag luam caij nkoj tau ntau lub hlis. Hnub Tuesday lub Tshuag languished nyob rau hauv $10, tsav nyob rau hauv ib feem los ntawm lub Xya hli ntuj peev nce los hais txog 2023 nuj nqis kom tiav. Lub tuam txhab muaj cov ntaub ntawv ntawm cuaj txoj kev caij nkoj nrog rau Princess Cruises, Holland America Line, P&O Cruises, Costa Cruises, thiab Cunard.

Ntawm qhov kev ceeb toom zoo, nyob rau lub Plaub Hlis, Miami-based kev lag luam lub cev, Cruise Lines International Association (CLIA) tau kwv yees tias cov neeg caij tsheb yuav tsum rov qab los thiab tshaj 2019 qib thaum kawg ntawm 2023. Kelly Craighead, CLIA tus thawj tswj hwm thiab CEO, tau hais tias: " Raws li kev lag luam rov pib ua haujlwm, qhov ntim tau kwv yees tias yuav rov qab tau 12% siab dua qib ua ntej kis mus rau qhov kawg ntawm 2026. "

Kev tshawb fawb ntawm cov neeg siv khoom los ntawm CLIA kuj tau qhia txog qhov xav tsis thoob uas pom tias Millennial cruisers yog qhov txaus siab tshaj plaws txog kev caij nkoj, nrog 87% qhia tias lawv yuav siv ib qho hauv ob peb xyoos tom ntej no, ua raws li Gen X ntawm 85%.

Tau qhov twg los: https://www.forbes.com/sites/kevinrozario/2022/09/06/harding-will-become-carnival-cruise-lines-biggest-retail-partner-by-march-2023/