Hailey Bieber's New Skincare Line Zoo siab txais tos nrog kev foob foob

Tus sau sau: Heather Antoine

Thaum lub Plaub Hlis Ntuj xyoo 2015, Kylie Jenner tau ua daim ntawv thov kev lag luam rau lub cim "KYLIE" rau "kev pabcuam tshaj tawm" thiab "kev pabcuam kev pom zoo." Daim ntawv thov tau npaj los ua lub pob zeb ua ntej ntawm Jenner qhov kev tshaj tawm ntawm nws cov tshuaj pleev ib ce. Txawm li cas los xij, Kylie Minogue nto moo tawm tsam Jenner daim ntawv thov kev lag luam, hais txog nws cov tswv cuab thiab siv Kylie.com, uas muag khaub ncaws, tshuaj tsw qab, thiab lwm yam khoom lag luam nrog nws lub npe txij li lub Yim Hli 1996 (ib xyoos ua ntej Jenner yug). Qhov kev tawm tsam tau raug tshem tawm thaum kawg, thiab thaum nws tsis yog pej xeem, kuv tsuas tuaj yeem xav tias muaj kev sib hais haum, ua rau 194 daim ntawv thov kev lag luam thiab kev tso npe tam sim no los ntawm Jenner lub tuam txhab, Kylie Jenner, Inc. Zaj kawm, txoj cai? Tsis yog.

Thaum Lub Rau Hli 15, 2022, tus qauv thiab cov neeg sib raug zoo Hailey Bieber tau tshaj tawm nws qhov kev ua haujlwm tshiab tshaj plaws "Rhode," raug nqi raws li kev lim hiam uas tsis muaj kev ua phem, tsis muaj peev xwm saib xyuas tawv nqaij. Kev tshaj tawm tau tshaj tawm rau Bieber ze li ntawm 50 lab tus thwjtim, nrog rau nws tus txiv, Justin Bieber 245 lab tus thwjtim. Tsawg tshaj li ib lub lim tiam tom qab, thaum Lub Rau Hli 21, 2022, Rhode-NYC tau foob foob hauv US District Court rau Southern District of New York thov kev ua txhaum cai (Rhode-NYC LLC v. Rhodedeodato Corp. thiab al; 1:22-cr-05185 - XNUMX.). Peb tuaj ntawm no li cas? Tej zaum koj yuav lossis tsis tau pom qee qhov kev tshaj tawm ntawm qhov no, tab sis dab tsi ua rau nws nthuav tshwj xeeb (tsawg kawg rau tus IP nerd) yog zaj dab neeg rov qab.

Nyob rau hauv 2014, yav tas los tsev kawm ntawv cov phooj ywg Purna Khatau thiab Phoebe Vickers (Rhode-NYC) tawm lawv cov hauj lwm puv sij hawm los tsim lawv tus kheej khoom kim heev khaub ncaws thiab accessories lag luam, "Rhode." Raws li tau piav qhia los ntawm Kev Tsis Txaus Siab, "hauv Tebchaws Meskas, Bergdorf Goodman, Neiman Marcus thiab Saks Fifth Avenue txhua tus nqa Rhode cov khoom lag luam siab, thiab Bloomingdales tau mob siab rau ib feem ntawm nws New York City Flagship rau lub hom," uas tau hnav. los ntawm tsev neeg cov npe xws li Beyoncé, Mindy Kaling, thiab Maya Rudolph. Lawv cov nyiaj tau los kwv yees rau 2022 yog raug liam tias yog $ 14.5 lab.

Hauv 2017, Rhode-NYC tau txais lawv thawj lub npe lag luam npe rau "RHODE" rau ntau yam khoom ntawm khaub ncaws. Thaum Lub Peb Hlis Ntuj xyoo 2019, lawv tau thov lwm daim ntawv thov rau cov hnab tes, uas tau sau npe thaum ntxov 2021. Thaum Lub Rau Hli 2019, lub tuam txhab tau thov rau npe rau kev lag luam rau khau, uas tam sim no tseem tab tom tos. Tom qab ntawd xyoo 2020, lub tuam txhab tau foob ntau daim ntawv thov kev lag luam ntxiv los tiv thaiv kev nthuav dav muag rau cov menyuam yaus cov khaub ncaws, txiv neej khaub ncaws, looj tsom iav dub, hniav nyiaj hniav kub, pam vov thiab textiles, khoom siv plaub hau, thiab lwm yam khoom xws li plush menyuam roj hmab, puzzles, tswm ciab, ornaments. Lawv kuj tau ua ntawv thov los tiv thaiv "cov kev pabcuam hauv khw muag khoom." Ntawm qhov kev ceeb toom, Rhode-NYC tsis tau ua ntawv thov hauv Chav Kawm 3 los tiv thaiv kev siv lossis kev siv yav tom ntej ntawm cov khoom zoo nkauj.

Ib yam nkaus li, thaum lub Kaum Ib Hlis 2018, Bieber tau ua ntawv thov rau "RHODE" hauv Chav Kawm 25 rau khaub ncaws. Txawm li cas los xij, daim ntawv thov ntawd tau raug tsis lees paub raws li qhov yuav muaj kev tsis sib haum xeeb nrog Rhode-NYC thiab thaum kawg tau "tawm tawm." Nws tau tshaj tawm tias Bieber tau hu rau Rhode-NYC lub sijhawm no los yuav lub npe thiab raug tsis lees paub.

Tom qab ntawd, thaum Lub Ob Hlis Ntuj xyoo 2020, Bieber tau ua daim ntawv thov kev siv lub hom phiaj los tuav nws qhov chaw nyob rau hauv kab rau qhov kawg siv "RHODE" hauv Chav Kawm 3 rau cov khoom zoo nkauj. Daim ntawv thov ntawd tau raug tshuaj xyuas los ntawm tus kws tshuaj xyuas cov cim lag luam uas tsis ua rau muaj qhov tsis meej pem nrog Rhode-NYC cov qhab nia. Daim ntawv thov tau tshaj tawm rau kev tawm tsam thiab Rhode-NYC tsis tawm tsam nws. Ib daim ntawv thov rau "RHODE" lub logo kuj raug foob, tshem tawm kev tawm tsam, thiab tsis tawm tsam los ntawm Rhode-NYC. Bieber tau foob ntau lwm daim ntawv thov rau HAILEY RHODE thiab HAILEY RHODE BEAUTY. Raws li Kev Tsis Txaus Siab, cov ntawv thov no tau coj mus rau kev sau ntawv nyob rau hauv Bieber cov kws lij choj tau piav qhia tias Bieber tau tso tseg nws daim ntawv thov rau "RHODE" ntawm khaub ncaws raws li "ma[king] qhov kev txiav txim siab . . . kom tso tseg txoj kev npaj mus txuas ntxiv nrog cov khaub ncaws hauv qab 'RHODE' hom. Lub sijhawm no, ib tus yuav xav tias ob tog lees txais qhov kev pom zoo tias ob "Rhodes" tuaj yeem nyob ua ke ntev npaum li Bieber tsis tau sim muag khaub ncaws.

Raws li lub sidebar ceev, cov lus nug peb nug hauv kev ua txhaum cai ntawm cov cim lag luam yog seb puas muaj "qhov yuav muaj kev tsis meej pem" muaj nyob nruab nrab ntawm cov cim. Muaj ntau ntau yam hauv qhov kev tshuaj xyuas ntawd, tab sis lawv suav nrog qhov zoo sib xws ntawm cov cim ntawm qhov teeb meem thiab seb cov tog neeg cov khoom puas muaj feem cuam tshuam rau cov neeg siv khoom yuav xav tias (yuav yuam kev) tias lawv tuaj ntawm ib qho chaw. Piv txwv li, DELTA airlines thiab DELTA kho hniav tsis zoo li yuav muaj teeb meem vim tsis muaj leej twg xav txog lub dav hlau yuav muab kev pov hwm kho hniav.

Rov qab mus rau nws. Raws li kuv tau hais ua ntej, txog rau lub xyoo no, Bieber tsuas muaj qhov seem lossis "nyob" daim ntawv thov nyob rau hauv Chav 3 rau "RHODE" raws li ib tus neeg sawv cev thiab Rhode-NYC yeej tsis tau ua daim ntawv thov hauv Chav 3. Txawm li cas los xij, thaum lub Tsib Hlis 16, 2022, Bieber tau sau npe tag nrho cov khoom thiab cov kev pabcuam uas yuav muab raws li "RHODE" cov cim lag luam, suav nrog cov khaub ncaws thiab khau. Yog tias kuv yog ib tug poj niam betting (thiab kuv tau paub los ntawm lub sijhawm-rau-lub sijhawm), kuv twv yog tias qhov no yog qhov xa Rhode-NYC hla ntug. Txawm hais tias Rhode NYC kuj tseem tau tos txog kev tshaj tawm cov khoom lag luam los foob hauv Tsoom Fwv Tsev Hais Plaub, tsis yog tawm tsam daim ntawv thov ntawm USPTO raws li Minogue tau ua. Txawm li cas los xij, kuv xav paub tias vim li cas qhov kev txiav txim siab tau ua daim ntawv thov hauv Chav Kawm 25 rau cov khaub ncaws thaum Rhode-NYC twb muaj npe hauv Chav Kawm 25 rau khaub ncaws.

Tsis muaj qhov tsis ntseeg tias cov neeg muaj koob muaj npe ntxiv cov khaubncaws sab nraud povtseg rau kev ua txhaum cai ua lag luam. Cov pej xeem xav thiab koom nrog cov neeg muaj koob npe nrog "thawj" cov tswv cuab, uas tuaj yeem tsim teeb meem rau cov lag luam xws li Rhode-NYC. Txij li thaum Bieber cov kab tau tshaj tawm, Rhode-NYC tau lees tias nws twb tau pom tsis meej pem, suav nrog hauv lawv tus kheej tshaj tawm thiab kev pom zoo thaum tib neeg tau sau npe tsis raug Bieber tus social media accounts.

Tam sim no Rhode-NYC tab tom nrhiav qhov kev txiav txim ua ntej xaj Bieber kom tsis txhob siv lub npe "RHODE" lossis ib qho kev hloov pauv rau nws lub npe.

Kev Lom Zem Kev Cai Lij Choj tau hu rau sawv cev rau kev tawm tswv yim, thiab yuav hloov cov dab neeg no raws li qhov tsim nyog.

Heather Antoine yog tus khub thiab tus thawj coj ntawm Stubbs Alderton & Markiles LLP's Trademark & ​​Brand Protection thiab Privacy & Data Security kev coj ua, qhov uas nws tiv thaiv nws tus neeg siv khoom ntiag tug - suav nrog kev xaiv hom, kev tswj hwm, thiab kev tiv thaiv. Heather kuj tseem pab cov lag luam tsim thiab siv cov cai thiab cov kev coj ua uas ua tau raws li kev cai ntiag tug hauv tsev thiab thoob ntiaj teb.